What Expomédica does

Expomédica-Sociedade Exportadora e Importadora de Material Médico, Lda is a Portuguese private limited liability company founded in 1987 by Mário Sogalho and headquartered in Lisbon. The company imports, distributes, and commercializes medical devices and pharmaceutical products to healthcare providers across mainland Portugal through a direct sales network organized by region (Porto North/Center and Lisbon Center/South). Expomédica operates exclusively through proprietary direct sales channels without third-party distributors or resellers, employing regional sales technicians and a small management team that includes second-generation family leadership. Pricing is contact-based with no public disclosure, typical of B2B medical device distribution in Portugal.

The company commercializes more than 30,000 products from over 40 international manufacturer partnerships across 12 surgical and medical specialties, with primary focus on Plastic/Reconstructive/Aesthetic Surgery and Orthopedics & Traumatology, and secondary coverage of Dermatology, Maxillofacial, Neurosurgery, General Surgery, Cardiothoracic and Vascular, Gastroenterology, Urology, Gynecology, Stomatology, ENT, and Interventional Radiology. Notable exclusive distribution brands include Allergan Aesthetics (Juvéderm hyaluronic acid injectables), Solta Medical (VASER liposuction), Nanomedic (SpinCare electrospinning wound closure), Materialise (customized surgical solutions), and KeriMedical (hand surgery implants). The company's sole proprietary technology is an Electronic Instructions for Use (e-IFU) platform providing restricted PDF access to product documentation.

The business model is relationship-based B2B medical device and pharmaceutical distribution, generating revenue primarily through one-time product sales to hospitals, clinics, and medical practices. The company holds ISO 9001:2015 certification from SGS, Infarmed Wholesale Distribution License for Medicinal Products, and Infarmed Medical Devices Distribution License. Expomédica is a bootstrapped, founder-led family SME that has received PME Líder and PME Excelência recognition from IAPMEI for twelve consecutive years; it has no external funding, no parent company, and no subsidiaries.

Name

Expomédica

Legal name

Expomédica-Sociedade Exportadora e Importadora de Material Médico, Lda

Website

https://expomedica.pt

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Expomédica is a Portuguese family-owned medical device and pharmaceutical distributor founded in 1987, serving healthcare providers across mainland Portugal through a direct regional sales network. The company holds exclusive Portuguese distribution rights for 40+ international brands across 12 surgical specialties.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industry

Specialty Pharma & Biologics Distribution (GDP-compliant) (HLAGAMAD)

Keywords

• Medical device distribution
• Pharmaceutical wholesale
• Surgical instrument supply
• Healthcare product distribution
• Medical equipment import

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Device Distribution: Import, distribution and commercialization of medical devices and medicines across multiple surgical and medical specialties in Portugal. Revenue generated through product sales to healthcare providers, hospitals, and medical professionals with exclusive distribution rights for many international brands.
2. Pharmaceutical Distribution: Distribution of medicinal products for human use, licensed by Infarmed for wholesale distribution of medications including topical antibacterials like Silver Sulfadiazine cream (Silvederma brand).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Expomédica imports, distributes, and commercializes medical devices and medicines for the Portuguese healthcare sector, serving healthcare providers, hospitals, clinics, and medical professionals. The company holds exclusive or authorized distribution rights for over 40 international brands and offers more than 30,000 products across 12 surgical and medical specialties including Plastic/Reconstructive Surgery, Orthopedics, Dermatology, and General Surgery. It also provides an e-IFU platform for electronic access to product Instructions for Use and is licensed by Infarmed for wholesale distribution of medicinal products.

Product overview

Expomédica is a Portuguese medical devices and medicines import, distribution, and commercialization company founded in 1987, headquartered in Lisbon, serving mainland Portugal through its own sales network. The company distributes over 40 international brands across more than 12 medical-surgical specialties including Plastic/Reconstructive/Aesthetic Surgery (primary focus), Dermatology, Orthopedics & Traumatology, Maxillofacial Surgery, Neurosurgery, General Surgery, Cardiothoracic & Vascular Surgery, Gastroenterology, Urology & Gynecology, Oral Surgery, ENT, and Interventional Radiology. The portfolio encompasses injectable dermal fillers (ALLERGAN AESTHETICS/Juvéderm), wound care products (BIODERMIS silicone scar therapy, EGERIA/CARILEX vacuum therapy, NANOMEDIC SpinCare® electrospinning wound closure), surgical instruments (RZ Medizintechnik comprehensive range, HEINE optical devices, NOUVAG power equipment, KOMET MEDICAL blades/drills), implants (KERIMEDICAL hand/joint implants, IMPLANTECH facial prosthetics, MATERIALISE custom solutions, MEDBONE bone substitutes, SURGIVAL orthopedics), body contouring systems (SOLTA MEDICAL VASER liposuction, REVOLVE fat processing, TULIP MEDICAL systems, MARENA compression garments), diagnostic/monitoring devices (SPECTROS oximeter, HOSPITAL SERVICE biopsy needles, MARQUAT manometry probes), urology/gynecology products (PROMEDON slings/meshes/prostheses), and topical pharmaceuticals (SILVEDERMA Silver Sulfadiazine, MEDIWOUND NEXOBRID enzymatic debridement). The company also provides electronic Instructions for Use (e-IFU) via its website and holds ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanomedic SpinCare Wound Closure System Portable electrospinning wound closure system that projects a sterile nanofibrous polymeric solution onto wounds, creating a temporary multi-layer barrier as skin replacement until complete healing. Exclusive Portugal distribution. Indicated for shallow, low-exuding wounds.
• Allergan Aesthetics Injectables (Juvéderm Hylacross, Vycross, Harmonyca) Range of cross-linked hyaluronic acid injectable fillers for correcting and filling wrinkles and facial deformities and lip remodeling. Exclusive Portugal distribution for Plastic, Reconstructive and Aesthetic Surgery.
• Solta Medical VASER LipoSelection System State-of-the-art ultrasonic liposuction system (VASER) and PowerX console (PAL) for plastic and aesthetic surgery procedures. Exclusive Portugal distribution.
• Materialise Customized Surgical Solutions Customized solutions for facial reconstruction, orthognathic surgery and TMJ, including anatomical models, surgical guides and implants for plastic surgery, CMF, and orthopedics.
• HEINE Optical Devices Binocular magnifiers, LED and Xenon front lights, dermatoscopes, otoscopes and ophthalmoscopes serving plastic surgery, dermatology, maxillofacial surgery, oral surgery, and ENT.
• RZ Medizintechnik Surgical Instruments Complete range of surgical instruments serving plastic and reconstructive surgery, dermatology, orthopedics, maxillofacial surgery, neurosurgery, and general surgery.
• Marena Post-Surgical Compression Garments Post-surgical compressive materials including belts, bras, vests, bodysuits, sleeves, and facial supports for plastic surgery and maxillofacial surgery. Exclusive Portugal distribution.
• Surgival Traumatology and Orthopedics Material Traumatology (osteosynthesis) and orthopedics (hip and knee prostheses) material and spinal material for orthopedics and traumatology.
• Biodermis Silicone Scar Therapy Products Silicone gel products for scars and keloids in multiple forms (EPI-GEL, XERAGEL, PROSIL) and post-liposuction foam (EPI-FOAM). Serves plastic surgery, dermatology, and orthopedics.
• Kerimedical Hand Surgery Implants Hand surgery implants including TOUCH dual mobility TMC prosthesis, KERIFUSE DIP intramedullary arthrodesis implants, KERIFLEX MCP and PIP silicone joint implants, KERIFIX anchors, and REAXON chitosan nerve regeneration guide tube.
• Implantech Facial Implants and Prostheses Facial implants and custom-made silicone prostheses for plastic and maxillofacial surgery.
• Medbone Bone Substitutes Bone substitutes (adbone BCP Beta-TCP and adbone TCP HA+TCP) in granules or blocks for orthopedics and traumatology.
• Promedon Urogynecology Products Slings and mini-slings for SUI (Steema, Unitape, Ophira), meshes for POP (Calistar, Splentis, Ancoris), testicular and penile prostheses, and Vantris copolymer for VUR treatment in urology and gynecology.
• MediWound NexoBrid Enzymatic Debridement Enzymatic debridement product based on proteolytic enzymes enriched with Bromelain, which removes non-viable burned tissue (eschar) in patients with partial and total deep burns (2nd and 3rd degree).
• Silvederma Silver Sulfadiazine Cream Silver Sulfadiazine 10mg/g topical antibacterial cream (MSRM) for plastic surgery and dermatology. Licensed pharmaceutical product for human use.
• e-IFU Electronic Instructions for Use Platform Electronic platform providing restricted access to current Instructions for Use for medical devices commercialized by Expomédica in PDF format. Ensures users can access valid instructions on the access date.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Nanomedic (Israel)coreChannel Partner/ Reseller/ DistributorExpomédica appointed as exclusive distributor for Portugal of Nanomedic's SpinCare wound treatment system. Nanomedic is an Israeli high-tech biomedicine company focused on developing portable medical devices based on electrospinning technology. SpinCare is the only portable electrospinning platform for wound care available on the market.
• Allergan AestheticscoreChannel Partner/ Reseller/ DistributorExclusive distributor for Portugal of Allergan Aesthetics products including Juvéderm Hylacross, Vycross and Harmonyca ranges of hyaluronic acid injectable fillers for wrinkle correction, facial deformity filling, and lip remodeling.
• Solta MedicalcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Portugal of Solta Medical's VASER ultrasonic liposuction system and PowerX (PAL) console for state-of-the-art liposuction procedures.
• HEINE OptotechnikmajorChannel Partner/ Reseller/ DistributorDistributor of HEINE products including binocular magnifiers, LED and Xenon front lights, dermatoscopes, otoscopes and ophthalmoscopes across multiple specialties.
• MaterialisemajorChannel Partner/ Reseller/ DistributorDistributor of Materialise customized solutions for facial reconstruction, orthognathic surgery and TMJ including anatomical models, surgical guides and implants.
• RZ MedizintechnikmajorChannel Partner/ Reseller/ DistributorDistributor of complete range of surgical instruments for Plastic and Reconstructive Surgery, General Surgery, Neurosurgery, CMF, Dermatology, Orthopedics and various surgical specialties.
• Marena GroupmajorChannel Partner/ Reseller/ DistributorExclusive distributor for Portugal of Marena post-surgical compressive material including belts, bras, vests, bodysuits, sleeves and facial supports.
• SGS (Switzerland)minorStrategic or Co-development PartnerSGS provides ISO 9001:2015 quality certification services for Expomédica's distribution operations.
• InfarmedminorStrategic or Co-development PartnerPortuguese regulatory authority (Autoridade Nacional do Medicamento e Produtos de Saúde I.P.) that issues distribution licenses for medicinal products and medical devices.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cardinal Health: Global medical product distributor with presence in pharmaceutical and medical device distribution. Comparable as a large-scale alternative distribution model that Expomédica competes against for hospital contracts in Portugal, with a much larger product breadth and digital ordering infrastructure.
• McKesson: One of the world's largest pharmaceutical and medical supply distributors. Comparable business model in pharmaceutical wholesale and medical device distribution, representing the global scale benchmark against which regional distributors like Expomédica are evaluated for supply chain reliability and breadth.
• Henry Schein: Global distributor of medical, dental, and animal health products with a Portuguese operation. Comparable because Henry Schein is an existing Expomédica supplier partner (stomatology/dental) and shares the medical/dental distribution model, though at vastly larger scale and with more integrated technology infrastructure.
• Johnson & Johnson MedTech Portugal: Portuguese arm of J&J MedTech distributes surgical instruments, orthopedics, and aesthetic products. Comparable because it shares the same Portuguese hospital customer base and product categories (orthopedics, aesthetics, surgical) where Expomédica is positioned, though it is a manufacturer-affiliated distributor with much greater scale.
• Medline Industries: Largest privately held medical supply manufacturer and distributor in the US with European operations. Comparable as a large private medical device and consumables distributor serving hospitals, with significant global scale advantages but similar multi-specialty distribution focus to Expomédica.
• B. Braun Portugal: Portuguese subsidiary of the global B. Braun medical device and pharmaceutical group. Comparable as a large medical device distributor serving Portuguese hospitals with a much broader product portfolio; competes in surgical instruments, wound care, and pharmaceutical distribution segments where Expomédica operates.
• Medtronic Portugal: Portuguese subsidiary of Medtronic, a global medical device leader. Comparable in distributing surgical, orthopedic, and specialty medical devices to Portuguese hospitals and clinics, though Medtronic is a vertically integrated manufacturer-distributor with much broader portfolio and scale.

Emerging players

• Stryker Portugal: Portuguese operation of Stryker, a global medical device specialist in orthopedics, surgical equipment, and neurotechnology. Direct competitive overlap with Expomédica's orthopedic and surgical instrument portfolio, and a potential direct competitor for hospital procurement contracts in these specialties.

Direct peers

• Palex Medical: Iberian medical device and hospital supplies distributor headquartered in Spain, with strong presence in Portugal. Direct comparable to Expomédica given similar business model (multi-specialty medical device distribution, exclusive international brand representation) and overlapping Iberian customer base.
• Bastos Viegas: Portuguese medical and hospital equipment distributor operating across multiple specialties with exclusive international brand partnerships. Most direct Portuguese peer to Expomédica, sharing customer base (hospitals, clinics), regulatory framework (Infarmed), and Iberian market dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expomédica