What Küffer Elektro-Technik does

Küffer Elektro-Technik AG (KETAG) is a Swiss privately held industrial maintenance and drive technology specialist founded in 1949 and headquartered in Kirchberg, Switzerland. The company operates three maintenance workshops in Kirchberg, Basel (Muttenz), and Steffisburg, plus support points in Bargen and Bätterigen, and runs as a Swiss distribution and service partner for Bauer Gear Motor GmbH (Germany). It manufactures, repairs, and distributes electric drive systems including IEC standard motors, gear motors, frequency converters, and complementary products from NORD, Rulmeca, Camille Bauer Metrawatt, and PETER electronic.

KETAG's core capabilities span factory-independent inspection, revision, and repair of drive systems, motor rewinding (Wicklerei), on-site machine and plant service, automation, condition measurement, thermography, and equipment testing per DIN VDE 0701/0702. The company complements its service portfolio with hardware resale (stocked Normmotoren up to 18.5kW and Frequenzumrichter up to 55kW), professional training programs, and personnel placement (Personalbeistellung) for maintenance shutdowns. It is ISO 9001 certified since 1997 and operates a training center with a 15-participant capacity alongside an active apprenticeship program (Automatikmonteur:in EFZ, BPEL).

Revenue is generated through a blended mix of hardware sales, professional services, and training, primarily serving Swiss industrial customers across manufacturing, cable cars/ropeways, food processing, cement, dairy, railway infrastructure, and process industries. Go-to-market is direct field service supported by phone/WhatsApp/email first-level support, industry events (Maintenance trade fair, VTK Seilbahnfachtagung), an annual Oktoberfest customer event, and digital channels including the website and online shop elektrokomponenten.ch (launched 2012). The company is wholly owned by Managing Director Michael Kummer (since 2010), with BestLight AG as a wholly-owned subsidiary.

Name

Küffer Elektro-Technik

Legal name

Küffer Elektro-Technik AG

Website

https://ketag.ch

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Küffer Elektro-Technik AG (KETAG) is a Swiss independent maintenance and drive technology specialist operating three workshops in Kirchberg, Basel, and Steffisburg, serving Swiss industrial customers with motor repair, drive system service, frequency converter retrofit, and warehouse-based equipment sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirchberg

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Product Sales: Sale of IEC standard motors, Bauer Gear Motors, frequency converters, and other electrical components from inventory. Normmotoren up to 18.5kW and Frequenzumrichter up to 55kW are kept in stock.
2. Repair and Maintenance Services: Factory-independent inspection, revision, and repair of various drive systems in workshops and on-site. Includes rewinding, bearing replacement, gearbox revision, and emergency repairs.
3. Training Services: Professional training services for maintenance teams, electricians, plant maintenance specialists, and operators covering drive and control technology topics.
4. Staff Placement (Personalbeistellung): Provision of qualified specialist personnel for temporary assignments in customer companies, particularly during maintenance shutdowns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Küffer Elektro-Technik AG (KETAG) is a factory-independent maintenance service provider specializing in electric drive and control technology. Operating maintenance workshops in Kirchberg, Basel, and Steffisburg, the company performs inspection, revision, repair, and rewinding of various drive systems and trades complementary products such as IEC standard motors, gear motors, and frequency converters. In addition to on-site service, mobile field technicians, and personnel placement, KETAG offers professional training programs covering drive and control technology topics.

Product overview

Küffer Elektro-Technik AG (KETAG) is an independent maintenance service provider specializing in drive and control technology. The company operates three maintenance workshops (Kirchberg, Basel, Steffisburg) and offers a comprehensive portfolio combining trading products and services. Trading products include IEC standard motors, Bauer gear motors, Camille Bauer Metrawatt measurement instruments, NORD gear units, Rulmeca rollers, PETER electronic components, and frequency converters. Services encompass maintenance workshop operations (inspection, revision, repair of drive systems), on-site machine and plant service (automation, electrical heating, thermography, condition measurement, equipment testing), rewinding, and staffing solutions. Additionally, KETAG provides professional training programs for electrical drive systems and publishes technical reference materials. The company also developed the TSapp mobile application for nameplate data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Instandhaltungswerkstätte (Maintenance Workshop Services) Factory-independent inspection, revision, and repair of various drive systems performed in three maintenance workshops, available outside of regular business hours with optional pickup of drive units from customer sites. Targeted at industrial operators with electric motor and drive systems.
• Maschinen- und Anlageservice (Machine and Plant Service) On-site service including revision of plant equipment, condition measurement, commissioning of controls, and machine relocation, plus rental of qualified specialists for temporary assignments. Targeted at industrial plant operators.
• Wicklerei (Rewinding Services) Rewinding services for electric motors and generators as part of the maintenance workshop offering. Targeted at industrial customers with failed or aging motor windings.
• Automation Automation services for industrial systems including control system construction and integration. Targeted at industrial customers.
• Elektrische Heizsysteme (Electrical Heating Systems) Installation and maintenance of electrical heating systems for industrial applications. Targeted at industrial customers.
• Thermografie (Thermal Imaging) Thermal imaging services for predictive maintenance and fault detection of electrical equipment. Targeted at industrial customers.
• Zustandsmessung (Condition Measurement) Condition measurement services for assessing the health and performance of industrial equipment. Targeted at industrial maintenance teams.
• Geräteprüfung (Equipment Testing) Testing of mobile electrical equipment according to DIN VDE 0701/0702 standards. Targeted at industrial and commercial customers requiring safety compliance.
• Personalbeistellung (Personnel Placement) Provision of qualified specialist personnel for temporary assignments in customer companies, particularly during maintenance shutdowns or peak workloads. Targeted at industrial customers with capacity constraints.
• Training / Schulung von Fachkräften (Professional Training) Professional training services covering electrical drive systems, including continuing education courses for professional associations, training modules for apprentices, internal training for maintenance teams, and exam preparation. Targeted at maintenance teams, electricians, plant operators, and apprentices.
• IEC Normmotoren (IEC Standard Motors) Standard electric motors compliant with IEC international standards, kept in stock up to 18.5kW for rapid delivery in case of unplanned failures. Targeted at industrial customers.
• Bauer Gear Motor Geared motors from Bauer Gear Motor GmbH (Esslingen, Germany). KETAG serves as the Swiss distribution and service partner for Bauer helical gear motors.
• Camille Bauer Metrawatt Measurement and instrumentation products for industrial applications, including power measurement and monitoring devices. Targeted at industrial customers.
• Getriebebau NORD
• Rulmeca Roller components and conveyor drive solutions from Rulmeca. Targeted at industrial conveyor and material handling customers.
• PETER electronic Electronic components and controllers for drive applications, including soft starters and motor protection devices. Targeted at industrial customers.
• Frequenzumrichter (Frequency Converters) Frequency converters/inverters for variable speed motor control, available from the spare parts warehouse up to 55kW. Targeted at industrial customers.
• TSapp (Typenschild App) A mobile application for reading and managing type plates (nameplates) of motors and equipment, allowing users to capture equipment information digitally. Targeted at maintenance technicians and engineers.

Quantifiable outcome

• Retrofit costs less than 10% of new machine price
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bauer Gear Motor GmbHcoreChannel Partner/ Reseller/ DistributorAs Swiss distribution and service partner for Bauer Gear Motor GmbH in Esslingen (Germany), KETAG handles repair and revision of Bauer Gear Motor stirnradgetriebemotoren (helical gear motors) in Switzerland.
• BW Service AGcoreStrategic or Co-development PartnerJoint partner booth at Maintenance trade fair. Collaboration on service projects.
• MB Diagnostik AGminorStrategic or Co-development PartnerJoint partner booth at Maintenance trade fair and VTK Seilbahnfachtagung.
• simatec agminorStrategic or Co-development PartnerJoint partner booth at VTK Seilbahnfachtagung (cable car technical conference).
• Getriebebau Nord AGminorChannel Partner/ Reseller/ DistributorPartner at VTK Seilbahnfachtagung. Nord is a major gear motor manufacturer.
• MOOG Cleaning Systems AGminorStrategic or Co-development PartnerKETAG provided control system construction support for barrel cleaning systems developed by MOOG in Worb. Joint development of washing system that minimizes cleaning time and optimizes work process.
• VSAS (Verband Schweizerischer Accredited Service GmbH)minorStrategic or Co-development PartnerVSAS logo displayed on training modules. VSAS offers training for drive technology.
• Elektro-Ausbildungszentrum Zentralschweiz (eaz)minorStrategic or Co-development PartnerKETAG provides long-standing experience and expertise in drive and control technology for the BPEL (Elektroprojektleiter:in Installation und Sicherheit) training program.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• ABB: Swiss-domiciled global industrial conglomerate with broad motors, drives, and digital service offerings. Operates as a broad incumbent whose service arm overlaps with KETAG's maintenance and retrofit business.
• Siemens: Global industrial manufacturer with extensive motor, drive and digital industrial services portfolio. Represents a broad incumbent threat to KETAG's independent service positioning through large-scale service contracts.
• SEW-EURODRIVE: Global drive and gear motor manufacturer with extensive service network. KETAG is a Swiss reseller/partner; SEW represents the OEM-side incumbent against which KETAG's independent service competes.

Direct peers

• Kummler + Matter AG: Swiss electrical engineering and service company with broad industrial infrastructure expertise. Operates as a direct regional peer to KETAG in Swiss industrial electrical services and maintenance.
• Elektro-Material AG: Major Swiss electrical wholesaler and distribution partner for multiple drive brands. Comparable to KETAG's product distribution arm and overlapping customer base of Swiss installers and maintenance teams.
• Schulz Systemtechnik GmbH: German-based specialist in motor and drive repair, rewinding, and industrial electrical service. Closely comparable to KETAG in core offering (factory-independent drive repair, rewinding, field service) though serving a larger German-speaking market.
• Menzel Elektromotoren GmbH: German manufacturer and service provider specializing in electric motors, including rewinding, rapid custom builds, and industrial drive service. Highly comparable business model combining motor distribution with bespoke service and repair.
• Burkhalter Group: Leading Swiss electrical services contractor offering installation, maintenance, and repair across industrial and commercial segments. Most directly comparable to KETAG in scale, geography and service-led model, though with broader electrical scope beyond drives.

Others

• Bauer Gear Motor GmbH: German gear motor manufacturer (now under Regal Rexnord) whose Swiss distribution KETAG operates. Functions as principal partner and supplier rather than competitor, but its strategic direction materially affects KETAG's trading product business.
• Getriebebau Nord AG: German gear motor manufacturer that is both a KETAG distribution/partner and a comparable drive industry player. Functions more as supplier and joint-marketing partner than direct competitor, but operates in adjacent service segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Küffer Elektro-Technik