What BlueBanyan Technologies does

BlueBanyan Technologies Pvt Ltd is a privately held Indian IT services and digital marketing company founded in 2015 and headquartered in Raipur, Chhattisgarh, with a secondary office in Nagpur, Maharashtra. The company operates a hybrid business combining professional services with one proprietary product, serving 150+ clients across enterprise (cement manufacturers including Nuvoco, Dalmia, JK Lakshmi, ACC, and steel producer SAIL), government (multiple Chhattisgarh state departments and a Chief Minister mobile application), healthcare, real estate, education (Frankfinn), and SMB segments.

The service portfolio is bifurcated into Technical Services (website development, custom software, Android/iOS mobile applications, eCommerce platforms, landing pages) and Marketing Services (full-stack digital marketing including SEO, PPC, social media, Facebook advertising, lead generation, conversion optimization, content marketing, and inbound marketing). The proprietary product is Minocular, a mining digitization SaaS platform with 22 modules covering drilling, blasting, pile planning, shift planning, quality control, contractual activities, diesel management, and equipment tracking, with embedded machine learning for analytics tailored to Indian mining conditions.

The business model is primarily project-based and retainer-based professional services, with no publicly disclosed standardized pricing, free digital audits offered as lead generation, and a Google Partner certified agency status. Go-to-market is sales-led consultative selling via website forms, phone, and email, targeting CEOs, Marketing Managers, and Business Owners. The company maintains no disclosed external funding, no M&A activity, and operates with 11-50 employees.

Name

BlueBanyan Technologies

Legal name

BlueBanyan Technologies Pvt Ltd

Website

https://bluebanyan.co.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueBanyan Technologies is a privately held Indian IT services and digital marketing firm headquartered in Raipur, Chhattisgarh, offering website/app development and full-stack digital marketing alongside a proprietary mining digitization SaaS called Minocular, serving 150+ enterprise, government, and SMB clients.

Ownership category

akta.pro rank

Product category

IT Services and Custom Software Development

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industry

Mining Automation, Telematics & Fleet Management Systems (IMAKANAK)

Keywords

• Software development services
• Web application development
• Digital marketing services
• Mining digitization software
• ECommerce development

Headquarters

HQ city

Raipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Project-based and retainer-based digital marketing services including SEO, social media marketing, PPC advertising, Facebook marketing, content marketing, and lead generation. Revenue generated through service contracts and campaign management fees.
2. Website and Software Development: Custom website development, eCommerce website development, landing page development, and bespoke software development services. One-time project fees with potential ongoing maintenance contracts.
3. Mobile Application Development: Android and iOS mobile application development services. Project-based revenue model with custom development fees.
4. Minocular Platform: Mining digitization SaaS/product with 22 automation modules. Revenue likely from software licensing and implementation services for mining operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BlueBanyan Technologies provides software development services across web, mobile, and eCommerce platforms, along with digital marketing services (SEO, PPC, social media marketing, content marketing). The company also offers Minocular, a proprietary mining digitization platform for the mining industry.

Product overview

BlueBanyan Technologies is a diversified IT services provider company offering both proprietary software products and digital marketing services. The core proprietary product is Minocular, a mining digitization platform with 22 modules. The services portfolio includes Technical Services (Website Development, Software Development, Mobile Application Development, eCommerce Website Development, Landing Page Development) and Marketing Services (Complete Digital Marketing, Facebook Marketing, SEO, Social Media Marketing, PPC Advertising, eCommerce Marketing, Lead Generation, Conversion Optimization, Content Marketing, Inbound Marketing). The company operates as a software development and digital marketing agency based in Raipur, Chhattisgarh, serving clients across India since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Minocular: Mining Digitization Solutions and Services - A platform with 22 modules automating planning, execution, monitoring and reporting of mining sub-processes including drilling, blasting, pile planning, shift planning, quality control, contractual activities, diesel, and equipment management.

Products and services

• Software Development Services End-to-end custom software development services including web applications, mobile applications, and eCommerce platforms built for business clients.
• Digital Marketing Services Digital marketing services including SEO, PPC advertising, social media marketing (SMM), and content marketing designed for businesses seeking online visibility and lead generation.
• Minocular A proprietary mining digitization platform developed by BlueBanyan Technologies to digitize mining operations, targeting mining companies and operators seeking to replace manual processes with digital workflows.

Quantifiable outcome

• Generated 1.3 Crores revenue for Frankfinn client in 8 months through digital marketing campaigns
• +4 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Partner status. BlueBanyan maintains certified partner relationship with Google for AdWords, Analytics, Display, Mobile Ads, Shopping, and YouTube advertising platforms. Partnership enables them to access Google resources, certifications, and demonstrates verified expertise in Google advertising products.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bluebanyangroup
• Facebookfacebook.com/bluebanyangroup
• LinkedInlinkedin.com/company/bluebanyan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueBanyan Technologies