Pure Maple

What Pure Maple does

Pure Maple, trading as Puremaplers Ltd, is a UK-based direct-to-consumer e-commerce company that sells 100% pure Canadian maple syrup sourced from Quebec, alongside a small range of maple-derived products including maple butter, maple cream cookies, and maple popcorn. The company is founder-led by a British Canadian family and operates with 1-10 employees across registered locations in Bath, Cardiff, and Taunton. Its e-commerce storefront is built on a standard WordPress and WooCommerce stack with PayPal checkout, with no evidence of custom AI, machine learning, or proprietary technology components.

The commercial model combines three revenue streams: a one-time DTC e-commerce channel at price points ranging from approximately £4 to £22 across formats from 50ml to 1L; a subscribe-and-save subscription offering 15% off recurring orders; and a wholesale B2B channel serving foodservice and retail buyers in the UK. The product line is organized by Canadian grading (Golden Delicate, Amber Rich, Dark Robust) and packaging format (bottles, gift sets, 3-pack bundles, 1L jugs). Marketing emphasizes authenticity, Quebec heritage, and a Great Taste Award citation from 2016, supported by recipe content and customer testimonials. The company is bootstrapped with no disclosed funding, leadership hires, acquisitions, or geographic expansion beyond the UK home market.

Name

Pure Maple

Legal name

Puremaplers Ltd

Website

https://puremaple.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Maple (Puremaplers Ltd) is a UK-based, bootstrapped DTC e-commerce retailer that sells 100% pure Canadian maple syrup and maple-derived products (maple butter, cookies, popcorn) to individual UK consumers via its own online storefront, subscription, and wholesale channels.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing (AFAMAFAL)

akta.pro secondary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Canadian maple syrup
• Organic maple products
• Maple butter spread
• Maple cream cookies
• Specialty food retail

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Online retail sales through puremaple.co.uk to individual consumers in the UK. Customers purchase maple syrup products directly from the website with home delivery.
2. Subscription/Repeat Orders: Subscribe and save model offering 15% discount on repeat orders, encouraging customer loyalty and recurring revenue.
3. Wholesale Distribution: B2B wholesale channel for selling maple syrup products to retailers and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pure Maple retails 100% pure, organic Canadian maple syrup sourced from Quebec across three flavour grades (Golden Delicate, Amber Rich, Dark Robust) in bottles, jugs, and variety packs. The company also sells maple-derived food products including organic maple butter spread, maple cream cookies, and maple sea salted popcorn, distributed via its own UK e-commerce storefront and a wholesale channel for trade buyers.

Product overview

Pure Maple is an e-commerce retailer of Canadian maple syrup and maple-based food products. Their product portfolio centres on 100% pure, organic maple syrup sourced from Quebec, Canada, available in three flavour profiles: Golden Delicate (light), Amber Rich (medium), and Dark Robust (strong). The company also offers maple-derived products including organic maple butter spread and maple cream sandwich cookies. Products are sold in various formats including retail bottles (236ml), bulk jugs (1L), and value bundles. All products are vegan-approved, gluten-free, and dairy-free with no artificial colours or flavourings.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Golden Delicate Pure Maple Syrup 236ml Light, delicate 100% Grade A organic Canadian maple syrup in a 236ml bottle, suited to fresh fruit, yoghurt, glazing meats, root vegetables, and salad dressings. Sold to UK consumers via the Pure Maple online storefront.
• Organic Amber Rich Pure Maple Syrup 236ml Rich amber 100% Grade A organic Canadian maple syrup in a 236ml bottle, suited to porridge, ice cream, fresh fruit, pancakes, and root vegetables. Sold to UK consumers via the Pure Maple online storefront.
• Organic Dark Robust Pure Maple Syrup 236ml Bold, robust 100% Grade A organic Canadian maple syrup in a 236ml bottle, suited to coffee, smoothies, baking, porridge, and barbeque glazes. Sold to UK consumers via the Pure Maple online storefront.
• 1L Dark Robust Canadian Maple Syrup Jug Large 1.320kg bulk jug of Grade A Dark Robust Canadian maple syrup with strong, deep maple flavour, suited to coffees, smoothies, baking, and glazes. Sold to UK consumers via the Pure Maple online storefront.
• Organic Pure Maple Butter (Dairy-Free) 160g Creamy dairy-free spread (also called maple cream or maple spread) made from 100% Grade A Pure Canadian Maple Syrup in a 160g jar, with a smooth, buttery texture. Sold to UK consumers via the Pure Maple online storefront.
• 3 Jars of Organic Maple Butter (Dairy-Free) 160g Bundle of three 160g jars of organic dairy-free maple butter spread, free from nuts and palm oil, for use on pancakes, waffles, toast, and rice cakes. Sold to UK consumers via the Pure Maple online storefront.
• Organic Pure Maple Syrup 3 Pack (Golden Delicate, Amber Rich & Dark Robust) Sampler bundle containing one 236ml bottle each of Golden Delicate, Amber Rich, and Dark Robust organic maple syrups, allowing customers to experience the full range of flavour grades. Sold to UK consumers via the Pure Maple online storefront.
• Pure Maple Cream Cookies 200g Classic Canadian maple leaf cream cookies with maple syrup cream filling sandwiched between maple-flavoured biscuits, in a 200g box containing 9 cookies. Sold to UK consumers via the Pure Maple online storefront.
• Pure Maple Cream Cookies 800g Bulk pack of four 200g boxes (total 800g) of classic Canadian maple leaf cream cookies with maple syrup cream filling. Sold to UK consumers via the Pure Maple online storefront.
• Vegan Maple Sea Salted Popcorn 70g Gourmet air-popped popcorn coated in pure Canadian maple syrup with selected sea salt, handmade in small batches, gluten-free and dairy-free, in a 70g pouch. Sold to UK consumers via the Pure Maple online storefront.

Quantifiable outcome

• Consistent 5-star customer ratings across products
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Higgidy: UK DTC and retail specialty food brand (pies, quiches, wraps). Comparable as a UK-founded premium CPG food brand with a strong direct-to-consumer storefront, recipe-led content marketing, and multi-channel retail distribution.
• Cottage Delight: Established UK DTC and wholesale specialty food brand (jams, condiments, sweet spreads, gifts). Comparable as a UK-based premium CPG food brand selling directly online and through trade channels with a similar gifting and foodie consumer profile.
• Wilkin & Sons (Tiptree): Iconic UK preserves, conserves and sweet spreads brand (Tiptree). Comparable as a UK CPG food brand with a strong heritage story, multi-channel DTC and trade distribution, and a portfolio spanning sweet spreads that overlaps with Pure Maple's maple butter/spread positioning.
• The Groovy Food Company: UK natural sweetener brand (agave, coconut sugar, syrups). Comparable as a UK CPG sweetener brand competing for the same health-conscious consumer seeking alternatives to refined sugar, with a similar DTC-plus-trade distribution model.

Regional players

• Runamok Maple: US specialty maple producer offering flavoured and infused maple syrups alongside traditional grades. Comparable as a maple-focused brand that has moved beyond commodity syrup into value-added SKUs, illustrating a line-extension path Pure Maple could follow.
• Coombs Family Farms: US-based organic maple syrup brand. Comparable as an organic, single-ingredient maple syrup brand with similar product grading and authenticity-led positioning, though serving the US rather than UK market.
• Halen Môn: Welsh-based premium sea salt brand sold DTC and via wholesale into UK and international gourmet retailers. Comparable as a UK artisanal, single-ingredient, provenance-led food brand with a small team, content marketing and gifting trade channel.
• Crown Maple: US-based premium and organic maple syrup brand. Comparable as a premium-tier, provenance-led maple syrup brand with organic certification and graded product lines targeting natural-food and specialty retail channels.
• Butternut Mountain Farm: US-based maple syrup producer and brand. Comparable as a vertically integrated maple syrup brand offering pure, graded maple products across retail and foodservice, though operating primarily in North America rather than the UK.

Direct peers

• Maple Joe: UK-based direct-to-consumer retailer of Canadian maple syrup. Closest head-to-head competitor to Pure Maple in the UK online maple syrup category, serving a similar expatriate-Canadian and natural-food consumer base with a comparable product and price architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/puremaple
• Xx.com/PureMaplers
• Facebookfacebook.com/puremaple
• LinkedInlinkedin.com/company/puremaple

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Maple