Chiron

What Chiron does

Chiron Srl is a private Italian B2B technology company founded in 2016 as a startup of the Thetis group, headquartered in Massa, Tuscany. The company develops and operates multi-sided marketplace and auction platforms for B2B and B2C contexts, supporting five distinct trading models — English Forward auctions, Fixed Price, Sealed Bid, Tender (Gara), and Structured Negotiation — with a primary customer base of auction houses, art galleries, and B2B marketplace operators across Italy and broader Europe. Named customers include Sanlorenzo, Pandolfini, Cambi, Astaebook, Bluegame, Hx, AsteExpo, and Global Marble Trading.

The platform is built on an API-based microservices architecture deployed via cloud and Private Cloud infrastructure, with Thetis ML (launched September 2024) as its flagship AI product: a recommendation engine using collaborative filtering and content-based filtering, augmented by auction-theory-driven price optimization, predictive analytics for price and inventory forecasting, and buyer-seller matching. The portfolio extends beyond marketplace software into a WebRTC-based live video collaboration platform, marketing automation tools, website and iOS app development, and custom software design services built on Agile methodologies.

Chiron employs a consultative enterprise sales motion beginning with a one-time diagnostic engagement to design market structure, followed by configuration and implementation, with recurring revenue from an annual platform license covering maintenance, hosting, and support. Revenue streams comprise annual subscription licensing, one-time professional services for market design and configuration, and third-party integration work. The company operates as a direct sales organization with no disclosed channel partner network, and no external venture funding or revenue figures are publicly disclosed.

Name

Chiron

Legal name

Chiron Srl

Website

https://chironweb.it

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Chiron Srl is an Italian B2B technology company that builds multi-model auction and marketplace platforms with an integrated ML recommendation engine (Thetis ML), serving auction houses, art galleries, and B2B marketplace operators primarily across Italy and Europe.

Ownership category

akta.pro rank

Product category

Auction and B2B Marketplace Software

NAICS

Securities and Commodity Exchanges (523210), Wholesale Trade Agents and Brokers (4251)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)

Keywords

• Auction technology platform
• B2B marketplace software
• Recommendation engine
• Live video collaboration
• Marketing automation software

Headquarters

HQ city

Massa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing (Annual): Annual license fee covering software maintenance, hosting, and support for deployed marketplace platforms. Recurring revenue model with annual billing cadence.
2. Market Design and Configuration Services: One-time diagnostic engagement to understand client requirements and design the appropriate market structure, plus configuration fee for building and implementing the marketplace. Professional services component for initial platform deployment.
3. Third-Party Integrations: Integration services with third-party software including payment gateways, escrow services, logistics providers, and authentication systems (SSO, SAML 2.0). Revenue derived from implementation and configuration work.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Chiron develops and licenses a B2B marketplace and auction technology platform that supports five trading models — English Forward auctions, Fixed Price e-commerce, Sealed Bid, Tender (Gara), and Structured Negotiation — for auction houses, art galleries, and B2B marketplace operators. The company also sells the Thetis ML recommendation engine, a WebRTC live video platform, and marketing automation tools, deployed primarily in Italy and Europe under annual license + implementation fee terms.

Product overview

Chiron is a B2B technology company that develops digital marketing, programmatic advertising, and marketing automation technologies. The company offers Thetis ML, an AI-powered recommendation engine for auction houses and art galleries, alongside a modular B2B marketplace platform supporting multiple trading models (English Forward, fixed pricing, sealed bids, tender, negotiations). Additional services include website creation, app development, software design, live video communication, and marketing automation. The ecosystem is built on API-based microservices architecture with cloud-based deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Thetis ML: Advanced recommendation engine for auction houses and art galleries that uses machine learning technologies to analyze user behaviors and preferences, generating personalized suggestions to optimize user experience and increase sales.

Products and services

• B2B Marketplace Platform Multi-sided B2B marketplace platform supporting five distinct trading models — English Forward auction, Fixed Price e-commerce, Structured Negotiation, Sealed Bid, and Tender (Gara) — designed for auction houses, art galleries, and industrial/commercial B2B marketplace operators. Built on API-based microservices architecture with cloud and Private Cloud deployment, with onboarding, discovery, trading, and fulfillment modules and integrations to payment gateways, escrow services, logistics providers, and SAML 2.0 / SSO identity.
• Thetis ML (Motore di Raccomandazione) Machine learning recommendation engine for auction houses and art galleries that analyzes user behaviors (views, clicks, preferences) using collaborative filtering and content-based filtering, applies auction theory to estimate private valuations and simulate future scenarios, and delivers personalized lot recommendations, recommended lots on detail pages, personalized homepage, similar-lot suggestions, and personalized newsletters. Goal is to maximize revenue across the entire market rather than only top listings.
• Live Video WebRTC-based real-time video, voice, and messaging platform that delivers 'See What I See' collaboration experiences across web browsers, iOS, and Android, including screen sharing, recording, and SIP interconnection for use cases such as remote assistance, customer support, training, and field services.
• Marketing Automation Marketing automation platform that automates targeted marketing communications based on user behaviors, including email marketing, landing pages, campaign management, contact prediction and scoring, lead management, CRM integration, social media marketing, and marketing analytics to convert contacts into customers.

Quantifiable outcome

• Targeted newsletter open and click rates improved through personalized recommendations (specific figures not disclosed)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Thetis (Thetis Srl)parent groupStrategic or Co-development PartnerChiron is a startup of the Thetis group. Thetis Srl is the parent company that owns and funds Chiron, focusing on digital marketing technology, programmatic advertising, and marketing automation projects. Thetis provides the overarching brand and resources for Chiron's product development and operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiron