Flambards

What Flambards does

Flambards is a privately held amusement and theme park located in Helston, United Kingdom, founded in 1976 by Douglas Kingsford Hale. The park offers thrill rides, children's rides, exhibitions, and family entertainment, operating as a for-profit consumer leisure business with a workforce of 251–500 employees. Its product surface is physical and experiential — rides, exhibition halls, and on-site entertainment — with no documented digital product, app, API, or proprietary technology stack in the available source data.

The company's revenue model is consumer ticket-driven (gate admissions and ancillary on-site spend), consistent with UK regional theme parks; however, no pricing models, publicly disclosed ticket structures, or revenue figures are present in the source material. Flambards operates a single site in Cornwall and serves domestic UK leisure travellers, regional tourism, and family day-trip visitors; no marketing channels, distribution partnerships, or named B2B customers are documented. The company's online presence is limited — the website at flambards.co.uk is the only documented digital asset, and a scraped source page resolved to a generic verification/loading screen, indicating a thin digital and data footprint.

Ownership and corporate structure are not disclosed in the input data beyond founder identification. There is no record of parent company, subsidiaries, funding rounds, M&A activity, leadership transitions beyond the original founder, regulatory actions, or strategic restructurings. The available evidence supports a stable, long-tenured regional operator with no observable recent strategic momentum, capital events, or expansion activity.

Name

Flambards

Website

https://flambards.co.uk

Company type

Private

Founded year

1976

Headcount range

251–500 employees

Short description

Flambards is a privately held UK amusement and theme park in Helston, Cornwall, founded in 1976 by Douglas Kingsford Hale. It serves domestic leisure and family visitors with thrill rides, children's rides, exhibitions, and on-site entertainment, operating with 251–500 employees.

Ownership category

akta.pro rank

Product category

Theme Park and Amusement Attractions

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Theme park attractions
• Amusement rides
• Family entertainment
• Heritage exhibitions
• Visitor attraction

Headquarters

HQ city

Helston

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Core offering

Flambards operates an amusement and theme park in Helston, United Kingdom, offering thrill rides, children's rides, indoor and outdoor exhibitions, and live entertainment. The park combines mechanical amusement attractions with historical/heritage exhibits, targeting families, tourists, and school groups visiting Cornwall.

Product overview

No product information available. The source content shows only a loading/verification page ("One moment, please...") with no details about Flambards' products, services, or portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrill and family amusement rides A portfolio of mechanical amusement rides encompassing thrill rides for older visitors and gentler rides targeted at younger children, available to park visitors at Flambards, Helston.
• Heritage and themed exhibitions Indoor and outdoor historical and themed exhibitions at Flambards, including a recreated Victorian village, providing educational and heritage content alongside amusement rides.
• Live entertainment shows On-site live entertainment performances and shows staged at Flambards for visiting families and groups.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Pleasurewood Hills: Regional UK theme park in Suffolk with rides, attractions, and entertainment. Similar to Flambards as an independently operated regional park focused on family rides and seasonal visits.
• Paultons Park: Family theme park in Hampshire, UK, featuring thrill rides, children's rides, and themed lands. Comparable to Flambards in scale, target demographic, and operating model as a privately held UK regional theme park.
• Oakwood Theme Park: Regional Welsh theme park with thrill rides and family attractions. Comparable to Flambards in scale, regional UK positioning, and a mixed ride/entertainment offering.
• Blackpool Pleasure Beach: Long-established UK amusement park on the Lancashire coast featuring thrill rides and family attractions. Comparable to Flambards in being a heritage UK amusement park with thrill rides and entertainment programming.
• Drayton Manor: UK regional theme park and zoo in Staffordshire with thrill rides, children's rides, and on-site accommodation. Closely comparable to Flambards in mix of rides and family attractions at a regional UK site.
• West Midland Safari Park: UK regional attraction combining safari, theme park rides, and exhibits. Comparable to Flambards' blend of rides and exhibition-style content at a similar regional UK scale.
• Crealy Theme Parks & Resorts: UK regional theme park operator with rides, attractions, and on-site accommodation in Devon. Directly comparable to Flambards as an independent regional UK theme park serving a family demographic with a mix of thrill and children's rides.

Regional players

• Camel Creek Adventure Park: Cornwall-based family adventure park with rides, animals, and indoor play. Comparable to Flambards as a regional family leisure attraction in the same southwest England tourism catchment.
• The Milky Way Adventure Park: Devon-based family adventure park with rides, exhibitions, and indoor play. Comparable to Flambards as a southwest England regional attraction competing for the same family visitor market.

Broad incumbents

• Merlin Entertainments: Global operator of UK theme parks including Alton Towers, Legoland Windsor, Thorpe Park, and Chessington World of Adventures. Comparable as the dominant broad incumbent in the UK theme park space, against whom Flambards competes for regional visitation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/flambardsuk
• Facebookfacebook.com/FlambardsUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flambards