Jonk Entrepreneuren Luxembourg

What Jonk Entrepreneuren Luxembourg does

Jonk Entrepreneurs Luxembourg asbl (JEL) is a Luxembourg-registered non-profit association (asbl), founded in 2005 and headquartered in Kirchberg, that delivers youth entrepreneurship and financial education programmes across all levels of the country's education system. Its end users are primary pupils (ages 9-11), secondary students (ages 14-19), vocational trainees, and post-secondary students and alumni (ages 19-30), with the organization's stated reach at 9,187 young people in 2023/2024 (approximately 8% of Luxembourg's school population) and over 140,000 participants since inception. JEL operates a portfolio of thirteen programmes — including Mini-Entreprises, Startup Programme, Innovation Camp, Fit For Life, Job Shadow Day, Engineering Trainee Days, Practice Enterprises, You(th) Start Challenges, Girls Go Circular, JEL Launchpad, and Startklar! — delivered primarily in classrooms by 420+ annual business volunteers recruited through corporate partners.

The technical substrate is intentionally low-tech: classroom-based learning-by-doing pedagogy supplemented by a small number of third-party and EU-funded e-learning platforms, most notably the Circular Learning Space used for Girls Go Circular (18 thematic modules, 20+ languages). JEL's distinctive technical asset is its operational role as Luxembourg's national Central Office for Practice Enterprises (CLEE), giving it statutory coordination authority over domestic practice enterprises within the PEN Worldwide network of 7,500+ simulated companies across 45+ countries. The organization also operates within the Junior Achievement (JA) Europe umbrella, providing access to the Gen-E festival and JA Alumni Europe network.

JEL is funded by donations and sponsorships from both the Luxembourg public sector (Ministry of Education, Ministry of Economy, SCRIPT, Chamber of Commerce, Chamber of Skilled Trades) and private-sector Platinum/Gold/Silver sponsors (PwC, JPMorganChase, Wellington Management, BIL, Cactus, Deloitte, UBS, ING, ArcelorMittal, Goodyear, Arendt & Medernach, Accenture, Spuerkeess Foundation). All programmes are offered free of charge to schools and students. The core paid staff is small (1-10 employees), with the 2025-2026 edition already showing scaled cohort sizes across multiple programmes, and JEL has been selected to host Gen-E 2027 — a step-change in international event delivery.

Name

Jonk Entrepreneuren Luxembourg

Legal name

Jonk Entreprenen Luxembourg asbl

Website

https://jonk-entrepreneuren.lu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Jonk Entrepreneurs Luxembourg is a non-profit association, founded in 2005, that delivers free youth entrepreneurship and financial education programmes across primary, secondary, and post-secondary levels in Luxembourg, reaching over 140,000 young people since inception via volunteer-led classroom delivery and a national network of corporate and ministry sponsors.

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

NAICS

All Other Schools and Instruction (61169), Educational Services (611), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Youth Business Incubators & Accelerators (EDAMAHAC), Marketing, Branding & Sales Skills (EDAMAHAG), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Entrepreneurship, Business & Innovation Camps (EDAMALAL)

Keywords

• Youth entrepreneurship education
• Financial literacy programs
• Mini-company simulations
• Practice enterprise training
• Educational volunteer programs

Headquarters

HQ city

Kirchberg

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Sponsorships: JEL is a non-profit organization supported by both public and private sectors in Luxembourg. It receives donations from companies, associations, and individuals, with some donations dedicated to specific programmes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jonk Entrepreneurs Luxembourg (JEL) is a non-profit association that delivers hands-on entrepreneurship and financial literacy programs for young people aged 9-30 across primary, secondary, vocational, and post-secondary education levels in Luxembourg. Its portfolio includes 13 educational programs (Mini-Entreprises, Startup Programme, Innovation Camp, My First Enterprise, Fit For Life, Job Shadow Day, Engineering Trainee Days, Practice Enterprises, You(th) Start Challenges, Girls Go Circular, JEL Launchpad, Startklar!, and Notre Communauté) delivered in classrooms by volunteer business professionals. All programs are free for schools and students, with funding provided by corporate sponsors, government ministries, and individual donors.

Product overview

Jonk Entrepreneurs Luxembourg (JEL) is a non-profit organization running youth entrepreneurship education programs across all levels of education in Luxembourg. The organization operates a comprehensive portfolio of 13 educational programs spanning primary (ages 9-11), secondary (ages 14-19), and higher education (ages 19-30), including Mini-Entreprises, Startup Programme, Innovation Camp, Fit For Life, Job Shadow Day, Engineering Trainee Days, Practice Enterprises, You(th) Start Challenges, Girls Go Circular, JEL Launchpad, and Startklar!. The programs follow a learning-by-doing philosophy, partnering with businesses to provide real-world experience through coaches, mentors, and company partnerships. JEL also organizes flagship events including JEL Day and the Gen-E 2027 European youth entrepreneurship festival.

Differentiator

Problem solved

Functional benefit

Brands

• JEL Alumni: A section of Jonk Entreprenen Luxembourg that brings together former programme participants to maintain and develop the entrepreneurial spirit.
• JEL Day

Products and services

• Mini-Entreprises (Mini-Companies) Year-long programme for secondary school students aged 15-19 where participants run a real mini-company, make decisions, take responsibility, and can compete in national and international finals.
• Startup Programme Pre-creation business programme for higher-education students where teams of 2-6 identify innovative product/service ideas, build business models, create prototypes, and present to potential investors, with national competition and European finals.
• Innovation Camp One-day business challenge event where students aged 16+ work in teams to solve real-world business problems posed by private or public-sector sponsors, guided by professional coaches.
• My First Enterprise Ten-week programme where groups of 3-4 students aged 14-15 manage a business with €50 starting capital through purchase-sale activities, teaching first steps of business management.
• Fit For Life Financial education programme for students aged 14-16, delivered through 4 interactive classroom sequences by professional volunteers covering personal finance, budgeting, insurance, credit, investment, and sustainable finance.
• Job Shadow Day One-day programme where students aged 16+ accompany a company manager or department head to observe daily tasks and gain insight into professional responsibilities and career paths.
• Engineering Trainee Days Two-day programme where students aged 16+ shadow engineers and scientists during the All Saints' holiday to gain insight into daily work, professional requirements, and STEM careers.
• Entreprises d'Entraînement (Practice Enterprises) Simulation-based training method where students run fictitious companies within a global network, practicing theory learned in other courses and gaining an overview of business operations and departmental interactions.
• You(th) Start Challenges Pedagogical activities with ready-to-use materials for teachers covering entrepreneurial education topics, activities, and situations across cognitive, personal, economic, ethical, and social skill domains for ages 9-19.
• Girls Go Circular EU-funded programme using an e-learning platform (Circular Learning Space) to equip young people aged 14-19 with digital and entrepreneurial skills focused on the circular economy, with 18 thematic modules available in 20+ languages.
• JEL Launchpad Structured pathway for alumni aged 19-30 to further develop, test, and validate business ideas after initial entrepreneurship exposure, with practical support in customer discovery, business modelling, and market validation.
• Startklar! Holistic learning programme for primary school pupils aged 9-11 with nine educational chapters teaching basic entrepreneurial concepts through cooperation and creative action, based on Austrian Youth Start Challenges.
• Notre Communauté (Our Community) Educational programme with five didactic units introducing children to community life, helping them understand how their community functions and which actors are essential for quality of life in society.
• Gen-E 2027 (Flagship Festival) Europe's largest youth entrepreneurship festival hosted by Luxembourg from 6-9 July 2027, bringing together over 1,000 young entrepreneurs, educators, and business leaders from across Europe.

Quantifiable outcome

• 9,187 young people participated in 2023/2024 programmes (8% of school population)
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered flagship, core and minor.

• Ministère de l'Éducation nationale, de l'Enfance et de la JeunesseflagshipStrategic or Co-development Partner · 30 July 2025Government ministry providing institutional support and funding for JEL's educational programmes targeting students across Luxembourg's education system.
• Ministère de l'ÉconomieflagshipStrategic or Co-development Partner · 30 July 2025Economic ministry supporting entrepreneurship education initiatives and youth enterprise development in Luxembourg.
• Chambre de CommerceflagshipStrategic or Co-development PartnerLuxembourg Chamber of Commerce supporting youth entrepreneurship through programme sponsorship and business volunteer recruitment.
• PwC LuxembourgcoreStrategic or Co-development PartnerProfessional services firm providing business coaches for startup programmes and hosting My First Enterprise final at their offices.
• JPMorganChasecoreStrategic or Co-development PartnerFinancial services firm supporting JEL as a Platinum partner with employee volunteers serving as programme coaches and jury members.
• Wellington ManagementcoreStrategic or Co-development PartnerInvestment management firm supporting youth entrepreneurship education as a Platinum partner.
• Fondation Norbert Friob & FilscoreStrategic or Co-development PartnerFamily foundation providing financial support for entrepreneurship education programmes.
• Service de Coordination de la Recherche et de l'Innovation pédagogiques et technologiques (SCRIPT)flagshipStrategic or Co-development PartnerGovernment service coordinating pedagogical innovation supporting programme implementation in schools.
• Banque Internationale à Luxembourg (BIL)coreStrategic or Co-development PartnerBank with employees serving as team coaches and jury members for Mini-Entreprises. Supports JEL Alumni events. Sponsors €2,000 prize for best Mini-Company.
• Cactus SAcoreStrategic or Co-development PartnerRetail company supporting Innovation Camp and Mini-Entreprises since 2013. Provides shopping malls for student product presentations. Sponsors Marketing Strategy Award.
• Deloitte LuxembourgcoreStrategic or Co-development PartnerProfessional services firm hosting My First Enterprise final at their offices and providing business expertise.
• UBS LuxembourgcoreStrategic or Co-development PartnerBanking group supporting Job Shadow Day programme with employee volunteers who mentor students.
• GoodyearcoreStrategic or Co-development PartnerManufacturing company providing coaches for Startup Programme and sponsoring €1,250 prize for best startup.
• ArcelorMittal LuxembourgcoreStrategic or Co-development PartnerSteel manufacturer hosting Engineering Trainee Days participants and sponsoring Business Plan Award for Mini-Companies.
• Arendt & MedernachminorStrategic or Co-development PartnerLaw firm providing support for JEL programmes as a Bronze partner.
• ING LuxembourgcoreStrategic or Co-development PartnerBanking group supporting JEL as a Gold partner with employee volunteers.
• Accenture LuxembourgminorStrategic or Co-development PartnerProfessional services firm providing support for JEL as a Supporter and employee volunteers for Job Shadow Day.
• JA EuropeflagshipStrategic or Co-development PartnerEuropean umbrella organization for Junior Achievement. Organizes Gen-E festival. JEL is the Luxembourg national member.
• PEN WorldwideflagshipStrategic or Co-development PartnerInternational network of Practice Enterprises. Luxembourg Practice Enterprises connected to 7,500+ companies across 45+ countries.
• EIT RawMaterialsflagshipStrategic or Co-development PartnerEuropean Institute of Innovation and Technology coordinating Girls Go Circular programme across Europe.
• FEDIL - The Voice of Luxembourg's IndustrycoreStrategic or Co-development PartnerIndustrial employers' federation partnering on Job Shadow Day programme organization.
• Chambre des MétierscoreStrategic or Co-development PartnerChamber of Trades supporting Job Shadow Day and sponsoring €1,250 prize for 3rd place Mini-Company.
• Spuerkeess FoundationcoreStrategic or Co-development PartnerBanking foundation supporting JEL as a Gold partner with jury participation.
• Kinepolis KirchbergminorStrategic or Co-development PartnerCinema venue hosting JEL Day pitching competition finals.
• Cloche d'Or Shopping CentreminorStrategic or Co-development PartnerShopping mall hosting My First Enterprise sales days and Mini-Company presentations.
• Kirchberg Shopping CentreminorStrategic or Co-development PartnerShopping centre hosting Mini-Company final fair for JEL Day 2026.
• IFSB (Institut de Formation Sectoriel du Bâtiment)minorStrategic or Co-development PartnerBuilding industry training institute co-organizing Innovation Camp focused on construction and sustainable building challenges.
• Association des Ingénieurs et Scientifiques du LuxembourgcoreStrategic or Co-development PartnerAssociation of engineers and scientists collaborating on Engineering Trainee Days programme.
• Entrepreneurial Skills PassminorStrategic or Co-development PartnerInternational certification body allowing students to validate entrepreneurial competencies through examination.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IAVE (International Association for Volunteer Education): IAVE is a global umbrella for volunteer-driven education and community programmes; relevant ecosystem context for JEL's 420+ volunteer-driven delivery model, though broader than entrepreneurship alone.
• JA Europe (Junior Achievement Europe): JA Europe is the umbrella organization of which JEL is the Luxembourg national member, delivering the same youth entrepreneurship programmes (Mini-Companies, Innovation Camps, Gen-E festival) across 40+ European countries — directly comparable business model and product suite.

Direct peers

• NFTE (Network for Teaching Entrepreneurship): NFTE is a US-based non-profit teaching entrepreneurship to young people from underserved backgrounds using classroom-based, volunteer-delivered programmes; comparable target segment, volunteer-led delivery model, and curriculum focus.
• The Prince's Trust (UK Youth Entrepreneurship): The Prince's Trust Enterprise Programme supports 18–30-year-olds in starting businesses across the UK, comparable to JEL's Launchpad and Startup Programme pathways for post-secondary youth; similar target demographic and outcome (real venture creation).
• JA-YE Norway (Ungt Entreprenørskap): Ungt Entreprenørskap is the Norwegian JA member with a comparably comprehensive student-company and entrepreneurship curriculum running across primary through higher education — among the highest-performing JA affiliates in Europe.
• Entreprendre Pour Apprendre (EPA) France: EPA France is the French JA member running Mini-Entreprises, Startup Programmes, and Innovation Camps for school-age youth; nearly identical programme portfolio, learning-by-doing philosophy, and school-based delivery model as JEL.
• Junior Achievement Belgium (JA Belgium): JA Belgium is the most geographically proximate peer, delivering the same JA-licensed Mini-Company and Innovation Camp programmes to Flemish/Walloon schools with a similar non-profit, ministry- and sponsor-supported model.

Emerging players

• AIESEC (youth leadership global): AIESEC is a global youth organization running leadership and entrepreneurship programmes in over 100 countries; partial overlap with JEL's mission of youth skill development, particularly at higher-education level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JELuxembourg
• Facebookfacebook.com/jonkentrepreneurenluxembourg
• LinkedInlinkedin.com/company/jonk-entrepreneuren-luxembourg-asbl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonk Entrepreneuren Luxembourg