LlamaTrip

What LlamaTrip does

LlamaTrip is a privately held, direct-to-consumer travel agency headquartered at Calle Arica 674, Miraflores, Lima, Peru. Founded in 2011 by Marco Arellano, the company positions itself as Peru's first openly LGBTQ+ tour operator, registered with the Ministry of Tourism and licensed to use the Peru Brand. It arranges curated small-group cultural tours, adventure treks, Amazon cruises, and experience-based holidays for international travelers — primarily from the USA, UK, Canada, Europe, and Australia — who are seeking explicitly LGBTQ+-welcoming itineraries across Peru and selected South American destinations including Uruguay and Chile.

The company's product catalog comprises more than 15 tour packages, ranging from one-day excursions (Rainbow Mountain, culinary classes in Lima at ~US$100 per person) to multi-day escorted itineraries such as the 2027 LGBTQ Peru Trip (8D/7N at US$3,990 per person double occupancy), the 10-day "Peru and Its Cultures" comprehensive loop, luxury lodge-to-lodge Salkantay Trek (7D/6N), and Ama

Name

LlamaTrip

Legal name

LlamaTrip

Website

https://llamatrip.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LlamaTrip is a privately held Peruvian travel agency founded in 2011 that arranges LGBTQ+ focused small-group tours, cultural trips, Amazon cruises, and treks across Peru, with extensions to Uruguay and Chile, selling directly to international tourists via its website, email, and WhatsApp.

Ownership category

akta.pro rank

Product category

LGBTQ+ Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Expedition & Remote River Cruises (THAEACAD)

Keywords

• LGBTQ travel tours
• Peru guided tours
• Amazon river cruises
• Adventure trekking packages
• Cultural tourism

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Guided Tour Packages: All-inclusive tour packages to Peru featuring cultural tours, adventure treks, jungle cruises, and experience-based holidays. Packages include fixed itineraries (6-10 days), accommodation, transportation, guides, and entrance fees. Also available as custom/private tour bookings.
2. Group Trip Bookings: Scheduled group trips with set departure dates (e.g., Peru Trip 2027). Includes all logistics: accommodation, domestic flights, train tickets, meals, tours, and guides at a bundled price.
3. LGBTQ+ Focused Uruguay Tours: Specialized LGBTQ+ focused tours to Uruguay (Montevideo, Punta del Este, Chihuahua Beach) in partnership with gay-friendly hotels and venues.
4. Amazon Jungle Cruises: Luxury Amazon River cruises (4-5 days) on the Aria Amazon including all meals, excursions, beverages, and transfers. Priced per person based on double occupancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LlamaTrip is a Peru-based travel agency that designs and sells all-inclusive, LGBTQ+ focused small-group tours, cultural trips, adventure treks, and luxury Amazon cruises with curated itineraries and private group options. The company arranges escorted multi-day itineraries covering destinations such as Machu Picchu, Cusco, the Sacred Valley, the Amazon, Lake Titicaca, and Arequipa, with extensions to Uruguay and Chile. Bookings are made directly through the company website, email, phone, and WhatsApp.

Product overview

LlamaTrip operates as a travel agency specializing in LGBTQ+ tourism, offering a portfolio of curated group tours, treks, and cruises primarily focused on Peru with extensions to Uruguay and Chile. The core offering consists of escorted multi-day itineraries (ranging from 1 to 10 days) that combine destinations such as Machu Picchu, Cusco, the Sacred Valley, Arequipa, Colca Canyon, Lake Titicaca, the Amazon jungle, Paracas, and Caral. Additional products include adventure treks (Salkantay, Inca Trail, Rainbow Mountain), Amazon River cruises aboard the Aria Amazon, cultural tours, spiritual retreats (Ayahuasca), and culinary experiences. The company positions itself as Peru's first openly LGBTQ+ travel provider, with all offerings designed to be inclusive of LGBTQ travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• LGBTQ Peru Trip 2027 (8D/7N) An 8-day/7-night escorted group tour designed for LGBTQ travelers, covering Lima, Cusco, and Machu Picchu with luxury accommodations, the Belmond Hiram Bingham train, cooking classes, and guided excursions.
• Machu Picchu and Cusco Trip

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• LGBT Week NYC / Google NYCminorOthers · 1 January 2017Participated as a speaker in LGBT Week NYC 2017 hosted at Google NYC, an open source mosaic of events and activities produced by various LGBT-dedicated organizations.
• IGLTA (International Gay & Lesbian Travel Association)coreOthersActive member participating in Annual Global Conventions held in Los Angeles, Chicago, Toronto, New York, and Milan. IGLTA is the world's premier educational and networking event for LGBTQ tourism professionals connecting gay, lesbian and gay friendly travel suppliers and buyers.
• NGLCC (National LGBT Chamber of Commerce)coreOthersProud member and certified as an International Supplier. NGLCC is the business voice of the LGBT community and the largest advocacy organization dedicated to expanding economic opportunities for LGBT people.
• WTM Latin America (World Travel Market)minorOthersParticipated in WTM Latin America in Sao Paulo, a three-day B2B event bringing the world to Latin America and promoting Latin America to the world.
• FITUR MadridminorOthersParticipated in FITUR, a global meeting point for tourism professionals and leading trade fair for inbound and outbound Ibero American markets.
• ANATO (Colombian Association of Travel and Tourism Agencies)minorOthersParticipated in ANATO events in Bogota, a non-profit organization representing, defending and promoting general interests of tourism and travel agencies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olivia Travel: LGBTQ+ women-focused travel brand offering group trips and cruises. Comparable as a community-driven, niche-market travel company with group tour and cruise product overlap.
• Vacaya: LGBTQ+ vacation brand offering curated land trips and cruises, including Peru itineraries. Direct overlap on luxury LGBTQ+ trip offerings and inclusion of Amazon-style expedition components.
• Out Adventures: A small-group adventure tour operator specializing exclusively in LGBTQ+ travelers across multiple continents. Direct competitor in the niche LGBTQ+ adventure travel space with comparable small-group, all-inclusive product structure.
• Adventure Life: Boutique small-group adventure operator specializing in Latin America and Amazon cruises. Overlaps on Peru land tours, Amazon river cruising on partner vessels, and curated multi-day itineraries.
• Atlantis Events: Producer of LGBTQ+ cruises, resort events, and group travel since the 1990s. Comparable as an LGBTQ+ event-and-travel brand operating in cruise plus group tour formats with cultural extensions.
• HE Travel: Pioneer LGBTQ+ (mainly gay men) adventure tour operator founded in the 1970s, offering small-group trips worldwide. Closely comparable as an established, niche-played adventure travel brand targeting the same customer base as LlamaTrip.
• Rainbow Tours (UK): Long-running UK-based LGBTQ+ travel agency specializing in tailor-made and small-group holidays to Latin America, Africa, and Asia. Direct peer for LGBTQ+ travelers seeking curated South American adventures.

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with deep Peru coverage and purpose-led positioning. Represents the broad incumbent competitive benchmark for premium small-group adventure travel itineraries in South America.
• G Adventures: Large-scale small-group adventure tour operator with extensive Peru itineraries. While not LGBTQ+-specialized, it is a broad incumbent in the same small-group adventure category and on Peru product overlap.

Regional players

• Tierras Vivas: Peru-based adventure tour operator offering treks (Salkantay, Inca Trail) and Amazon extensions in their country only. Comparable as a regional Peru tour operator, though without the LGBTQ+ specialization that defines LlamaTrip.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/llamatripcorp
• YouTubeyoutube.com/user/llamatrip
• Facebookfacebook.com/llamatrip
• Instagraminstagram.com/llamatripperu
• LinkedInlinkedin.com/company/llamatrip

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LlamaTrip