Paul Hildebrandt

Name

Paul Hildebrandt

Legal name

Paul Hildebrandt AG

Website

https://hildebrandt.de

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (42461), Packaging and Labeling Services (56191)

SIC

Plastics Products, Nec (3089), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Export & Compliance Packaging (ISPM-15, Heat-Treated Wood Packaging) (IMALAFAL)

Keywords

• Industrial packaging materials
• Stretch wrapping machines
• Corrosion protection packaging
• Sustainable packaging solutions
• Packaging distribution services

Headquarters

HQ city

Henstedt-ulzburg

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Packaging Materials Sales: Revenue generated from selling comprehensive range of industrial packaging materials including films, paper, cardboard, filling systems, and accessories. Products sold through direct sales force at 15 branch locations.
2. Packaging Equipment Sales & Leasing: Revenue from sale and leasing of packaging machinery including stretch wrapping machines, strapping systems, and filling systems. Offers 'leasing instead of buying' option for stretch wrappers.
3. Own Brand Products (laio®): Sales of proprietary laio® and laio® Green branded packaging products, providing higher margins and brand differentiation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paul Hildebrandt AG is a B2B full-range industrial packaging distributor offering more than 55,000 products across films, stretch films, VCI corrosion protection packaging, paper and cardboard, corrugated products, filling and cushioning systems, adhesives, strapping systems, stretch wrapping machines, and shipping items. The company sells its proprietary laio® and laio® Green brands alongside third-party products, distributed through 15 branch locations across Germany, Austria, and Denmark via direct sales, e-commerce, and catalog channels. Additional offerings include packaging equipment leasing (stretch wrappers), EU Packaging Regulation (PPWR) advisory, and FSC-certified sustainable packaging alternatives.

Product overview

Paul Hildebrandt AG is a B2B full-range industrial packaging distributor with over 135 years of history and more than 55,000 products across 15 locations in Germany, Austria, and Denmark. The portfolio is organized around proprietary brands (laio® and laio® Green for sustainable packaging) alongside a comprehensive catalog of commodity packaging materials spanning film products, stretch films, VCI corrosion protection packaging, paper and cardboard, corrugated products, filling and cushioning systems, adhesive and stapling solutions, pallets and goods security, stretch wrapping machines (available for leasing), strapping systems, shipping items, industrial hygiene, and disposal services. The offering follows a traditional distribution model rather than a unified software platform, providing physical packaging solutions through direct sales, e-commerce, and a catalog-based ordering system.

Differentiator

Problem solved

Functional benefit

Brands

• laio®: Proprietary brand of packaging solutions including air cushion pillows, wrap materials, cartons, packaging chips, tape, stretch film, strapping bands, safety knives, flexible bulk containers (Big Bags), and power wipes.
• laio® Green

Products and services

• laio® Verpackungen (laio® Packaging) Proprietary brand of industrial packaging solutions for B2B customers, including air cushioning (laio® AIR), wrapping materials (laio® WRAP-M, laio® WRAP-A), cartons (laio® WELL), packaging chips (laio® FILL), tape (laio® TAPE), stretch film (laio® STRETCH), polyester strapping (laio® STRAP), safety knives (laio® CUT), flexible bulk containers / Big Bags (laio® BAG), and power wipes (laio® CLEAN).
• laio® Green Verpackungen (laio® Green Packaging) Sustainable packaging line under the laio® brand for B2B customers seeking environmentally friendly alternatives, including laio® Green BOX shipping cartons, laio® Green AIR bubble cushioning, laio® Green STRETCH stretch film, laio® Green TAPE adhesive tapes, and laio® Green DOC document envelopes.
• Folienprodukte (Film Products) Comprehensive range of film products for B2B industrial customers, including bubble wrap, foam film, PE foam profiles, cover films, construction films, tarpaulins, aluminum composite film, pallet hoods, shrink hoods, LDPE shrink film, RIPACK® 3000 shrink guns, flat film, tubing film, heat sealing devices, bags and sacks, LDPE recloseable bags, shipping envelopes, dust protection covers, garment covers, carrier bags, polyolefin film, and hood shrink devices.
• Stretchfolien (Stretch Films) Wide assortment of stretch films for B2B pallet-wrapping applications, including standard automatic stretch film, power stretch film, food-grade power stretch film, blown stretch film, hand stretch film, bundle stretch film, pre-stretched stretch film, perforated pallet security film, and premium stretch film.
• Korrosionsschutzverpackungen (VCI Corrosion Protection Packaging) Complete VCI corrosion protection packaging solutions for B2B customers storing or shipping metal goods, featuring EXCOR® VALENO® (flat bags, gusseted bags, hoods, recloseable bags, tubing film, flat film, CAMPO flat film, X-film, bubble wrap, hand and machine stretch film), EXCOR® ABRIGO® (paper, KLT blanks, solid board, crepe paper), EXCOR® UNICO® foam, EXCOR® EMIBO® capsules, and EXCOR® PERIGOL® corrosion protection oils.
• Papier & Pappen (Paper & Cardboard) Extensive paper and cardboard portfolio for B2B industrial customers, including tissue paper, schrenz paper, baking paper, roll corrugated board, kraft paper, kraft extension crepe, double bitumen paper, paraffin paper, painter's masking paper, packing crepe, renovation fleece, cover cardboard, raw felt cardboard, hollow chamber plates, anti-slip paper and cardboard, machine wood cardboard (finnpappe), honeycomb plate interleavers, interleaver cardboard, single and double-sided smooth grey cardboard, and copy paper.
• Wellpapp-Produkte (Corrugated Products) Full range of corrugated packaging for B2B industrial and shipping customers, including containers, self-closing bottoms, Euro packing systems, Colompac® Euroboxes, folding cartons, dangerous goods packaging, grass cardboard, moving boxes, custom packaging, grid inserts from corrugated board, endless corrugated board, corrugated interleavers, pallet caps, and carton sealing machines.
• Füll- & Polstersysteme (Filling & Cushioning Systems) Comprehensive filling and cushioning systems for B2B packaging operations, including SpeedMan® series (Basic, Classic, Pro, Max, Flex, Wheel), PaperJet® systems, VariProtect® 800, FormPack air cushion paper systems, SpeedMan Box® mobile cushioning system, Twistpac, Cushion Pack CP320S3i, VariMailer® Pro, PRO PAK'R, MINI PAK'R® air cushion systems, Fill-Air® Rocket, Bubble Wrap® Inflator, AirSpeed® Ascent, NewAir I.B.® Flex, Autobag PS125 systems, Instapak Quick® RT/Tuff RT, Instapak® Simple™ foam bag system, Instapacker™ Tabletop, Instapak® 901, SpeedyPacker® Insight™, and wood wool.
• Kleben & Heften (Adhesive & Stapling) Complete adhesive and stapling solutions for B2B carton-closing applications, including PP tape, PVC tape, filament-reinforced tape, Monta® and tesa® brand tapes, paper self-adhesive tape, floor marking tape, colored tape, filament tape, wet adhesive tape, warning tape, PP automatic tape, printed tape, double-sided tape, crepe tape, PVC protective tape, fabric tape, security tape, security seal labels, masking tape, shipping labels, warning labels and dispensers, closure markers and dispensers, adhesive tape dispensers, hand tape dispensers, carton closing staplers, battery-powered lid staplers, stapling hammer R 11, and bag closers.
• Paletten & Warensicherung (Pallets & Goods Security) Pallet and goods security products for B2B logistics and shipping customers, including Inka pallets, disposable pallets, wooden stacking frames, nestable and stackable plastic pallets, ShockWatch® labels and 2, TiltWatch® XTR, PE pallet strapping tape, anti-slip mats, block-out spray, dust cushions, desiccants per DIN 55473, container desiccants (SeaDry series), disposable container locks, and carton closing machines.
• Stretchanlagen (Stretch Wrapping Systems) Full line of stretch wrapping machines for B2B pallet-wrapping operations, available for purchase or leasing, including OneWrap, OneWrap Plus, ProWrap, BeeWrap+ robotic stretch wrapper, A 100/300 Plus series, A 300 Superplus, T50/70 SMART, A 800, A 800 CC, T90 Fix, MWS self-propelled pallet wrapper, and Geho Superstretch II Plus.
• Umreifungssysteme (Strapping Systems) Complete strapping systems for B2B bundling and pallet-securing applications, including PP strapping band, unwinding carts, plastic buckles, strapping tools, PET strapping band, battery tensioning and welding devices, textile polyester strapping, composite strapping, tensioning devices, wire buckles, strapping machines, packaging steel strapping, steel strap dispensers, steel strapping tools, edge protection strips and angles, container lashing, and GT One+ battery strapping tool.
• Versandartikel (Shipping Items) Shipping supplies for B2B fulfillment and logistics customers, including Coex shipping bags, bubble padded shipping bags, Suprawell® and Multiwell® shipping envelopes, wool shipping envelopes and sleeves, Ordnerpac, Packbox, Paperpac, Smallfix shipping packaging, Quattropac shipping tubes, paper document pouches, sisal and hemp cord, poly cord, wire sack closures, cutting systems, and SYSTEM FLEX packing tables.
• Betriebshygiene (Industrial Hygiene) Industrial hygiene products for B2B facility and operations customers, including cleaning rolls and wipes, wall holders and floor stands, jersey cleaning cloths, waste sacks and trash bags, first aid supplies, toilet paper, hand soap, fold hand towel paper, towel rolls, and COVID-19 protection products (antigen test kits, face masks).
• Streck- und Auftausalz (De-icing Salt) Scattering and de-icing salt products for B2B facility and grounds maintenance customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Würth Group (Packaging division): Global broad-line industrial supplier whose packaging assortment overlaps Hildebrandt's films, adhesives, and strapping categories for B2B customers. Much larger and broader portfolio — a wider-scope competitor for cross-sell procurement rather than a like-for-like specialist.
• Antalis (Klingele group / Sequana heritage): Europe's largest paper, packaging, and visual communications distributor with significant DACH operations. Overlaps Hildebrandt on industrial packaging, corrugated, films, and protective packaging but at materially larger scale and broader category footprint.

Direct peers

• Fromm Holding AG: Swiss-headquartered global manufacturer of strapping systems, stretch film, and packaging equipment. Directly comparable on strapping band, PET/polyester strap, and stretch wrapping machine categories carried in Hildebrandt's catalog.
• Eltete EMEA: European manufacturer and converter of sustainable paper-based packaging solutions, including cardboard edge protectors, sheets, and tubes. Overlaps with Hildebrandt's laio® Green and paper/cardboard categories and signals where sustainable packaging is consolidating.
• Davpack: UK B2B packaging supplies specialist selling boxes, void fill, stretch film, strapping, and packaging machines to SME and industrial buyers. Comparable product breadth and customer type, though at smaller scale and with a UK rather than DACH geographic base.
• Kite Packaging: UK-based B2B packaging distributor offering tens of thousands of SKUs across protective packaging, films, boxes, strapping, and machinery to industrial customers. Comparable in catalog breadth and target segment, though primarily UK-focused vs. Hildebrandt's DACH footprint.
• Ratioform Verpackungen GmbH: German full-range B2B packaging distributor selling similar catalogs of stretch films, corrugated, cushioning, strapping, adhesives, and packaging machines to industrial customers. Closest direct domestic competitor to Paul Hildebrandt AG's Vollsortimenter model.
• RAJA Group: Pan-European B2B packaging supplies distributor operating through multiple national subsidiaries with broad catalogs of boxes, films, cushioning, strapping, and mailing products. Directly comparable in assortment breadth and customer segment to Hildebrandt, with overlapping DACH presence.

Emerging players

• Mosca GmbH: German manufacturer of strapping systems, stretch wrapping machines, and bundling equipment. Overlaps with Hildebrandt's strapping band (laio® STRAP) and stretch wrapper leasing categories and is a relevant German peer for machinery and consumables.

Regional players

• Stahlner Verpackungen / Stahl GmbH: Mid-sized German packaging distributor focused on industrial protective packaging, films, and supply services with similar target customers. Comparable assortment and motion but at a smaller regional scale than Hildebrandt's 15-branch network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hildebrandt_ag
• YouTubeyoutube.com/channel/UChzcZrQOAObuzky2Haw0h4A
• Facebookfacebook.com/hildebrandtAG
• LinkedInlinkedin.com/company/paul-hildebrandt-ag
• Instagraminstagram.com/packende_welten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Hildebrandt