HM Magazine

Online Music Magazinehmmagazine.com

Company typePrivate
Founded1985
HeadquartersHouston, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

HM Magazine firmographics

Firmographics

Name: HM Magazine
Legal name: HM Magazine
Website: https://hmmagazine.com
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

HM Magazine industry classification

Industry

Product category: Online Music Magazine
NAICS: Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
akta.pro primary industry: Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

Keywords

Online music magazine
Heavy metal journalism
Alternative music media
Faith-based music coverage
Music editorial publication

Where HM Magazine is headquartered

Location

Headquarters

HQ city: Houston
HQ country: United States
HQ region: North America

Markets served

HM Magazine business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Advertising and sponsorships: The magazine operates as an ad-supported digital publication, with the website displaying advertisements and promotional content. The magazine also mentions hiring an ad salesperson.

Distribution channels4 records

Marketing channels6 records

HM Magazine product offering

Product offering

Core offering

HM Magazine is an independently owned online music publication founded in 1985 that covers heavy, metal, hardcore, rock, indie, and alternative music genres from a faith-based editorial perspective. It delivers album reviews, band interviews, news articles, live event photography, video content (HMTV), and an audio podcast (The BlackSheep) to a global audience of heavy music enthusiasts, with all content freely accessible online.

Product overview

HM Magazine is an independently owned online music publication founded in 1985, covering the heavy music scene from a faith-based perspective. The company operates a unified digital media platform comprising its flagship website featuring news articles (The Jump), in-depth editorial content (Features), album reviews (Music Reviews), live photography galleries (HM Live), and video content (HMTV). The BlackSheep Podcast extends coverage into audio format with artist interviews and industry discussions. All content is distributed through the main website and third-party platforms including Apple Podcasts, Spotify, Spreaker, Instagram, and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

The BlackSheep Podcast: A podcast featuring interviews and discussions about heavy music, bands, and the alternative music scene.
HMTV
HM Live

Products and services

HM Magazine (Online Publication) Flagship online music magazine providing editorial coverage of heavy metal, hardcore, rock, indie, alternative, and related music genres from a faith-based perspective, including album reviews, interviews, news, and features. Targeted at heavy music fans globally.
The BlackSheep Podcast

Companies that use HM Magazine

Customer profile

Segments2 records

Ideal customer profiles2 records

HM Magazine technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

HM Magazine partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

HM Magazine competitors and assessment

Company assessment

Direct peers

MetalSucks: Independent online heavy-music publication covering metal, hardcore, and adjacent genres with news, reviews, features, and a podcast - directly comparable to HM Magazine in audience, format, and ad-supported model.
Decibel Magazine: Print and digital magazine devoted to extreme metal with reviews, features, and long-form editorial - directly comparable as a heavy-music periodical publisher, though with stronger print heritage.
Invisible Oranges: Independent online metal and heavy-music publication with editorial coverage, reviews, and premieres - closely comparable as a digital-first heavy music media outlet of similar independent scale.
CCM Magazine: Long-running Christian contemporary music magazine covering faith-based artists and faith-adjacent music coverage; closely aligned with HM's faith-based editorial lens, though historically more CCM-focused than heavy.
Metal Injection: Long-running online metal and heavy-music outlet with news, reviews, video content, and podcast distribution - the closest scale-comparable peer to HM Magazine's digital, multi-format heavy-music play.
Lambgoat: Independent heavy and hardcore music news and reviews site operating since 2000; niche focus and ad-supported digital model closely mirror HM Magazine's positioning in the heavy music space.

Broad incumbents

Kerrang!: Mainstream rock and heavy-music magazine with global brand recognition; comparable as a scale incumbent in heavy-music media, though with a secular editorial stance versus HM's faith perspective.
Revolver Magazine: Established hard-rock and heavy-music magazine with broader commercial reach and a wider scope than HM's faith-oriented niche; useful as an incumbent benchmark for ad rates and audience scale.

Emerging players

Punknews.org: Independent punk, hardcore, and heavy-adjacent music news and reviews site with community features; comparable in scope as an alternative-music digital outlet with overlap in the hardcore and -core audiences HM covers.
Heavens Metal Magazine: Faith-based heavy metal and Christian metal publication with editorial coverage and reviews; closely aligned with HM Magazine's faith-meets-heavy-music niche positioning, sharing heritage through HM's Heaven's Metal section.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

HM Magazine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HM Magazine leadership team

Management profile

Number of profiles

HM Magazine funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HM Magazine M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HM Magazine

What does HM Magazine do?

Is HM Magazine a public or private company?

HM Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HM Magazine founded?

HM Magazine was founded in 1985. It employs 1 to 10 people.

Where is HM Magazine based?

HM Magazine is headquartered in Houston, United States, in the North America region.

How does HM Magazine make money?

One revenue line is on record: advertising and sponsorships.

Who are HM Magazine's main competitors?

Direct peers on record are MetalSucks, Decibel Magazine, Invisible Oranges, CCM Magazine, Metal Injection and Lambgoat. Broad incumbents are Kerrang! and Revolver Magazine. Emerging players are Punknews.org and Heavens Metal Magazine.

Does HM Magazine have an API?

No public API is recorded for HM Magazine.

What industry is HM Magazine in?

HM Magazine's product category is Online Music Magazine. Its primary akta.pro industry code is MPAIADAI, Enterprise Audio Publishing & Private Podcast Platforms. Its NAICS code is 513120 and its SIC code is 2721.