Van Wijngaarden Wholesale and Super Safe Workwear

What Van Wijngaarden Wholesale and Super Safe Workwear does

Van Wijngaarden Groothandel en Super Safe Bedrijfskleding is a family-owned regional wholesale distributor headquartered in Sliedrecht, Netherlands, serving the Alblasserwaard and Vijfherenlanden regions since 1987 (with origins tracing back to a steel construction business in the early 1900s). The company operates through two private limited entities: Van Wijngaarden Groothandel B.V., which distributes ironware, power tools, air tools, building materials, wood and panel materials, climbing equipment, fastening materials, and locks/hardware; and Super Safe Bedrijfskleding B.V., a wholly-owned subsidiary handling workwear and personal protective equipment (PPE). The company is an authorized dealer for over ten premium brands including DeWalt, Makita, Milwaukee, Bosch Professional, Festool, Stihl, HiKOKI, Metabo, Fein, and Velux, and serves construction companies, industrial firms, infrastructure contractors, shipyards, technical schools, housing associations, staffing agencies, and self-employed tradespeople (ZZP'ers).

Name

Van Wijngaarden Wholesale and Super Safe Workwear

Legal name

Van Wijngaarden Groothandel B.V. en Super Safe Bedrijfskleding B.V.

Website

https://www.vanwijngaardengroothandel.nl/

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Wijngaarden Groothandel en Super Safe Bedrijfskleding is a family-owned Dutch wholesale distributor selling hardware, tools, building materials, and workwear/PPE to construction, industry, and infrastructure customers across the Alblasserwaard region of the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Sliedrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Work Clothing and PPE (Super Safe): Revenue from sale of work clothing and Personal Protective Equipment (PPE) under the Super Safe Bedrijfskleding brand, including branded workwear and corporate identity apparel.
2. Wholesale Distribution of Tools and Hardware: The company generates revenue primarily through wholesale distribution of ironware, tools, electrical tools, fastening materials, anchoring products, air tools, ladders, scaffolding, and fall protection equipment to construction companies, contractors, and professionals.
3. Building Materials and Wood/Panel Products: Since June 1, 2021, revenue includes sales of construction materials (insulation, plasterboards, profiles, masonry products, cellular concrete blocks, EPDM, steel mats) and wood/panel materials from the dedicated pickup warehouse.
4. Services (Repairs, Inspections, Grinding, Rental): Additional revenue streams include repair services, NEN inspections for rigged equipment and fall protection, grinding/sharpening services, and rental of equipment through MSR Rental partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

Van Wijngaarden Groothandel en Super Safe Bedrijfskleding is a regional wholesale distributor based in Sliedrecht, Netherlands, supplying hardware, ironmongery, power and air tools, building materials, wood and panel products, climbing equipment, locks, and Velux roof windows. Through its Super Safe Bedrijfskleding brand, the company supplies corporate workwear and Personal Protective Equipment (PPE) with branded and corporate-identity apparel. The business is complemented by value-added services including same-day regional delivery, NEN inspections, repairs, grinding, equipment rental, key cutting, vehicle and workshop fitting, and VCA/PU training.

Product overview

Van Wijngaarden Groothandel en Super Safe Bedrijfskleding operates as a regional wholesaler offering hardware, ironmongery, power tools, air tools, building materials, wood and panel materials, climbing equipment, and workwear/PPE. The company combines physical retail operations with multiple digital platforms: the Van Wijngaarden Webshop for tools and hardware, the Super Safe Webshop for workwear and PPE, the KMS (Kleding Management Systeem) for corporate clothing management, and the Mijn VWSL customer portal for machine registration and repair tracking. Both Van Wijngaarden and Super Safe mobile apps enable mobile ordering and barcode scanning. The product portfolio is complemented by value-added services including same-day delivery, repair/inspection services, grinding, equipment rental, night locker pickup, key cutting, and specialized training (VCA, PU certification). The company primarily serves construction, industry, infrastructure, and ZZP (freelance) segments in the Alblasserwaard region.

Differentiator

Problem solved

Functional benefit

Products and services

• Grinding and Sharpening Service Expert in-house sharpening and grinding service for drill bits and saw blades.
• Hardware and Ironmongery Comprehensive assortment of ironware, fastening materials, anchoring products, screws, adhesives, and general ironmongery for construction and industrial professionals.
• Electrical and Power Tools Authorized dealer of electric and cordless power tools from leading brands including DeWalt, Makita, Milwaukee, Bosch Professional, Festool, HiKOKI, Metabo, Fein, and STIHL, with brand warranty registration available.
• Air Tools Pneumatic (air) tools including tackers (8-23 bar), air drills, polishing tools, and grinding tools for construction and industrial use.
• Building Materials Construction materials including insulation, plasterboards, building profiles, masonry products, aerated concrete blocks, EPDM, and steel reinforcing mesh.
• Wood and Panel Materials Wood and sheet/panel materials available through the dedicated pickup warehouse, with optional custom cutting services for trade customers.
• Climbing and Fall Protection Equipment Ladders, stairs, scaffolding, and fall protection equipment for working at height, with mandatory NEN inspection services available.
• Workwear and PPE (Super Safe) Workwear and Personal Protective Equipment (PPE/PBM) under the Super Safe brand, including branded corporate identity apparel for companies of all sizes, supported by a dedicated clothing management system.
• Locks and Key Hardware (Hang- en Sluitwerk) Locks, closure systems, and key services including Police Quality Mark certified products and custom locking systems, with an in-house specialist for technical advice.
• Velux Roof Windows Authorized Velux dealer supplying roof windows, tilting and pivot windows, skylights, and related accessories.
• Same-Day Delivery Service Own-driver same-day delivery service within the Alblasserwaard region for orders placed before 11:00, with next-day delivery to the rest of the Netherlands.
• Repair and NEN Inspection Services Professional repair services for tools and mandatory annual NEN inspections for rigged equipment, climbing equipment, and fall protection gear.
• Equipment Rental Service Rental of equipment and machinery through an in-house selection and via MSR Verhuur partnership, covering motorized equipment, scaffolding, aerial work platforms, electric tools, heaters, and dryers.
• Night Locker (Nachtkluis) Pickup Service Secure after-hours pickup lockers (Nachtkluis) allowing customers to collect orders outside regular business hours using an access code.
• Key Cutting Service In-house key cutting service covering all key brands.
• Company Vehicle and Workshop Fitting Custom fitting and organization solutions for work vans, company vehicles, and complete workshop setups including workbenches, semi-stationary machines, air lines, and compressors.
• VCA Safety Certification Training VCA (Veiligheid, Gezondheid en Milieu Checklist Aannemers) safety certification training courses for construction and industrial workers.
• PU (Polyurethane) Training Online and in-person polyurethane training helping professional users of diisocyanate-based products comply with EU safety regulations on safe handling.

Quantifiable outcome

• Same-day delivery for orders before 11:00 in Alblasserwaard region (from Alblasserdam to Meerkerk)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DeWaltcoreTechnology or IntegrationAuthorized dealer of DeWalt power tools. Customers can register machines for extended warranty through DeWalt's portal (mydewalt.dewalt.nl). DeWalt is a major brand in the company's tool assortment.
• HiKOKI (formerly Hitachi Power Tools)coreTechnology or IntegrationAuthorized dealer of HiKOKI power tools with 3-year warranty registration available through their portal.
• FeincoreTechnology or IntegrationAuthorized dealer of Fein tools with 3-year Fein Plus warranty registration available.
• MakitacoreTechnology or IntegrationAuthorized dealer of Makita power tools. Currently running 'Makita Feel the Energy' promotional campaign. Machine registration available through Makita service portal.
• MetabocoreTechnology or IntegrationAuthorized dealer of Metabo power tools with warranty registration through Metabo Service portal.
• MilwaukeecoreTechnology or IntegrationAuthorized dealer of Milwaukee tools with registration available through Milwaukee's extension service portal.
• Bosch ProfessionalcoreTechnology or IntegrationAuthorized dealer of Bosch Professional power tools with pro360 registration available.
• StihlcoreTechnology or IntegrationAuthorized dealer of Stihl tools. Electric Stihl forklift and stacker purchased in 2021. Machine registration available through Stihl portal.
• FestoolcoreTechnology or IntegrationAuthorized dealer of Festool tools. Customer knowledge meetings organized at Festool. MyFestool registration available for warranty and service.
• VeluxcoreTechnology or IntegrationAuthorized dealer of Velux roof windows, tilting or pivot windows, skylights, and accessories for many years.
• IllbruckcoreTechnology or IntegrationPartner for airtight building solutions and related products. Customer knowledge meetings organized with Illbruck.
• MSR Verhuur (Rental)minorChannel Partner/ Reseller/ DistributorPartnership with MSR Verhuur for equipment rental. Van Wijngaarden arranges rentals on behalf of customers for motorized equipment, scaffolding, aerial work platforms, electric tools, heaters, dryers, etc.
• Milieukeur (SMK - Stichting Milieukeur)minorOthersTheir electricity supply is certified with Milieukeur, official proof that electricity is sustainably generated in Dutch solar parks. Annual audit by independent certification body.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Würth: World's largest fastener and tools/installation materials wholesaler operating across the Netherlands with a massive field-sales force and broad assortment — directly comparable wholesale business model but at vastly greater scale and national coverage.
• Technische Unie: Large Dutch technical wholesale distributor of electrical, lighting, tools, and installation materials with national delivery — broad incumbent serving overlapping construction and industrial customers with a comparable B2B distribution model.
• Toolstation: Trade-focused retailer/wholesaler of tools, hardware, and workwear across the Netherlands — competes on product overlap with Van Wijngaarden's ironmongery and PPE assortment, with growing e-commerce delivery capability.
• CWS Workwear: Major European workwear/PPE rental and service provider — competes with Van Wijngaarden's Super Safe Bedrijfskleding division, particularly for larger accounts needing managed workwear services (analogous to Van Wijngaarden's KMS clothing management).

Direct peers

• PontMeyer: Dutch wholesale distributor of timber, panels, building materials and construction supplies — directly competes with Van Wijngaarden's wood/panel warehouse and building materials range for the same construction trade customer base.
• BPG (Bouwpunt): Dutch cooperative network of independent building materials wholesalers serving construction professionals — closely comparable assortment (lumber, panels, hardware, building materials) and customer segment to Van Wijngaarden's wholesale trade business.

Regional players

• Hageman: Regional Dutch industrial and construction supplier with comparable ironmongery, tools, and workwear assortment — comparable regional wholesaler business model, though Hageman operates in different Dutch provinces.
• Beverwijk IJzerhandel: Long-standing regional Dutch hardware (ijzerhandel) retailer/wholesaler with deep product breadth in tools, fasteners, and ironmongery — directly analogous family-rooted regional ironmongery business serving tradespeople.
• Baars & Zn: Dutch regional technical and industrial supplier offering tools, PPE, fasteners, and installation materials — comparable regional B2B distribution business targeting construction and industrial customers.

Others

• MSR Verhuur: Dutch equipment rental company that already partners with Van Wijngaarden — adjacent business serving overlapping construction customers with rental of scaffolding, lifts, and powered equipment; useful as an ecosystem reference rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wijngaardensl
• YouTubeyoutube.com/channel/UCcdoSjAJGKZR8TGMM-B8adA
• Facebookfacebook.com/vanwijngaardensupersafe
• LinkedInlinkedin.com/company/vwsl
• Instagraminstagram.com/wijngaarden_supersafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Wijngaarden Wholesale and Super Safe Workwear