What Champagne de Castellane does

Champagne de Castellane is a heritage Champagne house founded in 1895 by Viscount Florens de Castellane in Epernay, France, and operating today as a wholly-owned subsidiary of the Laurent-Perrier Group under Nonancourt family control since 1999. The company produces a portfolio of traditional méthode champenoise wines — Brut (35/35/30 Chardonnay/Pinot Noir/Pinot Meunier blend), Brut Rosé, Demi-Sec, Millésimé (vintage, minimum three-year cellar aging), and the prestige Cuvée Commodore — crafted from grapes hand-harvested, vinified by individual cru, and aged in six kilometers of chalk cellars maintained at constant temperature and humidity. The production is anchored in an integrated 200-meter facility on the Avenue de Champagne, including a classified 66-meter Art Nouveau tower built in 1904.

Revenue derives from three streams: direct champagne sales (cuvée and prestige bottles plus limited selection boxes), visitor experiences (€20 basic tower tours through €60 private heritage tours limited to six guests and including access to the Salle des Etiquettes label archive of 10,000+ items), and collector merchandise such as limited-edition champagne cap collections (€25–€50). Distribution runs through on-site property sales, click & collect, and ProWein trade fair exposure for international distributors. The customer base consists of ~50,000 annual wine tourists, champagne collectors, and special-occasion buyers — there are no named B2B anchor accounts.

The company operates a heritage tourism and art patronage model dating to 1902 (Leonetto Cappiello poster), maintains active partnerships with the Avenue de Champagne Committee and the Young Talents of Champagne competition, and pursues limited international expansion through trade fair presence and group-level distribution. Headcount is 11–50 employees, consistent with a mid-sized, tourism-anchored Champagne house rather than a volume producer.

Name

Champagne de Castellane

Legal name

Champagne de Castellane

Website

https://www.castellane.com/en/

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Champagne de Castellane is a heritage Champagne house founded in 1895 in Epernay, France, producing Brut, Rosé, Demi-Sec, vintage, and prestige cuvées for sale to wine tourists, collectors, and special-occasion buyers, with a 66-meter landmark tower and 6 km of chalk cellars anchoring an integrated visitor experience.

Ownership category

akta.pro rank

Product category

Champagne

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Champagne production
• Sparkling wine
• Vintage champagne
• Wine tourism
• Heritage champagne house

Headquarters

HQ city

Epernay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Champagne Sales: Primary revenue from production and sale of champagne cuvées including Brut, Brut Rosé, Demi-Sec, and Millésimé. Distribution through direct sales at property, with approximately 15% reserve wines added to ensure consistency.
2. Visitor Experiences: Revenue from guided tours of the tower and cellars, heritage tours, and tastings. Packages range from €20 basic tours to €60 heritage experiences.
3. Collector Merchandise: Sale of limited-edition champagne cap collections and commemorative boxes to collectors and enthusiasts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Champagne de Castellane produces and sells premium vintage and non-vintage Champagnes—Brut, Brut Rosé, Demi-Sec, Millésimé, and Cuvée Commodore—crafted from Chardonnay, Pinot Noir, and Pinot Meunier using traditional methods including manual harvest and aging in 6 kilometers of chalk cellars. The house also operates a wine tourism business at its historic Epernay property, offering guided tower tours, heritage tours, tastings, and limited-edition collector's merchandise (champagne cap collections).

Product overview

Champagne de Castellane is a Champagne house founded in 1895 in Epernay, now part of the Laurent-Perrier Group. The company produces a range of Champagne wines including Brut, Brut Rosé, Demi-Sec, Millésimé (vintage), and Cuvée Commodore (prestige cuvée). The portfolio is built around the signature Saint-Andrew's Cross emblem, with champagnes crafted from the three Champagne grape varieties (Chardonnay, Pinot Noir, Pinot Meunier) using traditional winemaking methods including aging in 6 kilometres of chalk cellars.

Differentiator

Problem solved

Functional benefit

Products and services

• Champagne de Castellane Brut

Quantifiable outcome

• 50,000 visitors annually climb the tower and tour the facilities
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Musée du Vin de Champagne et d'Archéologie régionale d'ÉpernayminorGTM or Marketing Partner · 1 January 2022Cross-promotional partnership offering reduced museum admission to visitors with valid Champagne de Castellane tickets (valid within 7 days). Located at 13 Avenue de Champagne, the museum provides cultural tourism bundle opportunity.
• Young Talents of Champagne CompetitioncoreGTM or Marketing Partner · 1 January 2011de Castellane has been the host venue and partner for the Young Talents of Champagne competition since its creation in 2011. The competition identifies young Champagne producers under 50, owners for less than 15 years. The annual event is organized by Marne Tourism Office and Dites-Nous-Tout Production, with de Castellane hosting the October announcement event.
• Comité de l'Avenue de ChampagnecoreStrategic or Co-development Partner · 1 January 2000de Castellane is a member of the Avenue de Champagne Committee, which organizes the annual Habits de Lumière and Habits de Saveurs events. The committee represents the major Champagne houses on the prestigious Avenue de Champagne, attracting 400,000 visitors annually.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Champagne Pommery: Pommery is a historic Champagne house also located on the Avenue de Champagne in Reims, with comparable heritage tourism, chalk cellar tours, and a premium Brut/NON-Vintage/Rosé portfolio — directly competing in the same experiential DTC and gastronomic gifting segments as Castellane.
• Champagne Mercier: Mercier is another Avenue de Champagne–based heritage house owned by LVMH, with a famous tour experience and Brut-focused portfolio. It is the closest direct comparator to Castellane in combining heritage tourism with mainstream champagne production.
• Champagne Taittinger: Family-owned Champagne house with strong heritage tourism at the Saint-Nicaise cellars in Reims and a comparable Brut/Rosé/Millésimé portfolio. Similar positioning as a family-controlled, heritage-led alternative to LVMH brands.
• Champagne Pol Roger: Independent family-owned Champagne house in Epernay, with a Brut-dominant portfolio, heritage branding, and bottle-aged cuvées. Closely comparable tier, ownership model, and Epernay base.
• Champagne Bollinger: Family-owned Aÿ-based Champagne house with a special-cuvée / vintage portfolio focused on Pinot Noir — comparable in family ownership, tradition-forward winemaking, and heritage brand equity.

Broad incumbents

• Champagne Moët & Chandon: Global category leader and LVMH flagship Champagne house based in Épernay — competes in the same Brut/ Rosé / vintage tiers as Castellane but at vastly larger scale, defining the mainstream premium benchmark.
• Veuve Clicquot: LVMH-owned Champagne house with a globally recognized Yellow Label Brut and strong heritage identity; sets the premium gifting standard against which Castellane's special-occasion positioning is benchmarked.
• Champagne Perrier-Jouët: Pernod Ricard-owned Champagne house competing in the prestige / Belle Époque floral-art category. Overlaps with Castellane's art-patronage heritage but at a larger scale and higher price point.
• Champagne Roederer: Family-controlled maison behind Brut Premier and Cristal prestige cuvée — competes in the same prestige / vintage segment as Castellane's Cuvée Commodore and Millésimé, with broader global distribution.
• G.H. Mumm: Pernod Ricard-owned Champagne house with Cordon Rouge Brut as a flagship — directly competes with Castellane's Brut in the mainstream premium and sports-event gifting segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/castellane1895

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champagne de Castellane