The Childbirth Education Association

What The Childbirth Education Association does

The Childbirth Education Association (CEA) of Cincinnati is a nonprofit organization founded in 1950 by Dr. Richard T. Schmidt and Margaret (Peg) Schmidt, RN, dedicated to preparing expectant parents for childbirth, breastfeeding, and early infant care. It serves couples and families primarily in the Cincinnati metropolitan area and Oxford, Ohio, delivering evidence-based education through both in-person classes at partner hospital venues and an online streaming video program. The organization is one of the longest continuously operating childbirth education providers in the region, with 70+ years of community presence.

CEA's product portfolio comprises a five-week childbirth series at Good Samaritan Hospital ($107), one-day condensed classes at Bethesda North, Good Samaritan, and McCullough Hyde Memorial Hospital ($89–$113), a six-week and a one-day unmedicated childbirth class ($113 each), standalone breastfeeding classes ($29, or free with childbirth class registration), a cesarean delivery information class (free with registration), a four-week postpartum support group, and a 2021-launched three-module online streaming video bundle covering prepared childbirth (58 min), breastfeeding (24 min), and infant nutrition (25 min) priced at a one-time $50 fee. The technology stack is intentionally lightweight: streaming video delivery for the online product, and TriHealth's Coursestorm SaaS platform for registration and payment across all offerings. All instruction is delivered by licensed healthcare professionals — RNs, RDs/LDs, IBCLCs, and CLCs — who are required to complete 6 hours of annual continuing education.

The business model is direct-to-consumer with one-time per-class or per-bundle fees; there is no subscription, no insurance billing, and no enterprise contract layer. Distribution is anchored by hospital venue and referral partnerships with TriHealth (Good Samaritan Hospital, Bethesda North Hospital) and McCullough Hyde Memorial Hospital, which collectively host every in-person offering. Marketing is primarily content-driven through the childbirthclassesofcincinnati.com website, supplemented by hospital patient referrals and direct email/phone inquiries. CEA operates as an independent nonprofit with no parent company, institutional investors, grants, or publicly disclosed financials.

Name

The Childbirth Education Association

Legal name

Childbirth Education Association of Cincinnati

Website

https://childbirthclassesofcincinnati.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

The Childbirth Education Association is a Cincinnati-based nonprofit founded in 1950 that provides in-person and online childbirth, breastfeeding, and infant care education to expectant parents across the Cincinnati metropolitan area and Oxford, Ohio, hosted at TriHealth hospital venues.

Ownership category

akta.pro rank

Product category

Childbirth Education Services

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACAIAB

In-Service Professional Development (Workshops/Institutes/Short Courses)

Education/Early Childhood Education/Early Childhood Teacher Training & Professional Development

SECONDARYEDAGAEAL

Certification & Exam Prep eLearning Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

Keywords

• Childbirth education
• Prenatal classes
• Breastfeeding education
• Infant nutrition classes
• Labor preparation

Headquarters

HQ city

Terrace Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Person Childbirth Classes: One-time fee classes held at partner hospitals including Five Week Childbirth Series ($107), One-Day Childbirth Classes ($89-$113), Unmedicated Childbirth Classes ($113), and Breastfeeding Classes ($29). Some supplementary classes (breastfeeding, cesarean delivery) are offered free with childbirth class registration.
2. Online Video Streaming: Online streaming access to all three childbirth education videos (prepared childbirth, breastfeeding, nutrition) for a single $50 fee. One-time access fee for on-demand video content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Childbirth Education Association of Cincinnati (CEA) is a non-profit organization that delivers evidence-based childbirth preparation education to expectant parents and families. Its offerings include in-person classes (multi-week series, one-day condensed, unmedicated birth, breastfeeding, cesarean, and postpartum support) held at partner hospital locations in Cincinnati and Oxford, Ohio, as well as a three-part online streaming video program (Prepared Childbirth, Breastfeeding, Nutrition) accessible remotely for a one-time fee.

Product overview

The Childbirth Education Association of Cincinnati (CEA) offers a portfolio of in-person childbirth education classes and an online streaming video program. The online offering consists of three on-demand video modules — Prepared Childbirth, Breastfeeding, and Nutrition — available for $50 total. The in-person program includes a Five Week Childbirth Series ($107 at Good Sam Hospital), a One-Day Childbirth Class ($89–$107 at Bethesda North and Good Sam Hospitals and McCullough Hyde Memorial Hospital), an Unmedicated Six-Week Childbirth Class ($113 at Bethesda North), an Unmedicated One-Day Condensed Class ($113 at Good Sam), a Breastfeeding Class (free with class registration, $29 standalone at Bethesda North and Good Sam), a Cesarean Delivery Information Class (free with class registration), and a four-week Postpartum Support Group. All offerings maintain an evidence-based approach delivered by licensed and certified Registered Nurses and Registered Dietitians.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Childbirth Video Series A streaming video program consisting of three on-demand modules — Prepared Childbirth (58 min), Breastfeeding (24 min), and Nutrition (25 min) — available online for $50, designed to prepare expectant parents for birth and early infant care from the comfort of home.
• Five Week Childbirth Series A five-week in-person series at Good Samaritan Hospital helping parents prepare for birth and make informed decisions, covering prenatal and infant nutrition, breastfeeding, and cesarean delivery. Fee: $107, 7–9 PM. Breastfeeding and cesarean classes are offered free of charge with registration.
• One-Day Childbirth Class at Bethesda North or Good Sam Hospital A condensed in-person childbirth class offered at Bethesda North Hospital and Good Samaritan Hospital (Saturday 9 AM–4 PM) for parents short on time, covering labor and delivery information in an interactive format. Fee: $107. Breastfeeding and cesarean delivery classes are offered free of charge with registration. Lunch is not included.
• One-Day Childbirth Class at McCullough Hyde Memorial Hospital A condensed one-day in-person childbirth class at McCullough Hyde Memorial Hospital in Oxford, Ohio, with breastfeeding classes offered free with registration. Fee: $89, Saturday 9 AM–4 PM. Lunch is not included.
• Unmedicated Six-Week Childbirth Class A six-week in-person series at Bethesda North Hospital designed to help couples achieve an unmedicated birth through knowledge and practice of relaxation, breathing techniques, beneficial labor positions, and drug-free pain management coping skills. Fee: $113, Wednesday 7–9 PM. Breastfeeding and cesarean classes are offered free of charge with registration.
• Unmedicated One-Day Condensed Childbirth Class A condensed one-day in-person unmedicated birth class at Good Samaritan Hospital covering relaxation and breathing techniques, comfort techniques, coaching support, and hospital procedures. Fee: $113, Saturday 9 AM–4 PM.
• Breastfeeding Class at Good Samaritan or Bethesda North Hospitals An in-person breastfeeding class at Bethesda North and Good Samaritan Hospitals taught by IBCLCs and CLCs, covering latch, milk intake assessment, breastfeeding positions, and pumping; free with CEA childbirth class registration, $29 standalone. Offered Tuesday/Wednesday 7–9 PM and Saturday 9:30–11:30 AM.
• Breastfeeding Class at McCullough Hyde Memorial Hospital An in-person breastfeeding class at McCullough Hyde Memorial Hospital in Oxford, Ohio, for expectant parents.
• Cesarean Delivery Information Class A 90-minute in-person class at Good Samaritan Hospital preparing parents for scheduled or unplanned cesarean birth, covering reasons for cesarean, and what to expect before, during, and after birth. Free with CEA childbirth class registration.
• Postpartum Support Group A four-week in-person educational support group at Good Samaritan Hospital for parents less than four months postpartum, covering maternal and infant care, physical recovery, relationship changes, returning to work, postpartum mental wellness, and newborn sleep. Babies welcome. Free.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Good Samaritan Hospital (TriHealth)coreChannel Partner/ Reseller/ DistributorPrimary venue partner for CEA classes including Five Week Childbirth Series, One-Day Childbirth Class, Unmedicated One-Day Class, Breastfeeding Class, Cesarean Delivery Class, and Postpartum Support Group. Classes held at hospital location with registration through TriHealth Coursestorm platform. Breastfeeding and cesarean classes offered free with childbirth class registration.
• Bethesda North Hospital (TriHealth)coreChannel Partner/ Reseller/ DistributorVenue partner for One-Day Childbirth Class, Unmedicated Six-week Childbirth Class series, and Breastfeeding Classes. Classes held at hospital location with evening and weekend options. Registration through TriHealth Coursestorm platform.
• McCullough Hyde Memorial HospitalcoreChannel Partner/ Reseller/ DistributorVenue partner for One-Day Childbirth Class ($89) and Breastfeeding Class in Oxford, Ohio. Provides access to CEA education services for the Oxford and surrounding communities. Registration through TriHealth Coursestorm platform.
• TriHealth Coursestorm PlatformcoreTechnology or IntegrationOnline registration and scheduling platform used by CEA for all class registrations. Both in-person classes and video course purchases are processed through this platform.
• Hamilton County Women, Infant and Children (WIC) ProgramminorOthersOne instructor (Tiffany White) currently works at Hamilton County WIC program as dietitian and breastfeeding program coordinator. Represents connection to public health resources for maternal and child health.
• Clermont County WIC ProgramminorOthersOne instructor (Laura Witterstaetter) currently works for Clermont County Public Health in the WIC program. Represents connection to public health resources for maternal and child health nutrition.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Bump: Pregnancy and parenting content platform offering articles, tools, and class-finding directories. Comparable as a digital discovery and education channel for expectant parents, and a free substitute for paid childbirth classes.
• BabyCenter: Global digital pregnancy and parenting platform with app-based tracking, articles, and video content. Competes with CEA's online video series as a free, app-native alternative for the same expectant-parent customer base.
• What to Expect: Leading pregnancy and parenting digital media platform offering free articles, videos, and tools. Represents the free digital-content alternative competing with CEA's paid online video bundle, particularly with younger digital-native parents.

Broad incumbents

• TriHealth (parent system offering in-house childbirth classes): CEA's primary venue and registration partner. TriHealth itself offers free or low-cost childbirth classes as part of its OB services — making it both a channel partner and a partial substitute competitor within the same market.

Direct peers

• Lamaze International: National childbirth education organization offering Lamaze-certified classes and instructor training. Directly comparable to CEA in core product (childbirth preparation classes) and target customer (expectant parents), though operating at national scale vs. CEA's regional scope.
• International Childbirth Education Association (ICEA): Professional membership organization that certifies childbirth educators and supports perinatal education programs. Comparable to CEA as a childbirth education provider and credentialing body, operating at national scope.
• The Bradley Method (Husband-Coached Childbirth): National network of Bradley-certified instructors teaching natural/unmedicated childbirth classes — directly overlapping with CEA's Unmedicated Six-Week and One-Day offerings, with comparable instructor-credentialing model.
• HypnoBirthing - The Mongan Method: Childbirth education method focused on self-hypnosis, relaxation, and natural birth techniques. Directly comparable to CEA's unmedicated childbirth classes in approach and customer base.
• Birthing From Within: Childbirth education philosophy and certified mentor network offering classes that prepare parents for birth and postpartum. Comparable in product offering (perinatal classes) and target customer (expectant parents seeking holistic preparation).

Others

• Special Supplemental Nutrition Program for Women, Infants, and Children (WIC): Federal public health program providing free nutrition education, breastfeeding support, and referrals to low-income pregnant women and new parents. Several CEA instructors are cross-employed with WIC; represents a free public alternative for the most vulnerable segment of CEA's target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cincinnati-childbirth-education-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Childbirth Education Association