Animal Nutrition Association of Canada

What Animal Nutrition Association of Canada does

The Animal Nutrition Association of Canada (ANAC) is the national trade association representing Canada's livestock and poultry feed industry. Founded in 1929 as the Canadian Association of Feed Manufacturers, ANAC is headquartered in Ottawa and operates with fewer than 10 professional staff supplemented by a volunteer Board of Directors representing member companies across all Canadian provinces. Its member companies manufacture approximately 90% of commercial feed in Canada, and the association is the recognized industry voice before the Canadian federal and provincial governments on feed regulation and policy. ANAC operates through six provincial divisions spanning British Columbia, Alberta/Saskatchewan, Manitoba, Ontario, Quebec, and Atlantic Canada, enabling regional service delivery and member engagement.

ANAC's core commercial offering is the FeedAssure® feed safety certification program (French equivalent: ProQualité®), a HACCP-based, third-party-audited scheme whose certified facilities represent over 70% of commercial feed manufactured in Canada. Beyond certification, ANAC delivers regulatory advocacy and government liaison, technical guidance and regulatory interpretation resources (including support for the 2024 Feeds Regulations update), industry publications such as the Feed Industry Primer and the National Biosecurity Guide, and education and networking programs including the Animal Nutrition Conference of Canada, the AGM & Convention, and the CFIEP training program. It also runs a Scholarship Program and Leadership Award to develop industry pipeline and recognition.

The association's revenue is generated through annual membership dues (Type A feed manufacturers/distributors, Type B/C ingredient distributors, and Associate members), FeedAssure® certification fees, and training and education event income. Membership tiers are priced by subscription on an annual billing cadence, with specific pricing not publicly disclosed. Member service delivery is supported by a bilingual (English/French) website and member portal, and ANAC holds membership in the International Feed Industry Federation (IFIF) to connect Canadian manufacturers with global feed standards and regulatory discussions.

Name

Animal Nutrition Association of Canada

Legal name

Animal Nutrition Association of Canada

Website

https://anacan.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Animal Nutrition Association of Canada is the Ottawa-based national trade association for Canada's livestock and poultry feed industry, representing members that manufacture roughly 90% of Canadian commercial feed and delivering the FeedAssure® feed safety certification program, regulatory advocacy, and industry education.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Health Certification, Compliance & Traceability Support (Movement Certs, QA Programs) (AFACALAI)

Keywords

• Feed industry association
• Feed safety certification
• Livestock feed manufacturing
• Trade association membership
• Animal nutrition regulation

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership dues: ANAC generates revenue through annual membership fees paid by feed manufacturers, ingredient distributors, and associate members across Canada. Membership is classified into Type A (feed manufacturers/distributors), Type B (ingredient distributors with Canadian sales), Type C (ingredient distributors without direct Canadian sales), and Associate Members (consultants, suppliers, and industry associations).
2. FeedAssure® certification program: Revenue generated through the FeedAssure® certification program, which provides feed safety certification to commercial feed mills. The program includes training, audits, and certification for facilities meeting feed safety standards.
3. Training and education events: Revenue from conferences, training sessions, webinars, and educational programs including the annual Animal Nutrition Conference of Canada, AGM & Convention, and CFIEP.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ANAC is the national trade association representing the Canadian animal feed industry, providing membership services, regulatory advocacy, and the FeedAssure® feed safety certification program. It offers tiered memberships (Type A feed manufacturers/distributors, Type B & C ingredient manufacturers/distributors, and Associate Members), the FeedAssure® HACCP-based certification program (covering over 70% of commercial feed manufactured in Canada), and annual conferences and training programs for industry professionals.

Product overview

ANAC offers a portfolio of membership-based programs and services for the Canadian feed industry. The core offering is the FeedAssure® Program, a feed safety certification program representing over 70% of commercial feed manufactured in Canada. Additional offerings include educational resources (Feed Industry Primer, National Biosecurity Guide), annual events (Animal Nutrition Conference of Canada, AGM & Convention), training programs, scholarships, leadership awards, and a member portal for exclusive resources and regulatory updates.

Differentiator

Problem solved

Functional benefit

Brands

• FeedAssure®: A world-class feed safety program and the gold standard in feed safety, with certified facilities representing over 70% of commercial feed manufactured in Canada. French equivalent is ProQualité®.
• ProQualité®

Products and services

• FeedAssure® Program A world-class feed safety certification program based on HACCP principles with third-party auditing, available to Canadian commercial feed mills. Certified facilities represent over 70% of commercial feed manufactured in Canada, and ProQualit\u00e9\u00ae is the French-language equivalent.
• Membership (Type A, B, C, and Associate)

Quantifiable outcome

• 90% of commercial feed manufactured in Canada is produced by ANAC member companies.
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• International Feed Industry Federation (IFIF)coreOthersANAC is a proud member of the International Feed Industry Federation (IFIF), the global body representing the feed industry internationally. This membership connects Canadian feed manufacturers with the global feed industry and allows ANAC to participate in international feed standards and regulatory discussions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Renderers Association (NRA): NRA is the US trade association for the rendering industry, whose members supply animal-derived feed ingredients (rendered protein meals, fats) directly into the commercial feed supply chain represented by ANAC. Comparable membership-and-advocacy model in a closely related upstream feed ingredient sector.
• Canadian Animal Health Institute (CAHI): CAHI is the Canadian trade association representing manufacturers of animal health products (pharmaceuticals, vaccines, feed additives). It shares ANAC's Canadian advocacy-and-membership model and serves an overlapping downstream customer base (Type B ingredient distributors).
• Pet Food Institute (PFI): PFI is the US trade association of pet food manufacturers, operating with a similar advocacy, certification, and member-services model as ANAC. It is structurally comparable despite serving a different species segment (companion animals vs. livestock feed).
• American Feed Industry Association (AFIA): AFIA is the US national trade association representing the animal feed industry, with an overlapping member base of feed manufacturers, ingredient suppliers, and a flagship feed safety certification program (FSC36 / Safe Feed/Safe Food). It is the most direct structural counterpart to ANAC in North America.
• National Grain and Feed Association (NGFA): NGFA is a US trade association for grain handlers, feed manufacturers, and processors, with a similar advocacy-plus-safety-certification model (e.g., NGFA Feed Quality Assurance program). Comparable in mission and member profile to ANAC, though broader in scope.

Broad incumbents

• International Feed Industry Federation (IFIF): IFIF is the global federation of national feed industry associations, of which ANAC is a member. It operates one level above ANAC, representing the feed industry internationally and coordinating policy and sustainability work that ANAC participates in.

Others

• Canadian Pork Council: Canadian Pork Council is a national Canadian producer organization with a similar national-association, member-funded, and advocacy model to ANAC. It is a downstream customer of ANAC's feed manufacturer members rather than a direct competitor, but operates in an adjacent Canadian livestock industry space.

Regional players

• Brazilian Feed Industry Association (Sindirações): Sindirações is the Brazilian national feed industry association, with an overlapping member profile (feed manufacturers, premix/ingredient suppliers) and direct membership in IFIF alongside ANAC. Comparable in mandate and structure but operating in the Latin American market.
• European Feed Manufacturers' Federation (FEFAC): FEFAC is the European feed industry trade association, with a comparable membership model (national member associations and direct company members) and a feed safety benchmarking scheme (EFMC). It is the most analogous peer operating in a different geography.
• Animal Health Alliance (Australia): Animal Health Alliance is the Australian animal health and nutrition industry association, with a membership-and-advocacy model parallel to ANAC's. Operates in a different geography but covers overlapping animal nutrition and feed ingredient stakeholders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/anacan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Nutrition Association of Canada