Pozitif Tanıtım

What Pozitif Tanıtım does

Pozitif Tanıtım is a privately held Turkish limited company founded in 1986 and headquartered in Ataşehir, İstanbul. The company operates a '360-degree marketing' services model organized into three core divisions: Pozitif Tanıtım, which delivers field merchandising and sales point activations; PozitifEvent, which provides turnkey event organization, production, design, and P.O.P. services; and Pozitif İK, which offers outsourced human resources functions including payroll, legal consulting, SGK incentives, İŞKUR activities, orientation and corporate training, and private employment bureau services. Service delivery is supported by an owned regional directorate network spanning seven cities — İstanbul, Ankara, İzmir, Adana, Antalya, Bursa, and Samsun — covering all 81 provinces of Turkey without third-party distributor dependence.

The company's core technology asset is Merchplus, a proprietary modular electronic tracking and reporting system developed in-house with full IP rights held by the company. Merchplus offers GPS tracking, modular reporting, order tracking, and inventory tracking capabilities, and functions both as an internal field operations platform and as a branded sub-product with its own web presence. A second proprietary sub-brand, TECHNO İK, is associated with technology-oriented HR solutions. These platforms enable the firm to provide enterprise clients with transparent, real-time data on field execution, including stock levels, returns, pricing, and competitor activity.

Pozitif Tanıtım generates revenue through B2B professional services sold to enterprise business partners on a project or retainer basis; pricing is not publicly disclosed. The go-to-market motion is direct sales led through the regional office network. The named enterprise customer base spans consumer goods (Evyap, Reckitt Benckiser, Duracell, ABC, Glone), food and beverage (Ülker, Nestlé, Pınar, Balparmak, Peyman, Adel, Danet, Saray, Duru Bakliyat, Eriş Un, Kristal, Golf), building materials (Esemmat), and financial services (İninal). The company is KVKK- and GDPR-aware via its published privacy and cookie policies, but no AI, ML, or data-science capabilities are disclosed in any service line.

Name

Pozitif Tanıtım

Legal name

POZİTİF TANITIM EĞİTİM TURİZM ORGONİZASYON OTOMOTİV VE TİC.SAN.LTD.ŞTİ.

Website

https://pozitiftanitim.com.tr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Pozitif Tanıtım is a Turkish B2B marketing services firm founded in 1986, providing field merchandising, event management, and HR/payroll services across all 81 Turkish provinces through seven regional offices. It serves enterprise FMCG clients using its proprietary Merchplus tracking platform.

Ownership category

akta.pro rank

Product category

Field Marketing Services

NAICS

All Other Business Support Services (561499), Professional, Scientific, and Technical Services (541), Custom Computer Programming Services (541511)

SIC

Services-Help Supply Services (7363), Services-Management Services (8741)

akta.pro primary industry

Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)

akta.pro secondary industry

Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)

Keywords

• Field merchandising services
• Event organization services
• Human resources outsourcing
• Sales point activation
• Promotional marketing services

Headquarters

HQ city

Alasehir

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Revenue: The company generates revenue through B2B professional services in three main areas: merchandising services, event organization services, and human resources services. Revenue appears to be project-based and/or retainer-based professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pozitif Tanıtım is a B2B professional marketing services company operating since 1986 with three core service lines: field merchandising (team setup, route optimization, electronic tracking, reporting, storage, P.O.P. services), turnkey event organization (launch meetings, production, design, promotions), and human resources outsourcing (payroll, legal consulting, SGK incentives, İŞKUR activities, corporate training). It supports these services with its proprietary Merchplus electronic tracking system and delivers them nationwide across all 81 Turkish provinces through its own regional directorate network.

Product overview

Pozitif Tanıtım operates as a 360-degree marketing services provider established in 1986, organized into three main divisions: Pozitif Tanıtım (merchandising), PozitifEvent (events), and Pozitif İK (human resources). The company offers proprietary software through Merchplus for electronic tracking and reporting. Services span field merchandising with GPS and route optimization, event organization and production, HR solutions including payroll and legal consulting, and sales point activation across 81 provinces in Turkey via regional offices. The 360-degree marketing strategy integrates these services to provide comprehensive marketing solutions to business partners.

Differentiator

Problem solved

Functional benefit

Brands

• PozitifEvent: Event management and organization services including launch meetings, production, design, and promotion
• Pozitif IK
• Merchplus
• Merch Plus

Products and services

• Pozitif Merchandising Field merchandising services including team setup and management, route optimization, electronic tracking, reporting, storage, and P.O.P. (point-of-purchase) services for consumer goods and FMCG brands across Turkey.
• PozitifEvent

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Others

• ADP (Payroll/HR Outsourcing): Global HR/payroll outsourcing leader; comparable for the Pozitif İK division's payroll, compliance, and HR services offering rather than merchandising.
• Salaris (SD Worx / Lokman): European payroll and HR outsourcing provider — relevant peer for benchmarking the Pozitif İK division's payroll and HR administration capabilities rather than field marketing.

Direct peers

• Crossmark: Global retail services company delivering in-store merchandising, field marketing, and retail execution for CPG brands — closely aligned with Pozitif's merchandising and field activation offerings.
• Acosta: Global sales and marketing agency providing retail merchandising, field marketing, and brand activation services to CPG/FMCG clients — directly comparable in service mix to Pozitif Tanıtım's merchandising and event divisions.

Broad incumbents

• Smollan: International retail and field marketing services group operating across multiple emerging and developed markets; comparable in field merchandising, POS execution, and brand activation capabilities.
• Advantage Solutions: Large North American sales and marketing agency offering merchandising, retail, and brand activation at scale; broader portfolio but directly overlapping in field merchandising and retail execution services.

Regional players

• Sales Force (Havas Türkiye Field): Turkey-based field marketing and merchandising services provider serving CPG brands; competes in the same domestic 81-province service territory.
• Promer: Turkish promotional and field marketing services firm executing in-store activations, merchandising, and event services; directly competes in the same Turkish market.
• Mavi İletişim: Turkish field marketing and merchandising agency serving CPG/FMCG clients locally; directly comparable regional competitor within Turkey's 81-province market.

Emerging players

• TCC Global: Specialist in retail loyalty, shopper marketing, and field data services for global brands; overlapping in retail execution and brand activation analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pozitif_tanitim
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pozitif Tanıtım