Furnace Fest
Furnace Fest is a privately held music festival company that produces an annual two-day metalcore, hardcore, and alternative rock festival at the Sloss Furnaces National Historic Landmark in Birmingham, Alabama, selling tiered tickets ($79–$649), private hospitality suites, and sponsorships to genre fans who travel nationally to attend.
- Company typePrivate
- Founded2019
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Furnace Fest does
Furnace Fest is a privately held music festival company that produces an annual two-day festival at the Sloss Furnaces National Historic Landmark in Birmingham, Alabama. The event features metalcore, hardcore, and alternative rock acts across three stages, with a curated lineup emphasizing both contemporary headliners and legacy acts from the 2000s-era scene (e.g., Bring Me The Horizon, A Day To Remember, Underoath, Chiodos, Motionless In White, Circa Survive, Slaughter To Prevail, Kublai Khan TX). The company sells tickets directly to consumers and through its third-party ticketing partner, Jampack, which also handles hotel package fulfillment and customer support.
The product portfolio is a five-tier ticketing structure: General Admission single-day ($79) and weekend ($159) passes, Single-Day VIP ($199), Weekend VIP ($379), and Super VIP ($649), each conferring progressively more exclusive amenities including VIP lounges, wine and beer tasting windows, elevated seating, and chef-crafted dinners from Birmingham-based Chef Jeffrey Compton. Ancillary revenue streams include Sloss Yard Suites (private hospitality suites for groups and corporate buyers booked via direct email inquiry), pre-sold parking (currently sold out with a waitlist), hotel packages through Jampack, and corporate sponsorships from brands including Monster Energy, Papa Johns, StubHub, and Beast/Blind Lemon/Beast Tea. The festival operates as a cashless event with ADA accessibility and family-friendly admission (children 10 and under free with a ticketed adult).
The business is event-driven and concentrated into a single revenue-generating weekend per year, supported by a lean 1–10 person team led by managing partner Mike Ziemer, with Peachtree Entertainment listed as a potential strategic parent/partner on the company website. Go-to-market is primarily organic social media (Facebook, Instagram), the company's own website, and email capture via the Attn.tv platform, with a heavy reliance on lineup-driven word-of-mouth within the metalcore and hardcore fan community. All technology and fulfillment dependencies (ticketing, hotel packages, customer support) are outsourced to Jampack, while website design is handled by Volt Creative. The festival's competitive position rests on venue exclusivity, brand authenticity within its genre niche, and a self-reinforcing fan community that travels nationally to attend.
Furnace Fest firmographics
Firmographics- Name
- Furnace Fest
- Legal name
- Furnace Fest
- Website
- https://furnacefest.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Furnace Fest is a privately held music festival company that produces an annual two-day metalcore, hardcore, and alternative rock festival at the Sloss Furnaces National Historic Landmark in Birmingham, Alabama, selling tiered tickets ($79–$649), private hospitality suites, and sponsorships to genre fans who travel nationally to attend.
- Ownership category
- akta.pro rank
Furnace Fest industry classification
Industry- Product category
- Live Music Festival
- NAICS
- Musical Groups and Artists (71113)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
Keywords
Where Furnace Fest is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Furnace Fest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- General Admission Tickets: Single-day and weekend general admission tickets providing full festival access across three stages, food vendor access, free water stations, and merch mall entry.
- VIP Ticket Tiers: Premium weekend and single-day VIP tickets offering exclusive viewing areas, VIP lounges, tasting experiences, early entry, and commemorative items.
- Super VIP Packages: Top-tier experience including all GA/VIP access, elevated seating, complimentary non-alcoholic drinks and chef-crafted dinners from Birmingham's Chef Jeffrey Compton.
- Sloss Yard Suites: Private hospitality suites for groups featuring 20 festival passes per day, front-stage viewing, private bar, air-conditioned restrooms, and Wi-Fi access. Booked via email inquiry.
- Parking Passes: Pre-purchased parking at festival grounds, currently sold out with waitlist available.
- Hotel Packages: Partnered hotel packages offered through Jampack platform including ticket and accommodation bundles.
- Sponsorships: Corporate sponsors including beverage brands (Monster Energy, Beast Tea), ticketing platforms (StubHub), food chains (Papa Johns), and alcohol brands (Blind Lemon) provide sponsorship revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Day General Admission - $79 all-in |
| One time/ perpetual license | Pay-as-you-go | Weekend General Admission - $159 all-in |
| One time/ perpetual license | Pay-as-you-go | Single Day VIP - $199 all-in |
| One time/ perpetual license | Pay-as-you-go | Weekend VIP - $379 all-in |
| One time/ perpetual license | Pay-as-you-go | Super VIP - $649 all-in |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Furnace Fest product offering
Product offeringCore offering
Furnace Fest produces and operates an annual two-day live music festival at Sloss Furnaces National Historic Landmark in Birmingham, Alabama, featuring metalcore, hardcore, and alternative acts across three stages. The company sells tiered ticket products (General Admission single-day and weekend, VIP, and Super VIP), parking, private Sloss Yard Suites, and partnered hotel packages, supplemented by corporate sponsorships and on-site food and beverage vendors.
Product overview
Furnace Fest is an annual two-day music festival held at Sloss Furnaces National Historic Landmark in Birmingham, Alabama. The event features performances across three stages with a lineup of rock, metal, and hardcore acts. The product portfolio centers on tiered ticketing options: General Admission single-day and weekend passes providing base festival access, VIP upgrades adding exclusive viewing areas and lounges, and Super VIP packages offering premium dining experiences with chef Jeffrey Compton. Additional offerings include private hospitality suites (Sloss Yard Suites) for group experiences and hotel packages through Jampack for traveling attendees. The festival operates as a cashless event with all purchases via credit/debit card or tap-to-pay.
Differentiator
Problem solved
Functional benefit
Products and services
- Furnace Fest General Admission Weekend Pass
- Furnace Fest General Admission Single Day Pass
- Furnace Fest Weekend VIP Pass
- Furnace Fest Single Day VIP Pass
- Furnace Fest Super VIP Pass
- Furnace Fest Parking Pass
- Sloss Yard Suites
- Hotel Packages (via Jampack)
Companies that use Furnace Fest
Customer profileSegments4 records
Ideal customer profiles4 records
Furnace Fest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Furnace Fest partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and unclear.
- Beast (Beast Unleashed)minorBeverage brand sponsor. Multiple brand variants (Beast, Blind Lemon, Beast Tea) appear on partner page, suggesting multi-product sponsorship arrangement.
- StubHubminorSecondary ticketing marketplace partner for ticket resale. Listed as sponsor on official partner page.
- Papa JohnsminorPizza chain sponsor providing food vendor presence or promotional support for the festival.
- Monster EnergyminorEnergy drink sponsor. Prominent beverage brand in the music/alternative scene, providing brand sponsorship and likely product sampling at the event.
- JampackcorePrimary ticketing and hotel package partner handling ticket sales, wristband fulfillment, hotel bookings, and customer support. Provides 24/7 customer service via email ([email protected]) and text (702-766-8208). Critical operational partner for event logistics.
- Volt CreativeminorWebsite design and development partner credited for site design on official website footer.
- Peachtree EntertainmentunclearListed as logo on footer of website, potentially the parent company or event organizer behind Furnace Fest.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Furnace Fest competitors and assessment
Company assessmentDirect peers
- Aftershock Festival: Multi-day rock and metal festival in Sacramento featuring headline-tier rock and metal acts. Directly comparable to Furnace Fest in genre focus, multi-stage outdoor production, and festival-based revenue mix.
- Knotfest: Heavy metal and hardcore music festival created by Slipknot featuring similar aggressive underground acts. Directly comparable to Furnace Fest in the metalcore/hardcore fan focus and event-driven ticketing business.
- Bonnaroo Music & Arts Festival: Large multi-genre US music festival with multi-day, multi-stage format and tiered camping/lodging tickets. Comparable to Furnace Fest in event-driven ticket and amenity revenue model, though serving a broader audience.
- Blue Ridge Rock Festival: Large-scale outdoor rock and metal festival held in Virginia with multi-stage, multi-day format. Comparable to Furnace Fest in the metalcore and hardcore scene focus and festival-only revenue model.
- Riot Fest: Independent multi-day festival focused on punk, rock, metal, and alternative acts with strong reunion-era programming. Directly comparable to Furnace Fest in the underground/niche music scene focus and multi-stage operations.
- Louder Than Life: Annual multi-day rock and metal festival in Louisville produced by Danny Wimmer Presents. Directly comparable to Furnace Fest in metalcore/hardcore-adjacent lineup curation and tiered ticketing structure.
- Sonic Temple Festival: Multi-day rock and metal festival produced by Danny Wimmer Presents. Directly comparable to Furnace Fest in the rock/metal-core scene focus, three-stage format, and tiered ticket revenue model.
- Welcome to Rockville: Large US-based multi-day rock and metal festival featuring major headliners across multiple stages. Directly comparable to Furnace Fest in genre focus (rock/metal), ticketing model, and event-driven sponsorship revenue.
- Inkcarceration Festival: Multi-day rock and metal festival combined with a tattoo convention at a historic prison venue. Comparable to Furnace Fest in metalcore/hardcore genre focus and use of a distinctive historic location to drive differentiation.
Broad incumbents
- Lollapalooza: Major established US multi-genre music festival with multi-stage programming and tiered ticketing. Comparable to Furnace Fest in the live event ticketing model but operating at much larger scale across broader genres.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Furnace Fest social profiles
Digital presenceFurnace Fest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furnace Fest leadership team
Management profileNumber of profiles
Profiles1 record
Furnace Fest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furnace Fest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furnace Fest
What does Furnace Fest do?
Furnace Fest produces and operates an annual two-day live music festival at Sloss Furnaces National Historic Landmark in Birmingham, Alabama, featuring metalcore, hardcore, and alternative acts across three stages. The company sells tiered ticket products (General Admission single-day and weekend, VIP, and Super VIP), parking, private Sloss Yard Suites, and partnered hotel packages, supplemented by corporate sponsorships and on-site food and beverage vendors.
Is Furnace Fest a public or private company?
Furnace Fest is a private company. It is classified as unknown and is currently operating.
When was Furnace Fest founded?
Furnace Fest was founded in 2019. It employs 1 to 10 people.
Where is Furnace Fest based?
Furnace Fest is headquartered in Birmingham, United States, in the North America region.
How does Furnace Fest make money?
Seven revenue lines are on record. General Admission Tickets are the primary driver. The others are VIP Ticket Tiers, super VIP Packages, sloss Yard Suites, parking Passes, hotel Packages and sponsorships.
Who are Furnace Fest's main competitors?
Direct peers on record are Aftershock Festival, Knotfest, Bonnaroo Music & Arts Festival, Blue Ridge Rock Festival, Riot Fest, Louder Than Life, Sonic Temple Festival, Welcome to Rockville and Inkcarceration Festival. Lollapalooza is listed as a broad incumbent.
Does Furnace Fest have an API?
No public API is recorded for Furnace Fest.
What industry is Furnace Fest in?
Furnace Fest's product category is Live Music Festival. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71113.