Absolute Hygiene Solutions Ltd

What Absolute Hygiene Solutions Ltd does

Absolute Hygiene Solutions Ltd (AHS) is a UK-based, founder-led B2B hygiene services provider founded in 2006 and headquartered in Woolwich, London. The company delivers an integrated portfolio of washroom and workplace hygiene solutions across 14 service lines, including air purification via proprietary AirSteril technology, urinal management and water-saving devices (ES50 flush controller, SmartFlush, Flushmaster PIR, Uretap), hand hygiene and sanitising systems, clinical waste and sharps disposal, menstrual and incontinence waste services, floor protection matting, insect control, and air fragrance systems. Technical differentiation centers on installed hardware (programmable urinal sanitising units, PIR-controlled flush valves, antimicrobial toilet-seat sanitisers, automatic door-handle disinfectors) combined with consumable replenishment (enzyme-based Bio Purge, Bio Balls, urinal sleeves, SafeSeat, Pursan hand cleanser) and biological cleaning chemistry.

The business operates a direct B2B sales model with a field team of Hygiene & Welfare Consultants conducting free site surveys, supported by inside sales and an e-commerce storefront for SMB buyers. Revenue is generated through recurring subscription-style hygiene service contracts, one-time hardware installations, and consumable product sales, with unit pricing disclosed on selected items (e.g., clinical waste bins at £20, ES50/SmartFlush/Uretap water-saving devices) and quote-based pricing on larger service agreements. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, plus SafeContractor and IWSA memberships, supporting procurement access in regulated facilities. Customers span logistics, manufacturing, energy, recreation, hospitality, and healthcare sectors. The company is privately held with no disclosed institutional investors, and is led by Managing Director Liesa Brownless (former Rentokil Initial UK Portfolio Management Director) and Sales Director Liane Branchett, with active geographic expansion underway from London and South East England into the Midlands.

Name

Absolute Hygiene Solutions Ltd

Legal name

Absolute Hygiene Solutions Ltd

Website

https://absolutehygienesolutions.com/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolute Hygiene Solutions Ltd is a UK B2B hygiene services provider offering washroom, air purification, clinical waste, and water management solutions to commercial, healthcare, hospitality, and industrial clients via subscription contracts, hardware sales, and direct field sales.

Ownership category

akta.pro rank

Product category

Commercial Hygiene Services

NAICS

Janitorial Services (561720), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Sanitary Services (4950), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE), Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF)

Keywords

• Washroom hygiene services
• Clinical waste disposal
• Air purification systems
• Commercial cleaning products
• Water management solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hygiene Services: Comprehensive washroom and workplace hygiene services including installation, servicing, and maintenance of hygiene equipment and systems
2. Product Sales: Sale of consumables (toilet paper dispensers, hand towels, clinical waste containers) and hygiene products (hand cleansers, urinal screens, cleaning solutions)
3. Consultancy Services: Free survey and consultation services to identify optimal hygiene solutions for businesses, with ongoing support and compliance documentation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Absolute Hygiene Solutions delivers integrated washroom, workplace hygiene, clinical waste, and floor care services to businesses across the UK under one service umbrella. The company supplies, installs, and maintains hygiene equipment (air purifiers, urinal water savers, dispensers, clinical waste containers) alongside recurring consumable replenishment, servicing, and consultancy. Its proprietary AirSteril air purification technology and digital urinal sanitising systems anchor a portfolio that combines physical hygiene infrastructure with subscription-style maintenance contracts.

Product overview

Absolute Hygiene Solutions Ltd is a washroom and workplace hygiene services provider offering a comprehensive portfolio of hygiene products and services. The core offering includes AirSteril air purification systems, urinal management solutions (including sleeves, Bio Balls, and digital sanitising systems), hand hygiene products, floor care matting, clinical waste disposal, insect control, air fragrance systems, and toilet seat sanitisers. The product portfolio is organized into water management devices (SmartFlush, ES50 Flush Controller, Flushmaster, Uretap), urinal care products (Bio Purge, Bio Balls, Urinal Sleeves, P-Screen), toilet seat hygiene (SafeSeat, Surface Cleaner, Door Handle Disinfector), and general consumables (toilet paper dispensers, hand towels). Additional services include COVID-19/PPE disposal, menstrual/incontinence/nappy waste disposal, personal vending solutions, and insect control. The company operates as a service provider with products sold alongside installation, maintenance and consultancy services.

Differentiator

Problem solved

Functional benefit

Brands

• Hygiene For Him: A campaign addressing male hygiene needs in washrooms, including male hygiene bins and raising awareness of male cancers through 'Lumpy Ball' posters in partnership with Prostate Cancer UK and Cancer My Arse.

Products and services

• Air Purification (AirSteril) Air purification service using AirSteril technology to eradicate bad smells, kill airborne and surface bacteria, and reduce sickness in the workplace. Delivered to businesses across offices, schools, washrooms, recreational, and medical environments.
• Urinal Maintenance & Water Savers Round-the-clock urinal management service that tackles bacteria and odours, prevents blockages, and includes water-saving devices. Designed for businesses seeking to reduce water costs and maintain hygienic washrooms.
• Hand Hygiene Comprehensive hand hygiene service offering touch-free dispensers, sanitiser stations, and refill/maintenance services to safeguard employees and clients and reduce infection spread in the workplace.
• Hand Drying Hand drying service supplying energy-efficient hand dryers to workplaces, supporting reduced electricity consumption and complete washroom hand hygiene.
• Floor Care / Floor Protection, Safety & Logo Matting Floor protection and matting service offering laundered entrance logo mats and outdoor mats made from recycled plastics to reduce slips and trips, protect floors, and promote brand presence.
• Clinical Waste & Sharps Disposal Clinical waste collection service providing containers, safe collection, documentation, and management for healthcare, beauty, dental, and other regulated industries, in line with clinical waste regulations.
• Menstrual, Incontinence & Nappy Disposal Discreet and reliable disposal service for menstrual, incontinence, and nappy waste, including containers, vending machines, and offensive waste disposal with sustainability focus.
• Insect Control Discreet and effective proactive and reactive insect control service for food, retail, office, and hospitality environments, addressing pest-related germ spread to support healthier premises.
• Air Fragrance Systems Background air fragrance service delivering eco-friendly fragrance systems across reception, boardrooms, washrooms, and offices to enhance workplace image and lasting first impressions.
• Toilet Seat & WC Sanitisers Cubicle service combining SafeSeat spray, surface cleaners, and door handle sanitisers that reduce cross-contamination and sickness from skin contact and airborne bacteria in washrooms.
• Baby Changing Facilities Baby changing facility service supplying and maintaining baby changing units for washrooms and workplaces to support parents and visitors.
• Personal Vending Solutions Vending machine service offering discreet point-of-need availability of female sanitary products via vandal-proof metal construction units for washrooms.
• Quality Consumables Range of washroom consumables including toilet tissue dispensers (Maxima, Jumbo, Sigma), hand towel dispensers, centre feed units, and linen roller towels for commercial washrooms.
• COVID-19 Testing Kit & PPE Disposal Service Disposal service for COVID-19 testing kits and personal protective equipment that limits cross-infection risk through proper waste segregation and documentation, provided in conjunction with Roche.
• Water Management Solutions Water management service bundling retrofit devices such as SmartFlush, ES50, Flushmaster PIR, and Uretap to achieve significant water savings — up to 90% with ES50 and up to 10 litres saved per flush with SmartFlush.
• Bio Purge Sachets Enzyme-based sachets designed to unblock urinals and shower cubicles by breaking down organic waste and reducing odours. Sold as a standalone consumable via the AHS e-commerce store.
• Bio Balls Universal water-saving urinal device that reduces scale build-up and eliminates foul odours through friendly bacteria. Sold as a standalone consumable via the AHS e-commerce store.
• Urinal Sleeves Enzyme-based sleeve inserted into urinal traps that breaks down uric salts and lime scale while providing minty fragrance. Sold as a standalone consumable via the AHS e-commerce store.
• P-Screen Urinal Screen Dual-fragrance urinal screen with enzyme block providing 60-day continuous hygiene, freshness, and splash-back protection. Sold as a standalone consumable via the AHS e-commerce store.
• SmartFlush WC Cistern Saver Retrofit variable flush mechanism that saves up to 10 litres per flush by reducing an 11-litre flush down to 1 litre via button control. Sold as a standalone water-saving device via the AHS e-commerce store.
• Intelligent Flush Control Unit ES50 Advanced urinal water saver system with water audit feature and integrated power and valve failure alarms, battery or mains operated, capable of achieving up to 90% water cost savings. Sold as a standalone device via the AHS e-commerce store.
• Flushmaster PIR Urinal Flush Controller PIR motion sensor-based flush management system that prevents water waste from continuously flushing urinals. Sold as a standalone device via the AHS e-commerce store.
• Uretap Delay tap conversion device that converts existing taps into push taps to reduce water waste, proven to save 7 litres every 30 seconds. Sold as a standalone device via the AHS e-commerce store.
• SafeSeat Toilet Seat Sanitiser Toilet seat sanitiser spray that kills 99.9% of germs including E-Coli and HIV, positioned in washroom cubicles for individual use. Sold as a standalone consumable via the AHS e-commerce store.
• Surface Cleaner Dispenser Fast-drying cleaning solution dispenser providing up to 2,500 doses, designed for high-traffic locations and public areas. Sold as a standalone dispenser unit via the AHS e-commerce store.
• Door Handle Disinfector Automatic door handle sanitiser that kills 99.9% of bacteria and viruses using intelligent mist technology and an Isopropanol/Quaternary Ammonium formula. Sold as a standalone device via the AHS e-commerce store.
• Pursan Hand Cleanser Quick-drying hand cleanser containing 70% alcohol that kills germs and leaves hands fresh, available in 500ml bottles via the AHS product partnership with Pursan.
• Clinical Waste Containers Clinical waste bins with innovative reversible covers, foot pedal or electronic no-touch operation, and germicidal powder sachets, sold as standalone containers via the AHS e-commerce store.

Quantifiable outcome

• 77%+ reduction in airborne mould and total microorganisms in independent testing
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Prostate Cancer UKcoreStrategic or Co-development Partner · 12 June 2026Charitable partnership supporting men's health awareness through the company's 'Hygiene For Him' campaign, using washroom messaging to encourage early action on male health issues
• Cancer My ArsecoreStrategic or Co-development Partner · 12 June 2026Charitable partnership raising awareness of male cancers through 'Lumpy Ball' posters in workplace washrooms, helping start conversations that could save lives
• SafeContractorminorChannel Partner/ Reseller/ DistributorSafeContractor membership providing assurance of professional standards
• IWSA (International Washroom Supplies Association)minorChannel Partner/ Reseller/ DistributorIWSA membership providing reliable national coverage assurance

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rentokil Initial: Global market leader in hygiene and pest-control services with a major UK washroom-services division. AHS's Managing Director and Sales Director both previously held senior roles at Rentokil Initial, and AHS competes directly for the same mid-market B2B washroom customers, but at a much smaller scale.
• Elis (UK): European leader in flat-linen and workwear rental expanding into UK washroom hygiene. Overlaps AHS in hand-hygiene consumables and floor matting, though Eli's core is textiles.
• Sodexo UK: Global facilities management and workplace services company with a UK washroom and hygiene offering. Overlaps AHS in clinical waste and washroom consumables but bundles them into much broader FM contracts.
• ISS UK: Global facility services provider with a UK washroom hygiene and cleaning portfolio. Competes with AHS for large multi-site contracts but as part of a broader integrated FM offering.
• Mitie: UK facilities management group with cleaning and hygiene services. Overlaps AHS in commercial washroom and clinical waste work but operates at a much larger national scale with bundled FM contracts.

Direct peers

• PHS Group: One of the largest UK providers of washroom hygiene, mats, and clinical waste services. PHS competes head-to-head with AHS across the same product categories (dispensers, consumables, clinical waste, floor matting) and shares the same B2B mid-market customer base across UK commercial properties.
• Cannon Hygiene (part of Rentokil Initial): Long-standing UK washroom hygiene service brand offering sanitary disposal, air fragrance, and consumables. Directly overlaps AHS's menstrual/incontinence disposal, air fragrance, and consumables offerings, targeting the same commercial customers.
• Citron Hygiene: UK-focused washroom hygiene specialist providing sanitary disposal, air care, and consumables. Directly competes with AHS's menstrual/incontinence disposal, air fragrance, and consumables service lines for the same mid-market customers.
• Initial Washroom Solutions: UK washroom division of Rentokil Initial, the dominant single brand competing with AHS for hand hygiene, urinal management, air purification, and clinical waste work.
• Cleanology: London-based commercial cleaning and washroom services provider. Competes with AHS in the London and South East mid-market for washroom and workplace hygiene contracts of similar footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reel/2763701180678879
• Xx.com/AbsoluteHygiene

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Hygiene Solutions Ltd