Konig Coffee

What Konig Coffee does

König Coffee (Pty) Ltd is a South African coffee roastery and office coffee solutions provider operating for over two decades from roasteries in Cape Town and Johannesburg. The company sells, rents, and services a proprietary line of bean-to-cup coffee machines (A10s, A12, Bistro, Bistro XL, Symona, Taurus, and the V6 Professional with a 10.1" touchscreen and dual thermoblock system) and distributes Bezzera commercial espresso machines on 36-month rental contracts. Its coffee portfolio spans single-origin and blended beans (House Blend, Java Reserve, Barista Espresso, Verona, Antiqua), filter coffees (Mellow Mocha, Java, African Gold), and instant beverage SKUs (cappuccino, chai latte, hot chocolate, rooibos espresso), alongside rooibos and Dilmah tea, plus a closed ecosystem of care products and consumables (water filters, cleaning tablets, descaling liquid, branded cups, lids, sugar tubes).

The business monetizes through three core revenue streams: (1) hardware sales and 36-month rental subscriptions priced in ZAR with VAT, (2) recurring coffee bean and consumable purchases driven by the installed machine base, and (3) trade and retail wholesale supply. The flagship V6 Professional is positioned at R68,994.25 cash or R2,893/month, while the Bistro XL reaches R102,344.25 and the Bezzera commercial unit rents at R5,100/month for high-volume environments. Distribution combines a direct-to-consumer e-commerce store at konigcoffee.com with a national franchise network providing local sales, delivery, and service across South Africa, supplemented by direct deposit bank-transfer billing for B2B customers. Primary customer segments are offices and workplaces, hospitality and guest-experience venues, and retail/trade resellers, with consecutive Aurora International Taste Awards (2024 and 2025) providing external product validation.

Name

Konig Coffee

Legal name

König Coffee (Pty) Ltd

Website

https://konigcoffee.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

König Coffee is a South African coffee roastery that sells, rents, and services its own brand of bean-to-cup coffee machines paired with proprietary roasted beans, instant beverages, and consumables. It serves offices, hospitality venues, and trade resellers nationwide via a franchise network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Specialty coffee roasting
• Office coffee solutions
• Bean to cup machines
• Coffee machine rental
• Coffee distribution franchise

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Machine Sales & Rentals: Sale and rental of bean-to-cup coffee machines including König A10s, A12, Bistro, Bistro XL, Symona, Taurus, and V6 Professional models. Machines available for purchase or 36-month rental contracts.
2. Coffee Beans & Freshly Roasted Products: Sale of freshly roasted coffee beans including House Blend, Java Reserve, Barista Espresso, Verona, and Antiqua Espresso. Sold in various sizes from 250g to bulk options.
3. Instant Products & Beverages: Sale of instant cappuccino, chai latte, hot chocolate, rooibos espresso sachets, and related beverage products in various packaging sizes.
4. Consumables & Care Products: Sale of water filters, cleaning tablets, descaling liquid, milk cleaning solution, cups, lids, stirrers, sugar tubes, and branded accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Konig Coffee roasts and distributes specialty coffee beans, sells and rents a proprietary line of bean-to-cup coffee machines (König-branded models plus commercial Bezzera espresso machines), and supplies consumables and care products to offices, hospitality venues, and retail customers across South Africa. The company combines two roasteries (Cape Town and Johannesburg) with a national franchise network to deliver integrated coffee solutions, including installations, rentals, and repair services. Revenue comes from product sales, multi-year machine subscriptions, and recurring consumable sales.

Product overview

König Coffee operates as a premium South African coffee roastery and supplier offering a comprehensive coffee ecosystem. The product portfolio centers on König-branded bean-to-cup coffee machines (including the V6 Professional, BISTRO XL, Bistro, Taurus, Symona, A10s, and A12 models), complemented by freshly roasted coffee beans (House Blend, Java Reserve, Barista Espresso, Verona, and Antiqua) and filter coffees (African Gold, Java, and Mellow Mocha). The instant products line includes cappuccino, chai latte, hot chocolate, rooibos espresso, and freeze-dried instant coffee. The company also provides traditional espresso machines (Bezzera), tea products (Dilmah and Rooibos), care products and consumables (water filters, cleaning solutions, cups, lids, stirrers), and sugars/sweeteners. A national franchise network enables delivery of coffee solutions to offices, hospitality venues, and retail businesses across South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• König V6 Professional Coffee Machine + Milk Cooler Fully automatic bean-to-cup machine with 10.1\" touchscreen, 24 beverage options, dual pump/dual thermoblock system, and integrated 8L milk cooler. Designed for medium offices up to 100 people with capacity up to 100 cups/day and up to 2,500 cups/month.
• König BISTRO XL Coffee Machine Premium bean-to-cup coffee machine for office and hospitality environments with advanced brewing capabilities.
• König Bistro Coffee Machine + Milk Cooler Automatic coffee machine with milk cooler for professional coffee preparation in commercial settings.
• König Taurus Coffee Machine Coffee machine available for rental, designed for office and commercial use.
• König Symona Coffee Machine Automatic coffee machine suitable for hospitality and guest experience environments.
• König A12 Coffee Machine + Milk Cooler Automatic bean-to-cup coffee machine with integrated milk cooler for offices and commercial use.
• König A10s Coffee Machine + Milk Cooler Automatic coffee machine with milk cooler for smaller office environments.
• Bezzera Commercial Espresso Machine High-performance commercial espresso machine for demanding environments, delivering up to 2,000 cups per day with precision temperature control, stainless steel durability, and a heat exchanger system for fresh-water coffee preparation.
• König Coffee Beans Range Freshly roasted single-origin and blended coffee beans (House Blend, Java Reserve, Barista Espresso, Verona, Antiqua) sold in 250g to bulk sizes. Java Reserve, Barista Espresso, and Verona blends have won consecutive Aurora International Taste Awards (2024-2025 Silver).
• König Filter Coffee Range Filter coffees including Mellow Mocha (four-origin blend), Java Filter, African Gold Filter, plus drip filter coffee sachets for office and hospitality use; per-kg unit pricing.
• König Instant Products Instant beverages for vending and office use, including instant cappuccino, chai latte, hot chocolate, rooibos espresso sachets, and freeze-dried instant coffee in 500g and 2.5kg packs.
• König Tea Products Tea products including Dilmah Ceylon black tea single envelopes (100) and rooibos single envelopes (200), suitable for hospitality, office, and vending use.
• König Care Products and Consumables Care products (water filters, filter heads, brewer cleaning tablets, descaling liquid, milk cleaning solution) and consumables (branded cups, sip lids, cup carriers, wooden stirrers, sugar tubes and combo sachets) for coffee service operations.
• Hospitality Pack Curated bundle of coffee products designed for hospitality and guest-experience establishments, enabling in-room and on-premise coffee service without separate SKU selection.
• Coffee In a Bag (50 pack) Pre-packaged single-serve coffee bags sold in a 50-pack for retail, hospitality, and guest experience applications.
• Coffee Machine Sales, Rental and Repair Service Coffee machine sales, 36-month rental subscriptions, and on-demand repair/maintenance services delivered through König's website and national franchise network for South African business and consumer customers.

Quantifiable outcome

• V6 Professional capacity: up to 2,500 cups per month for medium offices
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bean There Coffee Company: South African specialty coffee roaster operating in the same domestic market with a comparable specialty-roastery-to-customer direct model. Bean There focuses on Fair Trade certified single-origin roasted coffee, mirroring König's emphasis on roast quality and engineered blends for real-world use.
• Ciro Coffee Company: Established South African coffee roaster and supplier serving retail and foodservice channels across the country. Ciro's broad bean line, capsule program, and equipment distribution directly overlap König's wholesale, retail, and office machine offerings.
• Origin Coffee Roasting: South African specialty roaster with direct-to-customer and wholesale distribution. Origin's curated single-origin and blend program, roasted for espresso and filter, overlaps directly with König's engineered blend strategy targeting office and hospitality accounts.
• Tribeca Coffee Roasters: Pretoria/Cape Town-based specialty roaster serving wholesale, retail, and hospitality customers in South Africa. Tribeca competes in the same office and hospitality segment and offers a comparable bean-plus-equipment relationship with barista training and equipment services.
• Mabu Coffee Roasters: Durban-based South African specialty roastery with wholesale and café supply. Comparable vertically integrated roastery-plus-equipment business serving the same office/hospitality customer segments in South Africa.

Broad incumbents

• Jacobs Douwe Egberts (JDE Professional): Global coffee incumbent with a dedicated 'Out-of-Home' / professional division serving offices, hospitality, and foodservice. JDE Professional competes for the same enterprise coffee contracts as König, offering broader brand and procurement scale.
• Jura (Swiss coffee machines): Swiss manufacturer of premium super-automatic bean-to-cup coffee machines distributed through office and hospitality channels. Jura competes for the same premium bean-to-cup machine placements that König supplies to its office and guesthouse base.
• Nespresso Professional: Nestlé's professional coffee business serving offices, hotels, and hospitality with machines and capsules. Nespresso Professional is a key reference point for the premium end of the South African office/hospitality market in which König competes.
• Lavazza Professional: Italian coffee major's B2B arm offering bean-to-cup machines, capsules, and full office/hospitality coffee programs. Lavazza Professional is a benchmark competitor in the same office bean-to-cup installed-base segment König targets.

Emerging players

• Franke Coffee Systems: Swiss-based supplier of professional coffee systems and integrated office/hospitality coffee solutions across EMEA. Franke competes with König at the higher-capacity end (premium bean-to-cup and traditional espresso) and is increasingly active in the South African market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TOKAcoffee
• LinkedInlinkedin.com/company/coffee-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konig Coffee