What Sleeper Media does

Sleeper Media Ltd. is a privately held UK-based B2B media company, registered in England and Wales (Company Number 06637145), operating from London. Founded in 1999, the company publishes Sleeper Magazine, a bimonthly print publication positioned as a leading trade title for hospitality experience and design, with editorial coverage of hoteliers, architects, interior designers, and new hotel projects. Its technology stack consists of a digital publishing platform comprising a website CMS, email marketing systems, and a digital edition browser for mobile reading, supplemented by an issue archive spanning 2012 through 2026.

The company's commercial model spans four revenue streams: print advertising (sold against a "meticulously researched" circulation database of hospitality decision-makers), sponsorship packages, bespoke events (drinks receptions, product launches, roundtables, seminars, forums, showroom openings, suppers), and recurring magazine subscriptions plus digital edition access. Pricing is not publicly disclosed, with detailed commercial rates available via a media pack. The go-to-market motion is primarily direct-to-enterprise sales against FF&E suppliers, hotel operators, and architecture/design firms.

Sleeper operates an integrated brand portfolio beyond the flagship magazine: AHEAD (a global hospitality design awards program with four regional schemes), Sleeper Sessions (exclusive industry gatherings), Sleepover (an annual nomadic networking event), Starboard (a sister travel-style publication), and Supper (a hotel food and drink publication). Distribution relies on a strategic partnership with Tophotelprojects, which provides access to decision-makers at under-construction hotel schemes worldwide, enabling precise advertiser targeting. The company positions itself as the only media brand reaching all disciplines involved in delivering new hotel projects globally.

Name

Sleeper Media

Legal name

Sleeper Media Ltd.

Website

https://sleepermagazine.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sleeper Media is a UK-based B2B media company publishing a bimonthly hospitality trade magazine covering hotel design, architecture, and FF&E. It serves hotel owners, operators, designers, and suppliers through print, digital, events, and a global awards program.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Advertising: Print advertising through circulation database meticulously researched to reach decision-makers with genuine purchasing power in the hotel industry
2. Sponsorship Packages: Cost-effective sponsorship packages offered to help businesses achieve their goals
3. Bespoke Events: Brand creates range of bespoke events including drinks receptions, product launches, roundtable discussions, seminars, forums, showroom openings and suppers
4. Magazine Subscriptions: Bimonthly print magazine subscriptions and digital edition access for readers

Distribution channels3 records

Marketing channels7 records

Core offering

Sleeper Media publishes a bimonthly print and digital magazine (Sleeper) covering hotel architecture, interior design, and hospitality experience for an international audience of hotel industry professionals. The company also operates a content website, digital edition, email newsletter, industry events (Sleeper Sessions, Sleepover), the AHEAD hospitality awards, and sister publications Starboard and Supper. Revenue is generated through subscriptions, advertising, event sponsorship, bespoke events, and awards programmes.

Product overview

Sleeper Media operates a portfolio of hospitality-focused media brands centered around its flagship product, Sleeper Magazine — a bimonthly print publication covering hospitality experience and design. The core offering is supplemented by the Sleeper Website (digital platform with exclusive online content), a Digital Edition for mobile reading, and an Issue Library archive. The company runs two event series: Sleeper Sessions (exclusive gatherings for hospitality specifiers and suppliers) and Sleepover (annual nomadic networking event). The broader portfolio includes Starboard (travel style magazine) and Supper (hotel food & drink magazine), while the AHEAD Awards program (four regional annual awards culminating in a global biennial) represents a flagship industry recognition initiative. The company also offers email newsletter subscriptions and commercial advertising/sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• AHEAD: Awards for Hospitality Experience & Design - comprises four annual regional awards schemes run over a two-year period, culminating in a global biennale
• Sleeper Sessions
• Sleepover
• Starboard
• Supper

Products and services

• Sleeper Magazine Bimonthly print magazine (and digital edition) covering hotel architecture, interior design, and hospitality experience, distributed to international hotel industry professionals, architects, interior designers, and FF&E specifiers.
• Sleeper Website Online editorial platform publishing hospitality design news, project features, and editorial content for hotel industry professionals; supports advertising and is the company's primary digital destination.
• Sleeper Sessions Invite-only exclusive industry events designed as small, high-level networking gatherings for senior hotel industry decision-makers.
• Sleepover Nomadic networking event for hospitality professionals, hosted in different locations to bring the global hospitality community together.
• AHEAD Awards Hospitality awards programme recognising hotels, hoteliers, designers, and concepts, with entries and judging across multiple categories.
• Starboard Sister publication to Sleeper covering hotel travel and style, produced by Sleeper Media.
• Supper Sister publication to Sleeper covering hotel food and drink, produced by Sleeper Media.
• Digital Edition Browser-based digital edition of the Sleeper magazine, enabling readers to browse the print publication on desktop and mobile devices.
• Email Newsletter Email newsletter delivering regular hospitality design editorial content to opted-in subscribers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TophotelprojectscoreStrategic or Co-development PartnerStrategic partnership with Tophotelprojects enables Sleeper to reach a constantly updated list of decision-makers and specifiers at all under-construction hotel schemes worldwide, allowing more precise targeting for advertisers

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hospitality Net: Digital-first hospitality industry news and analysis platform reaching hotel executives worldwide, competing for the same advertiser budgets as Sleeper's print and digital editions.
• Boutique Hotelier: Hospitality trade publication focused on boutique and lifestyle hotels, with events and awards programmes aimed at independent operators and designers — directly comparable niche audience and revenue mix to Sleeper.
• Hotel Designs: UK-based B2B media brand covering hotel interior design, architecture and FF&E supplier news with a similar print + digital + events model targeting the same hotel project specifiers Sleeper serves.
• Hotels Magazine: Long-running global hospitality trade magazine covering hotel development, design and operations, sold primarily to hotel owners, operators and suppliers — overlapping circulation and advertiser base with Sleeper.
• Hotel News Now (AHLA): Daily hospitality trade news outlet covering hotel development, operations and design trends for hoteliers and suppliers — a directly competing trade media brand with similar audience economics.

Broad incumbents

• Dezeen: Global design and architecture media brand with strong coverage of hospitality interiors, brands and openings; reaches many of the same architects and interior designers as Sleeper's project reviews.
• ArchDaily: Largest global architecture media platform, with significant hospitality project coverage that overlaps Sleeper's architectural and interior design readership — competes for the same FF&E and surface materials advertisers.
• Surface Magazine: Design-led publication covering architecture, interiors and travel, with recurring hospitality project features that overlap Sleeper's editorial territory and audience of designers and brand marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sleeper-magazine
• Instagraminstagram.com/sleepermagazine
• Xtwitter.com/sleepermagazine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleeper Media