Shepherd Compello
Shepherd Compello is a family-owned Lloyd's Broker and Coverholder offering specialty commercial insurance (transportation, property, marine, cyber, financial lines, motorsport, and parametric) via London Market access, an appointed representative network, and partnerships across the UK, Netherlands, and globally.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shepherd Compello does
Shepherd Compello is a privately held, family-owned Lloyd's Broker and Coverholder founded in 2003 by John Shepherd and headquartered at 88 Leadenhall Street, London. The company operates as an FCA-regulated insurance intermediary (FRN 311810) with a Netherlands subsidiary (Shepherd Compello B.V., AFM license 12046139), placing and underwriting specialty commercial risks across transportation, property, marine, financial lines, cyber, motorsport, extended warranty/GAP, and physical damage lines. Its core distribution mechanism is face-to-face trading at the Lloyd's marketplace, supplemented by an appointed representative (AR) network through its Entrepreneurial Support Services incubator, which provides FCA authorization, compliance, HR, finance, IT, and claims infrastructure to insurance professionals under Shepherd Compello's umbrella.
The company's technology stack includes Broker & Client Portals enabling instant quote-and-bind workflows and integration with London Market infrastructure (Xchanging/Composite submission systems). Its most recent product innovation is a Parametric Weather Risk Solution launched in February 2026 in partnership with CNH Capital, BNP Paribas Leasing Solutions, and Swiss Re, using CHIRPS satellite-verified weather data to automatically trigger payouts for European agricultural lessees when drought or excess rainfall disrupts machinery operations. Revenue is generated primarily through brokerage commissions on placements with Lloyd's underwriters and other carriers, supplemented by fixed fees or commission shares from AR arrangements and parametric/extended warranty premium flows via coverholder relationships such as Motoreasy (with AmTrust at Lloyd's). Customer segments are diverse and niche-focused: high net worth homeowners, transportation fleets (with North American market specialization), agricultural equipment lessees, equipment dealers, marine trade, and motorsport professionals, served via direct broker relationships, the AR network, and channel partnerships.
Shepherd Compello firmographics
Firmographics- Name
- Shepherd Compello
- Legal name
- Shepherd Compello Ltd
- Website
- https://shepherdcompello.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shepherd Compello is a family-owned Lloyd's Broker and Coverholder offering specialty commercial insurance (transportation, property, marine, cyber, financial lines, motorsport, and parametric) via London Market access, an appointed representative network, and partnerships across the UK, Netherlands, and globally.
- Ownership category
- akta.pro rank
Shepherd Compello industry classification
Industry- Product category
- Specialty Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- P&C Reinsurance Brokerage (FSAOAHAG)
- akta.pro secondary industries
- Marine Specialty (Hull/P&I/Cargo) (FSAJAGAJ), Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH), Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAKAL)
Keywords
Where Shepherd Compello is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Shepherd Compello business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage & Commissions: Traditional brokerage fees and commissions from placing insurance business with Lloyd's underwriters and other carriers. The company acts as intermediary between clients and insurers.
- Entrepreneurial Support Services: Incubator services offering appointed representative powers to insurance professionals. Revenue generated through fixed fees or commission sharing schemes. Services include compliance, HR, finance, IT, technical and claims services.
- Parametric Insurance Solutions: Specialized parametric risk transfer solutions for climate-related risks, integrated into equipment financing arrangements
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Shepherd Compello product offering
Product offeringCore offering
Shepherd Compello is a Lloyd's Broker and approved Coverholder that places and underwrites specialty commercial insurance business on behalf of clients. It brokers and underwrites across transportation, property, marine, financial lines, cyber, motorsport, physical damage, extended warranty/GAP, and parametric weather risk classes, accessing Lloyd's marketplace capacity globally. The firm also operates an Entrepreneurial Support Services incubator offering appointed representative powers and back-office services to insurance professionals.
Product overview
Shepherd Compello is an independently and family-owned Lloyd's Broker and Coverholder offering a diverse portfolio of specialist insurance products and services. The core offering spans Physical Damage Insurance, Extended Warranty & GAP, Property Insurance, Transportation Insurance, Marine Insurance, Financial Lines Insurance, Cyber Insurance, Specialty Insurance, and Parametric Insurance solutions. The company also provides Entrepreneurial Support Services for insurance professionals seeking appointed representative status. Recent innovation includes a Parametric Weather Risk Solution for European Agriculture launched in partnership with CNH Capital, BNP Paribas Leasing Solutions, and Swiss Re. Shepherd Compello operates as a Lloyd's Broker providing access to the Lloyd's marketplace while maintaining independence and family ownership values.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Damage Insurance Insurance coverage for physical damage to equipment, machinery, and other assets, arranged through Lloyd's and other carriers for commercial clients.
- Extended Warranty and GAP Insurance
- Property Insurance
- Transportation Insurance
- Marine Insurance
- Financial Lines Insurance
- Cyber Insurance
- Parametric Insurance Data-driven parametric insurance solutions addressing modern environmental and operational challenges, including weather risk management for agriculture via satellite-verified triggers that automate payouts without traditional claims processes.
- Motorsport Insurance
- Specialty Insurance
- Diminution Insurance
- Liability Insurance
- Entrepreneurial Support Services
Quantifiable outcome
- Parametric service delivers automatic reimbursement equivalent to one monthly installment per year when weather triggers are met, eliminating claims process
- +1 more outcomes
Companies that use Shepherd Compello
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Shepherd Compello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Shepherd Compello partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- CNH CapitalcorePartnership to launch parametric weather protection service for farmers leasing agricultural equipment. Service automatically pays one monthly installment per year when satellite-verified drought or excess rainfall prevents machinery operation.
- BNP Paribas Leasing Solutionscore25-year Joint Venture partnership with CNH Capital providing equipment financing. Integrating parametric weather protection into leasing agreements for European farmers.
- Swiss RecoreParametric insurance expertise and reinsurance backing for the agricultural weather protection service. Swiss Re has Centre of Competence for parametric insurance with decades of experience.
- Podium Insurance BrokersstrategicSpecialist motorsport brokerage partnership. Podium founders James Blair (former racing driver) and Clement Novalak (championship racing driver) provide firsthand understanding of motorsport insurance needs.
- Great Ormond Street Hospital Children's CharityminorCharity partnership raising funds for GOSH. Target of £29,735 for surgical operating table. Fundraising events including Walkie Talkie Tower Climb, London to Brighton cycle challenge, bake sales, and quiz nights.
- Build AfricaminorCharity sponsorship supporting education projects in Kenya. Renovated classrooms at Kagumu and Morop Primary Schools, improving pupil-to-classroom ratios and educational infrastructure.
- MotoreasystrategicCoverholder arrangement where Shepherd Compello acted as broker for Motoreasy's GAP and warranty products, negotiating terms with AmTrust at Lloyd's and ensuring Lloyd's compliance.
- Lloyd's of LondoncoreShepherd Compello operates as both Lloyd's Broker and approved Coverholder, accessing Lloyd's marketplace capacity and underwriting capabilities for global specialty insurance placements.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Shepherd Compello competitors and assessment
Company assessmentBroad incumbents
- Lockton Companies: Largest privately-held global insurance broker with a strong London specialty practice. Comparable on private ownership and specialty capabilities, but vastly larger scale across regions and lines.
- Ardonagh Specialty: London-based specialty insurance broking group (parent of several Lloyd's intermediaries). Comparable on Lloyd's-driven specialty focus, but significantly larger footprint with broader capital backing.
- Marsh Specialty / Marsh JLT Specialty: Global insurance broker and risk advisor with significant Lloyd's relationships and dedicated specialty practice. Direct competition at the client level but much larger, publicly-held, with broader portfolio beyond specialty.
Direct peers
- Howden Group: UK-headquartered independent insurance broker with deep Lloyd's market presence and specialty capabilities across marine, transportation, and property. Closely comparable as a privately-held, founder-led Lloyd's broker competing in similar specialty lines against larger incumbents.
- Aston Lark: UK independent insurance broker with broad specialty capabilities including property, transportation, warranty, and financial lines. Direct peer on independence, mid-market positioning, and multi-line specialty distribution.
- Ed Broking: UK-based specialty Lloyd's broker and coverholder focused on complex and non-standard risks across marine, energy, casualty, and financial lines. Matches Shepherd Compello on Lloyd's intermediary model and niche risk orientation.
- Henderson Insurance Brokers: UK independent broker providing commercial, transport, marine, and specialist lines. Comparable on independent, family-style ownership and specialism in transportation and property niches.
- Besso Insurance Group: London-based Lloyd's broker and coverholder serving specialty and treaty reinsurance. Direct peer through Lloyd's intermediary status and mid-sized privately-held operation.
- RKH Specialty: Specialty insurance intermediary active at Lloyd's placing complex risks in marine, energy, aviation, and crisis management. Comparable on Lloyd's-focused specialty intermediary model and niche risk appetite.
- Miller Insurance Services: London-based Lloyd's broker focused on reinsurance, marine, energy, and specialty lines. Directly comparable on Lloyd's Broker status, specialty/energy focus, and mid-sized privately-held scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shepherd Compello social profiles
Digital presenceShepherd Compello compliance and trust
Trust signalCompliance3 records
Shepherd Compello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shepherd Compello leadership team
Management profileNumber of profiles
Profiles10 records
Shepherd Compello subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shepherd Compello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shepherd Compello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shepherd Compello
What does Shepherd Compello do?
Shepherd Compello is a Lloyd's Broker and approved Coverholder that places and underwrites specialty commercial insurance business on behalf of clients. It brokers and underwrites across transportation, property, marine, financial lines, cyber, motorsport, physical damage, extended warranty/GAP, and parametric weather risk classes, accessing Lloyd's marketplace capacity globally. The firm also operates an Entrepreneurial Support Services incubator offering appointed representative powers and back-office services to insurance professionals.
Is Shepherd Compello a public or private company?
Shepherd Compello is a private company. It is classified as family owned and is currently operating.
When was Shepherd Compello founded?
Shepherd Compello was founded in 2003. It employs 11 to 50 people.
Where is Shepherd Compello based?
Shepherd Compello is headquartered in London, United Kingdom, in the Europe region.
How does Shepherd Compello make money?
Three revenue lines are on record. Insurance Brokerage & Commissions are the primary driver. The others are entrepreneurial Support Services and parametric Insurance Solutions.
Who are Shepherd Compello's main competitors?
Broad incumbents on record are Lockton Companies, Ardonagh Specialty and Marsh Specialty / Marsh JLT Specialty. Direct peers are Howden Group, Aston Lark, Ed Broking, Henderson Insurance Brokers, Besso Insurance Group, RKH Specialty and Miller Insurance Services.
Does Shepherd Compello have an API?
No public API is recorded for Shepherd Compello.
What industry is Shepherd Compello in?
Shepherd Compello's product category is Specialty Insurance Brokerage. Its primary akta.pro industry code is FSAOAHAG, P&C Reinsurance Brokerage, with a secondary code of FSAJAGAJ, Marine Specialty (Hull/P&I/Cargo). Its NAICS code is 52421 and its SIC code is 6411.