What Ceedr does

Ceedr is a privately held Nordic digital growth agency headquartered in Reykjavik, Iceland, with regional offices in Helsinki, Oslo, and Copenhagen, serving clients across all five Nordic countries. Founded around 2000 with approximately 25 years of operating history, the firm employs 23 specialists delivering performance marketing, MarTech consulting, social media management, e-commerce optimization, data and measurement, digital PR, HubSpot implementation, and 360 creative services. Its customer base spans B2C brands (Salling Group, Sprell, Lumoava, Icelandia) and B2B enterprises (Hertz Iceland, Hexagon Agility, Abbott, Metro Service Copenhagen) across retail, travel, energy, fashion, and government sectors.

The firm's technology stack integrates third-party platforms (GA4, HubSpot, Matomo, Salesforce, Klaviyo, Looker Studio, Tableau, Shopify) layered with proprietary tools: ODIN for building Ideal Customer Profiles in account-based marketing, Ceedr Index for measuring Top of Mind Awareness via Google Ads Keyword Planner data, and Spjallgrímur, a ChatGPT-based chatbot customized for the 2024 Icelandic parliamentary elections. Ceedr operates as the digital arm of TBWA Nordic, leveraging access to 300+ creative specialists across the region.

Ceedr generates revenue through professional services fees (strategy, implementation, and ongoing managed services) on a quote-based, customized engagement model. The go-to-market is sales-led direct client engagement supported by case studies, award recognition, and the TBWA partnership referral channel. The company is privately held with no disclosed funding rounds, suggesting founder/management ownership and self-funded growth.

Name

Ceedr

Legal name

Ceedr

Website

https://ceedr.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceedr is a privately held Nordic digital growth agency of 23 specialists serving B2C and B2B clients across all five Nordic countries with performance marketing, MarTech, social media, e-commerce, data, and HubSpot services, operating as the digital arm of TBWA Nordic.

Ownership category

akta.pro rank

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Ceedr generates revenue through providing comprehensive digital marketing and growth services including growth marketing, MarTech solutions, social media management, e-commerce optimization, data & measurement, digital PR, HubSpot consulting, and 360 creative services. Revenue is derived from professional service fees for strategy, implementation, and ongoing management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ceedr is a Nordic digital growth agency providing performance-driven digital marketing services including growth marketing (paid search, paid social, SEO, content), MarTech solutions (CRM, analytics, automation, AI), social media management across TikTok, Meta and LinkedIn, e-commerce optimization, data and measurement dashboards, digital PR, HubSpot implementation, and 360 creative services delivered in partnership with TBWA Nordic. The company also operates Ceedr Index, a proprietary brand-awareness analysis tool combining Google Ads Keyword Planner data with ChatGPT-generated insights.

Product overview

Ceedr is a Nordic digital marketing and growth agency offering a comprehensive suite of service offerings rather than a unified software product. The portfolio includes Growth Marketing, MarTech Solutions, Social Media, E-commerce, Data & Measurement, Digital PR & Communications, HubSpot Services, 360 Services, and SEO & GEO. Additionally, Ceedr Index is a proprietary analysis tool that leverages Google Ads Keyword Planner data and OpenAI's ChatGPT to measure brand awareness and market trends. These services are delivered by a team of 23 specialists across Nordic offices with 25 years of experience, often in partnership with TBWANordic.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Marketing Comprehensive online growth strategy combining organic visibility with paid campaigns across search engines and social platforms, using data-driven precision and creative storytelling. Covers paid social, paid search, content, and online PR for B2C and B2B brands seeking to scale online.
• MarTech Solutions Technology consulting and implementation services covering CRM, data analytics, and generative AI tools to optimize digital infrastructure for growth. Includes technology stack design for data, CRM, GenAI, and other MarTech capabilities.
• Social Media Social media strategy and management across TikTok, Meta, and LinkedIn, including paid campaigns, content creation, community management, and platform-specific features like TikTok Shopping and LinkedIn Lead Gen.
• E-commerce Full-service e-commerce solution covering strategy, site optimization, UX design, performance marketing, and analytics to maximize conversions and drive sustainable growth for online retailers.
• Data & Measurement Custom analytics and measurement solutions including bespoke dashboards, attribution models, social listening, and data integration with tools like Looker Studio, Power BI, and Tableau for data-driven decision making.
• Digital PR & Communications Digital public relations services including media outreach, link building, reputation management, crisis communications, content marketing, and campaign localization for global reach.
• HubSpot Services HubSpot CRM implementation, optimization, and management services. As a HubSpot Gold Solutions Partner, provides CRM setup, marketing automation, sales enablement, and custom CMS website development.
• 360 Services Comprehensive branding, strategy, production, and design services delivered in partnership with TBWANordic, providing access to 300+ experts across all creative disciplines.
• Ceedr Index Proprietary brand and market analysis tool that compares top of mind awareness (TOMA) by analyzing search trends using Google Ads Keyword Planner data, with OpenAI's ChatGPT generating concise explanations of trends.

Quantifiable outcome

• Hertz Iceland: 140% revenue increase, 5.14% cost ratio (from 27%), 441% Q1 revenue increase
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TBWA NordiccoreStrategic or Co-development PartnerCeedr operates as partner and digital arm of TBWA Nordic, one of the leading creative agencies in the Nordic region. Through this partnership, Ceedr provides digital marketing, MarTech, and performance services while TBWA provides creative capabilities. The combined offering includes access to over 300 specialists across all Nordic capitals. They collaborate on client projects including the Metro Service Copenhagen recruitment campaign.
• HubSpotcoreTechnology or IntegrationCeedr is a HubSpot Gold Solutions Partner, providing CRM implementation, marketing automation, sales optimization, and CMS solutions to clients. They help businesses streamline CRM, automate marketing, and optimize sales processes using the HubSpot platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept: European-headquartered digital agency offering performance marketing, martech, creative, and data services to enterprise brands. Closely comparable to Ceedr in service mix (growth marketing, martech, e-commerce) and in serving multi-market European clients, though Dept is significantly larger and geographically broader.
• North Kingdom: Nordic digital experience and growth agency headquartered in Sweden, providing digital strategy, performance marketing, and creative services. Comparable to Ceedr in Nordic focus, performance-marketing emphasis, and award-winning case work.
• Great Works: Stockholm-based digital agency specializing in performance marketing, analytics, and creative campaigns. Direct competitor to Ceedr in the Nordic growth-marketing space with similar full-funnel offerings and HubSpot/CRM partnerships.
• Kuratorium: Nordic marketing consultancy and digital agency offering strategy, martech, content, and performance marketing. Comparable to Ceedr in delivering integrated marketing and digital transformation across Nordic markets.
• Brainlabs: Global performance marketing agency built around paid media, SEO, and analytics, with proprietary data science tooling. Comparable to Ceedr in performance-marketing focus and award-winning search work, though at significantly larger scale.
• Jellyfish: Global digital marketing agency owned by Brandtech Group, offering media, creative, martech, and analytics services. Closely comparable to Ceedr's integrated performance-and-martech value proposition, with enterprise clients across multiple verticals.
• Croud: Digital marketing agency combining in-house teams with a crowdsourced expert network for paid media, SEO, content, and programmatic. Similar performance-marketing and martech orientation to Ceedr, with a proprietary technology layer.

Regional players

• T/A/L: Finnish-Helsinki based creative and digital agency offering brand, content, and performance marketing. Most comparable peer in Ceedr's Finnish market, where Ceedr itself operates a Helsinki office.

Broad incumbents

• MediaCom Nordic: WPP-owned global media agency with strong Nordic presence, offering media planning, buying, and performance marketing. Comparable to Ceedr in performance services, though operating at much greater scale as part of a global network.
• Dentsu Creative Nordic: Global creative and digital agency network with Nordic operations providing integrated marketing, martech, and performance services. Comparable as a broader incumbent offering overlapping capabilities to Ceedr's full-service value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ceedr.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceedr