Hiatus Tequila
- Company typePrivate
- Founded2018
- HeadquartersManhasset, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Hiatus Tequila firmographics
Firmographics- Name
- Hiatus Tequila
- Legal name
- Hiatus Tequila
- Website
- https://hiatustequila.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hiatus Tequila industry classification
Industry- Product category
- Premium Tequila / Spirits
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Hiatus Tequila is headquartered
LocationHeadquarters
- HQ city
- Manhasset
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Hiatus Tequila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct-to-Consumer E-Commerce: Hiatus sells its tequila expressions (Blanco, Reposado, Anejo) and bundle sets (Duo, Trio, Collection) directly through its online shop, shipping to 46 US states. This is a one-time purchase model with no subscription component.
- Wholesale and Retail Distribution: Products are sold through third-party retailers including Total Wine, Wine.com, Uber Eats, and Publix, as well as through distributor partnerships (Major Brands, Massanois) into on-trade (bars/restaurants) and off-trade (liquor stores) accounts across 8+ US states and Mexico.
- Specialty Limited-Run Products: Occasional limited-run barrel releases co-curated with Michael Chandler (e.g., a special Reposado selected together), with a portion of proceeds donated to charity (Fold of Honor), combining product sales with cause-driven marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hiatus Tequila Blanco — unaged, 750ML, 40% ABV |
| Unit Pricing | Pay-as-you-go | Hiatus Tequila Reposado — rested 6 months in reclaimed American whiskey barrels, 750ML, 40% ABV |
| Unit Pricing | Pay-as-you-go | Hiatus Tequila Anejo — aged 1 year in reclaimed American oak, 750ML, 40% ABV |
| Unit Pricing | Pay-as-you-go | Hiatus Tequila Collection — 1x Blanco 375ML + 1x Reposado 375ML |
| Unit Pricing | Pay-as-you-go | Hiatus Tequila Duo — 1x Blanco 750ML + 1x Reposado 750ML |
| Unit Pricing | Pay-as-you-go | Hiatus Tequila Trio — Blanco 750ML + Reposado 750ML + Anejo 750ML |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Hiatus Tequila product offering
Product offeringCore offering
Hiatus Tequila produces and sells premium tequila made from 100% estate-grown blue Weber agave, manufactured at the La Cofradia distillery (NOM 1137) in Tequila, Jalisco, Mexico. The brand offers three core expressions — Blanco (unaged), Reposado (6-month barrel rested), and Añejo (1-year aged) — sold as individual 750ML bottles and bundled sets through direct-to-consumer e-commerce and wholesale distribution channels across the United States.
Product overview
Hiatus Tequila is a premium tequila brand producing three core expressions (Blanco, Reposado, and Añejo) made from 100% blue Weber agave at La Cofradia distillery in Tequila, Jalisco, Mexico. The brand emphasizes additive-free, traditionally crafted tequila with transparency in production methods. Products are sold as individual 750ML bottles, with bundled options (Duo, Trio, Collection) available. The company also offers merchandise and cocktail recipes on their website.
Differentiator
Problem solved
Functional benefit
Products and services
- Hiatus Tequila Blanco Unaged 100% blue Weber agave tequila at 40% ABV, filtered through micro-cellulose fibers and carbon then oxygenated for 24 hours, sold as a 750ML bottle at $49.99. Aroma notes of roasted agave, fresh-cut grass, and tropical fruit; designed for sipping neat or in craft cocktails.
- Hiatus Tequila Reposado 100% blue Weber agave tequila rested 6 months in reclaimed American whiskey barrels, 40% ABV, sold as a 750ML bottle at $59.99. Pale straw hue with caramelized agave, roasted red pepper, cinnamon, hazelnut, and vanilla notes; suitable for sipping or premium cocktails.
- Hiatus Tequila Añejo 100% blue Weber agave tequila aged one year in reclaimed American oak barrels, 40% ABV, sold as a 750ML bottle at $76.99. Lush honey color with aromas of dried herbs, candied fruit, spices, cocoa, and toasted oak; intended for sipping after dinner or in rich dessert cocktails.
- Hiatus Tequila Collection Bundled set containing 1x Blanco 375ML and 1x Reposado 375ML, priced at $127.99, targeted at retail gifting and personal pantry stock.
- Hiatus Tequila Duo Bundled set containing 1x Blanco 750ML and 1x Reposado 750ML, priced at $109.98 (discounted versus individual bottles), targeted at retail gifting and sampling.
- Hiatus Tequila Trio Bundled set containing all three expressions — Blanco 750ML, Reposado 750ML, and Añejo 750ML — priced at $186.97, targeted at gifting and full-range sampling.
Quantifiable outcome
- Wine Enthusiast rated Hiatus Anejo at 95 Points and Reposado at 90 Points
- +2 more outcomes
Companies that use Hiatus Tequila
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Hiatus Tequila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hiatus Tequila partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MassanoiscoreMassanois is a distribution partner that expanded Hiatus Tequila's distribution into the New Jersey market. This follows the brand's broader distribution strategy to grow its physical retail footprint in key US states beyond NY and FL where it initially launched.
- Major Brands Premium Beverage DistributorscoreMajor Brands Premium Beverage Distributors is a key distribution partner that helped Hiatus Tequila expand its initial distribution footprint in the United States. This partnership was announced in 2019 as part of the brand's US market entry strategy.
- La Cofradia Distillery (NOM 1137)coreLa Cofradia ('the brotherhood') is a family-owned, third-generation distillery in the town of Tequila, Jalisco, Mexico. The distillery has been producing award-winning tequila for over 50 years, using traditional methods combined with modern technology. Hiatus's production is entirely dependent on this partnership. The distillery sits on an extinct volcano with natural spring water filtration. La Cofradia also produced Casa Noble and is described as a boutique distillery producing many other respected brands.
- Fold of HonorminorFold of Honor is a non-profit dedicated to meeting the ultimate sacrifice of men and women in uniform with hope for their families. Hiatus Tequila runs limited barrel releases co-selected by founder Kristopher DeSoto and partner Michael Chandler, with a portion of proceeds donated to Fold of Honor. This partnership combines product sales with a charitable cause, enhancing brand image among consumers who value veteran support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hiatus Tequila competitors and assessment
Company assessmentBroad incumbents
- Patrón Tequila: Patrón is one of the largest premium tequila portfolios globally (now under Bacardi), setting shelf standards at Total Wine and other retailers where Hiatus is distributed.
- Don Julio Tequila: Don Julio is a Diageo-owned premium tequila incumbent spanning Blanco, Reposado, Añejo, and 70/80/1942 expressions, competing head-to-head with Hiatus in retail and on-trade channels nationwide.
- Casamigos Tequila: Casamigos is the original celebrity-backed premium tequila (George Clooney, now Diageo-owned) that defined and dominates the celebrity-endorsed tequila category Hiatus's Chandler partnership is emulating.
Emerging players
- Teremana Tequila: Teremana is a celebrity-backed (Dwayne Johnson) small-batch premium tequila that has scaled rapidly, illustrating the upside path and competitive benchmark for Hiatus's Chandler partnership.
- DeLeón Tequila: DeLeón is a celebrity-backed (Diddy) ultra-premium tequila positioned on luxury and craft credentials, competing with Hiatus in the premium on-premise and gifting channels.
- 818 Tequila: 818 is a celebrity-backed (Kendall Jenner) additive-free premium tequila positioned similarly to Hiatus and competing for the same millennial/Gen-Z additive-conscious consumer.
Direct peers
- Milagro Tequila: Milagro is a premium single-estate tequila brand emphasizing estate-grown agave and traditional methods, comparable to Hiatus on sourcing story and price-band positioning.
- Código 1530 Tequila: Código 1530 is a premium, additive-free tequila brand emphasizing estate-grown agave, traditional production, and Napa Cabernet/rye barrel aging — closely mirroring Hiatus's traditional-craft positioning and additive-free narrative.
- Clase Azul Tequila: Clase Azul is an ultra-premium tequila brand sold in distinctive hand-painted decanters at $100-$1,800+ price points, competing with Hiatus for the additive-free, gifting premium tequila occasion.
- Casa Noble Tequila: Casa Noble is a premium tequila brand also produced at La Cofradia distillery (NOM 1137) in Jalisco, making it the most directly comparable peer in terms of production base, traditional methods, and premium positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Hiatus Tequila social profiles
Digital presenceHiatus Tequila financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiatus Tequila leadership team
Management profileNumber of profiles
Profiles1 record
Hiatus Tequila funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiatus Tequila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiatus Tequila
What does Hiatus Tequila do?
Hiatus Tequila produces and sells premium tequila made from 100% estate-grown blue Weber agave, manufactured at the La Cofradia distillery (NOM 1137) in Tequila, Jalisco, Mexico. The brand offers three core expressions — Blanco (unaged), Reposado (6-month barrel rested), and Añejo (1-year aged) — sold as individual 750ML bottles and bundled sets through direct-to-consumer e-commerce and wholesale distribution channels across the United States.
Is Hiatus Tequila a public or private company?
Hiatus Tequila is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hiatus Tequila founded?
Hiatus Tequila was founded in 2018. It employs 1 to 10 people.
Where is Hiatus Tequila based?
Hiatus Tequila is headquartered in Manhasset, United States, in the North America region.
How does Hiatus Tequila make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are wholesale and Retail Distribution and specialty Limited-Run Products.
Who are Hiatus Tequila's main competitors?
Broad incumbents on record are Patrón Tequila, Don Julio Tequila and Casamigos Tequila. Emerging players are Teremana Tequila, DeLeón Tequila and 818 Tequila. Direct peers are Milagro Tequila, Código 1530 Tequila, Clase Azul Tequila and Casa Noble Tequila.
Does Hiatus Tequila have an API?
No public API is recorded for Hiatus Tequila.
What industry is Hiatus Tequila in?
Hiatus Tequila's product category is Premium Tequila / Spirits. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 312140 and its SIC code is 2080.