Eagle Park Brewing Company

What Eagle Park Brewing Company does

Eagle Park Brewing Company is a privately held, family-owned craft beverage producer founded in 2017 by brothers Max and Jack Borgardt in Milwaukee, Wisconsin. The company operates a vertically integrated production facility in Muskego, WI capable of brewing, distilling, co-packing, and producing water-soluble THC/CBD formulations, alongside three Milwaukee-area taprooms (Hamilton, Muskego, and the MKE Brewing location in Bayview acquired in 2022). Its product portfolio spans 440+ unique canned and bottled beers, Eagle Park Distilling spirits (vodka, whiskey, and others), the Alto non-alcoholic THC/CBD sparkling seltzer sub-brand, and the SoulBoxer Cocktail Co. RTD cocktail brand acquired in March 2026.

The Muskego facility supports production runs from 700-can pilot batches to 40,000-can full runs and includes tunnel pasteurization with PU monitoring, in-line carbonation, mash filter brewing, and closed/open top fermentation. Eagle Park generates revenue through on-site taproom sales (draft beer, cocktails, food ordered via Toasttab, retail packaged beer, and merchandise via WooCommerce), wholesale beer distribution across Wisconsin, Illinois, Minnesota, Oregon, Massachusetts, and Virginia (spirits limited to Wisconsin), a B2B co-packing and contract manufacturing business for external beverage brands, ticketed events including the annual Joint Beer Fest, private event venue rentals managed through Tripleseat, brewery/distillery tours, and the Alto THC seltzer line. Its go-to-market blends direct-to-consumer taproom and e-commerce, event-driven community engagement (recurring trivia nights, yoga pop-ups, maker markets, and festivals), and a sales-led wholesale motion across multiple U.S. states. Customers include craft beverage consumers at the taproom and retail level, wholesale retail and on-premise accounts across six states, external beverage brands utilizing co-packing capacity, and groups hosting private events of 20–500 guests.

Name

Eagle Park Brewing Company

Legal name

Eagle Park Brewing Company

Website

https://eagleparkbrewing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Eagle Park Brewing Company is a Milwaukee-based craft brewery and distillery founded in 2017 by the Borgardt brothers, producing 440+ beers, spirits, Alto THC seltzers, and acquired RTD cocktails across three taprooms, six-state wholesale distribution, and a co-packing business.

Ownership category

akta.pro rank

Product category

Craft Beer & Spirits

NAICS

Breweries (312120), Distilleries (31214)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Craft spirits distilling
• Beverage co-packing
• Thc infused seltzers
• Taproom hospitality

Headquarters

HQ city

Muskego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-site Taproom Sales: Eagle Park generates revenue from on-site consumption of draft beer, cocktails, and food at its Hamilton and Muskego taprooms, plus the MKE Brewing taproom. Food is ordered via Toasttab at both locations.
2. Retail Beer and Merchandise: Direct-to-consumer sales of packaged beer (6-packs, 4-packs, mixed cases) and branded merchandise (t-shirts, hoodies, hats, gift cards) through the e-commerce storefront and at taproom retail areas.
3. Private Event Venue Rental and Catering: Eagle Park books private events at its Muskego taproom (Mezzanine, Circa '17, up to 500 guests), Hamilton taproom (Alcove, up to 50; building buyout up to 200), and MKE Brewing (Fireplace Room up to 60, buyout up to 100). Events include on-site catering and full bar service.
4. Co-Packing and Contract Manufacturing: Eagle Park serves as a contract production partner for other beverage brands, offering flexible run sizes from 700 can pilot batches to 40,000 can production runs across beer, RTDs, spirits, non-alcoholic, hemp-derived, and soda categories. This B2B revenue stream includes product consulting, development, and lab testing services.
5. Beverage Distribution (Wholesale): Eagle Park distributes its beer to retail and on-premise accounts throughout Wisconsin, Illinois, Minnesota, Oregon, Massachusetts, and Virginia. Spirits distribution is limited to Wisconsin.
6. Tour Tickets: The company sells tickets for 45-minute guided tours of its Muskego production facility at $20 per person. Tours include 4 beverage samples and a commemorative pint glass.
7. Festival and Ticketed Event Revenue: Joint Beer Fest is an annual ticketed festival ($90 general admission, $115 VIP, $35 designated driver) featuring collaboration brews, unlimited tastings, live music, food buffets, and a limited edition glass. Additional ticketed events include yoga pop-ups ($15) and anniversary celebrations.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Eagle Park Brewing Company operates a craft brewery and distillery producing 440+ beer recipes, spirits (vodka, whiskey), THC/CBD-infused seltzers under the Alto brand, and ready-to-drink cocktails under the SoulBoxer brand. The company runs three Wisconsin taprooms (Hamilton, Muskego, MKE Brewing), offers brewery and distillery tours, hosts private events, and provides B2B co-packing and contract manufacturing services for external beverage brands from its Muskego production facility.

Product overview

Eagle Park Brewing Company is a Milwaukee-based craft beverage company founded by brothers Max and Jack Borgardt, operating as both a brewery and distillery. The company's product portfolio centers on its core beer production with over 440 beer varieties, complemented by the Alto THC seltzer sub-brand offering non-alcoholic cannabis-infused beverages, the recently acquired SoulBoxer ready-to-drink cocktail brand, and Eagle Park Distilling spirits. The company operates two taproom locations in Wisconsin, offers co-packing and private label beverage manufacturing services, and provides membership programs. The beer portfolio, Alto THC products, SoulBoxer cocktails, and spirits operate as distinct but complementary product lines within the company's broader craft beverage ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Alto: Non-alcoholic sparkling seltzer infused with hemp-derived THC and CBD, marketed as a microdose cannabis beverage for consumers who want to 'keep the high and skip the low'.
• SoulBoxer Cocktail Co.
• MKE Brewing Company

Products and services

• Craft Beer Portfolio
• Alto THC Seltzer
• SoulBoxer Ready-to-Drink Cocktails
• Eagle Park Distilling Spirits
• Brewery & Distillery Tours
• Co-Packing and Contract Manufacturing Services
• Membership Program

Quantifiable outcome

• Nearly 20 million 12oz beers brewed since 2017, demonstrating sustained production scale and market demand.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SoulBoxer Cocktail Co.coreStrategic or Co-development Partner · 30 March 2026SoulBoxer Cocktail Co., a Milwaukee-based ready-to-drink cocktail brand founded in 2015, was acquired by Eagle Park Brewing & Distilling on March 30, 2026. Prior to the acquisition, Eagle Park served as SoulBoxer's co-packing partner, producing and packaging the brand's cocktails at its Muskego facility. The acquisition enables Eagle Park to expand SoulBoxer into canned cocktails, non-alcoholic offerings, and THC-infused beverages. Three new SoulBoxer canned cocktails launched on April 2, 2026, with broader expansion planned across multiple beverage categories.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Karben4 Brewing: Madison, Wisconsin craft brewery of similar scale and stage. Closest comparable on size, Wisconsin distribution, and craft-brewing positioning to Eagle Park.
• SweetWater Brewing Co. Atlanta-based craft brewery with regional taproom operations and multi-state wholesale, now partnered with AB InBev for distribution. Comparable production-plus-taproom plus wholesale model and bolt-on growth trajectory.
• 3 Floyds Brewing: Indiana craft brewery with broad national distribution and strong enthusiast following. Comparable on production scale, brand-driven portfolio breadth, and out-of-state expansion playbook.
• New Glarus Brewing Company: Wisconsin craft brewery with deep beer portfolio, on-site experience, and out-of-state wholesale reach. Highly comparable on geography, scale, and craft brewing positioning to Eagle Park.
• Revolution Brewing: Chicago/Midwest craft brewery with multiple taproom locations and multi-state distribution. Comparable operating model to Eagle Park (production + taproom + wholesale) and similar Midwest-focused geographic strategy.
• Surly Brewing Co. Minneapolis craft brewery with a flagship taproom and broad Midwest distribution. Eagle Park explicitly distributes to Minneapolis, making Surly a direct in-territory wholesale peer.
• Toppling Goliath Brewing Co. Iowa craft brewery with significant multi-state distribution and a growing on-premise presence. Comparable regional expansion arc, beer portfolio depth, and direct-to-consumer retail mix.
• Lakefront Brewery: Milwaukee-based craft brewer operating taprooms and a comparable regional distribution model. Most direct geographic and channel-overlap peer to Eagle Park's Wisconsin footprint and taproom-led growth strategy.

Broad incumbents

• BrewDog Brewing Co. Global craft brewery with multi-state US taprooms and a brand-led portfolio of beers and other beverages. Comparable in multi-taproom + multi-state wholesale model and brand-forward positioning to Eagle Park, though much larger.
• Bell's Brewery, Inc. Michigan craft brewery with multi-state distribution and one of the largest craft beer portfolios in the US. A larger, established regional craft incumbent whose multi-state strategy and taproom model foreshadow Eagle Park's expansion path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EPbeer
• Instagraminstagram.com/eagleparkbrewing
• Xx.com/EagleParkBeer
• LinkedInlinkedin.com/company/eagle-park-brewing-distilling-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Park Brewing Company