Persone Come Noi
Persone Come Noi ETS is an Italian humanitarian NGO founded in 2001 that defends children's rights across 19 countries through emergency response, development aid, and child sponsorship programs, funded by Italian individual donations, 5x1000 tax designation, and institutional grants.
- Company typePrivate
- Founded2001
- HeadquartersBusca, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Persone Come Noi does
Persone Come Noi ETS is an Italian non-governmental organization (NGO) founded in 2001 and headquartered in Busca (Cuneo), Italy, that defends and protects children's rights through humanitarian and development programs. Over 25 years, it has expanded operations to 19 countries across Africa, Asia, Latin America, the Caribbean, and Oceania, reaching a cumulative 10,528,384 beneficiaries. Its programmatic portfolio spans child protection, food security and anti-poverty, healthcare, education, disability rights, emergency response, and environmental sustainability, with notable permanent assets including the Mohamed Aden Sheikh Teaching Hospital in Hargeisa (Somalia) and Centro Santa Clara, an orphanage and education center in Meru (Kenya) housing 500 orphaned girls.
The organization is funded through a diversified revenue model anchored in Italy: individual donations (one-time and recurring via bank transfer, PayPal, credit card, Satispay), the 5x1000 tax designation (fiscal code 96062100043), a distance adoption sponsorship program at €26/month, solidary wedding favors (bomboniere solidali), and a small online merchandise shop. It additionally secures institutional co-financing from AICS, the European Commission, the Presidency of the Italian Council of Ministers (8x1000), Tavola Valdese, Regione Piemonte, UNICEF, and various Italian municipalities and foundations. Field implementation is executed through local NGO and governmental partners including the Diocese of Meru, OMCV (Cape Verde), NCPA Sri Lanka, ITA Nepal, and MASCTH Onlus.
Persone Come Noi is not a technology company; it has no proprietary software, no AI/ML capabilities, and no app or API. Its go-to-market is direct-to-consumer fundraising in Italy, supported by a decentralized network of Gruppi Locali (local volunteer groups), celebrity endorsements, and social media channels (website, Facebook, Twitter, YouTube, email newsletter). The organization has 11-50 employees, no parent company, no outside investors, and does not publicly disclose revenue figures.
Persone Come Noi firmographics
Firmographics- Name
- Persone Come Noi
- Legal name
- Persone Come Noi ETS
- Website
- https://personecomenoi.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Persone Come Noi ETS is an Italian humanitarian NGO founded in 2001 that defends children's rights across 19 countries through emergency response, development aid, and child sponsorship programs, funded by Italian individual donations, 5x1000 tax designation, and institutional grants.
- Ownership category
- akta.pro rank
Persone Come Noi industry classification
Industry- Product category
- Humanitarian Aid and International Development
- NAICS
- Child and Youth Services (62411), Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industries
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF)
Keywords
Where Persone Come Noi is headquartered
LocationHeadquarters
- HQ city
- Busca
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Persone Come Noi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters via bank transfer, PayPal, credit card, and Satispay. Donors can contribute to specific projects, emergencies, or general operations.
- 5x1000 Tax Designation: Italian taxpayers can designate 5 per mille of their income tax to Persone Come Noi using fiscal code 96062100043. This represents a significant recurring revenue stream from Italian taxpayers.
- Distance Adoption Sponsorship: Monthly sponsorship program where donors commit €26/month (€312/year) to support orphaned children, particularly in Kenya (Meru) at Centro Santa Clara. Includes correspondence with the sponsored child.
- Solidarity Bomboniere (Ceremony Favors): Substitute traditional wedding/baptism favors with charitable donations. PCN provides certificates and craft items from their projects as mementos.
- Merchandise Sales: Online shop selling branded items including tote bags (€9-€15), pencil cases (€12), and keychains (€9) to raise funds while promoting the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Distance Adoption Sponsorship - Kenya (Meru) |
| Unit Pricing | Monthly | Street Child Rescue - Kenya |
| Unit Pricing | Pay-as-you-go | Medicine Dispensary - Somalia (Hargeisa) |
| Unit Pricing | Pay-as-you-go | Severe Malnutrition Treatment - Burkina Faso |
| Unit Pricing | Pay-as-you-go | Prosthetic Limb Program - Bolivia |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Persone Come Noi product offering
Product offeringCore offering
Persone Come Noi is an Italian non-profit humanitarian NGO that delivers emergency response, child protection, food security, healthcare, education, and disability support programs across 19 countries in Africa, Asia, Latin America and the Caribbean. The organization funds these field programs through individual donations, the Italian 5x1000 tax designation, monthly child-sponsorship subscriptions, institutional co-financing, and sales of solidarity merchandise.
Product overview
Persone Come Noi ETS is a humanitarian NGO, not a technology company. It offers charitable giving programs including online donations, distance child sponsorship (€26/month), and solidary wedding favors. Its operational programs cover emergency response, child protection, food security, healthcare, education, and environmental sustainability across 19 countries. The organization operates an online merchandise shop selling solidarity products. The portfolio includes donation services, distance sponsorship, emergency/humanitarian aid, development projects, local volunteer networks, and advocacy campaigns. Projects span Africa (Kenya, Burkina Faso, Somalia, Ethiopia, Angola, RD Congo), Asia (Nepal, Sri Lanka, Indonesia, Afghanistan), Latin America (Haiti, Brazil, Bolivia, Peru), Europe (Italy), and Atlantic islands (Capo Verde).
Differentiator
Problem solved
Functional benefit
Products and services
- Donation Services Online and offline donation mechanisms including bank transfers, PayPal, postal payments, credit card, Satispay, and the Italian 5x1000 tax designation (fiscal code 96062100043) to support humanitarian projects worldwide. Targeted at individual Italian donors and taxpayers.
- Distance Sponsorship (Adozioni a Distanza) Monthly child sponsorship program where donors commit €26/month or €312/year to support orphaned children, particularly in Meru, Kenya at Centro Santa Clara, providing food, schooling, and medical care, plus ongoing photo and history updates.
- Emergency Response Programs Crisis intervention in areas affected by natural disasters, famines and armed conflicts, providing humanitarian assistance to refugees and displaced populations.
- Solidarity Wedding Favors (Bomboniere Solidali) Charitable alternative to traditional wedding/baptism favors where donations are made to PCN humanitarian projects in lieu of material gifts; certificates and craft items from project communities are provided as mementos to guests.
- Online Shop (Solidarity Merchandise) E-commerce section selling branded solidarity merchandise including recycled paper notebooks (€12), canvas document bags (€15), keychain purses (€9), and TNT logo bags (€9), with proceeds supporting humanitarian projects.
- International Development Project Portfolio Sustainable development field projects across 19 countries covering child protection, food security, healthcare (including the Mohamed Aden Sheikh Teaching Hospital in Hargeisa, Somalia), education, environmental sustainability, gender equality and disability rights.
Quantifiable outcome
- 10,528,384 total beneficiaries reached since 2001
- +3 more outcomes
Companies that use Persone Come Noi
Customer profileSegments4 records
Ideal customer profiles4 records
Persone Come Noi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Persone Come Noi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- UNICEFcoreUN children's agency providing technical support and coordination for child protection programs, particularly in Somalia and Cape Verde.
- NCPA Sri Lanka (National Child Protection Authority)coreGovernment body coordinating child protection activities in Sri Lanka. PCN works with NCPA on trafficking prevention, database development, and child welfare programs.
- OMCV (Organização das Mulheres de Cabo Verde)coreCape Verdean Women's Organization - primary local partner for gender equality, micro-enterprise, and anti-violence programs. Long-standing partnership for women's empowerment and economic development.
- Soomaaliya OnluscoreItalian non-profit promoting Somalia initiatives. Key partner in establishing the Mohamed Aden Sheikh Teaching Hospital in Hargeisa, Somalia.
- ITA NepalcoreLocal NGO providing technical assistance for earthquake response and reconstruction projects in Nepal following the 2015 earthquake.
- MASCTH Onlus (Mohamed Aden Sheikh CT Foundation)coreFoundation established in memory of Dr. Mohamed Aden Sheikh to sustain the pediatric hospital in Hargeisa, Somalia. Provides ongoing technical and financial support.
- Diocese of Meru (Kenya)coreLocal church authority partnering with PCN for the Centro Santa Clara orphan girls' shelter and education center in Meru, Kenya.
- AISPO NGO (Torino)minorTurin-based NGO providing technical assistance for healthcare projects in Somalia.
- COAPIS (Cooperativa de los Apicultores del Sertão)minorBrazilian agricultural cooperative in Bahia supporting honey production and goat farming programs for family food security.
- COCOPA (Coordinamento Comuni per la Pace)minorCoordination of Italian municipalities for peace providing support for Sri Lanka projects including post-tsunami reconstruction.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Persone Come Noi competitors and assessment
Company assessmentDirect peers
- Medici Senza Frontiere (Doctors Without Borders Italy): Italian section of the global medical-humanitarian MSF network. Comparable to PCN as an Italian NGO delivering emergency healthcare, child protection, and refugee support in low- and middle-income countries, funded primarily by Italian private donors and institutional grants.
- World Vision Italia: Italian affiliate of World Vision International, focused on child sponsorship, child protection, and community development. Closely comparable to PCN's distance-sponsorship product and child-rights mission.
- Oxfam Italia: Italian affiliate of Oxfam, working on poverty, inequality, gender, and humanitarian response. Comparable to PCN as a mid-sized Italian NGO with international programs funded by individual donors and institutional grants.
- COOPI - Cooperazione Internazionale: Milan-based Italian NGO operating in food security, child protection, and emergency response across Africa, Latin America, and the Middle East. Comparable to PCN in funding mix (AICS, EU, private donors), geographic footprint, and program verticals.
- EMERGENCY: Italian humanitarian NGO founded in 1994 that builds and operates hospitals in conflict-affected countries. Highly comparable to PCN: Italian-registered, donor-funded, runs flagship medical facilities abroad (e.g., Hargeisa, Sudan, Afghanistan), and relies on individual donations plus institutional co-financing.
- Fondazione AVSI: Italian NGO/CSO headquartered in Cesena, running long-term development and humanitarian projects in dozens of countries with institutional and private funding. Direct peer in operating model, geographic diversification, and reliance on AICS/EU co-financing.
- Fondazione Terre des Hommes Italia: Italian child-rights NGO focused on protecting vulnerable children globally, including through child sponsorship and development programs. Very close functional peer to PCN on the child-protection and child-rights mission.
- Cesvi - Cooperazione e Sviluppo: Italian NGO founded in 1985 in Bergamo, active in international development, humanitarian aid, and environmental protection across multiple continents. Direct peer in scale, mission (poverty alleviation, child welfare), and Italian donor/institutional funding model.
- Save the Children Italia: Italian affiliate of Save the Children, focused on children's rights, child protection, education, and emergency response globally. Closest functional peer to PCN's child-rights mandate, with overlapping sponsorship and 5x1000-style fundraising in Italy.
Broad incumbents
- Caritas Italiana: Italian Catholic confederation coordinating Caritas diocesan charities on poverty, migration, and emergency response nationally and internationally. Comparable to PCN as a domestic-anchored NGO with international humanitarian programs, but much larger and broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Persone Come Noi social profiles
Digital presencePersone Come Noi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persone Come Noi leadership team
Management profileNumber of profiles
Profiles1 record
Persone Come Noi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persone Come Noi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persone Come Noi
What does Persone Come Noi do?
Persone Come Noi is an Italian non-profit humanitarian NGO that delivers emergency response, child protection, food security, healthcare, education, and disability support programs across 19 countries in Africa, Asia, Latin America and the Caribbean. The organization funds these field programs through individual donations, the Italian 5x1000 tax designation, monthly child-sponsorship subscriptions, institutional co-financing, and sales of solidarity merchandise.
Is Persone Come Noi a public or private company?
Persone Come Noi is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Persone Come Noi founded?
Persone Come Noi was founded in 2001. It employs 11 to 50 people.
Where is Persone Come Noi based?
Persone Come Noi is headquartered in Busca, Italy, in the Europe region.
How does Persone Come Noi make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are 5x1000 Tax Designation, distance Adoption Sponsorship, solidarity Bomboniere (Ceremony Favors) and merchandise Sales.
Who are Persone Come Noi's main competitors?
Direct peers on record are Medici Senza Frontiere (Doctors Without Borders Italy), World Vision Italia, Oxfam Italia, COOPI - Cooperazione Internazionale, EMERGENCY, Fondazione AVSI, Fondazione Terre des Hommes Italia, Cesvi - Cooperazione e Sviluppo and Save the Children Italia. Caritas Italiana is listed as a broad incumbent.
Does Persone Come Noi have an API?
No public API is recorded for Persone Come Noi.
What industry is Persone Come Noi in?
Persone Come Noi's product category is Humanitarian Aid and International Development. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 62411 and its SIC code is 8300.