What AM Group does

AM Group Holdings Limited (Chinese name: 秀商時代控股有限公司) is a Singapore-incorporated, Singapore Exchange-listed digital marketing services company founded in June 2005 by Ms. Teo Li Lian (current Co-Chairlady, Executive Director and CEO) and Mr. Teo Kuo Liang (Executive Director). The company was one of the earliest participants in the online marketing industry in Singapore and is one of the first authorised Google resellers in the market, having received Google's Excellence Performance Award in 2006 and Mobile Innovation Award in 2018. It operates as a B2B digital marketing services provider rather than a SaaS product company.

Its service mix comprises three core offerings: search engine marketing services, creative and technology services, and social media marketing services, delivered to clients across professional services, general services, and automotive and industrial sectors in Singapore and Malaysia. The group served over 900 active clients during the Track Record Period and built capabilities spanning initial web-presence setup, multi-channel marketing strategies, and e-commerce platform operations. Pricing is not publicly disclosed; the company engages enterprise clients through direct sales with custom quotes and bills under a recurring service engagement model.

The company completed its IPO on the Singapore Exchange in June 2019 and was subsequently suspended from trading in September 2024 due to delayed financial reporting and ongoing investigation matters. Since 2024 it has been navigating an independent forensic investigation (announced 24 March 2026), an independent internal control review (key findings announced 1 April 2026), a proposed director removal (March 2025), and a 2025 legal action, while continuing to file monthly securities-movement returns and pursue resumption of trading. Recent board changes include the appointments of Independent Non-executive Directors Mr. Tan Kia Jing (February 2024) and Mr. Koh Boon Chiao (March 2025).

Name

AM Group

Legal name

AM Group Holdings Limited

Website

https://amgroupholdings.com

Company type

Public

Founded year

2005

Operating status

Operating

Short description

AM Group Holdings Limited is a Singapore-listed digital marketing services provider founded in 2005, offering search engine marketing, creative and technology, and social media marketing services to 900+ business clients across professional, general, automotive and industrial sectors in Singapore and Malaysia, operating as one of the first authorised Google resellers in Singapore.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Search engine marketing
• Social media marketing
• Digital marketing services
• Creative and technology services
• Google authorised reseller

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Search engine marketing services, creative and technology services, and social media marketing services provided to business clients across professional services, general services, automotive and industrial sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AM Group Holdings Limited provides search engine marketing services, creative and technology services, and social media marketing services to business clients across professional services, general services, automotive, and industrial sectors in Singapore and Malaysia. As one of the first authorised Google resellers in Singapore, the company assists clients in building web presence and executing multi-channel online marketing strategies spanning search engine listings and social media platforms.

Product overview

AM Group Holdings Limited is a digital marketing services company providing a suite of online marketing services including search engine marketing, creative and technology services, and social media marketing. The company operates as a services provider rather than a product company with distinct software products. Services are delivered to clients across various sectors including professional services, general services, automotive, and industrial industries, primarily in Singapore and Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Marketing Services Online marketing services helping businesses build web presence and reach potential customers through search engine platforms, delivered as part of AM Group's multi-channel online marketing offering.
• Creative and Technology Services Creative design and technology development services supporting online marketing campaigns and web presence for business clients across professional services, general services, automotive, and industrial sectors.
• Social Media Marketing Services Marketing services leveraging social media platforms to reach and engage target audiences, delivered as a core component of AM Group's multi-channel online marketing strategies covering search engine listings and social media marketing.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• AMI Paradigm Solutions Private Limited (AMIPS)majorStrategic or Co-development Partner · 26 March 2026AMIPS is a joint venture between AM Group and ParadigmIT. AMIPS signed a binding transfer agreement to acquire L&T Technology Services' smart world and communication business for Rs 452 crore on a slump sale basis. The acquisition is aimed at expanding AMIPS' sovereign AI offerings for governments, public systems, and critical infrastructure.
• OXMIQ LabsmajorStrategic or Co-development Partner · 16 March 2026OXMIQ Labs partnered with AM Group to develop AI compute platforms including a 2 GW capability by 2030, with initial 1 GW infrastructure in Noida, Uttar Pradesh. OXMIQ provides system architecture and infrastructure advisory for AM Group's flagship AI infrastructure project.
• OXMIQ LabsmajorStrategic or Co-development Partner · 16 March 2026Oxmiq Labs and AM Intelligence Labs partnered to develop one of the world's largest renewable-powered AI compute platforms targeting 2 GW capacity by 2030, with initial deployment in Uttar Pradesh, India by 2027. The project leverages green energy from AM Group, India's largest renewable energy producer.
• GooglecoreChannel Partner/ Reseller/ DistributorAM Group Holdings is one of the first authorised Google resellers in Singapore. Google awarded the company the 'Excellence Performance Award' in 2006 and 'Mobile Innovation Award' in 2018. The partnership enables the company to provide Google advertising and marketing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iProspect: Dentsu's global digital performance marketing agency specialising in paid search, SEO and programmatic; a direct competitor to AM Group in the SEM/performance media category.
• MediaMonks: Global digital-first creative and media agency (part of S4 Capital/Monks) offering SEM, social and creative production services that compete directly with AM Group's integrated digital marketing offering.
• First Page Digital: Singapore-headquartered digital marketing agency specialising in SEO, SEM and performance media, a direct regional competitor targeting the same Singapore SME and enterprise client base as AM Group.

Regional players

• Hakuhodo: Japan's second-largest advertising agency with growing Southeast Asia presence, offering integrated digital marketing services including SEM and social media that overlap with AM Group's core capabilities.

Broad incumbents

• WPP: World's largest advertising holding company with GroupM and other digital-first brands in Singapore, directly competing with AM Group in paid search, programmatic and social media marketing services.
• Omnicom Group: Global advertising and marketing services holding company with established Singapore operations offering search, social and creative services that overlap with AM Group's portfolio.
• Publicis Groupe: Global advertising holding company operating performance, creative and digital marketing agencies in Singapore and across APAC, competing for the same enterprise SEM and digital marketing budgets as AM Group.
• Dentsu: Global advertising and digital marketing holding company with a major Singapore and Southeast Asia presence offering SEM, creative and social media services that directly overlap with AM Group's core offerings.
• GroupM: WPP's media investment arm operating in Singapore and Malaysia, providing paid search, programmatic and social media buying services that directly compete with AM Group's authorised Google reseller offering.

Emerging players

• DEPT: Fast-growing global digital agency combining creative, technology and marketing services with APAC presence, offering comparable SEM, creative and social media services to AM Group's enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM Group