BERKSHIRE HATHAWAY HomeServices Florida Realty

What BERKSHIRE HATHAWAY HomeServices Florida Realty does

Berkshire Hathaway HomeServices Florida Realty is a privately held residential real estate brokerage operating as an independently owned franchisee of BHH Affiliates, LLC, under the umbrella of HomeServices of America, Inc., a Berkshire Hathaway affiliate. The firm was founded in 1999 and is headquartered at 4148 Tamiami Trail N., Naples, FL 34103, with operational coverage spanning multiple Florida markets including Naples, Miami, Palm Beach, Stuart, and Ocala. It serves three primary customer segments: luxury property buyers and sellers (via a dedicated Luxury Collection sub-brand targeting properties typically above $4 million), general residential buyers and sellers, and a smaller commercial real estate client base, addressing needs across purchase, sale, rental, and relocation.

The firm's core products include residential, rental, and commercial property listings, the Luxury Collection sub-brand, the OnePoint trusted partner network (bundling title, settlement, insurance, and home services), a Free Home Value Report, a Real Estate Lifestyle & Planning Guide, and the Berkshire Hathaway Forever Concierge lifetime service. The technology foundation is a website platform operated by Constellation1 (a division of Constellation Web Solutions, Inc.), supported by Google Maps integration and social sign-on via Google, Facebook, and Apple. The firm holds registered service marks for 'Forever Agents' and 'Forever Concierge' and operates under brand marks licensed from Columbia Insurance Company, a Berkshire Hathaway affiliate.

The business model is transaction-based real estate brokerage, with commissions negotiated per transaction between agents and clients and no publicly disclosed pricing. Distribution is direct to consumer through licensed field sales agents (positioned as 'Forever Agents') and a self-service property search on the website, all delivered within a single-country (United States) footprint restricted to the state of Florida. Compliance posture includes CCPA and COPPA adherence for consumer data handling.

Name

BERKSHIRE HATHAWAY HomeServices Florida Realty

Legal name

Berkshire Hathaway HomeServices Florida Realty

Website

https://wbluxhomes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkshire Hathaway HomeServices Florida Realty is a privately held residential real estate brokerage franchisee operating across multiple Florida markets, serving luxury, general residential, and commercial clients through licensed agents under the Berkshire Hathaway HomeServices brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Commercial real estate services
• Relocation assistance
• Property listing search

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions charged on property sales and rentals. Agents represent buyers and sellers in transactions with commission rates typically negotiated per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BERKSHIRE HATHAWAY HomeServices Florida Realty operates a full-service residential real estate brokerage in Florida, providing buying, selling, renting, and relocation representation through licensed agents. The firm also maintains a Luxury Collection division for high-end properties and offers complimentary ancillary services such as a Forever Concierge program, a OnePoint trusted-partner network for title/settlement/insurance, and a free home valuation report.

Product overview

BERKSHIRE HATHAWAY HomeServices Florida Realty operates as a real estate brokerage platform offering a comprehensive suite of property services. The core offering consists of Residential, Rental, and Commercial property listings searchable through their website. The Luxury Collection sub-brand serves the high-end property market segment. Supporting services include OnePoint (a network of trusted partner providers for title, insurance, and home services), the Real Estate Lifestyle & Planning Guide for long-term planning, a Free Home Value Report tool, and the Berkshire Hathaway Forever Concierge lifetime service. The platform also provides buyer/seller resources including pricing guidance, first-time buyer tips, and relocation assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Listings Search Property search and listings service for residential homes, including single-family homes, condos, and townhouses available for sale or rent across Florida markets served by the brokerage.
• Rental Listings Search Rental property search service for residential units available for rent across the brokerage's Florida footprint.
• Commercial Listings Search Commercial property listings service covering office, retail, and industrial spaces for sale or rent across Florida markets.
• Luxury Collection Premium property division of the brokerage specializing in high-value luxury homes and estates, typically priced above $4 million, with dedicated Luxury Collection Specialists serving high-net-worth buyers and sellers in premier Florida markets.
• Berkshire Hathaway Forever Concierge Complimentary lifetime service program providing clients with resources, referrals, and support for life-stage planning and home-related needs, from moving in to ongoing ownership and moves onward.
• OnePoint Trusted Partner Network Curated network of vetted service providers offering home buyers and sellers access to title, settlement, insurance, and home service plan providers coordinated through their agent.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Constellation1coreTechnology or IntegrationConstellation1, a division of Constellation Web Solutions, Inc., provides the website technology platform powering bhhsfloridarealty.com. They handle website communications and serve as a technology partner for the real estate brokerage's digital presence.
• OnePoint Trusted PartnerscoreStrategic or Co-development PartnerNetwork of vetted service providers including title, settlement, insurance, and home service plan providers that agents can refer clients to for comprehensive real estate transaction support.
• HomeServices of AmericacoreOthersHomeServices of America is a Berkshire Hathaway affiliate and parent company of BHH Affiliates, LLC. Berkshire Hathaway HomeServices Florida Realty is an independently operated subsidiary.
• Columbia Insurance CompanycoreOthersColumbia Insurance Company, a Berkshire Hathaway affiliate, owns the registered service marks Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol. The franchisee is licensed to use these marks.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• HomeSmart: Tech-enabled, low-commission national residential brokerage with significant U.S. footprint including Florida. Competes on cost structure and agent economics, applying pressure on the traditional commission model.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count with substantial Florida market centers. Competes for agent affiliation and listings across the same Florida metros.
• Douglas Elliman: Residential brokerage with a strong luxury and Florida presence, including Florida's East Coast markets. Directly comparable in serving affluent buyers and sellers in coastal Florida metros.
• eXp Realty: Cloud-based national residential brokerage operating a low-overhead, agent-centric model. Competes for the same agent recruitment and Florida transaction volume with a fundamentally different cost structure.
• Coldwell Banker Realty: One of the largest U.S. residential brokerage franchises with strong Florida presence. Directly competes for the same agents, sellers, and luxury buyers across the same Florida metros, operating on a similar commission-based model.
• Compass: Tech-forward national residential brokerage with significant Florida and luxury market presence. Competes for the same agent talent and high-end listings, with a platform-led differentiation strategy versus the subject company's traditional model.
• Engel & Völkers: International luxury residential brokerage with a meaningful Florida footprint, including Naples and Miami. Directly comparable in premium positioning and high-net-worth client focus.
• Sotheby's International Realty: Global luxury-focused residential brokerage network with deep penetration in Florida's luxury markets (Naples, Palm Beach, Miami). Directly comparable in targeting high-net-worth buyers and premium listings above the $4M Luxury Collection threshold.
• Premier Sotheby's International Realty: Florida-focused affiliate within the Sotheby's International Realty network, particularly strong in Naples and Southwest Florida. Most direct luxury peer in the same Naples/Palm Beach markets served by the subject company.
• The Corcoran Group: Luxury-leaning residential brokerage with established Florida operations. Competes for similar high-net-worth clientele and luxury listings, particularly along Florida's coastal markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wb-luxhomes-naples-florida-real-estate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BERKSHIRE HATHAWAY HomeServices Florida Realty