DMLK Video

What DMLK Video does

DMLK Video (trading name of Dreamlock Limited) is a UK private limited company founded in 2011 and headquartered at Watford Palace Theatre, Watford, Hertfordshire. It operates as a video production services company delivering end-to-end work from planning through promotion across eight core service categories: Promotional, Theatre, Event, Communications, Product, Animation, Creative, and Consultancy. The underlying production capability is built on professional camera and audio equipment (Blackmagic, Panasonic Lumix, DJI Ronin-S, Kessler Crane, RØDE, Dedolight) operated by a team of approximately 11 members, with no proprietary software platform, API, or technology product.

The company targets four vertical segments: Technology (SaaS/cloud/security marketing videos), Corporate (financial services, property, B2B exhibitions), Non-Profit (charities, NGOs, government-linked organizations), and Performing Arts (theatre companies and venues). Its go-to-market is sales-led and direct, relying on website contact forms, phone (01923 606501), and email ([email protected]), supported by content marketing, social channels (Instagram, Facebook, Twitter/X, YouTube), and an email newsletter.

Revenue is generated through two primary streams: fixed-fee project work (typical £2k-£10k, range £1k-£100k+) and monthly consultancy retainers (£1k-£5k), supplemented by Edinburgh Fringe packages and Greenside venue bundles (priced £360-£1,550 including VAT). The company has built a niche specialization in Edinburgh Fringe Festival live-performance capture, now in its sixth consecutive year and supported by an exclusive partnership with Greenside venue group plus partnerships with Paines Plough and Shedinburgh. Long-term client relationships include StarLeaf (40+ videos), Huawei, Thomas International, Foremost Currency Group, the National Archives, and multiple London theatres. No external funding has been disclosed and the company remains privately held by co-founders George Day and Mahlon Prince.

Name

DMLK Video

Legal name

Dreamlock Limited

Website

https://dmlk.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

DMLK Video (trading as Dreamlock Limited) is a UK-based video production services company founded in 2011, serving Technology, Corporate, Non-Profit, and Performing Arts clients with end-to-end production and a niche specialization in Edinburgh Fringe Festival live-capture work.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

akta.pro secondary industry

Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)

Keywords

• Video production services
• Corporate video content
• Promotional video creation
• Theatre performance filming
• Animation video services

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fixed-Fee Video Production Projects: One-time project-based production services with transparent fixed-fee pricing ranging from £1k to £100k+. Typical fixed-fee projects range from £2k to £10k. Services include promotional, theatre, event, communications, product, animation, and creative video production.
2. Monthly Consultancy Retainers: Strategic content creation and campaign delivery on retainer basis. Monthly retainers typically cost £1,000 to £5,000. Includes account management, video production, campaign frequency, and marketing integration.
3. Fringe and Greenside Packages: Pre-packaged video and photography bundles for Edinburgh Fringe performers and Greenside venues. Offer show captures, marketing videos, and photography at tiered pricing from £360 to £1,550 including VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DMLK Video produces professional video content on a project basis for businesses and organisations across Technology, Corporate, Non-Profit, and Performing Arts sectors. Core deliverables include promotional videos, theatre and performance filming, event coverage, internal communications videos, product demonstrations, animation, and bespoke creative productions (adverts, documentaries, music videos), plus strategic video consultancy retainers. The studio specialises in Edinburgh Fringe Festival production through packaged show captures, trailers, audience reactions, and marketing bundles for Greenside venue performers.

Product overview

DMLK Video is a video production company offering a comprehensive portfolio of video services. The core offering spans eight main service categories: Promotional (interviews with b-roll), Theatre (performance filming), Event (live event coverage), Communications (internal marketing), Product (demonstrations), Animation (motion graphics), Creative (premium bespoke productions), and Consultancy (strategic retainer work). These core services are supplemented by Fringe-specific offerings including Audience Reactions, Creative Interviews, Trailers, Show Captures, and Photography, which can be purchased individually or bundled into discounted packages (Basic, Standard, Premium tiers for Edinburgh Fringe and Greenside venues). The company operates as a traditional video production studio rather than a software platform, delivering finished video assets to clients across Technology, Corporate, Non-Profit, and Performing Arts sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Video Service Interviews or voiceover combined with b-roll and stock footage, including explainers, landing pages, case studies, and project launches. Designed as the most cost-effective form of video production for marketing purposes. Priced £1,000 to £3,000.
• Theatre Filming Service Captures the magic of live stage performances on screen, including performance filming, press night coverage, promotional trailers, and behind-the-scenes content for theatre companies and performing arts venues. Priced £1,000 to £4,000.
• Event Video Service Live event recording and production for launches, conferences, exhibitions, and masterclasses, providing viewers with a sense of the occasion. Priced £1,000 to £3,000.
• Communications Video Service Internal marketing and PR video production for larger organisations, including project updates, annual reports, HR/recruitment videos, and internal marketing initiatives. Pricing provided on a quote basis.
• Product Video Service Video content demonstrating physical and digital products through overviews, infomercials, feature highlights, and walkthroughs. Priced £1,500 to £3,000.
• Animation Service Motion graphics designed to make complex concepts easy to grasp, including explainer videos, support tutorials, report animations, and awareness campaigns. Priced £1,500 to £4,000.
• Creative Video Service Bespoke videos with premium production values including adverts, documentaries, immersive experiences, and music videos. Priced £3,000 to £25,000.
• Consultancy Service Strategic content creation and campaign delivery on a monthly retainer basis, including strategic planning, video audits, content calendars, and growth optimisation. Priced £1,000 to £5,000 per month.
• Show Captures Multi-camera recording of live performances with full archive edits, offered in Basic (£360), Standard (£720), and Premium (£950 including VAT) tiers for Edinburgh Fringe performers. Add-ons include cast microphones and extra cameras.
• Fringe Packages Bundled combinations of marketing videos with show captures at affordable package pricing for Edinburgh Fringe performers. Available in Basic, Standard, and Premium tiers with optional marketing video add-ons. Priced from £500 to £1,550 including VAT.
• Greenside Packages Artist-friendly packages with an exclusive 15% discount from DMLK's standard Edinburgh Fringe rates for Greenside venue shows, making professional-quality video and photography content affordable for shows of every size.
• Photography Service Professional photography for press releases, reviewers, marketing, and social media promotion. Standard tier (£100) provides 1 photographer and 50+ final photos; Premium tier (£175) provides 2 photographers and 100+ final photos. 10% discount when added to any package.

Quantifiable outcome

• 10+ years in business with 250+ happy clients and 1000+ videos produced
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GreensidecoreStrategic or Co-development PartnerExclusive partnership providing Greenside venue performers with 15% discount from DMLK's standard Edinburgh Fringe rates. Greenside is a major venue group at the Edinburgh Festival Fringe, and DMLK is their recommended video production partner for show captures, trailers, and marketing content.
• Paines PloughcoreStrategic or Co-development PartnerOfficial partner of Paines Plough, a renowned theatre company creating new stories wherever you are. DMLK provides video production services for their productions including promotional content and show documentation.
• ShedinburghminorStrategic or Co-development PartnerPartnership with Shedinburgh, a comedy venue at the Edinburgh Festival Fringe. DMLK provides video production services for their performers and productions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ITN Productions: UK production arm of ITN producing branded content, corporate films, and entertainment programming. Overlaps with DMLK's corporate and non-profit sectors at a wider portfolio scale.
• Pulse Films: London-based production company (now within Vice Media) operating across commercials, music videos, and documentary/branded content at a much larger scale. Overlaps with DMLK's Creative and Music services.
• Final Cut: London post-production house delivering editing, grading, VFX, and sound for commercials and music videos. Comparable on the post-production finishing side of DMLK's service stack.
• The Edge Picture Company: UK post-production and finishing house for commercials, features, and music promos. Comparable on the finishing and creative-broadcast side, though operating at much larger project scale than DMLK.
• Zinc Media: UK-listed TV and content production group producing factual, entertainment, and branded programmes. Overlaps with DMLK's corporate communications and non-profit storytelling services at a larger scope.

Direct peers

• 72 Films: London documentary and corporate-film producer serving brands, broadcasters, and charities. Similar fixed-fee project model and UK SME/enterprise target market to DMLK.
• Casual Films: UK-based corporate video production company serving enterprise clients with promotional, explainer, and case-study content across similar sectors. Closely comparable size, model, and target customers to DMLK Video.
• ShowFilm: Edinburgh Fringe show-capture specialist offering multicamera theatre filming and trailers. The most directly comparable performing-arts video niche peer to DMLK's Fringe packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dmlkvideo
• YouTubeyoutube.com/channel/UCjSO0znFzzEJ91_3bfuhdow
• Facebookfacebook.com/dmlkvideo
• Instagraminstagram.com/dmlkvideo/?hl=en-gb
• LinkedInlinkedin.com/company/dmlk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMLK Video