AUROQUIM

What AUROQUIM does

AUROQUIM, S.A. DE C.V. is a privately held Mexican B2B manufacturer and commercializer of food ingredients and additives, headquartered in Jalisco (Guadalajara), Mexico. Founded in 1991 and operating with 11-50 employees, the company sells to food manufacturers and processors through a direct sales-led model using dedicated sales agents and downloadable product catalogs. Its served market is primarily Mexico with concentration in Jalisco. AUROQUIM claims overlap with pharmaceutical and agricultural industries in its short description, though the visible product portfolio and marketing are concentrated on food and beverage applications.

The company's product portfolio spans four core specialty lines: natural food colorants derived from spirulina and beetroot (betabel), sodium reduction technology solutions, bionutrients for beverage and agricultural applications, and vegan-certified ingredients. These are supported by an in-house application laboratory ('Laboratorio de aplicaciones') for ingredient testing and reformulation assistance, plus logistics and infrastructure services. The company also operates an international representation segment and distributes Logojet food printers and Sun Chemical consumables under a separate distribution partnership. AUROQUIM holds ISO 22000 food safety management certification through GlobalSTD.

Commercially, AUROQUIM runs a sales-led B2B go-to-market targeting food manufacturers and processors seeking ingredients for clean-label reformulation, sodium reduction, and regulatory compliance - particularly around evolving FDA frameworks on artificial colorings (Rojo 3/Erythrosine) and 'No Artificial Colors' labeling. Pricing is quote-based with no public disclosure. Marketing is content-led, with a Spanish-language blog publishing on regulatory changes and industry trends, supported by an email newsletter and active presence across Instagram, Facebook, X, YouTube, and LinkedIn. The company has no disclosed institutional investors, no parent entity, and no M&A history in the source data.

Name

AUROQUIM

Legal name

AUROQUIM, S.A. DE C.V.

Website

https://auroquim.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

AUROQUIM is a Mexican B2B supplier of food ingredients and additives, including natural colorants, sodium reduction solutions, bionutrients, and vegan-certified ingredients. It serves food manufacturers and processors in Mexico from its Jalisco headquarters via direct sales agents and an in-house application laboratory.

Ownership category

akta.pro rank

Product category

Food Ingredients and Additives

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH)

akta.pro secondary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Food ingredients
• Natural colorants
• Sodium reduction
• Bionutrients
• Food additives

Headquarters

HQ city

Jalisco

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Food Ingredients and Additives Sales: B2B sale of food ingredients, additives, natural colorants, sodium reduction solutions, and bionutrients to food manufacturers and processors in Mexico

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AUROQUIM manufactures and commercializes food ingredients and additives for food, pharmaceutical, and agricultural industries in Mexico. Its core offerings are organized into four specialty lines: Natural Colorants (from spirulina and beetroot), Sodium Reduction Technology, Bionutrients (for beverages and agriculture), and Vegan-certified ingredients. The company also provides in-house application laboratory services for formulation and reformulation support, and distributes Logojet food printers and Sun Chemical consumables.

Product overview

AUROQUIM is a Mexican food ingredients and additives company offering a diversified portfolio of products and services. The core offering includes general food ingredients (Productos) along with specialized sub-categories: Natural Colorants (Colorantes Naturales), Sodium Reduction Technology (Tecnología Reducción de Sodio), Bionutrients (Productos Bionutrientes), and Vegan Products (Productos Veganos). These are complemented by application laboratory services, logistics and infrastructure support, and international representation of food ingredients. The company also distributes Logojet food printers and Sun Chemical consumibles. The product portfolio is designed to help food manufacturers with reformulation, quality improvement, and product image enhancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Productos (General Food Ingredients and Additives Line) General product line of food ingredients and additives for food manufacturers, including vegan products, natural colorants, sodium reduction solutions, and bionutrients. Targeted at food and beverage manufacturers and processors in Mexico.
• Colorantes Naturales (Natural Colorants) Natural food colorants derived from sources such as spirulina and beetroot (betabel), enabling food manufacturers to reformulate products away from artificial colors and support "No Artificial Colors" claims.
• Tecnología Reducción de Sodio (Sodium Reduction Technology) Technology and product solutions for reducing sodium content in food and beverage applications while maintaining taste and quality.
• Productos Bionutrientes (Bionutrient Products) Bionutrient formulations for beverages and agricultural (agropecuaria) applications.
• Productos Veganos (Vegan Products) Vegan-certified ingredients and additives for food applications, addressing clean-label and plant-based formulation needs.
• Logojet Food Printer and Sun Chemical Consumables (Distribution) Food printer equipment (Logojet) and consumables distributed by AUROQUIM in partnership with Sun Chemical, used by food manufacturers for custom printing on finished food products to enhance product image.
• Laboratorio de Aplicaciones (Application Laboratory Services) In-house application laboratory services providing testing and validation of ingredient applications in food products, supporting customer formulation and reformulation projects.
• Representaciones (International Representation and Distribution) International representation and distribution of food ingredients and additives, acting as a channel for third-party food ingredient brands in the Mexican market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GlobalSTDcoreOthersGlobalSTD provides ISO 22000 food safety certification services. AUROQUIM displays the GlobalSTD certification badge on their website, indicating compliance with international food safety management standards.
• Sun ChemicalminorChannel Partner/ Reseller/ DistributorAUROQUIM distributes consumables for Sun Chemical products, specifically related to food printing technology (Logojet food printer). Sun Chemical is a major manufacturer of printing inks and coatings.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tate & Lyle: Global ingredients provider specializing in sweeteners, fibers, and texturants with growing clean-label and sodium-reduction solutions. Overlaps with AUROQUIM in formulation-support and reformulation ingredient categories.
• International Flavors & Fragrances (IFF): Major ingredient supplier across food, beverage, health, and biosciences with extensive natural colorant and functional ingredient offerings. Competes with AUROQUIM across multiple ingredient categories but with a vastly broader portfolio.
• Kerry Group: Ireland-based taste and nutrition company supplying food manufacturers with functional ingredients, flavors, and clean-label solutions. Overlaps directly with AUROQUIM's natural colorants, sodium reduction, and reformulation offerings, but operates at vastly greater global scale.
• Givaudan: World's largest flavor and fragrance house with growing natural ingredient capabilities (including through Naturex). Overlaps with AUROQUIM in clean-label and natural ingredient categories serving food manufacturers.
• Ingredion Incorporated: Global ingredient solutions provider serving food and beverage manufacturers with sweeteners, starches, and specialty ingredients. Comparable to AUROQUIM in B2B food-ingredient distribution, though materially larger and broader in portfolio and geography.
• Archer Daniels Midland (ADM): Global food ingredient and agricultural processor providing flavors, colors, and specialty ingredients. Competes with AUROQUIM in broad-based food ingredient supply, though at vastly greater scale and geographic breadth.

Emerging players

• GNT Group: Dutch family-owned specialist in plant-based natural colors for food and beverage. Highly comparable to AUROQUIM's spirulina- and beetroot-based colorant offerings with similar clean-label positioning.

Direct peers

• Sensient Technologies Corporation: Specializes in natural and synthetic colors, flavors, and fragrances for food, beverage, personal care, and pharma. Closely comparable to AUROQUIM's natural colorant focus, though much larger and globally diversified.
• Döhler: German-based producer of natural ingredients, flavors, and colors for food and beverage manufacturers. Highly comparable to AUROQUIM in product mix (natural colorants, specialty ingredients, application support) and B2B go-to-market.
• ROHA (Roha Dyechem): India-headquartered specialty ingredient company focused on natural colors and food ingredients for global markets. Direct competitor in the natural colorant category, comparable in product focus though different in geographic orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/auroquim
• YouTubeyoutube.com/channel/UCh5b0KctAYDxKRSYVzbHK5w
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/auroquim
• Instagraminstagram.com/auroquim

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUROQUIM