Prima

What Prima does

Prima SRL is an Italian industrial equipment manufacturer founded in 1993 and headquartered in Albignasego, Padua. The company designs, assembles, and distributes resistance spot welders, multifunction welding machines, dent repair spotters, plasma cutting systems, plastic repair welders, and carbon fiber pulling systems for the automotive collision repair market. Its product portfolio includes the Spot series (8500-9500A resistance spot welders with MICRODIGITAL 4 microprocessor auto-setting), the Punto series (high-end portable spot welders 13000-15000A using patented variable frequency inverter technology), the MULTI series of MIG/MAG/FLUX/MMA/TIG DC inverter welders, the Multiarc series that combines welding with integrated aluminum or steel spotters, dedicated steel and aluminum spotters (Easycar, Micro Car, Top Car, Special Car 230, Alspotter), portable spotters (EP1, Quickpuller), the Prima Cut 40 plasma cutter for up to 10mm metal cutting, the PUNTO BAT and HOT SPOT plastic repair welders, and carbon fiber pulling bars (BARRA 160/100, LEVA 50). The company holds two registered patents covering its variable frequency inverter system and the LEM refilling device, and operates an active R&D and assembly workflow at its Italian facility with 11-50 employees.

The company's revenue model is hardware sales through an indirect channel: it distributes equipment via a network of hundreds of dealers and resellers across Italy, Europe, and export markets including Israel, India, Japan, and the Americas, supported by an online dealer registration system and pre- and post-sales technical assistance. Prima complements equipment sales with RINA-certified welding training covering five distinct welding processes under European regulations, addressing pain points around operator skill development and certified procedure qualification for body builders and welders. Pricing is quote-based and not publicly disclosed. The company is privately held as an Italian Società a responsabilità limitata (SRL) with €100,000 share capital, no external institutional investors, and no disclosed funding rounds; founder Doni Guglielmo remains CEO, consistent with a bootstrapped, closely held enterprise.

Name

Prima

Legal name

PRIMA SRL

Website

https://primawelders.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Prima SRL is an Italian manufacturer founded in 1993 that designs and produces resistance spot welders, multifunction welding machines, dent repair spotters, plasma cutters, and plastic repair equipment for automotive body shops, distributed globally through a dealer network with RINA-certified training support.

Ownership category

akta.pro rank

Product category

Automotive Welding Equipment

NAICS

Fabricated Metal Product Manufacturing (332)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

akta.pro secondary industry

Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)

Keywords

• Automotive welding equipment
• Spot welding machines
• Plasma cutting systems
• Dent repair spotters
• Automotive body shop tools

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of welding machines, spot welders, spotters, plasma cutting systems, and automotive repair equipment to body shops and automotive professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Prima SRL designs and manufactures industrial resistance spot welders, multifunction MIG/MAG/FLUX/MMA/TIG welding machines, dent repair spotters (steel and aluminum), plasma cutting systems, plastic repair welders, and carbon fiber pulling systems for the automotive collision repair market. The company produces two main spot welder series (Serie Spot and Serie Punto) with 8,500-15,000A power output, along with the MULTI and Multiarc multifunction lines, and sells through a dealer network to body shops in Italy, Europe, Israel, India, Japan, and the Americas.

Product overview

PRIMA SRL is an Italian manufacturer of industrial resistance spot welders, multifunction welding machines, dent repair spotters, plasma cutting systems, plastic repair equipment, and pulling systems for the automotive collision repair market. The product portfolio consists of two main spot welder series (Serie Spot and Serie Punto) offering 8500-15000A power for steel and aluminum panel repairs, the MULTI series of multifunction MIG/MAG/FLUX/MMA/TIG DC welders with inverter technology, the Multiarc series combining welding with integrated spotters, dedicated steel and aluminum spotters including portable models, the Prima Cut 40 plasma cutter for up to 10mm metal cutting, PUNTO BAT and HOT SPOT plastic welders, and carbon fiber pulling bars for dent straightening. Additional accessories include stands, consumables, carts, and specialty tools like the patented Big Puller and LEM filling device. Founded in 1993 and headquartered in Albignasego, Padua, Italy, the company serves body shops throughout Italy, Europe, and export markets including Israel, India, Japan, and the Americas.

Differentiator

Problem solved

Functional benefit

Products and services

• Spot welders (Puntatrici Serie Spot) Resistance spot welders for automotive body repair with MICRODIGITAL 4 microprocessor control. Includes Spot 85/85R/85RC (8500A, air cooled), Spot 85S (9500A, liquid cooled), and Spot 100 (9500A). Designed for body shops performing steel panel welding.
• Punto series spot welders (Puntatrici Serie Punto) High-end portable spot welders with inverter technology delivering 13,000-15,000A. Includes Punto Star, Punto Top, Punto Plus, Punto Plus 9, and Robo Star Inverter models with balanced mechanical arms, closed-circuit cooling, and electrode closing forces of 300-560 daN.
• MULTI series welders Multifunction MIG/MAG, FLUX, MMA, TIG DC welding machines with inverter synergy technology. Includes Multi 1 (1 torch), Multi 2/Multi 2B (2 torches), Multi 5 (3 torches), and Multi 190 portable modular pulsed welder.
• Multiarc series welders with integrated spotter Multifunction welders combining MIG/MAG, FLUX, MMA, TIG DC with integrated aluminum and/or steel spotters. Models include Multiarc 201 (with SPECIAL CAR 230), Multiarc 202/202B (2 torches), Multiarc 202S/202SB (with both aluminum and steel spotters), Multiarc 204, and Multiarc 205 (3 torches).
• Steel spotters Dent repair equipment for steel surfaces including Easycar 30, Micro Car 30, and Top Car 30. Used for pulling and straightening steel body panels in body shops.
• Aluminum spotters Dent repair equipment for aluminum surfaces including Special Car 230 (with short cycle technology) and Alspotter. Enable repairs on aluminum body panels.
• Portable spotters (EP1, Quickpuller) Portable dent repair equipment for both aluminum and steel surfaces. Includes EP1 and Quickpuller models for mobile repair operations.
• Prima Cut 40 plasma cutter Inverter technology plasma cutting system for precise, clean cuts up to 10mm thickness on steel and other metals. Suitable for high-speed cutting on thin materials.
• PUNTO BAT plastic repair welder Plastic welding device for repairing and reinforcing plastic components of vehicles including bumpers, dashboards, lights, fenders, and more. Portable, cordless design with 2-year warranty.
• Carbon fiber pulling systems (BARRA 160, BARRA 100, LEVA 50) Carbon fiber pulling bars for dent straightening on clean bodywork (without painting). BARRA 160 (1600mm), BARRA 100 (1000mm), and LEVA 50 (500mm) with adjustable feet and vacuum cups for steel and aluminum panels.
• Big Puller Heavy-duty pulling equipment for automotive dent repair operations.
• Other tools and accessories Additional equipment including stands (Cavaletti), consumables, carts (Carrelli), accessories (Accessori), riveters (Rivettatrici), and heaters (Riscaldatori).

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RINA (Registro Italiano Navale)coreStrategic or Co-development PartnerRINA is the Italian Naval Registry that issues WPS (Welding Procedure Specification) qualifications for Prima's welding training courses. They provide 5 distinct certifications for 5 different welding processes based on European regulations. This partnership enables Prima to offer certified welding training to body builders and welders.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GYS: GYS is a French manufacturer of welding, cutting, and battery support equipment with a strong focus on automotive body repair (spot welding, MIG/MAG, dent pulling)—competing head-to-head with Prima in European collision repair workshops.
• TECNA S.p.A. TECNA is an Italian manufacturer of resistance spot welders, dent repair equipment, and pulling systems specifically for automotive body shops—the most direct functional comparison to Prima, sharing product categories, customer base (carrozzerie), and Italian manufacturing origin.
• Telwin S.p.A. Telwin is an Italian manufacturer of welding machines, cutting systems, and battery chargers serving automotive repair, maintenance, and light fabrication—directly overlapping with Prima's MIG/MAG/TIG welder and plasma cutter product lines and SMB body shop channel.

Broad incumbents

• ESAB Corporation: ESAB is a global welding and cutting equipment manufacturer with deep product breadth spanning welding consumables, equipment, and automation—directly competitive with Prima in automotive body shop applications but at significantly larger scale and broader industrial reach.
• Miller Electric: Miller Electric is a US-based leading manufacturer of arc welding and cutting equipment with full lines spanning industrial and automotive repair—overlapping with Prima's product categories at a vastly larger scale and broader industry footprint.
• Lincoln Electric: Lincoln Electric is a US-headquartered global leader in welding products and solutions with substantial exposure to automotive manufacturing and repair—competing broadly with Prima across spot welding, MIG/MAG, and plasma cutting while serving much larger industrial customers in addition to body shops.
• Fronius International: Fronius is a major Austrian welding technology manufacturer whose Perfect Welding division supplies inverter-based MIG/MAG/TIG and spot welding systems to automotive OEMs and body shops globally—a much larger incumbent in the same product category with overlapping technology platforms (inverter welding).

Regional players

• Deca S.p.A. Deca is another Italian welding equipment manufacturer focused on MMA, MIG/MAG, TIG, and plasma cutting systems—directly comparable product portfolio and customer base to Prima within Italy, although Prima's stronger spot welding focus differentiates the two.
• Awelco S.r.l. Awelco is an Italian manufacturer of welding equipment and battery chargers aimed at automotive and DIY/professional users—sharing the Italian manufacturing origin and SMB body shop channel with Prima, though Awelco's range is more consumer/light-professional.

Emerging players

• Car Bench International: Car Bench is an Italian specialist in body shop pulling systems, jigs, and dent repair benches—adjacent rather than overlapping with Prima's spot welding/welder portfolio but serving the same automotive body shop customer with complementary repair equipment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCaxaqyunpKZaAZNsWyCH4g
• Facebookfacebook.com/PRIMA-SRL-101439349012412
• LinkedInlinkedin.com/company/primasrl
• TikToktiktok.com/@primasrl1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima