Hive of Beauty

What Hive of Beauty does

Hive of Beauty Ltd is a UK-based, privately held B2B wholesale manufacturer and distributor of professional beauty products, registered in England and Wales and headquartered in London. The company serves professional beauty salons, day spas, barbershops, mobile beauty therapists, and beauty therapy students through account-based wholesale pricing on its own e-commerce platform and a UK stockist network.

The product portfolio is organised around multiple sub-brands that together cover the full professional salon workflow. The flagship Hive brand supplies wax heaters (including the neös range) and a broad wax range (warm honey, crème warm, gelee, paraffin, hot wax, roller cartridges, 24K Collection), supported by wax accessories, pre- and after-wax treatments, and pre-configured starter kits. Oritree provides hot wax, liquid hair remover, and treatment products (established 1977). PASHANA addresses the barbering channel with aftershaves, hair lotions, and friction lotions (established 1910). HIVE Solutions extends the catalogue into specialist facial care (galvanic gels, ampoules, peel-off masques), massage, nail and cuticle care, and manicure/pedicure. HIVE Lash / Lash Lust covers eyelash and eyebrow tinting using Cortex Colour Technology and the InterMix Colour Collection, the LashLift and Brow Lamination system, false lashes, and the Lash Lust Care & Growth Serum built on an Advanced Biotin Complex. Proprietary differentiation rests on formulation and colour technologies (Cortex Colour Technology, Advanced Biotin Complex, InterMix Colour Collection) and on heritage brand equity rather than software or platform capabilities.

Commercial operations are wholesale-led: the website lists products at £0.00 publicly, requiring registered professional accounts for pricing and purchase, with volume promotions such as '3 for 2' deals and starter kits targeting repeat procurement. Marketing activity is concentrated on owned digital channels (Facebook HiveWax, Twitter @hiveofbeauty, email newsletter) and content through product guides. The company has no disclosed funding, no parent entity, no acquisitions, and no disclosed management team beyond the founder. No revenue, headcount growth, or geographic expansion data is publicly available, and all indications point to a stable, privately operated UK-focused distributor with multi-brand heritage and a recent product-level push into lash and brow services.

Name

Hive of Beauty

Legal name

Hive of Beauty Ltd

Website

https://hiveofbeauty.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hive of Beauty is a UK-based B2B wholesale manufacturer and distributor of professional beauty products — including wax heaters, waxes, lash and brow tints, skincare, and barbering supplies — serving beauty salons, barbershops, mobile therapists, and beauty students through its multi-brand portfolio (Hive, Oritree, Pashana, neös).

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Waxing & Depilatory Professional Products (CRABALAH)

akta.pro secondary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Professional waxing products
• Beauty salon supplies
• Lash and brow treatments
• Barbering products
• Professional skincare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale B2B Sales: B2B wholesale distribution of professional beauty products to salons, beauty therapists, and barbershops

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Hive of Beauty manufactures and wholesale-distributes professional beauty products including wax heaters, roller wax cartridges, professional wax range, eyelash and brow tints, lash lifting systems, skincare treatments, manicure and pedicure solutions, and barbering products. Operating under multi-brand portfolio (Hive, Oritree, Pashana, neös, Hive Lash, LashLift), the company serves beauty salons, beauty therapists, and barbershops primarily through B2B wholesale channels with account-based pricing in the United Kingdom.

Product overview

Hive of Beauty is a UK-based B2B professional beauty products supplier serving salons and beauty therapists. The company operates a multi-brand portfolio including: Hive (core wax heaters and wax range for professional hair removal), Oritree (hair removal products established 1977), Pashana (barbering products established 1910), HIVE Solutions (comprehensive skincare line for facial treatments, massage, nail care, and manicure/pedicure), and HIVE Lash Lust (eyelash and eyebrow enhancement with tints, LashLift system, and growth serums). Products are sold primarily to professional beauty salons and therapists, featuring proprietary technologies such as Cortex Colour Technology for tints and Advanced Biotin Complex for lash serums. The company also offers wax accessories, pre-configured kits, and specialized treatment products.

Differentiator

Problem solved

Functional benefit

Brands

• HIVE: Core waxing and beauty product brand offering wax heaters, wax range, and professional beauty equipment for salons.
• Pashana
• Oritree
• neös

Products and services

• Hive Wax Heaters and Wax Range

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Depileve / Depilève Professional Waxing: Spanish professional depilatory wax brand supplying salons and beauty professionals globally with hot wax, strip wax, and pre/post wax products. Directly comparable in professional wax category and salon channel to Hive's wax range offerings.
• Salon Services (a division of JD Beauty Group / formerly The Bluebella Group): UK-based B2B professional beauty supply distributor serving salons and therapists with a comprehensive range of hair, beauty, and nail products. Directly comparable in geography, customer base, and wholesale model to Hive of Beauty, though operating at significantly larger scale.
• Perron Rigot: French professional wax and depilatory product manufacturer with a heritage comparable to Hive's Oritree line. Specializes in professional waxing formulations, an area that overlaps directly with Hive's core wax heaters, wax range, and roller cartridges.
• GiGi (Hampton Industries / GiGi Laboratories): US-based professional waxing brand offering wax heaters, hard and soft waxes, and pre/post waxing products to salons and estheticians. Comparable product category, customer base (professional beauty), and channel (wholesale B2B).
• Xanitalia / XBeauty Lab: Italian manufacturer of professional wax heaters, wax cartridges, and beauty equipment with strong European distribution. Direct competitor to Hive's neös and Hive wax heater product lines, serving the same professional salon channel with comparable equipment-and-consumable bundles.
• Ellisons (Capital Hair & Beauty): One of the largest UK distributors of professional hair and beauty products, supplying salons, barbers, and beauty therapists with an extensive multi-brand catalog. Closest direct peer to Hive in terms of UK B2B professional beauty distribution and salon channel focus.
• Salonstar (SalonStar.co.uk): UK-based B2B wholesale supplier of professional beauty products to salons and mobile beauty therapists, with similar waxing, lash/brow, and skincare ranges. Direct comparable in geography, customer segments (including mobile therapists), and B2B e-commerce wholesale model.

Broad incumbents

• Sally Beauty Holdings: Global specialty retailer and distributor of professional beauty products serving both consumers and salons through Sally Beauty and BSG (Beauty Systems Group) divisions. A broad incumbent that overlaps with Hive in the professional beauty supply market but operates at vastly larger scale with a wider portfolio.
• Ardell / American International Industries (AII): Large US-based beauty products company with broad professional and consumer lines including Ardell lashes, lashes and brow products. A broad incumbent in the beauty space whose lash and brow portfolio overlaps with Hive Lash, though AII operates at significantly larger scale across multiple categories.

Regional players

• Affinity (formerly Affinity Hair & Beauty): UK-based professional hair and beauty supplier with B2B distribution to salons and barbers. Directly comparable in terms of UK geography, salon channel, and multi-category professional beauty offering, though with a stronger emphasis on hair than wax/lash categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hiveofbeauty
• Facebookfacebook.com/HiveWax
• LinkedInlinkedin.com/company/hive-of-beauty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hive of Beauty