What Weiss Watch Company does

Weiss Watch Company is an independent, founder-owned American watchmaker established in 2013 by Cameron Weiss in Nashville, Tennessee. The firm produces handcrafted mechanical timepieces built around two proprietary calibers: Caliber 2130, an automatic movement based on the ETA 2892A2 architecture, and Caliber 1005, a manual-wind movement derived from the Swiss 7001 platform. Production combines Swiss-sourced base movements with Weiss-developed or Weiss-modified components — including balance wheels, mainsprings, and escapements — and incorporates in-house machining, prototyping, hand-finishing, and hand-assembly executed by a WOSTEP-trained watchmaker. The company also operates an in-house service center that handles repair, restoration, and parts, supporting the long service life of its installed base.

The commercial line spans standard production models priced from approximately $3,250 and limited-edition references priced at $4,800–$4,900, with limited runs capped at 50 pieces. The portfolio is extended by leather straps and accessories (~$50–$350) and aftermarket service work ($100–$890 per job). Distribution runs through three channels: a direct-to-consumer e-commerce site, the Nashville studio by appointment, and a curated set of multi-brand retail partners including OK stores (California), STAG Provisions (Tennessee and Texas), and I'm OK / Standard Made (Japan). Made-to-order fulfillment operates on 8–12 week lead times, tying production directly to demand.

Weiss Watch Company is privately held and bootstrapped, with no outside funding rounds, leadership changes, or revenue disclosures on record. Recent strategic activity has emphasized a cadence of limited-edition drops, heritage Americana brand collaborations (Tyler Childers, Todd Snyder, Imogene + Willie), and measured international expansion via the Japan retail partnerships. No enterprise, government, or institutional customer relationships are disclosed; revenue is generated from individual high-net-worth watch collectors and enthusiast buyers.

Name

Weiss Watch Company

Legal name

Weiss Watch Company, Inc.

Website

https://weisswatchcompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Weiss Watch Company is a Nashville-based independent watchmaker producing handcrafted mechanical timepieces on proprietary calibers (Caliber 2130 automatic and Caliber 1005 manual). Founded in 2013 by WOSTEP-trained Cameron Weiss, it serves HNW collectors via DTC, a by-appointment studio, and curated retail partners.

Ownership category

akta.pro rank

Product category

Luxury Mechanical Watches

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industries

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ), Sports/Dive/Aviation Tool Watches (CRAKADAE), Watch Repair, Servicing & Restoration (CRAKADAN)

Keywords

• Mechanical watches
• Handcrafted timepieces
• Field watches
• Watch accessories
• Watch servicing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Timepiece Sales: Primary revenue from selling handcrafted mechanical watches. Watches are made-to-order with 8-12 week production times. Price range spans from $3,250 (standard models) to $4,800 (limited titanium editions). Each purchase includes one hand-stitched strap.
2. Accessories and Straps: Secondary revenue from watch accessories including leather straps ($250-$350), suede straps ($190-$300), canvas straps ($125-$175), rubber straps ($125-$175), buckles ($50-$150), and spring bar strap changing tools ($50).
3. Service and Repair: Complete maintenance service for timepieces ($780-$890 depending on model), water resistance service ($185-$235), and diagnostic testing ($100). Service includes ultrasonic cleaning, part inspection, lubrication, complete rebuild with 2-year warranty on replacement parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Weiss Watch Company designs, assembles, finishes, and services handcrafted mechanical field watches in its Nashville, Tennessee workshop. The core product line consists of the 38mm and 42mm Automatic Standard Issue Field Watches (base price $3,250) powered by the proprietary Weiss Caliber 2130 movement, alongside limited edition releases (50-piece production runs in $4,200-$4,900 price range). The company complements its timepieces with handcrafted leather, suede, canvas, and rubber straps, buckles, a strap changing tool, and in-house maintenance and water resistance services.

Product overview

Weiss Watch Company is an independent American watchmaker founded in 2013 by Cameron Weiss, specializing in handcrafted mechanical timepieces assembled in their Nashville workshop. The product portfolio centers on the Standard Issue Field Watch collection available in 38mm and 42mm automatic variants, both using the proprietary Weiss Caliber 2130 movement based on the ETA 2892A2. Limited edition releases feature special dial treatments (Textured Black, Pacific Blue) and premium materials (titanium case with Caliber 1005). The company complements its timepieces with a range of handcrafted accessories including Horween leather straps, suede straps, Cordura canvas straps, and natural rubber straps, all made in Nashville, along with watch care tools. Complete maintenance and water resistance services are offered for ongoing timepiece care, with a 2-year warranty included.

Differentiator

Problem solved

Functional benefit

Products and services

• 38mm Automatic Standard Issue Field Watch with Date Hand-assembled mechanical field watch using the Weiss Caliber 2130 automatic movement (2892A2 base), featuring a 316L stainless steel case, hand-painted naval brass dial with BGW9 Super-LumiNova, and 100-meter water resistance. Designed for daily wear and long-term ownership.
• 42mm Automatic Standard Issue Field Watch with Date Larger 42mm automatic field watch built with the Weiss Caliber 2130 movement, featuring a 316L stainless steel case, sapphire crystals, BGW9 Super-LumiNova, matching date wheel, screw-down crown, and 100-meter water resistance. Available in Black, White, and Blue.
• Limited Edition 42mm Automatic Standard Issue Field Watch: Textured Black Dial Limited to 50 pieces, this 42mm automatic features a textured black dial that changes appearance with lighting conditions. Hand-painted on naval brass with applied numerals and orange 'Nashville, TN' signature. Paired with tan suede strap from CF Stead Tannery.
• Limited Edition Titanium 38mm Standard Issue Field Watch: Pacific Blue Limited to 50 pieces, this 38mm titanium watch features the Weiss Caliber 1005 manual-wind movement (Swiss 7001 base). Pacific Blue dial hand-painted on naval brass, with silver-finished hands filled with latte Super-LumiNova and 100-meter water resistance. Includes Horween leather strap with Novonappa Gold lining.
• Horween Leather Strap Handcrafted leather strap made from Horween leather, available in Black, Brown, Natural, and English Tan. Cut, stitched, and finished by hand in Nashville. Features 316L stainless steel DLC buckle option. Regular and Extra-Long sizes available.
• Suede Strap Handcrafted from premium English suede with water-repellent finish, lined with Horween leather. Available in Brown, Dark Brown, Tan, Black, and Alden Snuff. Cut, stitched, and finished by hand in Nashville.
• Weiss Cordura Canvas Strap Durable, lightweight canvas strap crafted from Cordura canvas with rugged woven texture. Waterproof with ventilation design to keep wrist cool. Made from 100% natural rubber core with 18mm stainless steel buckle. Fits wrists 6.5" to 8.2".
• Natural Rubber Strap Premium 100% natural rubber strap, soft, flexible, waterproof, and built for everyday wear. Features ventilation and surface texture for comfort in warm weather and active conditions. Available in Black and Olive with 20mm lug width.
• Buckle Crafted from 316L stainless steel buckles available in classic stainless steel or DLC Black (Diamond-Like Carbon coating). Designed to pair with Weiss straps for secure wear and durability.
• Handmade Spring Bar Strap Changing Tool Bronze-bodied tool with removable steel tips for changing watch straps cleanly. Includes forked tip for removing spring bars at lugs and straight tip for buckle changes. Individually crafted in Nashville studio.
• Complete Maintenance Service Comprehensive in-house service recommended every 3-5 years including ultrasonic cleaning, full movement disassembly, inspection, lubrication, and complete rebuild. Covers replacement of worn parts and comes with a two-year warranty on replacement parts. $780 for Standard Issue, $810 for Standard Automatic Issue and Standard Diver, $890 for American Issue.
• Water Resistance Service Annual water resistance testing and maintenance service including case evaluation, gasket/seal replacement options, and ultrasonic cleaning. Optional refinishing and timing regulation available. $185 for Standard Issue/Automatic/American Issue, $235 for Standard Diver.
• Diagnostic Testing Standalone diagnostic testing service for timepieces.

Quantifiable outcome

• Built to last multiple generations with proper care
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Imogene + WillieflagshipStrategic or Co-development Partner · 22 June 2026Limited edition collaboration with Imogene + Willie, a Nashville-based premium denim and lifestyle brand. The partnership celebrated at a launch event with friends, collectors, and brand community members.
• OK StorecoreChannel Partner/ Reseller/ DistributorOK Store operates three locations in Los Angeles and Santa Monica, California (1716 Silverlake Blvd., 8303 W. Third St., 2413 Main St.). They are specialty retailers sharing Weiss values of craftsmanship and authenticity.
• STAG ProvisionscoreChannel Partner/ Reseller/ DistributorSTAG Provisions is an American-made goods retailer with locations at 12 South Nashville, 1423 S. Congress Ave. Austin, and 4525 Cole Ave. Dallas. They present Weiss timepieces alongside other carefully curated American products.
• I'm OK / Standard MademinorChannel Partner/ Reseller/ DistributorJapanese retail partner representing Weiss in the Japan market through the I'm OK / Standard Made stores in Tokyo.
• Tyler ChildersflagshipStrategic or Co-development PartnerCountry musician Tyler Childers collaborated with Weiss to design his dream watch, creating an exclusive limited edition collaboration that celebrates the intersection of music and craftsmanship.
• Todd SnyderflagshipStrategic or Co-development PartnerFashion designer Todd Snyder partnered with Weiss on a rare American-made watch with a homegrown ticker titan, combining Snyder's design sensibility with Weiss's watchmaking expertise.
• Birdwell Beach BritchesminorStrategic or Co-development PartnerCalifornia surf brand collaboration producing a limited edition 'Birdie Surf Watch' celebrating two California brands and horology.
• Horween Leather CompanycoreTechnology or IntegrationChicago-based leather tannery since 1905 providing premium leather for Weiss straps. Horween is known for traditional methods, durable materials, and rich leather character that develops patina over time. Also provides Novonappa Gold leather for Pacific Blue watch lining.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Hodinkee: Leading watch media platform and former retailer that has featured Weiss extensively and shapes the enthusiast buyer audience that Weiss targets. Relevant as the dominant editorial channel through which Weiss reaches its core customer base.

Emerging players

• Lorier: American microbrand mechanical watchmaker with a direct-to-consumer model and vintage-inspired designs in a similar price band. Represents the competitive microbrand segment that shares the independent, small-batch, DTC-first playbook.
• Halios: Canadian independent microbrand watchmaker with a limited-release, community-driven DTC model. Comparable to Weiss in scale, hand-finishing ethos, and reliance on enthusiast community for demand.

Broad incumbents

• Oris: Swiss independent mechanical watchmaker with similar price points ($2,000–$5,000) and a strong identity around in-house mechanical craftsmanship. A relevant comparable for what an independent watchmaker can achieve at scale with focused positioning.
• Hamilton: American heritage watch brand (now owned by Swatch Group, manufactured in Switzerland) with a strong field watch heritage that overlaps with Weiss's Standard Issue Field Watch collection. Operates at a much larger scale and broader price range, but competes for the same enthusiast segment.
• Grand Seiko: Japanese luxury independent watchmaker with in-house movements and hand-finishing comparable to Weiss's craft positioning. Demonstrates the premium trajectory available to independent watchmakers with strong finishing and branding, though at significantly higher price points and scale.

Direct peers

• Vortic Watch Company: American watchmaker based in Colorado that handcrafts wristwatch conversions from vintage American pocket watch movements. Shares Weiss's American-made mechanical watchmaking heritage and small-batch independent positioning, though with a different aesthetic and movement sourcing approach.
• RGM Watch Company: Pennsylvania-based American mechanical watchmaker with in-house assembly and a similarly small-batch, independent positioning. Comparable in scale, artisanal model, and US-made narrative to Weiss.
• Christopher Ward: British independent watchmaker with a direct-to-consumer-first model and comparable price points ($2,000–$5,000). Operates a similar DTC-led, limited-distribution strategy that has scaled successfully, making it a relevant peer for the DTC growth thesis.
• Shinola: Detroit-based American watchmaker and lifestyle brand with a similar premium positioning and 'Made in America' narrative. Closest large-scale American competitor in the independent watchmaker space, though Shinola's movements are Swiss-sourced (like Weiss's) and assembled domestically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thewatchmakersworkshop
• Instagraminstagram.com/weisswatchcompany
• Xx.com/weisswatchco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weiss Watch Company