What Serie Architects does

Serie Architects is an international architecture and urban design practice headquartered in London, with additional offices in Mumbai and Singapore (operated as "Serie + MPLY" through a partnership with Multiply Architects). Founded by co-founders Christopher C M Lee and Kapil Gupta, the firm specializes in architecture, urban design, and research, with a portfolio spanning cultural institutions (Jameel Arts Centre in Dubai, MALI Contemporary in Lima, Bayt Al Fann Jeddah), civic buildings (Singapore State Courts, Tampines Funeral Parlour), educational facilities (NUS School of Design & Environment SDE4, Patna Science Museum), residential developments (One Pearl Bank, Carrick House, Jervois Mansion, Woodberry Down), mixed-use projects (Oasis Terraces, Earls Court Redevelopment), and public realm works (Sentosa Sensoryscape). The firm's underlying methodology is "typological reasoning" — the study of historical building typologies and their evolution as the basis for new architectural speculation — rather than any proprietary technology platform.

The firm generates revenue through professional services fees for architecture, urban design, and consultancy on a project-by-project basis, with pricing bespoke to scope, complexity, and client requirements. The go-to-market model relies on winning invited and open design competitions alongside direct commissions from institutional, government, and commercial clients. Marquee clients include the Singapore government (State Courts, multiple BCA-recognized projects), National University of Singapore (SDE4, the first net-zero energy building of its kind in the tropics), CapitaLand (One Pearl Bank), Oxley Holdings / Ballymore Group (Carrick House), the Jameel family (Jameel Arts Centre), and the Shrimad Rajchandra Mission (Satsang Hall in India). The firm has no disclosed revenue figures, no institutional funding, and operates as a privately-held independent partnership.

Name

Serie Architects

Legal name

Serie Architects

Website

https://serie.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serie Architects is a London-headquartered international architecture and urban design practice with offices in London, Mumbai, and Singapore, serving institutional, government, and commercial clients across cultural, civic, educational, and residential sectors through award-winning, typologically-driven design.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Architectural design services
• Urban design practice
• Civic building design
• Cultural institution architecture
• Sustainable building design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Architecture and Design Services: Professional architecture and urban design services for projects across residential, commercial, civic, cultural, and educational sectors. Revenue is generated through design fees, project management, and consultancy services for new construction, renovation, and masterplanning projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Serie Architects is an international architecture and urban design practice that provides professional architectural design, masterplanning, and consultancy services for clients across cultural, civic, educational, residential, mixed-use, and commercial sectors. The firm delivers new construction, renovation, and urban design projects globally from offices in London, Mumbai, and Singapore. Its work is grounded in a proprietary typological reasoning methodology that emphasizes the study of building typologies and their evolution to produce contextually engaged, formally elegant buildings.

Product overview

Serie Architects is an international architecture practice with offices in London, Mumbai, and Singapore, specialising in architecture, urban design, and research. The firm's portfolio spans cultural institutions (Jameel Arts Centre, MALI Contemporary, Bayt Al Fann Jeddah), civic buildings (Singapore State Courts, Patna Science Museum), educational facilities (School of Design & Environment SDE4), mixed-use developments (Oasis Terraces, Earls Court Redevelopment), residential projects (One Pearl Bank, Jervois Mansion, Woodberry Down), hospitality venues (Bluefrog Acoustic Lounge, Qualia, Aarvli Resort), and public realm works (Sentosa Sensoryscape). The practice is known for its theoretical approach emphasising the study of building typologies and their evolution, with particular focus on spatial intelligence, formal elegance, and contextual engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture and Urban Design Services Professional architectural design, urban design, masterplanning, and research services for institutional, government, and commercial clients across cultural, civic, educational, residential, mixed-use, and hospitality sectors. Delivered through design competitions and direct commissions.
• Singapore State Courts A 113,000 sqm court complex for the Singapore State Courts administration consisting of two 178m towers, with an open frame design supporting shared landscape terraces and modular pigmented pre-cast panels. Won the President's Design Award (P*DA) Design of the Year and BCA Project of the Year.
• School of Design & Environment (SDE4)

Quantifiable outcome

• Singapore State Courts won President's Design Award (P*DA) Design of the Year and BCA Project of the Year Award
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Multiply ArchitectscoreStrategic or Co-development PartnerMultiply Architects operates as Serie + MPLY in Singapore, serving as executive architect on many projects including School of Design & Environment, Oasis Terraces, Geneo Life Science Cluster, Jervois Mansion, and 5 Science Park Drive. The partnership is central to Serie's operations in Singapore.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BIG (Bjarke Ingels Group): Design-led global practice with significant cultural, civic and mixed-use work; overlaps with Serie on invited competition briefs but operates at materially larger scale and brand reach.
• MAD Architects: Design-led practice with strong cultural and public-realm portfolio across Asia and globally. Comparable in typology of signature cultural projects and competition-led trajectory.

Direct peers

• Heatherwick Studio: London-headquartered, design-led practice of similar size renowned for signature cultural and public-realm projects globally. Directly comparable on profile, scale, and design-competition-led growth model in cultural and civic architecture.
• SCDA Architects: Singapore-based practice with a comparable mix of high-rise residential, hospitality, and mixed-use projects across Asia. Similar headcount band and overlapping client base in Singapore and the region.
• Wilkinson Eyre: London-based practice of similar scale with strong cultural, civic, bridge and public-realm portfolio. Comparable in winning invited design competitions for institutional clients.
• Grimshaw Architects: UK-headquartered practice with similar international multi-office structure and a comparable mix of civic, transport, cultural and educational commissions. Overlaps significantly in typology of work and global project footprint.
• WOHA Architects: Singapore-based architecture practice of comparable scale with a parallel focus on sustainability-led cultural, educational, hospitality and mixed-use projects in the tropics. Closely matched in typology of commissions and regional base, including Singapore public-sector work.
• Cox Architecture: Australia-based firm with international offices delivering cultural, educational, civic and residential projects. Similar scale, multi-office structure, and competition-driven growth model.

Broad incumbents

• Foster + Partners: Global incumbent headquartered in London with a much larger practice; competes with Serie on the same cultural, civic and commercial commissions but from a far broader portfolio and resourcing base.
• SOM (Skidmore, Owings & Merrill): Global architecture and engineering incumbent with comparable civic, institutional and mixed-use portfolio. Represents a typical incumbent competitor in many of Serie's institutional competitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/serie-architects

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serie Architects