Najad
Najad Yachts AB is a Swedish manufacturer founded in 1971 that designs and builds premium handcrafted bluewater sailing yachts (39-57 feet) for affluent sailing enthusiasts seeking safe, customizable vessels capable of ocean passages, selling directly via European boat shows and the Henån yard.
- Company typePrivate
- Founded1971
- HeadquartersHenån, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Najad does
Najad Yachts AB is a Swedish manufacturer of premium bluewater sailing yachts, founded in 1971 and headquartered at the historic Najad yard in Henån on Orust island, Sweden, where boatbuilding tradition traces back to the 12th century. The company produces handcrafted cruising yachts ranging from 39 to 57 feet across five core models (N395 AC/CC, N450 CC, N451 AC/CC, N505 CC Next Generation, and N570 CC), designed in collaboration with Judel/Vrolijk & Co and Farr Yacht Design. Construction emphasizes vacuum-infused vinylester hulls with divinycell core and fully laminated bulkheads, meeting CE Category A standards for unlimited ocean voyages, and offers customers extensive customization of layouts, interiors, and equipment packages.
The business operates a diversified revenue model anchored by quote-based new-yacht sales with extended sales cycles (typically one-time per-hull transactions in the premium €800K-€2.5M segment), supplemented by brokerage of pre-owned Najad yachts, after-sales service and winter storage through sister-subsidiary Orust Yacht Service (caring for 220+ boats annually), and a small branded merchandise e-commerce operation administered by Kontorab. Go-to-market is direct-to-consumer and event-driven, centered on European boat shows (Orust Sailboat Show, Båter i Sjøen Oslo, Allt På Sjön Stockholm, Ancora YACHTFESTIVAL Germany), private yard viewings, test sails, and editorial coverage in sailing publications, with North Sails Sweden as the exclusive sail supplier for new builds. Najad is privately held under Orust Quality Yachts, alongside sister brand Arcona Yachts, and is owned by Håkan Eksandh; the group added a new Group CEO in November 2025 amid continued product launches and international expansion.
Najad firmographics
Firmographics- Name
- Najad
- Legal name
- Najad Yachts AB
- Website
- https://najad.se
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Najad Yachts AB is a Swedish manufacturer founded in 1971 that designs and builds premium handcrafted bluewater sailing yachts (39-57 feet) for affluent sailing enthusiasts seeking safe, customizable vessels capable of ocean passages, selling directly via European boat shows and the Henån yard.
- Ownership category
- akta.pro rank
Najad industry classification
Industry- Product category
- Premium bluewater sailing yachts
- NAICS
- Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Sailing Yacht Manufacturing (IMAJAMAC)
- akta.pro secondary industries
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Sailing Yacht Manufacturing (IMAJAEAA)
Keywords
Where Najad is headquartered
LocationHeadquarters
- HQ city
- Henån
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Najad business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Yacht Sales: Sale of new premium sailing yachts ranging from 39ft to 57ft. Each yacht is customized to customer specifications with various layout options, interior choices, and equipment packages. High-value transactions with extended sales cycles.
- Brokerage Services: Sale of previously owned Najad yachts through the company's brokerage operation, managed by Simon Eklund as head of Aftermarket & Brokerage.
- Aftermarket Services: Service and maintenance through service partner Orust Yacht Service, including winter storage for over 220 boats annually.
- Merchandise Sales: Online shop selling branded merchandise including tableware, clothing, and accessories through shop.najad.se, administered by Kontorab.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise including tableware, clothing, and accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Najad product offering
Product offeringCore offering
Najad designs, manufactures and sells premium bluewater sailing yachts in the 39–57 ft range from its yard in Henån on Orust island, Sweden, with each yacht built-to-order and customisable. The company also operates a brokerage service for pre-owned Najad yachts, an after-sales service and winter storage operation (through partner Orust Yacht Service), and an online shop selling branded merchandise. All yachts are designed in collaboration with Judel/Vrolijk & Co and Farr Yacht Design and built with vacuum-infused vinylester hulls.
Product overview
Najad Yachts is a Swedish manufacturer of premium sailing yachts producing a portfolio of luxury bluewater cruisers ranging from 40-57 feet. The current fleet consists of five core models: N395 AC/CC (aft/centre cockpit 39ft), N450 CC (45ft centre cockpit), N451 AC/CC (45ft aft/centre cockpit Next Generation), N505 CC Next Generation (50ft centre cockpit), and N570 CC (57ft centre cockpit). The company operates a Next Generation design philosophy with Judel/Vrolijk design house, emphasizing evolution in hull design, interior craftsmanship, and deck layout. Beyond new yacht production, Najad offers brokerage services for pre-owned boats, maintenance through service partner Orust Yacht Service, and an e-commerce shop for branded merchandise. The company is headquartered in Henån on Orust Island, Sweden, with a Stockholm office, and has been producing yachts since 1971 with over 2,000 vessels launched to date.
Differentiator
Problem solved
Functional benefit
Products and services
- Najad 395 AC Aft cockpit sailing yacht designed with Farr Yacht Design and Ken Freivokh Design. Features a large Caribbean style cockpit with twin helm stations and is available in two or three cabin layouts. LOA 11.99m (39ft 4in). For individual sailing enthusiasts seeking a premium mid-size bluewater cruiser.
- Najad 395 CC Centre cockpit modern cruiser designed with Farr Yacht Design and Ken Freivokh Design. Well-protected large cockpit, well-designed interior and comprehensive option list. Available in two or three cabin layouts. For individual buyers seeking a protected-cockpit mid-size premium sailing yacht.
- Najad 451 AC Modern aft cockpit sailing yacht, second of the Next Generation range. 45-foot cruiser with a large Caribbean style cockpit, twin helm stations, electric winches, push-button sailing and electric headsail furling. Sleeps six in three cabins. For individual buyers wanting a contemporary aft-cockpit bluewater cruiser.
- Najad 451 CC Centre cockpit bluewater cruiser, first of the Next Generation range. Designed for world cruising with robust offshore capability, elegant detailing, longer coachroof windows, bigger hull portlights, panoramic stern windows, large sail locker in bow, flush deck with below-deck furlex, and a foldable bathing platform. Available with an optional hardtop Explorer Edition. For individual buyers seeking a flagship mid-size cruising yacht.
- Najad 505 CC Next Generation All-but-traditional 50-foot centre cockpit sailing yacht. Evolved with increased natural light, improved technical installations and larger winch sizes. Combines comfort, sailing performance and contemporary styling. For individual buyers seeking a large bluewater cruiser.
- Najad 570 CC World-class 57-foot centre cockpit sailing yacht with superb sailing qualities and easy shorthanded (two-person) handling. Features tinted sweeping deck saloon windows, large open deck areas, fully enclosed cockpit with twin steering pedestals, and cutting-edge interior design with large windows. For individual buyers seeking a flagship bluewater cruiser.
- Najad Brokerage Brokerage service for the sale of previously owned Najad yachts, offering pre-owned boats with optional shipyard maintenance and upgrade packages. For existing Najad owners and prospective buyers in the secondary market.
- Orust Yacht Service (aftermales service partnership) Service and maintenance partner for Najad yachts, located in Hen\u00e5n. Provides winterisation, scheduled maintenance, repairs, refits and winter storage for more than 220 boats per year. For existing Najad yacht owners.
- Najad Shop (branded merchandise) Online e-commerce shop selling Najad-branded merchandise including caps, glassware, porcelain tableware, towels, keyrings and lanyards. Administered by partner Kontorab. For owners, prospects and brand fans.
Quantifiable outcome
- Nova Vida completed 2,700+ nautical miles winning Class B at ARC 2025
- +2 more outcomes
Companies that use Najad
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Najad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Najad partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- North Sails SwedencorePartnership with North Sails provides Najad customers access to North 3Di sail technology - a unique, patented sailmaking design. North Sails offers both performance and exceptional durability. Their worldwide network of lofts ensures service options are available globally, simplifying and increasing security for Najad customers. First Najad Yacht delivered within partnership was a new Najad 450 CC Next Generation.
- Orust Yacht ServicecoreOrust Yacht Service is Najad's dedicated service partner for questions regarding service and maintenance. Located at the same address as Najad in Henån, they store and service over 220 boats per year. They handle winterisation, maintenance, and repairs for Najad yachts.
- KontorabminorKontorab administers the Najad webshop (shop.najad.se), handling all orders and matters relating to the e-commerce operation. Based in Gustavsberg, Sweden.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Najad competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Najad social profiles
Digital presenceNajad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Najad leadership team
Management profileNumber of profiles
Profiles7 records
Najad subsidiaries and ownership
Company hierarchySubsidiaries2 records
Najad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Najad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Najad
What does Najad do?
Najad designs, manufactures and sells premium bluewater sailing yachts in the 39–57 ft range from its yard in Henån on Orust island, Sweden, with each yacht built-to-order and customisable. The company also operates a brokerage service for pre-owned Najad yachts, an after-sales service and winter storage operation (through partner Orust Yacht Service), and an online shop selling branded merchandise. All yachts are designed in collaboration with Judel/Vrolijk & Co and Farr Yacht Design and built with vacuum-infused vinylester hulls.
Is Najad a public or private company?
Najad is a private company. It is classified as corporate owned and is currently operating.
When was Najad founded?
Najad was founded in 1971. It employs 1 to 10 people.
Where is Najad based?
Najad is headquartered in Henån, Sweden, in the Europe region.
How does Najad make money?
Four revenue lines are on record. New Yacht Sales are the primary driver. The others are brokerage Services, aftermarket Services and merchandise Sales.
Does Najad have an API?
No public API is recorded for Najad.
What industry is Najad in?
Najad's product category is Premium bluewater sailing yachts. Its primary akta.pro industry code is IMAJAMAC, Luxury Sailing Yacht Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.