Vasyli Medical

What Vasyli Medical does

Vasyli Medical is a U.S.-based medical device company that designs, manufactures, and distributes prefabricated heat-moldable custom orthotics for the treatment of biomechanical foot and lower-limb disorders. Its product platform is built on Triplanar Motion Control, a foundational technology enabling foot function control across the frontal, transverse, and sagittal planes via proprietary features including a Rearfoot Angular Restraining Mechanism (ARM), Sustentacula Tali Control (STC), 1st ray function with removable plugs, and patented GlideSoft shear-reducing technology for diabetic and sensitive feet. The portfolio spans three densities (high/Red, medium/Blue, low/Green), multiple styles (full-length, 3/4-length, Easyfit, Extended Slimfit, Shock Absorber, Max Contact Pro), a condition-specific Signature Series co-developed with the VASYLI Think Tank, and orthotic additions such as wedges, heel lifts, and metatarsal raises.

The company operates as a brand within Vionic Group LLC, a wholly-owned subsidiary of Caleres (NYSE: CAL), which acquired the parent in 2015. Vasyli does not sell directly to consumers; instead, it distributes exclusively through authorized specialty distributors across the Americas, Europe, and Asia Pacific, reaching more than 80 countries. Its customers are licensed healthcare professionals — primarily podiatrists, physical therapists, chiropractors, and athletic trainers — who purchase through distributors and dispense orthotics to patients in their practices, with heat-moldable fabrication achievable in approximately 15 minutes in-clinic. The company also shares infrastructure with the consumer-facing Vionic Shoes brand, integrating podiatrist-designed orthotic technology into retail footwear carrying the APMA Seal of Acceptance.

Commercial activity is sustained by the VASYLI Think Tank, a 2011-founded collaborative of eight globally recognized lower-limb biomechanics authorities (Armstrong, Dananberg, Hoke, McConnell, McPoil, Prior, Vicenzino, Volpe) who co-develop Signature Series products and generate an independent peer-reviewed clinical research library that supports evidence-based practitioner adoption. Pricing is not publicly disclosed; Medicare reimbursement is supported via SADMERC compliance and HCPCS codes (L3030, L3060, A5512). Founded approximately 35 years ago (circa 1988), Vasyli Medical operates as an established, niche, channel-driven subsidiary rather than an independently venture-backed entity.

Name

Vasyli Medical

Legal name

Vionic Group LLC

Website

https://vasylimedical.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Vasyli Medical is a U.S.-based medical device company that designs and distributes heat-moldable custom orthotics for biomechanical foot and lower-limb disorders, serving podiatrists, physical therapists, chiropractors, and athletic trainers globally through authorized specialty distributors. It operates as a brand within Vionic Group LLC, a subsidiary of Caleres.

Ownership category

akta.pro rank

Product category

Custom Orthotic Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

Keywords

• Heat-moldable orthotics
• Custom foot orthotics
• Lower-limb biomechanics
• Podiatric medical devices
• Diabetic foot care

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Custom Heat-Moldable Orthotics: Vasyli Medical generates revenue primarily from the sale of prefabricated, heat-moldable orthotic devices to healthcare professionals (podiatrists, physical therapists, chiropractors, athletic trainers). Products are sold in three densities (low/green, medium/blue, high/red), multiple styles (full-length, 3/4-length, Slimfit, Easyfit, Shock Absorber), and the Signature Series of condition-specific orthotics. Practitioners purchase directly through authorized distributors and in turn sell or dispense to end-use patients in their practices.
2. Orthotic Additions and Accessories: Ancillary revenue from wedges, heel lifts, metatarsal raises, and other orthotic additions that practitioners use to fine-tune orthotic prescriptions for individual patients.
3. Branded Footwear (Vionic Shoes): Vasyli Medical is a brand within the Vionic Group LLC, which also produces Vionic Shoes — podiatrist-designed footwear integrating Vasyli orthotic technology into retail footwear. This complements the professional medical line.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Vasyli Medical designs, manufactures, and distributes a portfolio of prefabricated heat-moldable custom orthotic devices used to treat functional foot and lower-limb biomechanical disorders. Products are sold exclusively through authorized regional distributors to licensed healthcare professionals — podiatrists, physical therapists, athletic trainers, and chiropractors — who fabricate the orthotics in clinic in roughly 15 minutes and dispense them to patients as a cost-effective alternative to lab-made custom orthotics.

Product overview

VASYLI Medical is a medical device company specializing in heat-moldable custom orthotics for treating lower-limb biomechanical disorders. The product portfolio consists of core custom orthotics available in three densities (High-Density Red for athletes/high-activity individuals, Medium-Density Blue for general use, and Low-Density Green for seniors/patients with diabetes or arthritis), each offered in multiple styles including full-length, 3/4-length, Easyfit for hard-to-fit footwear, Extended Slimfit for high-heeled fashion shoes, Shock Absorber for maximum shock absorption, and Max Contact Pro for diabetic foot ulcer prevention. The Signature Series comprises specialized orthotics developed in collaboration with the VASYLI Think Tank members: Armstrong II (sensitive feet with GlideSoft shear-reducing technology), Dananberg (1st Ray Function with removable plug system), Hoke (supination control for pes cavus foot type), McPoil (tissue stress relief for sports injuries), and Prior (low-profile for cleated sports footwear). The portfolio is complemented by orthotic additions (wedges, postings, heel lifts, metatarsal raises) for prescription customization and Vionic Shoes (a sub-brand of podiatrist-designed footwear with integrated orthotic technology). All orthotics feature Triplanar Motion Control technology enabling foot function control across frontal, transverse, and sagittal planes.

Differentiator

Problem solved

Functional benefit

Brands

• VASYLI Think Tank: A collaborative group of health professionals specializing in lower-limb biomechanics, founded in 2011, that contributes to product development and clinical research.
• VASYLI Signature Series
• VASYLI Custom Orthotics
• Vionic Shoes

Products and services

• VASYLI Custom Red (High-Density) High-density heat-moldable orthotic designed for high performance, providing durability and solid biomechanical control. Ideal for athletes, high-activity individuals, and overweight patients. Available in full-length (71F RED) and 3/4-length (71R RED) models.
• VASYLI Custom Blue (Medium-Density) Medium-density heat-moldable orthotic designed for patients with average weight and activity level. Provides excellent biomechanical control for general orthotic needs. Available in full-length (71F BLUE) and 3/4-length (71R BLUE) models.
• VASYLI Custom Green (Low-Density) Low-density heat-moldable orthotic ideal for individuals requiring special consideration such as seniors or patients with diabetes or arthritis. Patients adapt easily to mild functional control while maintaining correct biomechanical position. Available in full-length (71F GREEN) and 3/4-length (71R GREEN) models.
• VASYLI Custom Easyfit Heat-moldable orthotic featuring a lateral cutaway providing easy fit into hard-to-fit footwear including men's loafers, ladies' dress shoes, and cleats. Ideal for both narrow and wide-fitting footwear. Available in Kids, XS, S, M, L, and XL sizes.
• VASYLI Custom Extended Slimfit Medium-density orthotic specifically designed to fit ladies' fashion shoes such as high heels. Features flexible base for easy contouring of shoe shank, reduced 2-degree rearfoot angle due to high-heel factor, and thin sulcus extension for metatarsal comfort. Available in XS, S, M, and L sizes.
• VASYLI Custom Shock Absorber Heat-moldable orthotic using high-energy shock-absorbing PU and Rebound EVA technology providing maximum shock absorption during walking, running, and sports. Features anatomic design for 100% proprioceptive contact, orthotic foot support with deep heel cup for motion control, and built-in metatarsal raise. Available in S, M, L, and XL sizes.
• VASYLI Custom Max Contact Pro Heat-moldable orthotic designed to help prevent foot ulcers in at-risk diabetics. Combines heat-moldable EVA base with medical-grade Plastazote top layer. Features wide forefoot ideal for extra-wide shoes that can be trimmed. SADMERC compliant for Medicare. Available in XS, S, M, L, XL, and XXL sizes.
• VASYLI + Armstrong II Sensitive feet shear-reducing orthotic featuring patented GlideSoft technology for diabetic and sensitive foot care. Includes antimicrobial top cover, Plastazote layer, shock-absorbing layer, Teflon layer, and EVA base layer. Clinically validated to reduce shear forces and incidence of plantar ulcerations. Features wider forefoot profile and 50% reduction of EVA distal to metatarsals. Endorsed by David Armstrong.
• VASYLI + Dananberg World's first professional orthotic device with removable 1st ray sections for treating 1st ray function disorders. Allows removal of proximal and distal plugs individually or together to accommodate variations in foot and toe length. Heat moldable for personalization of rearfoot control. Addresses triplanar motion problems. Also available in Active variant (71HDFA).
• VASYLI + Hoke Supination control foot orthotic designed specifically for the control of pes cavus foot type. Addresses common alignment issues including plantarflexed 1st ray/forefoot valgus, forefoot equinus, and forefoot adductus. Dual-density construction designed to allow normal foot pronation but prevent overpronation. Heat moldable.
• VASYLI + McPoil Sports injury recovery foot orthotic based on dual-density construction allowing normal foot pronation but preventing overpronation. Ideal for conditions of hypermobility or Achilles stress from traumatic supination. Designed to prevent harmful deformation of soft tissue due to excessive pronation and enhance injury recovery. Heat moldable.
• VASYLI + Prior Low-profile sports orthotic designed for athletic footwear with studs or cleats. Features subtle 4mm heel raise, 3-degree rearfoot post forming smart medial wedge, low-profile medial arch contour, high-density heat-moldable shell, and intrinsic forefoot contours for 1st ray plantar flexion. Utilizes sophisticated in-shoe sensor technology to optimize design.
• VASYLI Orthotic Additions Supplementary orthotic components including forefoot posting for forefoot varus/valgus correction, rearfoot posting (2-degree or 4-degree wedges) for rearfoot varus control, heel lifts (4mm, 6mm, 8mm) for Achilles tendon stress reduction or equinus conditions, and metatarsal raise/dome for metatarsalgia and interdigital neuritis support.
• Vionic Shoes Podiatrist-designed footwear brand integrated with Vionic Group LLC. Features VASYLI-inspired orthotic technology built into contemporary and modern classic footwear. Most products carry the APMA (American Podiatric Medical Association) Seal of Acceptance. Includes slippers, sandals, casual, and dress styles for women and men.

Quantifiable outcome

• 40% reduction in force under the great toe during end-stage propulsion
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• VASYLI Think Tank Members (David Armstrong, Howard Dananberg, Brian Hoke, Jenny McConnell, Tom McPoil, Trevor Prior, Bill Vicenzino, Russell Volpe)flagshipStrategic or Co-development Partner · 1 January 2011The VASYLI Think Tank was founded in 2011 as a collaborative platform for leading health professionals specializing in lower-limb biomechanics. Each member is recognized as an authority in their field. The Think Tank drives product development — the Signature Series orthotics are direct results of these collaborations. Think Tank members conduct independent peer-reviewed clinical research using Vasyli products (not funded by Vasyli). Members include professors, podiatric surgeons, sports physiotherapists, and private practitioners.
• Performance HealthcoreChannel Partner/ Reseller/ DistributorExclusive US distributor for physical therapy, rehabilitation, and government sales. Located in Warrenville, IL. Handles PT/rehab practice accounts and government/health system accounts for Vasyli Medical orthotic products.
• North Coast Medical, InccoreChannel Partner/ Reseller/ DistributorUS distributor for physical therapy and rehabilitation products. Located in Morgan Hill, CA. Serves PT practices and rehabilitation professionals across the United States.
• MeyerPTcoreChannel Partner/ Reseller/ DistributorUS physical therapy equipment distributor serving PT practices and clinics. Located in Hudson, OH.
• Scrip Companies (Scrip Hessco)coreChannel Partner/ Reseller/ DistributorUS distributor serving the chiropractic market. Located in Bolingbrook, IL. Distributes Vasyli Medical orthotics to chiropractic practices.
• MEDCOcoreChannel Partner/ Reseller/ DistributorUS distributor for athletic trainers. Located in Amherst, NY. Serves certified athletic trainers and sports medicine professionals with Vasyli orthotic products.
• Global Shoe ConnectioncoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor with locations in Richmond, BC and Mississauga, ON. Serves Canadian podiatrists, PTs, and healthcare professionals.
• LuftikusminorChannel Partner/ Reseller/ DistributorExclusive distributor for Argentina. Located in Buenos Aires. Distributes Vasyli Medical orthotic products in the Argentine market.
• Medkinetic LtdaminorChannel Partner/ Reseller/ DistributorExclusive distributor for Chile. Located in Concepción, Chile. Distributes Vasyli Medical orthotic products in the Chilean market.
• Vionic Group LLCflagshipStrategic or Co-development PartnerVasyli Medical is a brand within Vionic Group LLC (Vionic Innovation Lab). Vionic Group owns and operates both the Vasyli Medical professional orthotics line and the Vionic Shoes retail footwear brand. Vionic Shoes integrates the same podiatrist-designed orthotic technology into consumer footwear. The companies share manufacturing, distribution, sales infrastructure, and the VASYLI Think Tank research platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Foot Levelers: Custom and semi-custom spinal pelvic stabilizers and orthotics sold almost exclusively through chiropractors. Directly comparable to Vasyli's chiropractic-channel Signature Series positioning and evidence-based practitioner marketing.
• Powerstep: Prefabricated orthotic insoles sold via podiatrists, pharmacies, and DME channels at mid-tier price points. Closely matches Vasyli's prefabricated heat-moldable value proposition and podiatry-channel distribution.
• Orthofeet: Orthopedic footwear and orthotic insoles brand targeting diabetic, arthritis, and biomechanical foot conditions via D2C and professional channels. Comparable in biomechanical/diabetic focus (akin to VASYLI + Armstrong II) and consumer-plus-professional positioning.
• Spenco Medical: Manufacturer of prefab orthotic insoles and foot care products sold through podiatry, athletic, and OTC retail channels. Comparable to Vasyli in product format (prefab insoles) and professional-plus-retail go-to-market.
• ProLab Orthotics: Custom prescription orthotics lab serving podiatrists with cast-based and 3D-printed devices. Comparable as a professional-channel orthotic brand targeting the same podiatrist end-prescriber, with stronger lab-custom positioning vs Vasyli's prefab model.
• Superfeet Worldwide: Premium prefabricated and semi-custom insoles sold through specialty retail and professional channels. Most directly comparable to Vasyli in go-to-market (premium prefab insoles marketed through footwear retailers and sports/medical professionals) and biomechanical positioning claims.

Broad incumbents

• Dr. Scholl's (Bayer): Mass-market foot care brand under Bayer offering OTC insoles, orthotics, and foot care products. A broad incumbent in the consumer orthotics category; competes with Vasyli's lower-density consumer-facing extensions and the Vionic Shoes brand rather than its professional line.
• Bauerfeind: German medical device manufacturer of orthopedic braces, supports, and insoles sold through orthotists, PTs, and physicians globally. A broader incumbent in the orthotic/brace category with overlap in medical-grade foot orthotics and German engineering positioning.

Regional players

• Tynor Orthotics: India-based orthopedic devices and orthotic insoles manufacturer with strong APAC distribution. Comparable in product category (orthotic insoles and orthopedic supports) but largely regional to India/South Asia and not directly competing in Vasyli's Americas-led footprint.

Emerging players

• Currex (FXF GmbH): Sports-focused dynamic insole brand developed with biomechanics research, sold through running retail and specialty channels. Emerging player with comparable biomechanical positioning, narrower product line, and stronger sports-end-consumer orientation than Vasyli.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vasylimedical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasyli Medical