Mad TV

What Mad TV does

Mad TV is a privately held Greek youth entertainment media company founded in 1996, headquartered in Athens (Pallíni), operating a multi-platform network that reaches Greek-speaking audiences aged roughly 18-35. The company's portfolio includes the Mad TV music entertainment television channel, Mad Radio 106.2 FM, the comprehensive Greek-language editorial portal mad.gr, and branded digital channels (Mad Greekz, Mad Viral, Mad World, Mad Lit). It also owns and produces three flagship annual IP properties — the Mad Video Music Awards (titled by ΔΕΗ/Public Power Corporation for 2026), MadWalk, and Mad Forum — alongside sub-branded TV shows such as Talk 2 Mad, Mad News, Fitness O'Clock, and the standalone music platform NyxDrop. Content verticals span music, cinema, celebrity news, lifestyle, fashion, technology, and travel, with the company serving as both an editorial destination and an event-production house.

The business model is advertising- and sponsorship-driven across all four surfaces: spot and sponsored TV ads on Mad TV, on-air advertising on Mad Radio 106.2, display and sponsored content on mad.gr, and event sponsorship plus ticketing through the flagship IP. Partnerships reinforce monetization — ΔΕΗ holds flagship-tier title sponsorship of Mad VMA 2026, and ΕΚΚΟΜΕΔ co-develops the Best Movie Song & OST award category. The go-to-market motion is event-driven: flagship annual properties (Mad VMA, MadWalk, Mad Forum) anchor audience engagement and serve as the primary commercial moments where premium sponsorships are sold. The company has 51-100 employees, no disclosed funding rounds, no parent company, and no disclosed ownership structure, indicating it operates as an independent Greek media brand.

Underlying technology is conventional multi-platform media infrastructure — linear broadcast, FM radio, web CMS, and social distribution — with no disclosed proprietary AI, data, or platform architecture differentiating it from standard industry tooling. The company's core technology asset is its integrated distribution network and 30-year brand equity rather than any technical moat.

Name

Mad TV

Legal name

MAD

Website

https://mad.tv

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Mad TV is a privately held Greek youth entertainment media company operating a TV channel (Mad TV), FM radio (106.2), and editorial portal (mad.gr), producing flagship annual events (Mad VMA, MadWalk, Mad Forum) for Greek-speaking audiences aged 18-35 via advertising and event sponsorship.

Ownership category

akta.pro rank

Product category

Youth Entertainment Media

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAMAB

First-Run Syndication (Original Non-Network Programming)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Syndication & Program Distribution

SECONDARYMPABAMAE

Radio Program Syndication (Talk, Music, Sports)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Syndication & Program Distribution

Keywords

• Youth media network
• Music entertainment
• Television broadcasting
• Digital entertainment portal
• Entertainment events

Headquarters

HQ city

Pallíni

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: Advertising revenue from Mad TV channel broadcast, including spot ads and sponsored content during programming and shows.
2. Radio Advertising: Revenue from Mad Radio 106.2 FM station, including on-air advertising and branded content.
3. Digital Advertising: Web advertising revenue from mad.gr website including display ads, sponsored articles, and video content.
4. Events and Sponsorships: Revenue from flagship events including Mad Video Music Awards (sponsored by ΔΕΗ), MadWalk, and Mad Forum through sponsorship deals and ticket sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mad TV is a Greek multi-platform youth entertainment media company that produces and distributes music, cinema, celebrity, and lifestyle content through a television channel (Mad TV), an FM radio station (Mad Radio 106.2), and a digital news portal (mad.gr). The company operates flagship annual events including the Mad Video Music Awards, MadWalk, and Mad Forum, and reaches its 18–35 Greek audience through branded digital channels and original programming.

Product overview

MAD is a Greek youth media entertainment company operating as a unified multi-platform ecosystem consisting of a digital news portal (Mad.gr), a television channel (Mad TV), a radio station (Mad Radio 106.2), multiple branded digital channels (Mad Greekz, Mad Viral, Mad World, Mad Lit), and signature events (Mad Video Music Awards, MadWalk, Mad Forum). The platform also encompasses sub-branded shows including Talk 2 Mad, Mad News, Mad Tech News, Fitness O'Clock, and the NyxDrop music platform. Content spans music, cinema, celebrity news, lifestyle, fashion, TV, technology, and city guides. The company differentiates through annual signature events like the Mad Video Music Awards and MadWalk, while maintaining multiple content verticals across television, radio, and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Mad Greekz: Greek music channel
• Mad Viral
• Mad World
• Mad Lit

Products and services

• Mad.gr Comprehensive Greek-language digital entertainment news portal covering music, cinema, showbiz, celebrity news, lifestyle, TV, technology, and city guides for young Greek adults.
• Mad TV Channel Greek youth-oriented television channel broadcasting music videos, entertainment shows, celebrity news, and live performances, available via Greek TV providers.
• Mad Radio 106.2 FM radio station broadcasting at 106.2 frequency in Athens, featuring music content, entertainment news, artist interviews, and live streaming online.
• Mad Video Music Awards Annual Greek music awards ceremony celebrating video music achievements, featuring performances, award presentations, and celebrity appearances. The 2026 edition is titled 'Mad Video Music Awards by ΔΕΗ' (Public Power Corporation).
• MadWalk Annual fashion and music event combining fashion show, music performances, and entertainment for the Greek youth audience.
• Mad Forum Annual forum and conference event discussing topics related to youth culture, music industry trends, and social media.
• NyxDrop Digital music platform and brand focusing on emerging music content, releases, and new artist discovery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• ΔΕΗ (Public Power Corporation)flagshipGTM or Marketing Partner · 1 January 2026ΔΕΗ is the title sponsor of the Mad Video Music Awards 2026. The annual music awards ceremony, one of Greece's premier music events, is branded as 'Mad Video Music Awards by ΔΕΗ' (Mad VMA από την ΔΕΗ).
• ΕΚΚΟΜΕΔcoreStrategic or Co-development Partner · 1 January 2026ΕΚΚΟΜΕΔ (Greek Music Copyright Organization) partners with Mad TV for the 'Best Movie Song & OST' award category at Mad Video Music Awards 2026, highlighting music in cinema.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Antenna Group: One of Greece's largest private media conglomerates operating the Antenna TV channel, radio stations, and digital portals. Directly comparable as a multi-platform Greek broadcaster targeting mass audiences, though broader in scope than Mad TV's youth-focused niche.
• VICE Media: Global youth-focused digital media and content brand covering music, culture, and lifestyle. Comparable to Mad TV in audience demographic and content verticals, though at much larger scale and with international distribution.
• ERT (Hellenic Broadcasting Corporation): Greece's public broadcaster operating TV channels, radio networks, and a digital portal. Comparable to Mad TV as a Greek multi-platform broadcaster, though as a public-service entity with a different mandate and funding model.
• MTV (Paramount): Global music-video television network and digital youth entertainment brand. Comparable to Mad TV as a music-video-first, youth-targeted TV and digital brand, though operating at vastly larger scale and with international reach.

Regional players

• i-D Magazine (Vice): International youth-culture and fashion publication. Comparable to Mad TV sub-brands like MadWalk and Mad Lit in targeting the same youth/lifestyle content vertical, though operating primarily in English-language markets.

Direct peers

• Alpha TV (Greece): Greek national broadcaster with entertainment, news, and lifestyle programming. Comparable as a domestic TV channel competing for the same Greek ad budgets and audience share as Mad TV.
• Star Channel Greece: Major Greek free-to-air television channel with a strong entertainment and youth-oriented programming lineup. Directly comparable as a Greek-language broadcast TV competitor in the same audience and advertising market as Mad TV.
• SKAI TV: Greek private TV channel with associated radio and digital properties. Directly comparable to Mad TV as a multi-platform Greek broadcaster competing for both audiences and advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madtv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad TV