XFIT

What XFIT does

XFIT is a premium wellness center operating a single facility in Montes Claros, in the northern region of Minas Gerais, Brazil. Founded by Guilherme Reis, the company targets busy professionals — physicians, lawyers, business owners, and executives — who purchase structured, supervised fitness programming rather than mass-market gym access. The brand has held "Top of Mind" status in the fitness category in Montes Claros for seven consecutive years, and the operating model is built around deliberate capacity constraints (capped members per trainer, limited Gold-tier vacancies) to preserve service intensity.

The product rests on two proprietary technology assets. XFIT Precision is a body-composition assessment methodology combining periodic scanning with individualized workout prescription, while XFIT Arena is a gamification system organized into ten ascending levels. A custom member-management application captures attendance via password and stores longitudinal training history for each subscriber.

Revenue is generated through two monthly subscription tiers — Silver+ and Gold — with the upper tier marketed as a limited-vacancy product. Distribution is sales-led, primarily through in-person visits and WhatsApp outreach, and supported by 24-hour facility access. The unit is a single-site, founder-led operation with no disclosed franchise, geographic, or funding expansion at the time of the available data.

Name

XFIT

Legal name

XFIT Select

Website

https://xfitacademia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

XFIT operates a single premium wellness center in Montes Claros, Brazil, serving busy professionals with proprietary body-composition tracking (XFIT Precision) and a gamified training platform (XFIT Arena) delivered via two subscription tiers.

Ownership category

akta.pro rank

Product category

Premium Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Premium fitness center
• Wellness center
• Personal training
• Body composition tracking
• Group fitness classes

Headquarters

HQ city

Montes Claros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Gym Memberships: Monthly subscription-based gym memberships with two tier structure (Silver+ and Gold). Members receive personalized training, body scanner assessments, and access to facilities. Gold tier includes dedicated personal coach, exclusive lounge, unlimited group classes, and monthly guest passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

XFIT operates a premium single-location fitness center (branded "Wellness House") in Montes Claros, Brazil, offering subscription-based memberships (Silver+ and Gold tiers) that include on-demand personal training, group classes (spinning, dance, fight modalities), and access to proprietary methodologies. The flagship offering is XFIT Precision, a body scanner methodology that drives personalized workout protocols updated monthly based on real composition data, complemented by XFIT Arena, an in-gym gamification ranking system. Members access amenities such as a lounge with complimentary refreshments, monitored kids space, 3D spinning room, relaxation room with massage chair, and own parking.

Product overview

XFIT is a premium wellness house fitness center in Montes Claros, Brazil, operating as a single unified concept with multiple integrated components. The core offering centers on XFIT Precision (proprietary body scanner methodology with personalized workout programming) and XFIT Arena (live gamification ranking system), supported by tiered membership levels (Silver+ and Gold) that unlock varying levels of access to amenities including XFIT Lounge, Space Kids, Spinning 3D, and relaxation facilities. All components share a common app, unified professional training standards, and the founder's proprietary technology — delivering a hotel-level hospitality experience with data-driven fitness methodology.

Differentiator

Problem solved

Functional benefit

Brands

• XFIT Precision: Proprietary methodology featuring monthly or quarterly body scanner mapping composition, evolution and indicators. Each workout is built on real data and updated monthly.
• XFIT Arena

Products and services

• XFIT Precision Proprietary body scanner methodology that maps body composition and evolution monthly or quarterly, with personalized workout protocols updated each month based on real composition data. Includes a dedicated member app with full scan history, evolution metrics, and PDF reports exportable to external health professionals. Developed in-house by the founder.
• XFIT Arena Gamification system that converts workout frequency into a game with 10 skill levels (Beginner to Legendary), 14-day and 30-day streak bonuses, 1v1 member challenges, and a live leaderboard displayed on the gym screen showing top monthly rankings in real time. Developed by the founder.
• XFIT Select Silver+ Membership Entry-level monthly subscription tier including unlimited bodybuilding, Precision Basic (quarterly scanner with reprogrammed workout), 2 group classes per month, 5-minute relaxation access, and premium towel service.
• XFIT Select Gold Membership Premium monthly subscription tier including all Silver+ benefits plus Precision Premium (more frequent scanning), unlimited group classes, unlimited relaxation, exclusive XFIT Lounge access, dedicated personal coach, and monthly guest pass. Limited Gold spots available.
• Personal Training (Unscheduled) On-demand personal training available without prior scheduling, with professional staff present at all times. Maximum 4 students per personal trainer to maintain service density. Members may choose which trainer serves them at each visit. Operates 24 hours Monday to Friday with Saturday 8AM-6PM and Sunday 9AM-6PM hours.
• Select Group Modalities Collection of 8+ collective fitness modalities including 3D Spinning (dedicated room with 3D projection), dance classes (technical floor and sound), fight room (boxing, muay thai, combat functional), and other modalities from heavy training to smart movement. Each modality has a dedicated professional and controlled density.

Quantifiable outcome

• Member renewed membership for second year citing satisfaction with space kids, flexible hours, and genuine follow-up
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Bio Ritmo: Brazilian premium fitness chain offering differentiated modalities, body-composition assessments, and a hospitality-oriented club experience. Highly comparable to XFIT as a premium, methodology-led Brazilian fitness brand, though operating at significantly larger scale across multiple cities.
• BlueFit Academias: Brazilian fitness chain offering group classes, personal training, and structured programming across multiple cities. Comparable in service mix (classes + personal training) and gym-floor operational model, with a more standardized mid-market positioning.

Broad incumbents

• Smart Fit: Latin America's largest fitness chain operating a low-cost, high-volume model with a digital app for member tracking. Not directly competitive on premium positioning, but the most relevant scale benchmark for fitness center unit economics in Brazil.
• Gold's Gym: International premium fitness franchise with presence in Brazil. Comparable as a brand-led, premium gym experience with structured training programs, though operating at much larger scale.
• Equinox: Global premium fitness brand known for hospitality-grade facilities, curated communities, and premium pricing. Highly comparable as a positioning and experience benchmark (the international analog XFIT references via Life Fitness, Hoist, and Hammer Strength equipment).
• Bodytech: One of Brazil's largest premium fitness chains, offering structured programs, body assessments, and premium amenities across multiple cities. Comparable in premium positioning and integrated service model, but broader portfolio and much larger scale than XFIT.

Others

• Technogym: Global premium fitness equipment and digital wellness platform whose ecosystem (connected equipment, Mywellness app, biometric assessment) parallels XFIT Precision's data-driven methodology. Relevant as both a potential equipment/tech partner and as a comparable tech-enabled premium fitness play.
• TotalPass: Brazilian corporate wellness platform providing multi-gym access via employer-sponsored subscriptions. Relevant as a B2B distribution channel and ecosystem player that could partner with or threaten premium single-club operators like XFIT.

Regional players

• Selfit Academias: Brazilian gym chain expanding through regional and secondary cities with a standardized unit model. Relevant comparison for XFIT's potential multi-city rollout, though positioned at lower price points.
• Just Fit Academias: Brazilian mid-market fitness chain focused on regional Brazilian markets outside tier-1 capitals. Comparable in operating model (multi-modality gym with personal training) but with a more value-oriented positioning than XFIT's premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/xfit
• Facebookfacebook.com/xfitacademiaoficial
• LinkedInlinkedin.com/company/xfit-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XFIT