Beyond the Fringe Hair Designs
Beyond the Fringe Hair Designs is a privately held, single-location premium hair salon in Hillsborough Township, NJ, founded in 2001 and owned by Donna Martin. It serves individual consumers with cuts, color, styling, texture, and treatment services using Redken professional products, and also retails Redken and Pureology products online.
- Company typePrivate
- Founded2026
- HeadquartersHillsborough, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beyond the Fringe Hair Designs does
Beyond the Fringe Hair Designs is a privately held, single-location premium hair salon founded in 2001 and operating at 220 Triangle Road #226, Hillsborough Township, Somerset County, New Jersey. The business is owned by Donna Martin, a Certified Redken Hair Colorist with 40+ years of industry experience, and is staffed by a small team of stylists with experience ranging from early career to 35+ years. It serves individual consumers in the Hillsborough / central New Jersey market through walk-in and appointment-based service delivery, with online scheduling enabled by a Demandforce widget.
The salon's service portfolio is organized into five categories: haircuts (women's and men's), blow-dry and formal/updo styling, hair coloring (semi-permanent, permanent, highlights, corrective color, Olaplex treatments), texture services (permanent waves, Keratin Smoothing, Brazilian Blowout), and restorative treatments (Redken Acidic Bonding). Pricing is tiered by stylist level on a pay-as-you-go basis, with selected texture services requiring a $50 deposit. The business retails Redken and Pureology professional hair care products through both the physical salon and a SalonInteractive-powered online shop.
Beyond the Fringe's commercial identity is anchored by its Elite Redken Award Winning Salon designation (top-tier Redken partner status) and Courier News 'Best Salon' recognition. The technology stack is intentionally light: third-party scheduling (Demandforce), e-commerce (SalonInteractive), and spam protection (Google reCAPTCHA), with the website built on the Glammatic platform. The business has no disclosed funding, no parent company, no M&A activity, and operates exclusively in the U.S. market.
Beyond the Fringe Hair Designs firmographics
Firmographics- Name
- Beyond the Fringe Hair Designs
- Legal name
- Beyond the Fringe Hair Designs
- Website
- https://btfsalon.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyond the Fringe Hair Designs is a privately held, single-location premium hair salon in Hillsborough Township, NJ, founded in 2001 and owned by Donna Martin. It serves individual consumers with cuts, color, styling, texture, and treatment services using Redken professional products, and also retails Redken and Pureology products online.
- Ownership category
- akta.pro rank
Beyond the Fringe Hair Designs industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Hair Coloring & Highlights Services (HSALAAAE), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
Keywords
Where Beyond the Fringe Hair Designs is headquartered
LocationHeadquarters
- HQ city
- Hillsborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beyond the Fringe Hair Designs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Hair Services: Core revenue from haircuts, coloring, styling, texture treatments, and related hair services. Appointment-based service model with per-visit transactions.
- Retail Products: Sale of Redken and Pureology professional hair care products for home use, sold through the salon and online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service pricing varies by stylist level |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Beyond the Fringe Hair Designs product offering
Product offeringCore offering
Beyond the Fringe Hair Designs is a single-location premium hair salon providing hair cutting, coloring, styling, texture treatment, and restorative hair treatment services for individual consumers. The salon also retails Redken and Pureology professional hair care products for at-home use through its on-site and online store. Services are delivered by Redken-certified stylists in a walk-in and appointment-based model.
Product overview
Beyond the Fringe Hair Designs is a premium hair salon offering a comprehensive range of hair care services and professional products. The salon provides a unified service portfolio organized into five main categories: Hair Cuts (women's and men's cutting services), The Styles (blow dry and formal/updo styling), The Colors (comprehensive coloring including highlights, corrective color, and treatments like Olaplex), The Texture (permanent waves, Keratin Smoothing, and Brazilian Blowout), and Treatments (Redken Acidic Bonding). The salon also retails professional products from Redken and Pureology brands. As an Elite Redken Award Winning Salon, the business operates as a single-location service business rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Cutting Services
- Hair Styling Services
- Hair Coloring Services
- Texture Treatment Services
- Hair Treatment Services
- Redken Professional Retail Products
- Pureology Professional Retail Products
Companies that use Beyond the Fringe Hair Designs
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Beyond the Fringe Hair Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Beyond the Fringe Hair Designs partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Beyond the Fringe Hair Designs competitors and assessment
Company assessmentBroad incumbents
- Vidal Sassoon Salon: Heritage premium hair salon brand with a brand-affiliated independent salon model, comparable to Beyond the Fringe's positioning as an elite brand-affiliated styling destination.
- Aveda Salons & Spas: Aveda-branded independent salons operate on a similar premium-brand-affiliated model to Beyond the Fringe's Elite Redken positioning, retailing professional products alongside services and targeting the same experience-driven, higher-end consumer.
- Toni&Guy: Global premium hair salon brand and hairdressing education group operating franchise salons that compete in the same premium service category as Beyond the Fringe. Comparable as a brand-affiliated, education-driven premium salon concept serving similar client demographics.
- Great Clips: Largest US haircut chain with convenient walk-in model at value price points. Competes for the same broader haircut demand pool as Beyond the Fringe, though positioned at the opposite end of the price/premium spectrum.
- Supercuts: National walk-in value haircut chain operating in central New Jersey trade areas overlapping with Beyond the Fringe's Hillsborough catchment. Comparable as a competitor for entry-level haircut demand in the same local market.
Emerging players
- Drybar: Specialty blow-dry and styling bar chain that competes in the styling/updo category with Beyond the Fringe's 'The Styles' service line. Both target experience-driven, occasion-based styling demand at premium price points.
- Madison Reed: Premium hair color brand with omnichannel color services and at-home color products, directly competing with Beyond the Fringe's Redken color services for the same color-conscious consumer base.
Direct peers
- Paul Mitchell Schools / Partner Salons: Brand-affiliated salon network combining education with premium service delivery and professional product retail, mirroring Beyond the Fringe's Redken-certified, product-retailing premium salon model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Beyond the Fringe Hair Designs social profiles
Digital presenceBeyond the Fringe Hair Designs compliance and trust
Trust signalCompliance3 records
Beyond the Fringe Hair Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond the Fringe Hair Designs leadership team
Management profileNumber of profiles
Profiles5 records
Beyond the Fringe Hair Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond the Fringe Hair Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond the Fringe Hair Designs
What does Beyond the Fringe Hair Designs do?
Beyond the Fringe Hair Designs is a single-location premium hair salon providing hair cutting, coloring, styling, texture treatment, and restorative hair treatment services for individual consumers. The salon also retails Redken and Pureology professional hair care products for at-home use through its on-site and online store. Services are delivered by Redken-certified stylists in a walk-in and appointment-based model.
Is Beyond the Fringe Hair Designs a public or private company?
Beyond the Fringe Hair Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond the Fringe Hair Designs founded?
Beyond the Fringe Hair Designs was founded in 2026. It employs 11 to 50 people.
Where is Beyond the Fringe Hair Designs based?
Beyond the Fringe Hair Designs is headquartered in Hillsborough, United States, in the North America region.
How does Beyond the Fringe Hair Designs make money?
Two revenue lines are on record. Hair Services are the primary driver. The others are retail Products.
Who are Beyond the Fringe Hair Designs's main competitors?
Broad incumbents on record are Vidal Sassoon Salon, Aveda Salons & Spas, Toni&Guy, Great Clips and Supercuts. Emerging players are Drybar and Madison Reed. Paul Mitchell Schools / Partner Salons is listed as a direct peer.
Does Beyond the Fringe Hair Designs have an API?
No public API is recorded for Beyond the Fringe Hair Designs.
What industry is Beyond the Fringe Hair Designs in?
Beyond the Fringe Hair Designs's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAAAE, Hair Coloring & Highlights Services. Its NAICS code is 812112.