Eskaro

What Eskaro does

Eskaro Group AB is a Swedish-registered private holding company that manufactures decorative paints, varnishes, enamels, plasters, and waterproofing products. Its operations originate from a Finnish production facility established in 1975, with international subsidiaries added in Estonia (1993), Ukraine (1996), and Latvia (1998) before being consolidated into the current holding structure in Gothenburg, Sweden in 2007. The group markets over 200 products under multiple brands spanning price and channel tiers: Eskaro (elite professional-grade paints), Aura (Nordic-inspired finishing materials for professionals and DIY), Condor (German-quality heritage brand), AQUA (health-focused interior paints), and AURA WOOD (wood protection), plus select private-label ranges.

The technical core is the proprietary Eskarocolor tinting system, an electronic database linking more than 15,000 (and in some references 30,000+) color formulas to an in-store tinting machine that dispenses VOC-free concentrated pigment pastes compliant with EU Directive 2004/42/CE. Manufacturing relies on two disclosed plants (Vihti, Finland since 1975 and Khlibodarske, Ukraine with 15,000 tons/year capacity of waterborne decorative paint added in 2013), and group-level production exceeds 50 million liters annually. All products are developed in-house through company-owned R&D centers, and the group holds ISO 9001, ISO 14001, ISO 45001, EU Eco-label Flower, and Finnish M1 Emission Class certifications.

Revenue is generated through one-time product sales of finished paints and coatings plus usage-based custom tinting fees, distributed via the four regional subsidiaries through construction hypermarkets, retail outlets, and wholesale bases to three customer segments: professional painters and contractors, DIY consumers, and construction companies requiring bulk tinted orders. Marketing is multi-language across subsidiary websites and uses lifestyle-themed color collections and trade competitions in Finland. The company is privately held, with no disclosed parent, no institutional investor list, and one 2016 funding entry from BPM Capital of undisclosed size.

Name

Eskaro

Legal name

Eskaro Group AB

Website

https://eskaro.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Eskaro Group AB is a Swedish-registered paint manufacturer producing 50M+ liters/year of decorative coatings across 200+ SKUs and the Eskaro, Aura, Condor, and AQUA brands, serving professional painters, DIY consumers, and construction companies in Finland, Estonia, Latvia, and Ukraine via its proprietary Eskarocolor tinting system.

Ownership category

akta.pro rank

Product category

Decorative Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551), Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Industrial Protective Coatings (IMADAKAB)

akta.pro secondary industries

Pigments & Dyes (IMAEAHAJ), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Decorative paint manufacturing
• Water-based coatings
• Paint tinting systems
• Interior exterior paints
• Wood protection coatings

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Materials Sales: Manufacturing and sale of paints, varnishes, enamels, and decorative coating materials under Eskaro, Aura, and Condor brands. Products include water-based and alkyd paints for interior and exterior applications on wood, metal, and various surfaces.
2. Custom Tinting Services: EskaroColor tinting system that allows customers to obtain custom colors in-store. Tinting services provided at point of sale or through warehouse orders for construction companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Eskaro Group AB manufactures and sells paint and related coating materials, including water-based and alkyd paints, varnishes, enamels, and structural plasters, under the Eskaro, Aura, and Condor brands. The company operates proprietary Eskarocolor tinting systems that enable production of more than 15,000 custom colors using VOC-free concentrated pigment pastes. With annual production exceeding 50 million liters across facilities in Finland, Estonia, Latvia, and Ukraine, Eskaro supplies decorative and protective coatings for interior, exterior, and wood applications.

Product overview

Eskaro Group AB is an international paintwork materials manufacturer operating as a multi-brand portfolio company with operations across Finland, Estonia, Latvia, and Ukraine. The company produces over 200 product varieties under its core brands: Eskaro (elite professional-grade paints), Aura (high-quality Nordic-inspired finishing materials for professionals and DIY), and Condor (German quality tradition brand). A key technological differentiator is the proprietary Eskarocolor tinting system, which enables over 15,000 custom color options across water-based and alkyd paints, varnishes, and enamels using VOC-free pigment pastes. The portfolio also includes specialized sub-brands such as AQUA (health-focused interior paints) and product lines like AURA WOOD (wood protection), plus over 10 private-label products. The company produces more than 50 million liters annually and holds certifications including ISO 9001, ISO 14001, EU Eco-label Flower, and M1 Emission Class.

Differentiator

Problem solved

Functional benefit

Brands

• Eskaro: Elite materials for professionals. Life is full of colours!
• Aura
• Condor

Products and services

• Eskaro Brand Paints Elite professional-grade paintwork materials and decorative coatings for interior and exterior applications on wood, metal, and other surfaces, targeted at professional painters, contractors, and demanding users.
• Aura Brand Paints High-quality finishing materials with Nordic-inspired color palettes designed for both professional renovation contractors and DIY consumers performing home improvement.
• Condor Brand Paints Premium paint line with German quality heritage, marketed for stability and reputation, serving professional and consumer paint users.
• EskaroColor Tinting System

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Jotun: Norwegian coatings group with decorative, protective, marine, and powder divisions. Comparable on Scandinavian heritage, environmental certifications, and broad multi-region distribution that includes Nordic and Eastern European markets.
• Hempel: Danish-founded global coatings supplier with growing decorative exposure alongside its industrial/marine core. Comparable on European manufacturing footprint, sustainability certifications, and multi-country distribution architecture.
• DAW (Caparol): German family-owned coatings manufacturer (Caparol, Alpina brands) with strong CEE presence and architectural paint focus. Comparable on multi-brand portfolio, professional contractor channel, and sustainability/eco-label positioning.
• AkzoNobel: Global coatings leader (Dulux, Sadolin, Hammerite) with deep European footprint in decorative paints. Overlaps with Eskaro across professional, DIY, and construction-company channels and exerts pricing and shelf-space pressure in shared markets.
• PPG Industries: Global paints and coatings major that acquired Tikkurila in 2021, giving it the largest direct competitor to Eskaro in the Nordics/Baltics. Comparable on architectural paint portfolio and tinting technology, with deeper R&D and global procurement leverage.

Others

• Sika: Swiss specialty chemicals company active in waterproofing, sealing, bonding, and coatings adjacencies. Compares to Eskaro's Aquastop waterproofing line and Aura Wood Terrace Aqua outdoor protection products as an adjacent chemistry/material supplier rather than a direct architectural paint rival.

Direct peers

• Tikkurila: Finnish-headquartered decorative and industrial coatings manufacturer with strong Nordic/Baltic/Russian distribution. Directly comparable product portfolio (architectural paints, wood finishes, tinting systems) and overlapping customer base of professionals and DIY consumers across the same geographies Eskaro serves.
• Beckers Group: Swedish coatings manufacturer serving decorative, industrial, and consumer segments across Europe and Asia. Comparable as a Swedish/Nordic-rooted multi-segment paint producer with proprietary tinting and sustainability positioning.
• Flügger: Danish decorative paints and wood-care manufacturer with retail-owned stores across Scandinavia and Northern/Eastern Europe. Highly comparable in scale, multi-brand architecture, professional/DIY segmentation, and in-store tinting service model.

Regional players

• Meffert Farbwerke: German mid-sized coatings producer (Alpina, ProfiTec, Dinova brands) focused on decorative paints in German-speaking and Eastern European markets. Comparable mid-market scale and contractor/DIY channel mix; competes for the same CEE shelf space as Eskaro's Aura and Condor brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eskaro-group-ab

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eskaro