Australian Security Industry Association Limited
ASIAL is the peak Australian non-profit industry association for security professionals, offering tiered corporate membership, an ACMA-accredited cabling registrar service, a 200+ course eLearning platform powered by ELMO Software, and events and awards programs across all states and territories.
- Company typePrivate
- Founded1969
- HeadquartersCrows Nest, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Australian Security Industry Association Limited does
Australian Security Industry Association Limited (ASIAL), founded in 1969 and headquartered in Crows Nest, New South Wales, is the recognized peak body for security professionals in Australia. The association operates as a non-profit membership organization serving private security companies, electronic security installers, cabling professionals, and individual security officers across all Australian states and territories. Core services include tiered corporate membership (Platinum/Gold/Silver/Bronze based on tenure and company size), an ACMA-accredited cabling registration service under the Telecommunications Act 1997 (Open, Restricted, and Lift registration types at $99 for three years), and a regulatory compliance audit role in Queensland under the Security Providers Act 1993 via third-party chartered accounting firm Assura Group.
ASIAL's product portfolio is centered on a cloud-based eLearning platform powered by ELMO Software that delivers over 200 online professional development courses across 13 categories, including 50+ video courses, with member-exclusive pricing starting at $49 per course. The association also operates the ASIAL GO mobile app for 24/7 member access to industry news, events, rates of pay schedules, templates, and a digital cabling registration card. Annual programming includes the Security Industry Awards for Excellence (30th anniversary in 2026), the Outstanding Security Performance Awards (11th annual), the Australian Security Medals Foundation Awards (15th annual), the Security Industry Licensing Report (7th edition), and Security Industry Breakfast Briefings held across all eight states and territories. Revenue is generated through membership subscriptions, per-course eLearning fees, cabling registration fees, event ticket sales ($10-$230 per ticket), and awards dinner sponsorships and table sales ($2,070 per table of 10). Strategic partnerships include Aon (insurance), AustralianSuper (superannuation), Guardhouse (workforce management), ELMO Software (LMS technology), and Security Expo / Diversified (exhibition).
Australian Security Industry Association Limited firmographics
Firmographics- Name
- Australian Security Industry Association Limited
- Legal name
- Australian Security Industry Association Limited
- Website
- https://asial.com.au
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASIAL is the peak Australian non-profit industry association for security professionals, offering tiered corporate membership, an ACMA-accredited cabling registrar service, a 200+ course eLearning platform powered by ELMO Software, and events and awards programs across all states and territories.
- Ownership category
- akta.pro rank
Australian Security Industry Association Limited industry classification
Industry- Product category
- Industry Association Services
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Security Risk Assessment, Auditing & Security Consulting Training (BPAKAOAH)
- akta.pro secondary industries
- Assessment, Certification & Qualifications Frameworks (BPADAKAL), Program Quality Assurance, Accreditation & Compliance (Secondary Overseas Programs) (EDAIAHAM)
Keywords
Where Australian Security Industry Association Limited is headquartered
LocationHeadquarters
- HQ city
- Crows Nest
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Australian Security Industry Association Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Membership: ASIAL offers corporate membership tiers (Platinum, Gold, Silver, Bronze) based on consecutive years of membership and company size (Small, Medium, Large). The membership provides access to member benefits, resources, compliance support, and networking opportunities.
- Cabling Registration: ASIAL is an ACMA-accredited registrar offering cabling registration services under the Telecommunications Act 1997. Online registration costs $99.00 for three years for Open, Restricted, or Lift registration types. This service absorbed BRCA-registered cablers after BRCA ceased operations in March 2025.
- eLearning Courses: ASIAL provides over 200 online professional development courses for security industry employees. Individual courses are priced at $49 per course, bundles of 4 courses at $119, with special pricing for 10+ participants. A 5-course AI bundle is available for $149.
- Event Tickets and Sponsorships: ASIAL generates revenue through Security Industry Breakfast Briefings across all Australian states and territories, the annual Australian Security Industry Awards dinner, and the Security Exhibition & Conference. Event tickets range from $10-$230 per person depending on event type and membership status.
- Awards Dinner Tickets: The annual Australian Security Industry Awards ceremony generates revenue through ticket sales (Table of 10 for $2,070, single tickets at $230) and category sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual eLearning courses available exclusively to members |
| One time/ perpetual license | Multi-year contract | Cabling registration valid for three years |
| Unit Pricing | Pay-as-you-go | Security Industry Breakfast Briefings - Standard state events |
| Unit Pricing | Pay-as-you-go | VIC Private Security Act Changes Briefings - regulatory update events |
| Unit Pricing | Pay-as-you-go | NT Security Industry Breakfast Briefing |
| Unit Pricing | Pay-as-you-go | Australian Security Industry Awards 2026 - annual ceremony and dinner |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Australian Security Industry Association Limited product offering
Product offeringCore offering
ASIAL is the peak industry association for security professionals in Australia, delivering membership services, professional recognition, ACMA-accredited cabling registration, an eLearning platform with 200+ courses, industry awards programs, national breakfast briefings, advocacy, and compliance support to security companies, officers, electronic security installers, and cabling professionals across Australia.
Product overview
ASIAL (Australian Security Industry Association Limited) is the peak body for security professionals in Australia, offering a suite of membership-based services rather than a unified technology product. The portfolio includes: an eLearning platform (powered by ELMO Software) with over 200 online courses; the ASIAL GO mobile app providing 24/7 member access; ACMA-accredited cabling registration services; the annual Australian Security Industry Awards combining three award programs; Security Industry Breakfast Briefings held nationally; a Careers Portal; the Security Insider Podcast; and a Membership Directory. Additional services include Queensland compliance audits, dispute resolution, industrial relations advisory, and the annual Security Industry Licensing Report. The organization functions as an industry association with member-exclusive resources rather than a commercial product company.
Differentiator
Problem solved
Functional benefit
Brands
- ASIAL GO App: A mobile application available exclusively to ASIAL members providing access to industry news, events, rates of pay schedule, templates, publications, polls and more.
- Security Insider
Products and services
- ASIAL eLearning Platform Online learning management system offering over 200 self-paced courses across 13 categories including Workplace Health and Safety, Ethics and Conduct, Leadership, and Information Technology & AI. Powered by ELMO Software, available exclusively to ASIAL members with pricing from $49 per individual course. Designed for security industry employees seeking continuing professional development.
- ASIAL GO Mobile App Mobile application available exclusively to ASIAL members providing 24/7 access to industry news, events, rates of pay schedule, templates, publications, polls, and digital cabling registration card download. Built for security industry professionals in Australia.
- Cabling Registration Services ACMA-accredited cabling registration service under the Telecommunications Act 1997, offering Open, Restricted, and Lift registration types for cabling professionals. Registration costs $99 for three years and includes certificate, registration card, and digital card via ASIAL GO app.
- Australian Security Industry Awards Annual awards program celebrating excellence in the Australian security industry, combining three award programs: Australian Security Industry Awards for Excellence, Outstanding Security Performance Awards (OSPAs), and Australian Security Medals Foundation Awards. Includes 16 award categories such as Product of the Year, Individual Achievement, and Unsung Hero awards.
- Security Industry Breakfast Briefings Forums held across all Australian states and territories fostering collaboration among security professionals. Sessions feature expert insights, the latest industry trends, and networking opportunities with member and non-member ticket pricing.
- ASIAL Careers Portal Online portal connecting job seekers with career opportunities in the private security industry, catering to those starting out, seeking career changes, mature age workers, and those needing flexible hours for family or study.
- Membership Directory Searchable directory of ASIAL member companies filterable by company name, state, services offered, recognition level (Platinum/Gold/Silver/Bronze based on membership tenure), and company size.
- Queensland Compliance Audit Services Compliance audit services for QLD security firm licence holders as required under the Security Providers Act 1993. ASIAL, as an approved security industry association, conducts assessments of members' compliance with the Code of Conduct at least once every three years, with audits conducted by Assura Group Pty Ltd.
- Security Industry Licensing Report Annual ASIAL Security Industry Licensing Report drawing on licensing data from state and territory regulators to provide annual snapshot of the security industry. Currently in its 7th edition (2026), available exclusively to ASIAL members.
- Security Insider Podcast Podcast series featuring interviews with security industry professionals discussing topical issues such as facial recognition technology, privacy regulations, and industry trends. Available to ASIAL members and the broader public.
- AI eLearning Course Bundle Bundle of 5 Artificial Intelligence (AI) courses added to the ASIAL eLearning platform in 2026, offered at a special introductory price of $149. Designed to upskill security industry team AI capabilities and increase operational efficiency.
Companies that use Australian Security Industry Association Limited
Customer profileSegments2 records
Ideal customer profiles2 records
Australian Security Industry Association Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Australian Security Industry Association Limited partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- AoncoreAon is listed as a Strategic Partner of ASIAL, providing risk management and insurance services to the security industry.
- AustralianSupercoreAustralianSuper is listed as a Strategic Partner of ASIAL, providing superannuation services to security industry employees.
- Security Expo (Diversified)coreSecurity Expo (operated by Diversified) is listed as a Strategic Partner of ASIAL for the annual security exhibition and conference.
- GuardhousecoreGuardhouse is listed as a Strategic Partner of ASIAL. Guardhouse provides end-to-end workforce management systems custom-built exclusively for security companies.
- ELMO SoftwarecoreASIAL eLearning platform is powered by ELMO Software, a global HR software provider. ELMO provides the cloud-based learning management system infrastructure for ASIAL's 200+ online courses.
- Assura Group Pty LtdsupportingASIAL has engaged Assura Group Pty Ltd, a chartered accounting firm, to conduct compliance audits of its Queensland members as required under the Security Providers Act 1993.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Australian Security Industry Association Limited competitors and assessment
Company assessmentBroad incumbents
- ASIS International: Global professional association for security management practitioners, offering certifications (CPP, PSP, PCI), standards, and networking. It is the principal international alternative to ASIAL for senior Australian security professionals seeking credentials and a global network.
Direct peers
- PSA Security Network: US-based cooperative of electronic security integrators providing group purchasing, training, and member services. Comparable to ASIAL as an integrator/member-services organization, though structured as a cooperative rather than a not-for-profit association.
- British Security Industry Association (BSIA): UK trade association for the professional security industry, providing membership tiers, training, events, and regulatory advocacy. Closest direct structural peer to ASIAL given the similar national-scope, member-driven, regulator-engaged operating model.
- Security Institute (SyI): UK-based professional body for individual security practitioners, offering Chartered status, training, and continuing professional development. Comparable to ASIAL's professional recognition and member-development activities.
- Canadian Security Association (CANASA): Canadian national trade association for security professionals and integrators, offering member services, training, events, and ULC-listed alarm standards development. Strong direct peer to ASIAL in scope, governance, and service mix.
Regional players
- International Professional Security Association (IPSA): UK-headquartered association for security officers, installers, and consultants, with a global membership footprint. Comparable to ASIAL as a member-services body but operating outside the Asia-Pacific core market.
Others
- Master Electricians Australia (MEA): Australian trade association for electrical and cablers, including accreditation services. Adjacent peer to ASIAL given ASIAL's cabling registration business, though MEA operates in a broader electrical trade scope.
Emerging players
- Security Association Australia (SAA): Adelaide-based Australian security industry association serving South Australian members. A smaller regional alternative to ASIAL, providing some overlapping member and licensing services.
- National Security Association of Australia (NSAA): Australian-focused security industry body offering advocacy and member services. Smaller and more advocacy-focused than ASIAL but serves an overlapping Australian security professional audience.
- Australian Security Medals Foundation: Australian not-for-profit running the Australian Security Medal of Valour and related annual awards. Direct co-host partner with ASIAL on its annual awards program and overlapping recognition remit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Australian Security Industry Association Limited social profiles
Digital presenceAustralian Security Industry Association Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Security Industry Association Limited leadership team
Management profileNumber of profiles
Profiles2 records
Australian Security Industry Association Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Security Industry Association Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Security Industry Association Limited
What does Australian Security Industry Association Limited do?
ASIAL is the peak industry association for security professionals in Australia, delivering membership services, professional recognition, ACMA-accredited cabling registration, an eLearning platform with 200+ courses, industry awards programs, national breakfast briefings, advocacy, and compliance support to security companies, officers, electronic security installers, and cabling professionals across Australia.
Is Australian Security Industry Association Limited a public or private company?
Australian Security Industry Association Limited is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Australian Security Industry Association Limited founded?
Australian Security Industry Association Limited was founded in 1969. It employs 11 to 50 people.
Where is Australian Security Industry Association Limited based?
Australian Security Industry Association Limited is headquartered in Crows Nest, Australia, in the Oceania region.
How does Australian Security Industry Association Limited make money?
Five revenue lines are on record. Corporate Membership is the primary driver. The others are cabling Registration, eLearning Courses, event Tickets and Sponsorships and awards Dinner Tickets.
Who are Australian Security Industry Association Limited's main competitors?
ASIS International is listed as a broad incumbent. Direct peers are PSA Security Network, British Security Industry Association (BSIA), Security Institute (SyI) and Canadian Security Association (CANASA). International Professional Security Association (IPSA) is listed as a regional player. Master Electricians Australia (MEA) is listed as an others. Emerging players are Security Association Australia (SAA), National Security Association of Australia (NSAA) and Australian Security Medals Foundation.
Does Australian Security Industry Association Limited have an API?
No public API is recorded for Australian Security Industry Association Limited.
What industry is Australian Security Industry Association Limited in?
Australian Security Industry Association Limited's product category is Industry Association Services. Its primary akta.pro industry code is BPAKAOAH, Security Risk Assessment, Auditing & Security Consulting Training, with a secondary code of BPADAKAL, Assessment, Certification & Qualifications Frameworks. Its NAICS code is 813910 and its SIC code is 8600.