What KENJE GROUP does

KENJE GROUP (ケンジグループ), legally 株式会社ケンジ, is a privately held Japanese beauty services platform founded in 1971 and headquartered in Fujisawa, Kanagawa. The group operates a multi-brand chain of 150+ physical salon locations across Kanagawa, Tokyo, Hokkaido (Sapporo), Fukuoka, and Osaka — concentrated along major commuter rail lines such as the Odakyu Odawara, Odakyu Enoshima, Tokyu Den-en-toshi, JR Yokosuka, and Keikyu lines. Hair services (cutting, coloring, perming, styling) are the core offering, supplemented by dedicated eyelash extension (マツエク) and nail (ネイル) salons, a visiting beauty service (訪問美容, kenje-home.com) for clients who cannot reach a salon, and a furisode (振袖) rental business for coming-of-age ceremonies (成人式) now in its 20th year.

Revenue is generated almost entirely on a per-visit, one-time service-payment basis (pricing is quote-based at each salon and not publicly disclosed). A small but identifiable secondary stream comes from private-brand hair-care products, including the Amiri Repair Milk (アミーリペアミルク) launched December 1, 2025, sold through an in-house online store with a UNICEF-tied donation component (10 yen, or 30 yen for 1L products, per unit). Customer acquisition is direct-to-consumer across physical stores, the company website, Instagram, TikTok, YouTube, and a LINE-based reservation and consultation system. Marketing-channel data also points to organic social and event-based recruitment (KENJE BEAUTY JAM, now in its third edition).

The technology stack is conventional: an e-commerce front end, online reservation system, LINE messaging integration, and a recently introduced "AI Concierge Salon Diagnosis" (AIコンシェルジュ サロン診断) used to match prospective stylists and job seekers with salons in the network. The group has approximately 1,200 staff, claims 200+ industry award titles annually, and reports 150+ locations participating in PET-bottle-cap recycling through the Eco Cap Promotion Association (エコキャップ推進協会), alongside diversity partnerships such as #PrideHair. No funding rounds, parent company, or institutional investor relationships were identified in available data; ownership and capital structure are not disclosed.

Name

KENJE GROUP

Legal name

株式会社ケンジ

Website

https://kenji-group.co.jp

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

KENJE GROUP is a privately held Japanese beauty salon platform operating 150+ multi-brand hair, eyelash, and nail salons across Kanagawa, Tokyo, Hokkaido, Fukuoka, and Osaka, serving individual consumers with haircut and coloring services, home-visit beauty, and furisode (振袖) rental.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)

SIC

Services-Personal Services (7200), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO), Haircutting & Styling Services (HSALAAAD), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair salon services
• Eyelash extensions
• Nail salon services
• Mobile beauty services
• Beauty salon chain

Headquarters

HQ city

Fujisawa

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hair and Beauty Salon Services: Core revenue from hair salon services including cutting, coloring, perming, as well as eyelash extensions and nail services at multiple salon locations.
2. Private Brand Products: Sale of private brand (PB) shampoo and treatment products. Per product, 10 yen (or 30 yen for 1L products) is donated to UNICEF water and sanitation activities.
3. Visiting Beauty Services: Home-visit beauty services for customers who have difficulty visiting salons - includes shampoo, cutting, coloring, perm services.
4. Formal Dress Rental: Rental of formal dresses (furisode) for coming-of-age ceremonies (成人式), with the brand celebrating its 20th anniversary.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KENJE GROUP operates a multi-brand network of hair salons, eyelash extension salons, and nail salons across Kanagawa, Tokyo, Hokkaido, Fukuoka, and Osaka in Japan. Beyond in-salon services (cutting, coloring, perming, eyelash extensions, nail art), the group runs a mobile (visiting) beauty service for homebound customers, rents furisode (formal kimono) for coming-of-age ceremonies with styling included, and sells its own private brand hair care products (including the Amiri Repair Milk line), with a fixed donation per item to UNICEF water and sanitation programs.

Product overview

KENJE GROUP operates a multi-brand beauty salon platform consisting of hair salons, eyelash extension salons, and nail salons across Kanagawa and Tokyo prefectures. The portfolio includes multiple salon brands under its umbrella (such as cropes, Mira by KENJE, sweep, and others) offering core beauty services. The group provides private brand (PB) hair care products including the Amiri repair line, operates a visiting beauty service for homebound clients, offers formal wear rental for coming-of-age ceremonies, and hosts the annual KENJE BEAUTY JAM employment and hair show event. An AI-powered concierge system assists job seekers in finding suitable salons within the network.

Differentiator

Problem solved

Functional benefit

Brands

• KENJE BEAUTY JAM: Annual hair show and career fair event for beauty school students, hosted by KENJE GROUP.
• 訪問美容
• jameé

Products and services

• Hair Salon Services (美容院・美容室) Multi-brand hair salon services (cutting, coloring, perming, styling) for individual consumers at 150+ locations across Kanagawa, Tokyo, Hokkaido, Fukuoka, and Osaka.
• Eyelash Extension Services (マツエクサロン) Eyelash extension services performed by qualified eyelash technicians (アイリスト) at designated KENJE GROUP salons.
• Nail Salon Services (ネイルサロン) Nail art and nail care services performed by qualified nail technicians (ネイリスト) at designated KENJE GROUP nail salons.
• Visiting Beauty Service (訪問美容サービス) Mobile beauty service that dispatches salon-trained stylists to customers' homes or care facilities to provide shampoo, cutting, coloring, and perm services, targeted at customers with mobility, health, or other access constraints.
• KENJE GROUP Private Brand Hair Care Products (PB商品) Private brand (PB) hair care products, including shampoo and treatments, sold through the KENJE GROUP online store, linked to a UNICEF water and sanitation donation per unit.
• Amiri Repair Milk (アミーリペアミルク) 2-way hair repair treatment product (in-bath and out-of-bath use) marketed under the Amiri private brand, designed to repair hair from the core during regular drying routines.
• Formal Dress (Furisode) Rental and Coming-of-Age Service (振袖レンタル・成人式サービス) Rental of furisode (formal kimono) for Coming-of-Age Day (成人式) ceremonies, paired with hair styling services, operated under a sub-brand currently celebrating its 20th anniversary.

Quantifiable outcome

• 200+ awards annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Platina Partners (Arimino, Bizrhythm, Gamo, Haircamp, Demi Nicca, Milbon)coreGTM or Marketing Partner · 27 April 2026Major sponsors of KENJE BEAUTY JAM 2026 event. These partners provide support for the annual hair show and recruitment fair, contributing to the beauty student community and industry events.
• Gold Partners (Wella, Kinujo, Jade Japan)coreGTM or Marketing Partner · 27 April 2026Gold-tier sponsors of KENJE BEAUTY JAM 2026, providing support for the annual beauty student event.
• Silver Partners (Multiple brands including Adjuvant, Cosmo Beauty, Tokon, Spicare, Little Scientist, Amatora, B-merit, Nakano Seiyaku, BP, L'Oreal, Astaff, Shukyaku Mania, Napla, Unknown Recruit, Ade Creates, TB-Net, B-ex Group, Fujishin, MTG, Tough-DP, Beecosme, Hoyu Professional, Kikuya Bisyodo, Tamaris, Salon Marugoto, MTG Pro)minorGTM or Marketing Partner · 27 April 2026Silver-tier sponsors supporting the KENJE BEAUTY JAM 2026 event, representing various beauty industry brands and services.
• Eco Cap Promotion Association (エコキャップ推進協会)minorStrategic or Co-development PartnerPartnership for PET bottle cap recycling initiative across 150+ locations. Caps are sold to recycling companies through the association for re资源化.
• UNICEFminorStrategic or Co-development PartnerCharitable partnership where 10 yen (or 30 yen for 1L products) per private brand product sold is donated to UNICEF water and sanitation activities.
• #PrideHair Salon ProjectminorStrategic or Co-development PartnerDiversity initiative project that supports hair salons nationwide in being inclusive to all individuals' personalities and identities.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Plage (株式会社プラージュ): Kansai-rooted hair salon chain operating numerous locations across Japan offering cuts, color, and perms at mass-market price points. Closely comparable to KENJE GROUP in scale, service mix, and train-station-anchored salon footprint.
• Earth Holdings (アースホールディングス): Major Japanese hair salon group operating multiple branded salons (e.g., earth, aria) with hundreds of locations across Japan. Direct competitor to KENJE GROUP in multi-brand salon chain operations and in market coverage of Kanto and beyond.
• Kamiya Group (髪やグループ): Long-established Tokyo-based salon group operating hair salons across the metropolitan area. Comparable to KENJE GROUP in urban, Kanto-concentrated multi-salon operations and similar mid-market positioning.
• MODE K.J. Holdings (モード・ケージェー): Operating company behind a network of branded hair salons in Japan. Comparable to KENJE GROUP as a Japanese multi-salon operator with a portfolio of differentiated house brands and a focus on stylist-led service quality.
• Ashida Holdings (アシダホールディングス): One of Japan's largest multi-brand hair salon holding companies, operating numerous branded salons across Kanto and nationwide. Directly comparable to KENJE GROUP in multi-brand salon strategy, breadth of locations, and Japanese consumer focus.

Others

• Milbon (ミルボン): Leading Japanese professional hair care and salon products manufacturer and a Platinum-tier KENJE BEAUTY JAM sponsor. Adjacent rather than competitive—provides the professional product ecosystem in which KENJE's salons operate.

Broad incumbents

• TBC Group Japan (ティービーシーグループ): Large Japanese beauty and aesthetics group operating salons, esthetic clinics, and hair-removal services nationwide. Broader scope than KENJE GROUP, but overlaps in consumer-facing beauty salon services and multi-prefecture retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpp0tf5ecrpvpPndNyUdgtw
• Facebookfacebook.com/kenje.salon
• Instagraminstagram.com/kenje_saiyo
• Xx.com/kenje_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KENJE GROUP