Associations

Name

Associations

Legal name

Associations Inc.

Website

https://associationsinc.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising sales outsourcing
• Advertising placement services
• Custom magazine publishing
• Newspaper advertising networks
• Media sales representation

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising Sales Outsourcing: Associations Inc. provides outsourced advertising sales services to clients including advertising sales, processing, and billing. Revenue is generated through service fees, likely commission-based or contracted service arrangements with clients across newspaper and digital advertising platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Associations Inc. is a professional outsource provider for advertising sales and placement across media platforms. The company sells three core services: outsourced advertising sales (including sales, processing, and billing), newspaper and digital advertising placement with nationwide and worldwide reach through a single point of contact, and custom publishing for magazines or digital platforms including editorial content, advertising sales, and subscription management.

Product overview

Associations Inc. operates as a professional outsource provider for advertising sales and placement across multiple media platforms. The company offers three core service lines: advertising sales (outsourcing including processing and billing), advertising placement (newspaper and digital advertising across the US and internationally), and publishing (custom magazine and digital platform publishing with editorial, sales, and subscription management). The product portfolio includes various newspaper advertising networks (Eastern Iowa DMA, Lee Enterprises Iowa Properties, Metro Iowa Plus), magazine publications (FORUM for AIA New Hampshire, Iowa Outdoors Magazine for Iowa DNR), and concert programs for cultural organizations (Des Moines Metro Opera and Des Moines Symphony).

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Sales Outsourcing

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ogden Newspapers: Family-owned regional newspaper chain with in-house ad sales operations and custom publishing services. Comparable in operating community newspapers and producing niche publications for associations and government clients.
• Boone Newspapers: Family-owned operator of community newspapers and niche publications in the US Southeast and Midwest. Comparable in serving small-market advertisers and managing association-style publications.
• Lee Enterprises: Owner of multiple Iowa newspapers that Associations Inc. represents for ad sales. Comparable as both a regional newspaper operator and an ad sales/representation business, with overlapping customer relationships in the Iowa market.
• American Consolidated Media: Community newspaper operator across multiple states that combines print and digital ad sales for small markets. Comparable in operating and monetizing local newspaper inventory at community scale.
• Adams Publishing Group: Acquisitive community newspaper operator across the Midwest and Mid-Atlantic. Comparable as a buyer and operator of small-market papers that often rely on outsourced ad sales and publishing services.
• CherryRoad Media: Community newspaper company that has acquired papers from legacy chains. Comparable as an operator of small-market papers with similar advertising sales and custom publishing needs as Associations Inc.'s customers.
• Pilot Media Solutions: Specialist in outsourced ad sales, custom publishing, and digital services for community newspapers and associations. Closest direct comparable given the similar outsourced ad sales and publishing model.

Emerging players

• Ramar Communications: Regional media company with broadcast, print, and digital assets in the Midwest and Southwest. Comparable in bundling multi-platform ad sales and custom content services for local markets.

Broad incumbents

• Townsquare Media: Multi-platform local media company (radio, digital, live events) operating across the US. Comparable in selling local advertising on behalf of small-market properties and bundling digital with traditional media.
• Gannett | USA Today Network: Largest US newspaper chain with national ad sales infrastructure and programmatic buying. Comparable in monetizing print and digital ad inventory across regional papers, though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/associations-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associations