Family Wealth Planning

What Family Wealth Planning does

Family Wealth Planning Inc. is a privately held, founder-led financial advisory firm based in Las Vegas, Nevada, established in 2004 by Jan F. Wisecup after a 24-year tenure at Principal Financial Group. The firm offers personalized financial planning services to individuals, families, business owners, and high-net-worth professionals (doctors, lawyers with $5M+ net worth), with a core focus on wealth accumulation and preservation through retirement planning, annuities, insurance, and tax/estate strategies.

Its product portfolio spans fixed, indexed, immediate, and deferred annuities; a broad insurance lineup (term, whole, universal, indexed equity universal, return-of-premium life; disability; long-term care; group and individual medical; Medicare supplement; business overhead; life settlements); retirement vehicles (IRAs, 401(k), 401(h), defined benefit, profit-sharing, IEUL-based tax-free pensions, Gold & Silver pensions); and business and estate solutions (key employee retention, captive insurance, buy/sell funding, business exit planning, charitable remainder trusts, premium-financed life insurance). Service delivery is consultative and bespoke, anchored on a "personalized Blueprint" assessment offered at no cost.

The business model is a commission- and fee-based professional services practice with no disclosed pricing, no digital products or app, no API, no disclosed funding, and no institutional investors. Distribution is direct advisory — primarily through referrals, the firm website, and one-on-one consultations — within a single U.S. state (Nevada). The firm operates with a staff of 1–10 and is wholly controlled by its founder.

Name

Family Wealth Planning

Legal name

Family Wealth Planning Inc.

Website

https://familywealthplanninginc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Wealth Planning Inc. is a Las Vegas-based, founder-led financial advisory firm offering personalized retirement, annuity, insurance, and estate planning services to individuals, families, business owners, and high-net-worth professionals in Nevada.

Ownership category

akta.pro rank

Product category

Wealth Management and Retirement Planning

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

akta.pro secondary industries

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Risk Management & Insurance Advisory for Families (FSAAADAK), Estate Planning, Trust Structuring & Governance (FSAAADAF)

Keywords

• Retirement planning
• Wealth management
• Annuity solutions
• Insurance advisory
• Estate planning

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Financial Advisory Services: Fee-based or commission-based financial advisory services for retirement planning, wealth management, and insurance products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Family Wealth Planning Inc. provides fee- and commission-based financial advisory services, distributing annuity products (fixed, indexed, immediate, deferred), life and health insurance, retirement plans (IRAs, 401(k), defined benefit, profit-sharing), and estate/business strategies (charitable remainder trusts, buy/sell funding, captive insurance, premium-financed life insurance) to individuals, families, business owners, and high-net-worth professionals primarily in the Las Vegas/Nevada market.

Product overview

Family Wealth Planning is a financial advisory firm offering a comprehensive suite of financial planning services. The firm provides annuity solutions (fixed, indexed, immediate, and deferred), insurance products (life, disability, medical, long-term care), retirement planning (IRAs, 401(k), defined benefit, profit-sharing), business solutions (key employee retention, captive insurance, buy/sell agreements, exit planning), and estate planning strategies (charitable remainder trusts). The portfolio includes Gold & Silver investments, tax-free income strategies, premium-financed life insurance for high-net-worth clients, and Roth IRA conversion services. The firm specializes in wealth accumulation and wealth preservation for individuals, families, and business owners, offering personalized financial blueprints and planning services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Annuities Annuity product offering a guaranteed rate of return for a set period, providing a steady income stream without market risk; sold to individuals and families as part of retirement income planning.
• Indexed Annuities Fixed indexed annuities tied to market index performance, offering potential for higher returns with downside protection; targeted at retirees seeking upside participation with a floor.
• Immediate Annuities Annuities that begin payments immediately after purchase, providing guaranteed income for retirees and pre-retirees seeking stable cash flow.
• Deferred Annuities Annuities allowing investors to delay income payments until a later date with tax-deferred accumulation, used as a retirement accumulation vehicle.
• Gold & Silver Investments Precious metals offerings used as pension components within retirement portfolios for wealth preservation and diversification.
• Tax-Free Monthly Income Plans Strategies generating tax-free monthly income streams for retirees, including Roth IRA rollovers and tax-deferred accumulation structures.
• Life Settlements Secondary-market transaction enabling policyholders to sell existing life insurance policies for a lump sum greater than the cash surrender value.
• Group Medical Insurance Employer-sponsored group health insurance plans providing employee coverage, sold to businesses as part of their benefits package.
• Individual Medical Insurance Personal health insurance coverage for individuals and families outside employer-sponsored group plans.
• Medicare Supplement Insurance Additional insurance coverage filling gaps in Original Medicare benefits for retirees and Medicare-eligible individuals.
• Long-Term Care Plans Coverage for extended care services including nursing home, assisted living, and in-home care.
• Disability Insurance Income protection coverage replacing earnings when the policyholder is unable to work due to illness or injury.
• Business Overhead Expense Insurance Coverage for business operating expenses including rent, salaries, and overhead during an owner's disability, targeted at business owners.
• Cafeteria Plan (Section 125) Section 125 plans allowing employees to choose from various benefit options funded with pre-tax contributions; sold to businesses for benefits programs.
• Term Life Insurance Temporary life insurance coverage for a specified term, offering lower premiums for younger clients.
• Whole Life Insurance Permanent life insurance with cash value accumulation and guaranteed death benefit, sold as part of estate and legacy planning.
• Universal Life (UL) Insurance Flexible permanent life insurance with adjustable death benefits and premium payments, suited to evolving client needs.
• Indexed Equity Universal Life (IEUL) Insurance Universal life insurance with cash value tied to equity index performance, offering growth potential with floor protection; also marketed as a tax-free pension strategy.
• Return of Premium Insurance Term life insurance that refunds premiums paid if the insured outlives the policy term, blending protection with savings.
• Premium-Financed Life Insurance Bank-financed premium strategy for clients with $5 million+ net worth seeking double-digit returns and tax-free lifetime income through life insurance products.
• IRA Accounts Individual Retirement Accounts including Traditional and Roth IRAs for tax-advantaged retirement savings.
• 401(k) Plans Employer-sponsored retirement savings plans with pre-tax contributions and potential employer matching.
• 401(h) Plans Hospitalization plans within 401(k) providing medical expense benefits for retirees.
• Defined Benefit Plans Employer-sponsored pension plans providing guaranteed retirement income based on salary and years of service.
• Profit-Sharing Plans Employer contributions to employee retirement accounts based on company profits.
• Gold & Silver Pensions Precious metals-backed pension investments for portfolio diversification and inflation protection within retirement planning.
• Roth IRA Conversion Strategy Fully compliant strategy rolling qualified retirement funds into a Roth IRA with no out-of-pocket expenses, guaranteeing account balance growth on a guaranteed basis.
• Asset-to-Income Conversion Strategy converting qualified retirement assets into guaranteed monthly income streams for retirees.
• Tax-Free Pension (IEUL) Indexed Equity Universal Life-based pension strategy providing tax-free retirement income.
• Key Employee Retention Plans Strategies to retain and reward valuable employees through non-qualified deferred compensation and executive benefits, sold to business owners.
• Captive Insurance Company Business-owned insurance entity providing coverage for company risks with potential tax advantages; offered to business owners.
• Buy/Sell Agreement Funding Life insurance funding for business succession buy-sell agreements between co-owners.
• Business Exit Planning Strategic planning for business owners transitioning out of their companies, including succession, sale, and tax considerations.
• Income Tax Planning Proactive planning to minimize tax liability through strategic timing of income, deductions, and structuring across retirement accounts.
• Charitable Remainder Annuity Trusts (CRATs) Irrevocable trust providing fixed annual income to the donor with the remainder going to a designated charity, used for estate and philanthropic planning.
• Charitable Remainder Unitrusts (CRUTs) Irrevocable trust providing percentage-based annual income with the remainder going to charity, used for estate and philanthropic planning.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Principal Financial Group: Principal Financial Group offers retirement planning, annuities, life insurance, and wealth management to individuals and businesses, and is the firm where founder Jan F. Wisecup trained for 24+ years. It is a particularly relevant comparable given Family Wealth Planning's product mix (annuities, retirement plans, life insurance) mirrors Principal's core offerings.
• Ameriprise Financial: Ameriprise Financial operates a national advisor network delivering wealth management, retirement planning, annuities, and insurance solutions. Its advisor-led model, HNW client focus, and breadth of retirement and estate products make it a comparable incumbent to Family Wealth Planning, though at significantly greater scale.
• Edward Jones: Edward Jones is a large retail advisory firm providing retirement planning, investment advice, insurance, and financial planning to individuals through a local-branch advisor network. Like Family Wealth Planning, it focuses on personalized retirement and wealth accumulation advice, but at far broader scale and with a more investment-centric product mix.
• Guardian Life: Guardian Life provides life insurance, disability income, annuities, and wealth management through financial professionals targeting professionals, business owners, and HNW households. The product set (UL, disability, retirement income, wealth advisory) closely overlaps Family Wealth Planning's portfolio and target segments.
• Northwestern Mutual: Northwestern Mutual is a large incumbent that combines life insurance, disability income insurance, annuities, and wealth management/advisory services for individuals and business owners. It is directly comparable to Family Wealth Planning because both bundle insurance and wealth planning for HNW households and professionals, with an advisor-driven distribution model.
• MassMutual: MassMutual provides whole life, universal life, disability income insurance, annuities, retirement plans, and wealth management, primarily through financial professionals. The overlap with Family Wealth Planning's UL, IEUL, disability, annuity, and retirement plan offerings is direct, and both serve professionals and business owners planning for retirement and succession.
• New York Life: New York Life is a mutual insurer that offers life insurance, long-term care, annuities, and wealth management through a career-agent force. Its product breadth and focus on retirement income, estate planning, and business-owner solutions mirror Family Wealth Planning's full suite of insurance and advisory products.

Direct peers

• LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S., supporting independent advisors who deliver retirement, insurance, and wealth management services to individuals. It is directly comparable to Family Wealth Planning because both are advisor-led practices offering a similar mix of insurance, annuity, retirement plan, and wealth advisory services to households and small businesses.
• Symetra Financial: Symetra specializes in fixed and indexed annuities, life insurance (including bank-financed/UL products), and retirement plan administration for individuals and small businesses. Its product focus on indexed annuities and premium-financed life insurance is a near-direct overlap with Family Wealth Planning's annuity and IEUL offerings, making it a particularly tight product-line comparable.
• Cetera Financial Group: Cetera is an independent advisor-support platform providing brokerage, advisory, insurance, and retirement solutions to independent financial professionals. It is closely comparable to Family Wealth Planning in business model — both serve individuals and small-business owners with retirement, insurance, and wealth planning — and would be a relevant peer if FWP affiliated with an IBD for scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Wealth Planning