Fujitsu General
Fujitsu General (now GENERAL Inc.) is a Kawasaki-based Japanese HVAC manufacturer designing, producing, and servicing VRF systems, split/multi-split air conditioners, heat pumps, and IoT-enabled smart climate controls for residential and commercial customers worldwide through a dealer and subsidiary distribution network.
- Company typePublic
- Founded1971
- HeadquartersKawasaki, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Fujitsu General firmographics
Firmographics- Name
- Fujitsu General
- Legal name
- GENERAL Inc.
- Website
- https://fujitsu-general.com
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Fujitsu General (now GENERAL Inc.) is a Kawasaki-based Japanese HVAC manufacturer designing, producing, and servicing VRF systems, split/multi-split air conditioners, heat pumps, and IoT-enabled smart climate controls for residential and commercial customers worldwide through a dealer and subsidiary distribution network.
- Ownership category
- akta.pro rank
Where Fujitsu General is headquartered
LocationHeadquarters
- HQ city
- Kawasaki
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Fujitsu General business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- HVAC Equipment Sales: Sale of air conditioning equipment including split systems, multi-split systems, VRF systems (Airstage), ventilation systems, and air to water heat pump systems. Primary revenue stream from hardware sales to residential and commercial customers through distribution channels.
- HVAC Services and Maintenance: Service and support including installation reference, FAQ, downloads, support tools, and contact support for installed equipment
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fujitsu General product offering
Product offeringCore offering
Fujitsu General (now GENERAL Inc.) manufactures, sells, and services air conditioning and HVAC systems. Its product lineup includes split systems, multi-split systems, AIRSTAGE VRF systems for commercial buildings, ventilation products, and air-to-water heat pump systems. The company also offers IoT-enabled smart climate controls via the FGLair app and increasingly AI-based services such as the BREXA Strategic Advisor and GRANTOWN AI Agent.
Product overview
GENERAL Inc. (formerly Fujitsu General) offers a comprehensive portfolio of air conditioning and HVAC solutions. The product lineup includes Split Systems and Multi-split Systems for residential and light commercial applications, Airstage VRF (Variable Refrigerant Flow) systems for large-scale commercial buildings, Ventilation products, Air to Water Heat Pump Systems, AIRSTAGE Mobile for portable applications, and the FGLair smart app for IoT-connected control. The Airstage VRF systems represent the core commercial offering with scalability for entire office blocks, while the residential lineup centers on split and multi-split systems. The company also produces specialized products like Air Deodorizers. As of January 2026, the company rebranded from Fujitsu General to GENERAL Inc. following Paloma Rheem's acquisition of approximately 46.56% stake.
Differentiator
Problem solved
Functional benefit
Brands
- AIRSTAGE: VRF (Variable Refrigerant Flow) systems product line for commercial climate control
- AIRSTAGE VR-II
- FGLair
- Fujitsu Altair 500 Series
Products and services
- Split Systems Individual air conditioning units designed for single-room cooling and heating applications for residential and small commercial use.
- Multi-split Systems Air conditioning systems connecting multiple indoor units to a single outdoor unit for multi-room climate control in residences and light commercial properties.
- AIRSTAGE VRF Systems Variable Refrigerant Flow (VRF) systems for scalable commercial HVAC solutions with energy-efficient climate control for entire buildings; includes the AIRSTAGE VR-II sub-line for office blocks.
- Ventilation Systems Air ventilation systems for maintaining indoor air quality and proper air circulation in residential and commercial buildings.
- Air to Water Heat Pump Systems Heat pump systems that transfer heat to water for space heating, domestic hot water, and cooling applications.
- AIRSTAGE Mobile Mobile VRF systems providing flexible, temporary climate control solutions for portable applications.
- FGLair App Smartphone application for remote control and monitoring of air conditioning systems with IoT connectivity.
- Air Deodorizer Air purification devices that eliminate odors and improve indoor air quality.
- Fujitsu Altair 500 Series Ductless mini-split air conditioner series for residential use, recognized by NYT Wirecutter as a top pick for its broad installer network and flexible sizing.
- GENERAL BREXA Technology AI Strategic Advisor AI-powered business intelligence tool that supports retail store managers with strategic advisory and decision-making.
- GRANTOWN AI Agent Conversational AI agent for local government entities to handle telephone inquiries and customer service.
Quantifiable outcome
- Up to 30% energy savings with inverter technology compared to conventional HVAC systems
- +1 more outcomes
Companies that use Fujitsu General
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Fujitsu General technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Fujitsu General partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Fujitsu General competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Fujitsu General social profiles
Digital presenceFujitsu General compliance and trust
Trust signalCompliance1 record
Fujitsu General financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fujitsu General leadership team
Management profileNumber of profiles
Profiles1 record
Fujitsu General subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fujitsu General funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fujitsu General M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fujitsu General
What does Fujitsu General do?
Fujitsu General (now GENERAL Inc.) manufactures, sells, and services air conditioning and HVAC systems. Its product lineup includes split systems, multi-split systems, AIRSTAGE VRF systems for commercial buildings, ventilation products, and air-to-water heat pump systems. The company also offers IoT-enabled smart climate controls via the FGLair app and increasingly AI-based services such as the BREXA Strategic Advisor and GRANTOWN AI Agent.
Is Fujitsu General a public or private company?
Fujitsu General is a public company. It is classified as public and is currently operating.
When was Fujitsu General founded?
Fujitsu General was founded in 1971. It employs 1,001 to 5,000 people.
Where is Fujitsu General based?
Fujitsu General is headquartered in Kawasaki, Japan, in the Asia region.
How does Fujitsu General make money?
Two revenue lines are on record. HVAC Equipment Sales are the primary driver. The others are HVAC Services and Maintenance.
Does Fujitsu General have an API?
No public API is recorded for Fujitsu General.