Anistia Internacional Brasil

What Anistia Internacional Brasil does

Anistia Internacional Brasil is the Brazilian national section of Amnesty International, the world's largest human rights movement, present in more than 150 countries and supported by approximately 10 million people worldwide. The Brazilian chapter has operated in the country since 1972 and was formally incorporated as a nonprofit (associação sem fins lucrativos) in 2012 with its headquarters in Rio de Janeiro. The organization's mission is the investigation, documentation, and denunciation of human rights violations, combined with global campaign mobilization to pressure governments, corporations, and international bodies. Its core thematic causes are the protection of human rights defenders, indigenous and quilombola rights, climate justice, and public security with a focus on racist police violence.

The entity operates as an advocacy and education nonprofit with no proprietary technology platform. Its product surface consists of the Campanhas e Petições platform (active petition and urgent-action infrastructure, including the annual 'Escreva por Direitos' campaign), the Amnesty Academy online education portal, the 'O Clima é de Luta' climate-justice initiative, the COP30 mobilization program, the 'Deixem as Crianças Viverem' campaign (with Save the Children), the donation portal at doe.anistia.org.br, the governance portal, and an annual publications and reports series totaling 2,307 published items in the Brazilian repository. Underlying operations are content, field research, and supporter mobilization rather than software.

Revenue is generated almost entirely through individual donations (monthly 'Defensores da Liberdade' subscriptions at R$50/R$100/R$150 tiers, plus one-time donations) and institutional foundation grants (Ford Foundation, CISU, AIEP, Porticus). The organization explicitly refuses corporate and government funding to preserve independence. Distribution occurs via website, WhatsApp Business, email, social media (Facebook, Instagram, YouTube, X), street fundraising canvassers, telemarketing, direct mail, and major events such as COP30 in Belém. Governance is exercised through a Conselho Diretor that includes former senior public officials, academic researchers, journalists, and indigenous-rights specialists; Jurema Werneck serves as CEO. Anistia Internacional Brasil holds the institutional legacy of Amnesty International's 1977 Nobel Peace Prize and the movement's ECOSOC consultative status at the United Nations since 1965.

Name

Anistia Internacional Brasil

Legal name

Anistia Internacional Brasil

Website

https://anistia.org.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Anistia Internacional Brasil is the Brazilian national section of Amnesty International, operating since 1972 and formally established in 2012 in Rio de Janeiro. It investigates and denounces human rights violations, mobilizes campaigns and petitions, and serves human rights defenders, indigenous and quilombola communities, climate-affected populations, and individual donors across Brazil.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), International Affairs (92812)

SIC

International Affairs (9721), Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Human Rights Monitoring, Documentation & Advocacy (BPADAGAK), Immigrant & Refugee Rights Advocacy (BPAGAFAG), Media Freedom, Access to Information & Digital Rights (BPADAGAE)

Keywords

• Human rights advocacy
• Nonprofit fundraising
• Civil society campaigns
• Human rights education
• Social justice mobilization

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations (Monthly and One-time): The primary revenue stream comes from individual donors. Monthly donors become 'Defensores da Liberdade' (Defenders of Freedom), providing recurring revenue. One-time donations are also accepted via credit card, boleto bancário, or direct debit. The organization emphasizes independence from governments and corporations, relying almost entirely on individuals.
2. Institutional Foundation Grants: Partnerships with foundations such as Ford Foundation, CISU, AIEP, and Porticus provide project-specific funding. These institutional partnerships are formed following global guidelines aligned with human rights principles, transparency, and organizational autonomy.
3. Street and Telemarketing Fundraising: Street fundraisers engage supporters in person, while telemarketing teams contact existing and prospective donors to update payment information and invite recurring donations. These channels generate both new donor acquisition and retention revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Anistia Internacional Brasil investigates and documents human rights violations in Brazil and abroad, mobilizes individual supporters and institutional partners through petitions and advocacy campaigns (e.g., Escreva por Direitos, O Clima é de Luta, Deixem as Crianças Viverem), and delivers free online human rights education via the Amnesty Academy. Its core commercial/operational mechanism is fundraising from individuals and independent foundations, channeled into field research, reports, and direct advocacy toward governments and corporations.

Product overview

Anistia Internacional Brasil is the Brazilian chapter of the global human rights movement, operating primarily as an advocacy and education organization rather than a technology product company. Its portfolio centers on the Portal de Educação (Amnesty Academy) offering online human rights courses, and the Campanhas e Petições platform enabling global advocacy campaigns. Supporting offerings include the O Clima é de Luta climate justice initiative, the Deixem as Crianças Viverem campaign, COP30 mobilization efforts, an online donation platform, the Portal de Conselho e Assembleia for governance, and an annual publication/report series documenting human rights violations and organizational impact.

Differentiator

Problem solved

Functional benefit

Brands

• Escreva por Direitos (Write for Rights): Annual global campaign that brings together people from all corners of the world to fight injustice and support people and communities whose human rights are threatened.
• O Clima é de Luta

Products and services

• Cursos em Direitos Humanos (Human Rights Education Courses) Online educational platform offering free human rights courses for activists, educators, and researchers, including modules on climate justice, Amnesty International fundamentals, defender protection, comprehensive sexual education, and LGBTQIAPN+ rights. Accessible globally via the Amnesty Academy in Portuguese and other languages.
• Campanhas e Petições (Escreva por Direitos — Write for Rights) Global campaign platform enabling supporters to sign petitions, send urgent actions, and mobilize for human rights causes worldwide. Active campaigns cover defenders' rights, climate justice, indigenous rights, freedom of expression, and specific at-risk individuals. The 'Escreva por Direitos' (Write for Rights) annual campaign is the flagship mobilization moment.
• O Clima é de Luta (Climate Justice Campaign) Climate justice campaign and manifesto calling for protection of territories and environmental defenders, climate financing, reparation for affected communities, meaningful participation in climate decision-making, and fossil fuel phase-out. Targets Brazilian authorities and international climate processes (COP30).
• Deixem as Crianças Viverem (Let the Children Live) Joint campaign with Save the Children advocating for Palestinian children's rights, calling for an immediate and lasting ceasefire and protection of children in occupied Palestinian territories, with combined child-protection expertise and human rights documentation plus joint humanitarian fundraising.

Quantifiable outcome

• 31 human rights victories documented in the first half of 2026, including convictions in the Marielle Franco case (Brazil) and acquittals of human rights defenders in Greece.
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• UDAPT (União das Pessoas Atingidas pelas Operações da Texaco / Union of People Affected by Texaco Operations)coreStrategic or Co-development PartnerUDAPT is a local Ecuadorian organization representing communities affected by Texaco's oil operations in the Amazon. Anistia Internacional Brasil supports UDAPT's campaign for gas flare elimination and protection of climate defenders, including the 'Guerreiras pela Amazônia.' The partnership involves joint advocacy, campaign mobilization, and legal support — representing a deep strategic alignment.
• Save the ChildrencoreStrategic or Co-development PartnerSave the Children has partnered with Anistia Internacional on the 'Deixem as Crianças Viverem' (Let Children Live) campaign in Gaza, combining expertise in child protection with human rights documentation. The partnership amplifies advocacy for Palestinian children's rights and joint fundraising for humanitarian response.
• COP30 Host Government of BrazilflagshipStrategic or Co-development PartnerFor COP30 in Belém (November 2026), Anistia Internacional Brasil is actively engaging with the Brazilian government and UNFCCC processes to place human rights at the center of climate negotiations. While not a formal partnership, the organization's active COP30 engagement represents a significant strategic interaction with host government bodies.
• UN Human Rights Bodies (UNHRC, UN Special Procedures, International Court of Justice)coreStrategic or Co-development PartnerAnistia Internacional regularly reports human rights violations to UN bodies including the Human Rights Council, UN Special Rapporteurs, and the International Court of Justice. The organization contributes to UN resolutions (e.g., the 2026 climate accountability resolution led by Vanuatu) and leverages international mechanisms to pressure states including Brazil.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Human Rights Watch: Global human rights organization conducting investigative research and advocacy on human rights violations worldwide. Directly comparable as a peer international human rights NGO with similar documentation, reporting, and government-corporate pressure tactics, though it operates globally rather than focusing on Brazil.

Emerging players

• Witness: International NGO using video and technology to document human rights violations. Adjacent peer in human rights documentation and advocacy, with overlapping goals on accountability and visibility for defenders, though specializing in video evidence rather than multi-channel campaigns.

Direct peers

• Global Witness: International NGO investigating and campaigning on environmental and human rights abuses linked to natural resource extraction. Anistia Internacional cites Global Witness data (2024 environmental defender deaths) directly; comparable in combining field investigations with international advocacy on land/environmental rights.
• FIDH (International Federation for Human Rights): International human rights federation coordinating 200+ member organizations across 100+ countries. Peer in the global human rights NGO federation space with comparable UN advocacy, member-driven model, and campaign-based mobilization tactics.
• Conectas Direitos Humanos: Brazil-based human rights organization working on accountability, rule of law, and social justice. Direct peer in the Brazilian human rights ecosystem, with overlapping focus on UN multilateral engagement, defender protection, and policy advocacy; competes for similar foundation funding and individual donors.
• Front Line Defenders: International foundation protecting human rights defenders at risk. Direct peer in the defender protection space - Anistia's primary campaign vertical - with comparable urgent action mechanisms and international pressure tactics on behalf of at-risk activists.
• Article 19: International human rights organization focused on freedom of expression and information globally. Directly comparable as a peer INGO with similar campaign-based advocacy model, UN engagement, and overlapping focus areas (e.g., FIFA World Cup 2026 free expression concerns documented by Anistia).
• CIVICUS: International alliance promoting civil society and civic freedoms globally. Peer in the global civil rights/advocacy space with similar international monitoring reports, ratings frameworks, and campaign mobilization around civic space restrictions.

Regional players

• Oxfam Brasil: Brazilian branch of Oxfam International focused on inequality, climate justice, and human rights. Comparable Brazilian INGO with similar donor base (individuals + foundations), cause areas (climate justice, inequality), and multi-channel fundraising infrastructure; competes for overlapping institutional funders.
• Instituto Vladimir Herzog: Brazilian NGO promoting democracy, freedom of expression, and memory of political repression. Regional peer in the Brazilian human rights ecosystem with overlapping focus areas (free expression, state violence accountability) and similar Brazilian donor base.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anistiabrasil
• YouTubeyoutube.com/anistiabrasil
• Facebookfacebook.com/anistiabrasil
• LinkedInlinkedin.com/company/anistia-internacional-brasil
• Instagraminstagram.com/anistiabrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anistia Internacional Brasil