Asian Trade Center

What Asian Trade Center does

Asian Trade Center is a Lahore-based B2B industrial trading and distribution company founded around 1984 and operating today with 51-100 employees from a single headquarters at the Quaid-e-Azam Industrial Estate in Kot Lakhpat, Lahore, Pakistan. The business is structured around three roles: stockist, importer, and indentor of industrial goods, with a portfolio centered on welding consumables and equipment (electrodes, wires, machines, accessories) and extended into abrasives, copper alloy products (rods, discs, cap tips), and steel-industry components such as slide gates and copper mould tubes. The company also runs its own welding brand, Arc-Ease, which covers welding wires, machines, accessories, and oxy-fuels, and operates alongside products from international partner brands. Indenting services form a complementary capability for specialized industrial equipment, including continuous casting machine components, metallurgy equipment, ferrous and non-ferrous metals, wire mesh, and testing instruments such as UTM and hardness testers.

The business model is fundamentally transactional B2B distribution: revenue is generated by one-time product sales to industrial buyers, plus fee- or commission-based indenting services for harder-to-source equipment. Pricing is quote-based and tailored to customer requirements, order volume, and product specifications, with no publicly disclosed price list. Distribution is single-channel and single-geography: sales flow directly from the Lahore office via telephone (+92-42-35213710-19) and mobile (+92-300-8153490), supported by in-person consultations during business hours (Monday-Saturday 9:00 AM-5:30 PM).

The customer base is segmented across the steel industry (mills and production facilities requiring continuous casting components, welding materials, and steel-industry supplies), industrial manufacturing operations (factories needing welding equipment, machines, abrasives, and accessories), and professional welders and contractors (persona segment requiring premium electrodes, wires, and equipment). ATC positions itself as a one-stop supplier of welding, abrasives, copper alloy, and steel-industry products, combining its Arc-Ease own-brand offering with international brand representation and indenting capabilities for specialized industrial inputs. The company operates with no disclosed parent, no subsidiaries, no funding rounds, and no public listing, suggesting an independently owned, founder- or family-led private enterprise with a 40+ year operating history in the Pakistani industrial sector.

Name

Asian Trade Center

Legal name

Asian Trade Centre

Website

https://atcpk.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Asian Trade Center is a Lahore-based importer, stockist, and indentor of welding electrodes, wires, machines, and accessories, abrasives, copper alloys, and steel-industry components, serving steel mills, manufacturing operations, and professional welders across Pakistan via direct sales and indenting services.

Ownership category

akta.pro rank

Product category

Industrial Distribution & Welding Supplies

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Metals Service Centers & Offices (5051)

akta.pro industry

PRIMARYIMAKAJAB

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar)

Industrials, Manufacturing & Construction/Metals & Mining/Metal & Mineral Trading, Marketing & Distribution

Keywords

• Industrial welding supplies
• Welding product distribution
• Abrasive products supply
• Copper alloy products
• Industrial equipment indenting

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Sales: Revenue is generated through the import and distribution of industrial products including welding electrodes, welding wires, welding machines, welding accessories, abrasives, and copper alloys. The company acts as a stockist, importer, and indentor, supplying these products to industrial customers on a transactional basis.
2. Indenting Services: Asian Trade Center provides indenting services for specialized industrial equipment and materials including Continuous Casting Machines (CCM) components, metallurgy equipment, ferrous and non-ferrous metals, wire mesh, and testing equipment. These services likely generate commission or fee-based revenue.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Asian Trade Center is a stockist, importer, and indentor of industrial products, primarily welding materials (electrodes, wires, machines, accessories), abrasives, copper alloys, and steel industry components such as slide gates and copper mould tubes. The company also provides indenting services for specialized equipment including Continuous Casting Machines (CCM) components, metallurgy equipment, ferrous and non-ferrous metals, wire mesh, and testing equipment. It sells its own brand Arc-Ease as well as distributed international brands to industrial customers in Pakistan.

Product overview

Asian Trade Center is a diversified industrial solutions provider operating as a stockist, importer, and indentor. The company offers a comprehensive portfolio of welding products (electrodes, wires, machines, accessories), abrasives, copper alloys, and industrial components, complemented by its proprietary Arc-Ease brand. The offering also includes indenting services for metallurgical equipment and testing solutions. The portfolio serves professional welders, manufacturers, and industrial operations requiring welding materials, industrial machinery, steel products, and related components.

Differentiator

Problem solved

Functional benefit

Brands

• Arc-Ease: ATC's own brand offering welding wires, machines, accessories, and oxy-fuels — symbolizing commitment to delivering reliable, accessible, and high-quality solutions to clients.

Products and services

• Welding Electrodes Comprehensive range of welding electrodes including M/S Welding Electrodes (6013 & 7018), Cast Iron Electrodes, Hard Facing Electrodes, Bronze Electrodes, Cutting and Chamfering Rods, Aluminum Electrodes, and Copper to Copper Brazing Rods, supplied to industrial welders, manufacturers, and steel industry operations.
• Welding Wires Welding wires including MIG/MAG Wire for mild and stainless steel, Submerge Wire/Flux for heavy-duty submerged arc welding, and Flux Cored Wire for versatile welding across various positions and materials.
• Welding Machines Industrial welding machines including MMA (Manual Metal Arc), MIG (Metal Inert Gas), TIG (Tungsten Inert Gas), Submerge Welding, Spot Welding, Seam Welding, Robot Welding, and Laser Welding machines, sold to manufacturing operations and industrial facilities.
• Welding Accessories Welding accessories including MIG Welding Accessories (nozzles, contact tips), TIG Welding Accessories (torches, collets), Welding Safety Equipment (helmets, gloves, protective gear), Plasma Welding Accessories, Spot Welding Accessories, and Oxy Fuel Accessories.
• Abrasives Abrasive products including Cutting Discs, Grinding Discs, Flap Discs, Fiber Discs, Vertical Flap Discs, and Steel Shot for surface preparation, peening, and finishing in industrial operations.
• Copper Alloy Products Copper alloy products including Rods for Spot Welding, Discs for Seam Welding, and Cap Tips for Spot Welding, designed for strength, conductivity, and durability in welding processes.
• Indenting Services Comprehensive indenting services covering sourcing of Continuous Casting Machines (CCM) components, Metallurgy Equipment, Ferrous and Non-ferrous Metals, Wire Mesh, and Testing Equipment (UTM, Hardness Testers) for steel mills and industrial customers.
• Arc-Ease (Own Brand) ATC's proprietary brand offering welding wires, machines, accessories, and oxy-fuels, providing differentiated welding solutions to industrial customers alongside distributed international brands.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lincoln Electric: Global leader in welding products, cutting equipment, and consumables. Comparable to ATC because both serve the same end-customers (steel mills, manufacturers, professional welders) with overlapping portfolios of welding consumables, wires, and machines, though Lincoln Electric is a global manufacturer whereas ATC is a regional distributor.
• voestalpine Böhler Welding: Premium welding consumables manufacturer under the Böhler and UTP brands. Comparable to ATC's welding electrodes and wires product category and overlapping customer focus in industrial manufacturing and steel production.
• Kemppi: Finnish manufacturer of arc welding equipment and digital welding solutions. Comparable to ATC's welding-machine category and similar professional-welder and industrial manufacturing customer base.
• Hyundai Welding: Korean welding consumables manufacturer with strong presence across Asian markets. Comparable to ATC in core welding-electrodes and wires product mix and an overlapping regional customer base in South Asia.
• Miller Electric (ITW): Leading manufacturer of arc welding equipment with a broad welding machines and accessories portfolio. Directly comparable to ATC's welding machine and accessories lines and its professional-welder customer base.
• ESAB: Global welding and cutting products manufacturer with broad coverage of industrial markets. Comparable product categories (welding consumables, equipment, accessories) and similar end-customer focus in steel, manufacturing, and construction — ESAB is one of the international suppliers whose products ATC distributes.

Broad incumbents

• Fastenal: Major industrial supplies distributor with extensive product range including welding consumables and fastening products. Comparable to ATC in B2B industrial-distribution model and manufacturer-customer focus, though at materially larger scale and broader geographic reach.
• MSC Industrial Direct: Large industrial supplies distributor serving manufacturers with metalworking, MRO, and fasteners. Comparable to ATC in product categories and customer focus, but at significantly larger scale and broader geographic coverage.
• Grainger: Largest industrial distribution company in North America with broad MRO and welding product lines. Comparable to ATC in business model (B2B industrial supplies distribution) and similar customer focus on manufacturers and contractors, though operating at far larger scale and broader scope.

Others

• Air Liquide: Global leader in industrial and medical gases including welding shielding gases (oxygen, acetylene, argon, CO2). Comparable to ATC in serving welding and steel-industry customers, but as a complementary gases and equipment provider rather than consumables/machinery distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AsianTradeCenter1954
• LinkedInlinkedin.com/company/asian-trade-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Trade Center