Salongpartner

What Salongpartner does

Salongpartner AS is a Norwegian B2B wholesale e-commerce operator headquartered in Kristiansand, founded in 2015, that sells professional beauty products exclusively to registered business customers in Norway. The company operates a self-serve online store on the Shoppin e-commerce platform, requiring buyers to register with an organization number, firm name, and contact person before they can transact, effectively gating out consumer traffic and focusing the funnel on professional beauty salons, hairdressers, cosmetologists, and lash/brow artists. The product portfolio spans approximately 505 SKUs across 9+ brands, including Italian dermo-cosmeceutical skincare (DIBI Milano, 40+ years heritage), Italian makeup (Evagarden, since 1979), professional makeup lines (Bronx Colors), lash lift and brow tinting brands (Lash Bomb, Fab Brows, Intensive), eco-conscious sun care (Solarium), targeted cosmeceutical treatments (Solutions Cosmeceuticals), and waxing equipment (Idema), with prices ranging from roughly 79 NOK for entry-level eyeliners to 40,000 NOK for the Evagarden Make-Up Space display set.

The technology stack is deliberately lean: storefront and checkout are powered by Shoppin (under GDPR-compliant data processing), payments are processed via Stripe with Vipps as an integrated Norwegian mobile payment option, and traffic analysis uses Google Analytics. There are no proprietary AI/ML components, no mobile apps, no public API, and no SDK distribution. Distribution is exclusively through the salongpartner.no online storefront with delivery restricted to Norwegian business addresses; free shipping is offered on orders above 4,000 NOK and returns are processed within 5-10 business days.

Revenue is generated purely through one-time wholesale product sales to registered businesses under a pay-as-you-go unit pricing model, with periodic promotional markdowns of up to 30% on selected SKUs. Go-to-market is sales-led but executed through a self-serve e-commerce motion rather than a field sales force, supplemented by an email newsletter for top-of-funnel engagement. Salongpartner is privately held by founders/independent owners with no institutional investors, no parent company, no subsidiaries, and no disclosed funding history; no revenue, M&A, or leadership change events have been reported in the source material.

Name

Salongpartner

Legal name

Salongpartner AS

Website

https://salongpartner.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Salongpartner is a Norwegian B2B wholesale e-commerce platform selling professional cosmetics, skincare, lash/brow, sun care, and waxing products from 9+ brands (including DIBI Milano and Evagarden) exclusively to registered beauty salons and beauty professionals in Norway.

Ownership category

akta.pro rank

Product category

Professional Beauty Products Wholesale

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Haircare & Hair Color Distribution (CRAOAEAE)

Keywords

• Professional beauty supplies
• Wholesale cosmetics distribution
• Salon skincare products
• Professional makeup wholesale
• Beauty industry wholesaler

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product sales - wholesale/B2B: Revenue generated through direct online sales of professional beauty and wellness products to registered business customers (salons, beauty professionals). Products span makeup, skincare, hair care, and related accessories. The platform operates as a wholesale distributor, requiring business registration for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Salongpartner is a Norwegian B2B wholesale distributor of professional beauty products, supplying makeup, skincare, hair care, sun care, lash/brow, and waxing products from multiple international brands (DIBI Milano, Evagarden, Bronx Colors, Lash Bomb, Fab Brows, Solarium, Solutions Cosmeceuticals, Idema, Intensive) to registered business customers — beauty salons, hairdressers, and individual beauty professionals — through an online store built on the Shoppin e-commerce platform.

Product overview

Salongpartner operates as a B2B beauty products wholesaler on the Shoppin e-commerce platform, offering products exclusively to registered business customers (salons and beauty professionals). The portfolio includes professional makeup brands (Bronx Colors, Evagarden), skincare lines (DIBI Milano with Face Perfection, Hydra Perfection, Filler Code, Procellular, Nutri-age sub-lines), lash and brow products (Lash Bomb, Fab Brows, Intensive), sun care (Solarium), targeted skincare solutions (Solutions Cosmeceuticals), and waxing equipment (Idema). Products span makeup, skincare, hair care, and beauty tools across approximately 505+ products from multiple brands.

Differentiator

Problem solved

Functional benefit

Products and services

• DIBI Milano Skincare

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• ShoppincoreTechnology or IntegrationShoppin provides the e-commerce platform infrastructure powering salongpartner.no, including online store functionality, checkout, and order management. Shoppin operates as a data processor under GDPR compliance.
• StripecoreTechnology or IntegrationStripe handles payment processing for all transactions including Vipps, bank cards, and other supported payment methods. Sensitive payment information is processed directly by Stripe and not stored by the merchant.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• Billigfrisør: Danish B2B discount supplier of professional hair and beauty products targeting salons and freelancers. Comparable regional peer with similar registered-customer wholesale model and product focus, providing a Nordic benchmark for pricing and assortment.
• Salongshopen: Sweden-based B2B supplier of professional beauty and salon products serving the Swedish market. Comparable as a Nordic regional peer offering multi-brand salon supply via an online storefront, with potential overlap on shared brand partnerships.

Broad incumbents

• CosmoProf: Global B2B professional beauty distribution network (Beauty Systems Group) supplying salons across North America and Europe. Comparable as the dominant incumbent in the same wholesale-to-salon channel that Salongpartner operates in, but at vastly greater scale and geographic breadth.
• Sally Beauty Holdings: Global specialty retailer and distributor of professional beauty products with significant B2B operations serving salons and licensed professionals. Overlaps with Salongpartner in professional beauty supply but operates at substantially larger scale and with a broader (largely retail) channel mix.
• Lyko: Nordic beauty retailer and distributor with both consumer and professional channels across Sweden, Norway, and Finland. Comparable as a regional beauty supplier operating in Salongpartner's home market, though with a much larger assortment and stronger consumer-brand orientation.

Direct peers

• Salon Plus: Netherlands-based B2B wholesaler of professional salon and beauty supplies serving hairdressers and beauticians via online ordering. Directly comparable in business model, customer base, and product categories to Salongpartner, though operating in a different European geography.
• Capital Hair & Beauty: UK-based B2B wholesaler of professional hair and beauty products to registered salons and stylists, with a self-serve online store and multi-brand portfolio. Closely aligned business model, customer type, and product mix to Salongpartner's Norwegian operation.
• SalonCity: Dutch online B2B distributor of professional hair and beauty products to salons, with multi-brand assortment and registered-customer access. Mirrors Salongpartner's wholesale e-commerce model and salon-focused product portfolio in the Benelux market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salongpartner