Agenda

Productivity Softwareagenda.com

Agenda, built by Dutch bootstrapped Momenta B.V., is an Apple-only note-taking app for macOS, iOS, and iPadOS that uniquely combines calendar events with a past-present-future note timeline, sold freemium via Apple's App Stores to individual professionals, scientists, students, and creatives.

Company typePrivate
Founded2016
HeadquartersAalsmeer, Netherlands
Headcount1–10
GTM typeB2C
OfferingSoftware

What Agenda does

Momenta B.V. is a privately held, bootstrapped Dutch software company founded in 2016 in Aalsmeer, Netherlands, by former scientific researchers Alexander Griekspoor and Drew McCormack. The company develops and operates Agenda, a single-product note-taking application distributed exclusively through Apple's macOS, iOS, and iPadOS App Stores. As of the available data, the company has 1-10 employees and no disclosed external funding or institutional investors.

Agenda's core product is a native Apple-platform note-taking app that uniquely organizes notes along a timeline tracking past, present, and future entries simultaneously, with deep calendar event integration, Reminders app sync, Apple Pencil support on iPad, and end-to-end encryption with notes stored in the user's personal iCloud or Dropbox. The application supports over 11 languages and is positioned as a horizontal utility for business professionals, scientists and researchers, students and educators, and creative professionals.

The business model is freemium: the core app is free indefinitely with no time limits, and revenue is generated through an optional annual Premium tier purchased as an in-app upgrade. Distribution is entirely through Apple's App Stores, making the company dependent on Apple's platform economics, editorial featuring, and commission structure. The company has no enterprise sales motion, no public API, and no disclosed revenue or ARR figures.

Agenda firmographics

Firmographics

Name: Agenda
Legal name: Momenta B.V.
Website: https://agenda.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Short description: Agenda, built by Dutch bootstrapped Momenta B.V., is an Apple-only note-taking app for macOS, iOS, and iPadOS that uniquely combines calendar events with a past-present-future note timeline, sold freemium via Apple's App Stores to individual professionals, scientists, students, and creatives.
Ownership category
akta.pro rank

Agenda industry classification

Industry

Product category: Productivity Software
NAICS: Information (51)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Email, Calendar & Scheduling (BPAMAMAC)

Keywords

Note-taking software
Calendar integration
Productivity app
Timeline organization
Apple ecosystem apps

Where Agenda is headquartered

Location

Headquarters

HQ city: Aalsmeer
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Agenda business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Freemium App Distribution: Agenda offers a free base version of the app with no time limits. Users can use the app forever at no cost. Revenue is generated through optional Premium features that users can unlock for additional functionality.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free Tier - Core note-taking functionality
Subscription	Annual	Premium Features - Advanced capabilities

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Agenda product offering

Product offering

Core offering

Agenda is a note-taking application for macOS, iOS, and iPadOS that uniquely integrates calendar events into a timeline-based organization system, allowing users to manage notes across past, present, and future timeframes. The app is offered as a free base product with optional premium features available via in-app purchase, with cloud sync enabled through iCloud and Dropbox and full end-to-end encryption of user data.

Product overview

Agenda is a single unified note-taking product developed by Momenta B.V., a Dutch software company founded in 2016. The core offering is the Agenda app available across Apple platforms (macOS, iOS, iPadOS), which combines note-taking with calendar integration in a unique timeline-based approach. The app is free to use with optional Premium features for power users. The product is not a platform-plus-modules architecture; it is a single application with a freemium model.

Differentiator

Problem solved

Functional benefit

Products and services

Agenda (macOS/iOS/iPadOS App) A note-taking application for macOS, iOS, and iPadOS that uniquely integrates calendar events into a timeline-based organization system, allowing individual users to manage notes across past, present, and future timeframes. Available free with optional premium features for additional functionality, with cloud sync via iCloud and Dropbox and end-to-end encryption.
Agenda Premium Features Optional premium add-on features for the Agenda app that unlock additional advanced capabilities for power users, available via in-app purchase on the Mac App Store and iOS App Store.

Quantifiable outcome

Apple Design Award winner 2018
+2 more outcomes

Companies that use Agenda

Customer profile

Segments4 records

Ideal customer profiles4 records

Agenda technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Agenda partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

ApplecoreTechnology or IntegrationAgenda is distributed through Apple platforms including Mac App Store and iOS App Store. The app integrates deeply with Apple Pencil on iPad and requires iOS/macOS. Apple recognition through Apple Design Award provides major credibility.
iCloudcoreTechnology or IntegrationiCloud integration enables cross-device synchronization of notes across Macs, iPhones, and iPads. Notes are stored in user's personal iCloud account.
DropboxcoreTechnology or IntegrationDropbox integration provides an alternative cloud sync option for users, allowing notes to be synced and accessed across devices.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Agenda competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Agenda compliance and trust

Trust signal

Compliance2 records

Agenda financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Agenda leadership team

Management profile

Number of profiles

Profiles4 records

Agenda funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Agenda M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenda

What does Agenda do?

Is Agenda a public or private company?

Agenda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Agenda founded?

Agenda was founded in 2016. It employs 1 to 10 people.

Where is Agenda based?

Agenda is headquartered in Aalsmeer, Netherlands, in the Europe region.

How does Agenda make money?

One revenue line is on record: freemium App Distribution.

Does Agenda have an API?

No public API is recorded for Agenda.

What industry is Agenda in?

Agenda's product category is Productivity Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 51 and its SIC code is 7372.