What Crema does

Crema (legal entity Krema İletişim Hiz. Ltd. Şti.) is a Turkish software development and digital services company founded in 1997 and headquartered in Istanbul. The company builds custom web and mobile applications for enterprise clients, combining software engineering with communication design under a single delivery model. Its service portfolio spans custom web and mobile application development, UI/UX design, QA and maintenance, Umbraco CMS consulting and implementation, and large-scale e-commerce development. Crema operates as a B2B service provider serving more than 100 large and medium-scaled clients across 25 industries, with finance and banking as its primary vertical.

Crema's technology foundation is the Microsoft .NET stack, with C#, ASP.NET, .NET Core, and Microsoft SQL Server as the primary backend technologies, and frontend work delivered through React, Angular, Vue.js, and Aurelia. Mobile development is executed via Xamarin and native technologies (Swift, Java), with backend services including SOAP, RESTful APIs, and SignalR for real-time communication. The company has been an official Umbraco Partner since 2009 and has built over 50 applications on the platform; it also holds Microsoft Partner status. Complementing its custom services, Crema offers three proprietary products: CreatorMAIL (an on-premise email marketing platform), CreatorWEB (an automated web design and Umbraco CMS integration tool), and Models By Toggles, a configurable cloud platform offered in two variants — asset management and utility rate analysis.

Revenue is generated through a mix of professional services engagements, managed Umbraco solutions, and recurring subscriptions for the proprietary CreatorMAIL, CreatorWEB, and Models By Toggles platforms. Pricing is not publicly disclosed; all enterprise engagements use a "Request a Quote" model. Distribution is direct B2B sales supported by portfolio showcasing, client testimonials, and channel partnerships with Microsoft and Umbraco Cloud. The company is privately held with no disclosed external funding, operates with a small core team, and concentrates its client base primarily in Turkey across enterprise segments including banking (Garanti Bank, Yapı Kredi Invest, ING Securities), public sector (Istanbul Development Agency), telecommunications (Turkcell, m-TOD), retail (Vakko, Nestle's Nesquik), and healthcare (Istanbul Cerrahi Hospital).

Name

Crema

Legal name

Krema İletişim Hiz. Ltd. Şti.

Website

https://crema.com.tr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Crema is a Turkish software development and digital services firm founded in 1997, building custom web and mobile applications on the Microsoft .NET and Umbraco CMS stack. It serves 100+ enterprise clients across 25 industries via direct B2B sales and offers proprietary SaaS products including CreatorMAIL and Models By Toggles.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Custom software development
• Web application development
• Mobile application development
• Umbraco CMS development
• UI/UX design services

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Web Application Development: Building custom websites and web applications with front-end and back-end development. Services include information architecture, functionality, interactivity, and accessibility-focused development.
2. Mobile Application Development: Custom mobile app development for iOS and Android delivering user experience, intuitive functionality, design, and features using Xamarin and modern technologies.
3. UI/UX Design Services: Professional web and mobile design focusing on brand-product-user relationships and needs, covering both user interface and user experience design.
4. QA & Maintenance Services: Support and maintenance services including bug fixes, performance and security improvements, and user training following OWASP and W3C best practices.
5. CreatorMAIL: On-premise email marketing platform offered as both software and service (SaaS approach). Includes guaranteed maintenance and service support with customization capabilities.
6. CreatorWEB: Web design automation tool that saves time and reduces costs through automated design selection and CMS integration.
7. Models By Toggles Cloud Platforms: Cloud-based platforms for asset management and utility rate analysis offered on subscription basis.
8. Umbraco CMS Solutions: End-to-end Umbraco solutions including consulting, setup, migration, upgrades, development, design, and maintenance through Umbraco Cloud partnership.
9. E-commerce Development: Large-scale, functionally rich e-commerce solutions built on Umbraco platform with integration to merchant, fulfillment, and legacy systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Crema is a Turkish software development and digital services company that delivers custom web and mobile applications, UI/UX design, and QA/maintenance services for enterprise clients, built primarily on the Microsoft .NET stack and Umbraco CMS. Alongside its professional services, Crema sells proprietary products including CreatorMAIL (on-premise email marketing), CreatorWEB (web design automation), and two Models By Toggles cloud platforms for asset management and utility rate analysis.

Product overview

Crema is a software development and digital services company (established 1997) that offers a portfolio of proprietary SaaS/on-premise products alongside custom development services. The core products are CreatorMAIL (on-premise email marketing platform), CreatorWEB (auto-select web design & CMS integration system), and two Models By Toggles cloud platforms (asset management and utility rate analysis). These products operate alongside Crema's service offerings including custom web/mobile application development, UI/UX design, Umbraco CMS development, and e-commerce solutions. The company has developed over 50 web applications using Umbraco and has delivered more than 500 projects across 25 industries.

Differentiator

Problem solved

Functional benefit

Brands

• CreatorMAIL: On-premise email marketing platform offered as SaaS for managing corporate information, campaigns, announcements, reports, newsletters, and invoices.
• CreatorWEB
• Models By Toggles

Products and services

• CreatorMAIL On-premise email marketing and communication platform offered as both software and a service (SaaS approach) for corporate clients to manage campaigns, announcements, newsletters, reports, and invoices with full data control and secure synchronization.
• CreatorWEB Auto-select web design and CMS integration system that reduces time and cost by automating design selection, front-end development, and Umbraco CMS integration processes for enterprise web projects.
• Models By Toggles - Asset Management Cloud Platform Cloud-based platform that enables users to model customized asset management applications, manage assets and tasks, monitor maintenance activities, and develop priority-based capital improvement plans.
• Models By Toggles - Utility Rate Analysis Cloud Platform Cloud platform for utility rate analysis that supports development of operating and capital budgets, evaluation of capital financing and financial policy impacts, and customized utility rate modeling.
• Custom Web Application Development Custom website and web application development service covering information architecture, functionality, interactivity, and accessibility, delivered to large and medium-sized enterprises on Microsoft .NET, Umbraco, React, Angular, Vue.js, and Aurelia.
• Mobile Application Development Custom iOS and Android mobile application development using Xamarin and native technologies (Swift, Java), targeting enterprise customers needing user-focused mobile experiences.
• UI/UX Design Services Professional web and mobile design service focused on the relationship between brand, product, and user needs, covering both user interface and user experience design for enterprise clients.
• QA & Maintenance Services Support and maintenance service including bug fixes, performance and security improvements, new-release support, and user training, delivered in line with OWASP and W3C standards.
• Umbraco CMS Solutions End-to-end Umbraco CMS service including consulting, setup, migration, upgrades, development, design, and maintenance, delivered through Crema's official Umbraco Partner status.
• E-commerce Development Large-scale, functionally rich e-commerce solution development on the Umbraco platform with integration to merchant, fulfillment, and legacy systems, targeting enterprise retail and brand clients.

Quantifiable outcome

• Over 500 projects delivered for 100+ clients in 25 industries
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status enabling delivery of Microsoft-based solutions including Azure cloud services, Visual Studio, .NET stack, and Microsoft SQL Server implementations.
• UmbracocoreTechnology or IntegrationOfficial Umbraco Partner since 2009. Umbraco is one of the most deployed Web Content Management Systems on the Microsoft stack with more than 400,000 installations worldwide. Crema has built over 50 web applications using Umbraco.
• Umbraco CloudcoreTechnology or IntegrationPartnership for hosting services within the end-to-end Umbraco solutions offered by Crema, including consulting, setup, migration, upgrades, development, design, and maintenance.
• CreatorWEB (Automation Tool)coreTechnology or IntegrationProprietary automation tool for design, development & CMS integration, offered as part of the end-to-end Umbraco solution alongside Umbraco Cloud (hosting) and Canvas (design templates).

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Innova: Innova is a Turkish IT services company delivering software development, system integration, and digital transformation for Turkish banks, telcos, and public institutions — a regional competitor operating in the same Turkish enterprise market as Crema.
• Probil: Probil is a Turkish software and IT services firm with Microsoft partnership and enterprise application development focus, directly comparable to Crema's .NET / Microsoft stack specialization within the Turkish market.

Direct peers

• Geniusee: Geniusee is a custom software development firm specializing in web and mobile app development for enterprise and mid-market clients, mirroring Crema's project-based delivery model and customer profile across multiple industries.
• Itransition: Itransition is a global custom software development company offering web and mobile application development, .NET consulting, and digital transformation services to enterprise clients — directly comparable to Crema's core professional services offering.
• Topflight Apps: Topflight Apps is a boutique app development agency building custom web and mobile applications, sharing Crema's combination of design and engineering capabilities and serving similar B2B enterprise clients.
• ArcTouch: ArcTouch is a digital products agency building custom web and mobile applications, similar in scale and focus to Crema, with comparable service offerings in UX/UI design and enterprise application delivery.

Broad incumbents

• Accenture (Turkey): Accenture Turkey is a large consulting and digital services provider with overlapping capabilities in Microsoft/enterprise application implementation and customer experience design for enterprise clients.
• BairesDev: BairesDev is a large-scale nearshore software development company offering custom application development across web, mobile, and enterprise platforms — a much larger incumbent that overlaps with Crema's professional services positioning.
• Deloitte Digital (Turkey): Deloitte Digital Turkey is part of a global consulting firm offering enterprise digital transformation, CRM, and web platform implementations across the same sectors Crema serves (banking, public sector, telecom).

Emerging players

• Umbraco Partners (e.g., Cogworks): Umbraco Gold Partners like Cogworks offer the same CMS implementation and managed services that Crema provides, competing in the niche of Umbraco-based enterprise web platforms across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cremacm
• Facebookfacebook.com/cremacm
• LinkedInlinkedin.com/company/crema
• Instagraminstagram.com/cremacm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crema