Kitchen Line
Kitchen Line International is a privately held Saudi Arabian kitchen equipment retailer founded in 1990, selling European-sourced appliances, sinks, and accessories through four showrooms in Saudi Arabia plus operations in Egypt, UAE, Oman, and Qatar.
- Company typePrivate
- Founded1990
- HeadquartersJeddah, Saudi Arabia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kitchen Line does
Kitchen Line International is a privately held kitchen equipment retailer and distributor established in 1990 in Jeddah, Saudi Arabia, operating under the trade name "Kitchen Line." The company sells built-in kitchen appliances (hobs, ovens, hoods), sinks and faucets, baskets, and kitchen hardware sourced from European partners through four physical showrooms in Jeddah, Riyadh, Makkah, and Khamis Mushait, complemented by an e-commerce storefront and virtual showroom tour capabilities. Service offerings include professional kitchen design ("We will draw your imagination, then execute it perfectly") and delivery to customers.
The company's go-to-market is direct-to-consumer, targeting residential homeowners undertaking kitchen renovation, appliance replacement, or kitchen organization projects. Operations extend across Saudi Arabia, Egypt, UAE, Oman, and Qatar, with country-specific localized websites for Saudi Arabia (sa.kitchenline.com) and Egypt (eg.kitchenline.com), plus bilingual Arabic/English storefront support. Revenue mechanics are based on hardware sales of branded kitchen appliances and accessories; no subscription, SaaS, or services-revenue model is indicated, and no pricing tiers, ticket sizes, or transaction volumes are disclosed.
Kitchen Line emphasizes 30+ years of industry experience and long-standing partnerships with European brands as core differentiators, alongside distribution reach and in-store design consultation. The company is privately held with no disclosed external investors, no parent entity, no headcount figures, no revenue disclosures, no mobile application, no proprietary technology platform, and no disclosed partnerships beyond supplier relationships. There are no certifications, patents, regulatory actions, mergers, acquisitions, or leadership changes documented in the source data.
Kitchen Line firmographics
Firmographics- Name
- Kitchen Line
- Legal name
- Kitchen Line International
- Website
- https://kitchenlinegroup.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kitchen Line International is a privately held Saudi Arabian kitchen equipment retailer founded in 1990, selling European-sourced appliances, sinks, and accessories through four showrooms in Saudi Arabia plus operations in Egypt, UAE, Oman, and Qatar.
- Ownership category
- akta.pro rank
Kitchen Line industry classification
Industry- Product category
- Kitchen Appliances
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE)
- akta.pro secondary industry
- Kitchen Countertop Appliances Retail (CRACADAA)
Keywords
Where Kitchen Line is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices4 records
Markets served
Kitchen Line business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Kitchen Appliances Sales: Revenue generated from selling kitchen appliances including built-in hobs, hoods, ovens, and sinks from global brands. Products are sold through physical showrooms and e-commerce channels.
- Kitchen Accessories & Hardware: Sale of kitchen hardware, baskets, and accessories for kitchen organization and functionality.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Kitchen Line product offering
Product offeringCore offering
Kitchen Line International is a Saudi Arabia-based kitchen industry and trade company, established in 1990 in Jeddah, that sells kitchen appliances (built-in hobs, hoods, ovens, multi-function ovens), sinks and faucets, baskets, and kitchen hardware accessories from global and European partner brands. The company distributes these products through four physical showrooms across Saudi Arabia (Jeddah, Riyadh, Makkah, Khamis Mushait) and an e-commerce website, with operations extending to Egypt, UAE, Oman, and Qatar.
Product overview
Kitchen Line is an international kitchen industry and trade company offering a comprehensive portfolio of kitchen products and services. The company operates as both a manufacturer and trader of kitchen supplies, including kitchen appliances (built-in hobs, ovens, hoods), sinks and faucets, baskets, and kitchen hardware accessories. Services include physical and virtual showroom experiences across multiple locations in Saudi Arabia (Jeddah, Riyadh, Makkah, Khamis Mushait), with in-store shopping and delivery options. The company has been operating since 1990 and extends services to KSA, Egypt, UAE, Oman, and Qatar.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Appliances
Companies that use Kitchen Line
Customer profileSegments1 record
Ideal customer profiles1 record
Kitchen Line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kitchen Line partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Kitchen Line competitors and assessment
Company assessmentDirect peers
- Home Box: Saudi Arabia-based value-oriented home and kitchen retailer with multiple showrooms in KSA. Comparable to Kitchen Line as a Saudi-headquartered multi-showroom retailer of kitchen appliances, sinks, and home accessories, though positioned at a lower price tier.
- Home Centre (Landmark Group): MENA-based home and kitchen retail chain owned by Landmark Group with showrooms across the Gulf and wider region. Directly comparable to Kitchen Line as a multi-country kitchen/home retailer selling appliances, sinks, hardware, and accessories to residential consumers in the same geographies.
- Danube Home: UAE-headquartered home and kitchen retailer with showrooms across the Middle East offering appliances, kitchen fittings, sinks, and design services. Closely comparable to Kitchen Line in product mix (appliances + accessories) and target customer (residential kitchens), and a primary competitor in UAE/Saudi markets.
- Pan Emirates: UAE-headquartered home furnishings retailer with showrooms across the UAE and GCC selling kitchen appliances, sinks, hardware, and furniture. Directly comparable to Kitchen Line as a regional kitchen/home retailer with showroom-driven GTM and overlapping product categories.
Others
- Noon: Middle East-headquartered online marketplace selling kitchen appliances, sinks, hardware, and accessories from European brands across KSA, UAE, Egypt, and other regional markets. Comparable to Kitchen Line as an e-commerce channel for the same product categories and customer base, representing a competing GTM motion rather than a showroom-led peer.
Regional players
- Sharaf DG: Major UAE-based consumer electronics and home appliances retailer with showrooms across the Gulf. Comparable to Kitchen Line on appliances/hobs/ovens/hoods category, though its focus is broader electronics and it is not physically present in Saudi showrooms.
- Emax: UAE-headquartered electronics and home appliances retailer with showrooms across the Gulf. Comparable to Kitchen Line in appliance retail (hobs, ovens, hoods) and Middle East consumer base, though again more electronics-led and not KSA-showroom-based.
- Almutlaq Furniture: Saudi Arabia-based home furnishings and kitchen retailer with multiple showrooms across KSA. Comparable to Kitchen Line as a Saudi multi-showroom retailer of kitchens, appliances, and home accessories, though with a stronger furniture focus and a more Saudi-centric footprint.
Broad incumbents
- IKEA: Global home furnishings retailer with full kitchen showroom, appliance, sink, and accessory categories and strong MENA presence. Comparable to Kitchen Line as a multi-category kitchen retailer serving residential customers, though IKEA operates at vastly larger scale and self-sourcing model.
Emerging players
- Harvey Norman Middle East: Middle East arm of the global home appliances and furniture retailer, with showrooms in UAE and other Gulf markets. Comparable to Kitchen Line on kitchen appliances, sinks, and showroom-led retail, but with a broader home category and limited Saudi showroom presence.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Kitchen Line social profiles
Digital presenceKitchen Line financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kitchen Line leadership team
Management profileNumber of profiles
Kitchen Line funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kitchen Line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kitchen Line
What does Kitchen Line do?
Kitchen Line International is a Saudi Arabia-based kitchen industry and trade company, established in 1990 in Jeddah, that sells kitchen appliances (built-in hobs, hoods, ovens, multi-function ovens), sinks and faucets, baskets, and kitchen hardware accessories from global and European partner brands. The company distributes these products through four physical showrooms across Saudi Arabia (Jeddah, Riyadh, Makkah, Khamis Mushait) and an e-commerce website, with operations extending to Egypt, UAE, Oman, and Qatar.
Is Kitchen Line a public or private company?
Kitchen Line is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kitchen Line founded?
Kitchen Line was founded in 1990. It employs 501 to 1,000 people.
Where is Kitchen Line based?
Kitchen Line is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Kitchen Line make money?
Two revenue lines are on record. Kitchen Appliances Sales are the primary driver. The others are kitchen Accessories & Hardware.
Who are Kitchen Line's main competitors?
Direct peers on record are Home Box, Home Centre (Landmark Group), Danube Home and Pan Emirates. Noon is listed as an others. Regional players are Sharaf DG, Emax and Almutlaq Furniture. IKEA is listed as a broad incumbent. Harvey Norman Middle East is listed as an emerging player.
Does Kitchen Line have an API?
No public API is recorded for Kitchen Line.
What industry is Kitchen Line in?
Kitchen Line's product category is Kitchen Appliances. Its primary akta.pro industry code is CRACADAE, Cooking Appliances Retail (Air Fryers, Microwaves, Toasters), with a secondary code of CRACADAA, Kitchen Countertop Appliances Retail. Its SIC code is 3430.