Pastorelli Sport

What Pastorelli Sport does

Pastorelli Sport Srl is an Italian manufacturer and online retailer of gymnastics equipment and athletic apparel, headquartered in Arezzo, Italy. The company was incorporated in 2012 as a Società a responsabilità limitata with €100,000 of share capital, though its brand heritage in gymnastics equipment spans more than 30 years. Its core product lines cover rhythmic gymnastics apparatus (balls, hoops, ribbons, clubs, ropes, sticks, half shoes, leotards, and competition carpets), artistic gymnastics equipment (hand grips, wristbands, shoes, and leotards), aerial dance performance wear, and an expanding portfolio of women's lifestyle activewear sub-brands (Gym Fit, Warm Hug, Vita da Ginnasta, Vita da Coach, Color Line, Funny Line, Sculpt, Comfort, Dreamin', and the official Kit Italia FGI federation line). The full English storefront carries 757 products across these categories.

The business is structured around three revenue streams: direct-to-consumer e-commerce sales through the multilingual pastorellisport.com storefront (Italian, English, Russian, Spanish), a B2B sports club registration and bulk-ordering program for teams and federations, and a wholesale/distributor channel that supplies third-party resellers in markets where Pastorelli does not ship directly, notably Russia and Ukraine. Pricing is unit-based, ranging from approximately €5 entry-level accessories to €125 specialty sneakers and premium ribbons. FIG-certified apparatus and federation partnerships with FGI (Italy) and AGU (Asia) provide regulatory legitimacy for competition-grade equipment.

Pastorelli's competitive position rests on its FIG certification, federation sponsorship relationships, and Italian manufacturing heritage, rather than on proprietary technology. Its go-to-market blends federation-driven credibility with digital marketing across Facebook, Instagram, TikTok, YouTube, and Spotify, plus newsletter and SEO, supported by active social content. Operations were reinforced by POR FESR Toscana 2014-2020 regional co-financing for machinery, equipment, energy efficiency, and facility upgrades. No public revenue, funding, M&A, or AI/technology platform disclosures are available.

Name

Pastorelli Sport

Legal name

Pastorelli Sport Srl

Website

https://pastorellisport.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pastorelli Sport is an Italian manufacturer and online retailer of FIG-certified gymnastics equipment (rhythmic, artistic, aerial) and women's athletic apparel, serving individual athletes, sports clubs, and national/continental gymnastics federations through a multilingual e-commerce storefront and distributor network.

Ownership category

akta.pro rank

Product category

Gymnastics Equipment and Athletic Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Gymnastics equipment
• Rhythmic gymnastics apparatus
• Artistic gymnastics gear
• Competition leotards
• Athletic apparel

Headquarters

HQ city

Arezzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct consumer sales of gymnastics equipment and athletic apparel through owned e-commerce platform. Products include FIG-certified apparatus (balls, ribbons, hoops, clubs, ropes), leotards, practice wear, and accessories. One-time purchase model with no subscription component.
2. Sports Club B2B Sales: B2B sales program for sports clubs and teams, including registration program and bulk/custom orders for team uniforms and equipment.
3. Distributor/Wholesale: International distribution program allowing third-party distributors to resell Pastorelli products in their territories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pastorelli Sport manufactures and retails gymnastics apparatus and athletic apparel, with FIG-certified rhythmic gymnastics equipment (balls, hoops, ribbons, clubs, ropes, sticks, half shoes), artistic gymnastics gear (hand grips, shoes), competition and training leotards, aerial dance performance wear, and women's athleisure collections. Products are sold directly via the company's own multilingual e-commerce platform, through a sports club B2B program, and via international distributors in markets such as Russia and Ukraine.

Product overview

Pastorelli Sport is an Italian manufacturer with over 30 years of experience specializing in gymnastics equipment and athletic apparel. The company operates four main product divisions: Rhythmic Gymnastics (balls, hoops, ribbons, clubs, ropes, sticks, half shoes, leotards, carpets), Artistic Gymnastics (hand grips, shoes, leotards), Aerial Dance (performance unitards, accessories), and Women's Athletic Wear (Gym Fit, Warm Hug, Vita da Ginnasta, Vita da Coach, Color Line, Comfort collections featuring T-shirts, shorts, leggings, sneakers, and outerwear). As an official FIG partner and FGI/AGU sponsor, the company produces certified competition equipment alongside lifestyle apparel, all manufactured in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Gym Fit: Activewear collection for women including t-shirts, shorts, leggings, sneakers, and hoodies.
• Warm Hug
• Vita da Ginnasta
• Vita da Coach
• Dreamin'
• Color Line
• Funny Line
• Sculpt
• Comfort
• Kit Italia

Products and services

• Rhythmic Gymnastics Apparatus (FIG-certified)

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• Fédération Internationale de Gymnastique (FIG)flagshipStrategic or Co-development PartnerOfficial partner and certified equipment supplier to FIG, the world governing body for gymnastics. Products meeting FIG standards carry official certification for international competitions.
• Federazione Ginnastica d'Italia (FGI)flagshipStrategic or Co-development PartnerTechnical sponsor and official partner of the Italian Gymnastics Federation. Kit Italia FGI Powerade created in collaboration, providing official national team accessories and equipment with Italian federation branding.
• Asian Gymnastics Union (AGU)coreStrategic or Co-development PartnerTechnical sponsor of AGU, the Asian continental gymnastics federation, providing official equipment support for the region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SPIETH Gymnastics: German manufacturer of artistic and rhythmic gymnastics apparatus (vaults, beams, mats, rings). Comparable FIG-certified equipment supplier serving international competitions and clubs, overlapping with Pastorelli's apparatus range.
• Chacott: Japan-based maker of rhythmic gymnastics equipment and apparel with strong federation ties in Asia and Europe. Overlaps with Pastorelli across FIG-certified apparatus, leotards, and dance/aerial apparel.
• Sasaki Sports: Japanese manufacturer of rhythmic gymnastics apparatus (balls, hoops, ribbons, clubs, ropes) and competition leotards. Long-standing FIG-certified supplier and direct global competitor to Pastorelli in the core rhythmic gymnastics equipment category.
• GK Elite: US-based leading manufacturer of gymnastics competition apparel (leotards) and team uniforms. Directly comparable to Pastorelli's leotard and team-customization business for gymnastics clubs and federations.
• Mondor: Canadian manufacturer of gymnastics, figure skating, and dance apparel including leotards, tights, and warm-ups. Closely comparable product range (leotards, apparel) and serves the same club/federation buyer as Pastorelli.
• Gymnova: French manufacturer of gymnastics equipment (artistic and rhythmic) supplying clubs, schools, and federations worldwide. Comparable as a European gymnastics equipment specialist with both B2B club and federation channels.
• Bleyer Sports: German gymnastics apparel and equipment maker with deep roots in European gymnastics clubs. Overlaps with Pastorelli in leotards, grips, and gymnastics apparel, and shares a similar B2B club distribution model.

Broad incumbents

• Lululemon: Premium women's athletic apparel leader. Competes with Pastorelli's lifestyle/athleisure collections (Gym Fit, Sculpt, Warm Hug) for the same general active-women consumer, particularly via premium leggings, tops, and sneakers.
• Taishan Sports: Large Chinese sporting goods manufacturer supplying gymnastics apparatus, mats, and broader sports equipment globally. A much larger incumbent with overlapping product categories but broader portfolio beyond Pastorelli's gymnastics specialization.
• Nike: Global athletic apparel and footwear giant with a women's training and athleisure line that competes with Pastorelli's Gym Fit, Warm Hug, and Comfort sub-brands. Not a federation-aligned gymnastics specialist but a competitive force in any category Pastorelli expands into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxrCwypxy_fvInYvMscF4Sg
• Facebookfacebook.com/pastorellisport
• Instagraminstagram.com/pastorellisport
• TikToktiktok.com/@pastorellisport?_t=8ZBCauvWvpu&_r=1
• LinkedInlinkedin.com/company/pastorelli-sport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastorelli Sport